this is your smile

this is your smileyour smile helps you reduce stress[1]

this is your smileyour smile helps you reduce stress[1]

your smile causes others to smile[2]

this is your smile

your smile helps others reduce stress

your smile helps you reduce stress[1]

your smile causes others to smile[2]

how many times did you smile yesterday?

• 1? 20? 2000?

• hint: it’s probably between 5 and 30[3]

• in any case, it’s difficult to keep track of

• 1? 20? 2000?

• hint: it’s probably between 5 and 30[3]

• in any case, it’s difficult to keep track of

rather than ask people to become more aware of their current smiling habits, I wanted them to add on

an additional smiling behavior

how many times did you smile yesterday?

design

trigger

this is your smile

your smile helps others reduce stress

your smile helps you reduce stress[1]

your smile causes others to smile[2]

design

trigger, motivation

design

ease

results

• 7 people signed up

• all within my immediate social circle

• trial lasted for 7 days

results

• all 7 responded to the daily picture with a picture of themselves

• >90% of the responses were within 5 minutes or less of the initial MMS

• half reported noticing feeling better by smiling themselves, but the other half reported feeling better just from receiving the initial smiling picture

insights

• interest outside of my immediate social circle was slim (non-existent, actually…), perhaps due to the “intimacy” of photo-sharing

• did not have a set time for sending the MMS’s, there might be a better/best time of day

• people wanted to do it with other people besides me…

next steps

• remove myself from the transaction

• automate the process

• aggregate responses

• expand to medium besides MMS

sean rose

twitter: @sean_a_rose

1. http://www.springerlink.com/content/y6167x802644377v/

2. http://www.informaworld.com/index/713751421.pdf

3. http://blog.healthtap.com/2011/05/ted-video-the-untapped-powers-of-smiling/