The 4 P’s of Marketing 4 P’s of Marketing ... •eBlast and use social marketing like Facebook...

The 4 P’s of

Marketing

How to position your

program for success

People Hire, train, and retain a capable team.

Key attributes for your Laser

All-Star Team:

Product

Assortment

is Key

You will now! Because you now have

a mini factory in your store…

Got the right Product?

Are you priced right?

• Shop the competition • We suggest 3x, but is that right for you?

• Go shopping in general • Is your market upscale? Or value driven?

• Analyze your turns • Change in price could be all you need!

The Right Channel?

• Some products are best sold in the

store. • Touch and feel to convey value.

• Use your website • eBlast and use social marketing like

Facebook

• Printed material. • Take and go. Retail Flyers.

• Roughly 50% Made in the USA

• Amish Craftsmanship and

Industriousness.

• Experienced in manufacturing and

sourcing. It’s in our DNA.

• Quality we stand behind

Selling

Points

Presentation It’s the ambiance!

Presentation

• The atmosphere impacts the way

your customers shop.

• Focal points draw attention to

specials, seasonal merchandise,

best sellers, or high margin products.

• Cross merchandise.

• Keep it fresh!

Promotion

Disney does

Not hide its

Rollercoasters

Promotion

3 For $9.99

High School

Mascots

Promotion

Promotion Promotional Items

Partners in the

Community

• Real Estate

• Banks

• Car Dealerships

• Coffee Shops

• Financial Services

Promotion Name Tags

Gift with Purchase (GWP’s)

Promotion Stack em’ High!

Promotion

Engage with your customers! Make it Memorable!

“Go ahead and press the green

button.

That way you can say that YOU

made it!

It was YOUR craftmanship!

And… (after the button has been

pressed) if anything goes wrong it’s not my fault!”

Promotion Extend your reach

with our Affiliated

Marketing model!

Hassle free website

personalization.

Affiliated Marketing

• Website branded for your store

• All P. Graham Dunn SKUs available

• Payment processing fulfilled by PGD

• PGD fulfills orders

• Commission starts at 20%

• Setup fee waived for Laser Program stores

Conclusion People

Product

Presentation

Promotion

The 4 P’s of Marketing 4 P’s of Marketing ... •eBlast and use social marketing like Facebook...

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Transcript of The 4 P’s of Marketing 4 P’s of Marketing ... •eBlast and use social marketing like Facebook...

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