Neige

Discover the possibilities of Guerilla and ambient media for Thalys Neige

Briefing

Illustrate the proximity of Brussels with the Alps (by Thalys train) by transforming a train station into a ski station. Photo animation in the stations of Brussels south & Antwerp central

Central idea

Central ideaFloor stickers in the shape of skis were placed on the ground in the train stations, pointing towards the Adshell billboards where more information could be found

Central ideaFolders (Thalys ski’maps) & lipsticks were

being distributed by hosts in the stations

Results

Large numbers of photos were taken

Very positive word of mouth & sales rise