tForum 2016 Central Wyoming College - Making the Shift
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Making The Shift. A college website that empowers, engages and converts
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Transcript of tForum 2016 Central Wyoming College - Making the Shift
MakingThe Shift. A college website that empowers, engages and converts
Central WyomingCollege
Community CollegeRiverton, Wyoming2,200 Students50+ Degree ProgramsReal peopleReal experienceReal value
The Shift becomes clear.
Competition growing
Enrollment stagnant/decreasing
Increase in online usage
Increase in mobile usage
Need to market, cannot expect students to reach out to us
The problems we discovered.
Text Heavy
Difficult to navigate
Overwhelming/intimidating
Not mobile friendly
Outdated look
Difficult to update & manage 2009 2011 2013 2015
Page views first quarter over the years
416,000
451,000
397,000
332,700
Time to try a new approach.
Why now? To reach potential students
Like these REAL students
DylanActive student involved in
film club, speech & debate and works in the
mailroom. Loves his truck, being outdoors and concerts. Pavillion,
Wyoming
Piper EricCaptain of the rodeo
team, double majoring in agri-business and farm-
ranch management. Crowheart, Wyoming
Full time student who works for the Arapaho
Tribe. I chose social science so I can teach and
help students.” Albuquerque, New Mexico
JustinNon-traditional student
passionate about computers. “I eat sleep
and breathe computers.” Riverton,
Wyoming
How?With a new website and CMS.
Website goalsFeeling of knowing
someone before setting foot on campus
Approachable, friendly
Simplified information
Great imagery
Share stories
User focused
Introduce faculty/staff
Increased usability
Clear CTA’s
Easy to apply
Empowers
Engages
Converts
Track-it. See what works, what doesn’t.
Watch analyticsWhat pages are being visited on the website?
Track CTA’sAre students contacting us? Applying?
EnrollmentAre enrollments increasing? Are application numbers going up?
Making the Shift.
A website and content management system focused on engagement and conversions.
