T H E A G E N C Y M E R C U R I A L

HUMAN.

SOLVE HUMAN PROBLEMS (and fade into the background)

-not-

BUILD TRANSPARENCY & OPENNESS

(and sell on excellence)

-not-

CATALYZE SOCIAL EVOLUTION (that would be impossible for individuals to address)

-not-

STIMULATE OPEN COMMUNITIES (internally and externally)

-not-

IT’S GETTING IT RIGHT.

RESPONSIVE

USER EXPERIENCE

ITERATE LIKE HELL

PLATFORMS THAT CAN EVOLVE

PROVIDE SERVICES

SOLVE HUMAN PROBLEMS

BUILD TRANSPARENCY & OPENNESS

CATALYZE SOCIAL EVOLUTION

STIMULATE COMMUNITIES

RABIDLY

DEDICATED

the value of the evolutionary approach is proportional to the

scale of the campaign.

-therefore-

I N S I G H T

experimental approaches require an understanding of failure

as opportunity and a focus on iterative improvement.

-therefore-

I N S I G H T

larger companies/brands want robust custom, project-based

solutions

-therefore-

I N S I G H T

MARKETING CONSULTANCY

IT LOOKS LIKE

CAMPAIGNS

PRODUCTS

PROJECT ENGAGEMENTS

FAST & LIGHT

P U R P O S E

TO MAKE MARKETING ABOUT TRANSPARENCY (not

advantage), SALES ABOUT SOLUTIONS (not quotas), AND BUSINESS ABOUT CONSUMERS (not stakeholders).

OBSERVE | ORIENT | DECIDE | ACT | MEASURE

WE DO NOT PLAY IT SAFE.

M E T H O D

TRANSPARENCY | PROTOTYPING | ADAPTATION | ITERATION | RADIATION

OPEN SYSTEMS ARE BETTER

PROTOTYPINGSHORT FEEDBACK LOOPS

ADAPTIVE

T O O L K I T

HUMILITY | IDEALISM | INSIGHT | INTELLIGENCE | CREATIVITY

ADVENTURERS

T E A M

SO FAR

T R A C T I O N

FASTER THAN ANYONE EVER HAS BEFORE.

T R A C T I O N

BIG CAMPAIGN PROJECTS.