Post on 27-Jun-2015
description
THE ADVOCACY LEADERSHIP INSTITUTE
Empowering Advocates for Bikeable Communities
PRESENTERS
Max Hepp-BuchananDirector of Bike Walk RVAMetropolitan Richmond Sports Backers
Brock HowellPolicy and Government Affairs ManagerCascade Bicycle Club
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BREAKDOWN
Identifying, recruiting, developing leaders
Grassroots advocacy structure post-program
Question and answer period
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30 minutes X
IDENTIFYING AND
RECRUITING
THE ORIGIN OF ALI
• VLF ballot measure in Seattle, November of 2011
• We lost.
• We learned.
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WHAT DID WE LEARN?
People will show up if they believe in what you are doing.But you need to:
• Build a diverse city-wide team
• Foster a sense of comradery
• Develop and empower leaders
• Maximize their existing skills and teach them new ones
• Provide them with resources
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PROGRAM GOALS
Build a city-wide team of effective advocates for bike/pedinfrastructure who can:
• Communicate strategically
• Navigate city departments
• Organize in their communities
• Plan and execute a campaign
• Celebrate a victory
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FRAMEWORK
Midwest Academy: Organizing for Social Change
Also used by Alliance for Biking and Walking in Winning Campaigns Training
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FRAMEWORK
Main components of campaign strategy:
• Goals
• Organizational considerations
• Constituents
• Targets
• Tactics
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FRAMEWORK
Other elements of program:
• Marshall Ganz, Story of Self
• Leadership development skills
• Communications and media
• Civic engagement
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GUEST SPEAKERS
• City Councilmembers
• State elected officials
• Fellow grassroots activists and organizers
• Big-time campaign managers
• Famous local media personalities
• City bike/ped planners
• Organization Executive Directors
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TARGET AUDIENCE
Non-”cyclists” – just people who want to feel safe and comfortable riding a bike
• Moms
• Dads
• Retirees
• Teachers
• Librarians
• Civic association leaders
• Family-biking enthusiasts
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RECRUITMENT STRATEGIES
• Brochures
• Social media
• Blogs
• Email blasts
• Earned media
• Word of mouth
• Councilmember newsletters
• Personal invitations
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APPLICATION PROCESS
Application Questions
• Name, DOB, neighborhood, City Council district
• Why is walking/biking important to you?
• What do you think would make our streets safer?
• Dream headline in 5 years from now
• What do you hope to gain out of the program?
• Organizing/civic engagement experience
• Attendance requirements
• Ideal infrastructure improvement
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RECRUITMENT NUMBERS
Advocacy Leadership Institute
Seattle, round one (summer 2012)
• 50 applicants, 18 accepted
Seattle, round two (winter 2013)
• 30 applicants, 18 accepted
Seattle, round three (spring 2014)
• 33 applicants, 20 accepted (18 completed)
Bike Walk RVA Academy
Richmond, round one (fall 2014)
• 65 applicants, 20 accepted15
DEVELOPING LEADERS
WORKSHOPS
Workshop #1: Why want to Connect RVA
• Our values and expectations
• Story of Self exercise
Workshop #2: How we are going to Connect RVA
• Infrastructure types
• Policy leavers
• Bicycle Master Plan
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WORKSHOPS
Workshop #3: Selecting our issue and setting our goals
• Choosing an issue
• Defining the issue
• Setting goals
• Assessing resources
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WORKSHOPS
Workshop #4: Developing our strategy
• Setting sights on the target(s)
• Power mapping
Workshop #5: Executing our tactics
• Selecting and evaluating tactics
• Timelines
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WORKSHOPS
Workshop #6: Communicating our story
• Understanding frames, values, stories
• Panel of local media experts
• Identifying the proper media tactics
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WORKSHOPS
Workshop #7: Leadership development skills
• What good leaders do
• Leadership poor vs. leadership rich
• Cycle: Identify, recruit, develop
• Delegating responsibility and holding people accountable
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WORKSHOPS
Workshop #8: Moving forward together
• Big picture (ED of organization speaks)
• Campaign plan sharing
• Volunteer structure
• Roles and responsibilities going forward
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GRADUATION
You have to have a party!
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AND NOW FOR BROCK HOWELL