MakingThe Shift. A college website that empowers, engages and converts

Central WyomingCollege

Community CollegeRiverton, Wyoming2,200 Students50+ Degree ProgramsReal peopleReal experienceReal value

What does a website with too much information on it look like?THIS

The Shift becomes clear.

Competition growing

Enrollment stagnant/decreasing

Increase in online usage

Increase in mobile usage

Need to market, cannot expect students to reach out to us

The problems we discovered.

Text Heavy

Difficult to navigate

Overwhelming/intimidating

Not mobile friendly

Outdated look

Difficult to update & manage 2009 2011 2013 2015

Page views first quarter over the years

416,000

451,000

397,000

332,700

Time to try a new approach.

Why now? To reach potential students

Like these REAL students

DylanActive student involved in

film club, speech & debate and works in the

mailroom. Loves his truck, being outdoors and concerts. Pavillion,

Wyoming

Piper EricCaptain of the rodeo

team, double majoring in agri-business and farm-

ranch management. Crowheart, Wyoming

Full time student who works for the Arapaho

Tribe. I chose social science so I can teach and

help students.” Albuquerque, New Mexico

JustinNon-traditional student

passionate about computers. “I eat sleep

and breathe computers.” Riverton,

Wyoming

How?With a new website and CMS.

Website goalsFeeling of knowing

someone before setting foot on campus

Approachable, friendly

Simplified information

Great imagery

Share stories

User focused

Introduce faculty/staff

Increased usability

Clear CTA’s

Easy to apply

Empowers

Engages

Converts

Track-it. See what works, what doesn’t.

Watch analyticsWhat pages are being visited on the website?

Track CTA’sAre students contacting us? Applying?

EnrollmentAre enrollments increasing? Are application numbers going up?

Making the Shift.

A website and content management system focused on engagement and conversions.