Text & Message…

Program (2 days)

• Attendence

• Journalistic writing

• Writing for the web

• Messages

• Visual communication

• Simple test of the communication

Beginning

Once upon a time there lived in a certain village a little country girl, the prettiest creature who was ever seen. Her mother was excessively fond of her; and her grandmother doted on her still more. This good woman had a little red riding hood made for her. It suited the girl so extremely well that everybody called her Little Red Riding Hood. One day her mother, having made some cakes, said to her, "Go, my dear, and see how your grandmother is doing, for I hear she has been very ill. Take her a cake, and this little pot of butter." Little Red Riding Hood set out immediately to go to her grandmother, who lived in another village. As she was going through the wood, she met with a wolf, who had a very great mind to eat her up, but he dared not, because of some woodcutters working nearby in the forest.

Middle

He asked her where she was going. The poor child, who did not know that it was dangerous to stay and talk to a wolf, said to him, "I am going to see my grandmother and carry her a cake and a little pot of butter from my mother." "Does she live far off?" said the wolf "Oh I say," answered Little Red Riding Hood; "it is beyond that mill you see there, at the first house in the village." "Well," said the wolf, "and I'll go and see her too. I'll go this way and go you that, and we shall see who will be there first.”

… Wolf goes to eat grandmother and dress up in her close … Little Red Riding Hood took off her clothes and got into bed. She was greatly amazed to see how her grandmother looked in her nightclothes, and said to her, "Grandmother, what big arms you have!" "All the better to hug you with, my dear." "Grandmother, what big legs you have!" "All the better to run with, my child." "Grandmother, what big ears you have!" "All the better to hear with, my child." "Grandmother, what big eyes you have!" "All the better to see with, my child." "Grandmother, what big teeth you have got!" "All the better to eat you up with."

End

And, saying these words, this wicked wolf fell upon Little Red Riding Hood, and ate her all up.

Story model

mandag 10. april 2023

Tegningen er fra: Storytelling – Branding i Praksis af Klaus Fog mf.

Exersise

• Rewrite the story about the Little Red Riding Hood as if you were a news reporter at a newspaper.

• Most important first!

• Make your readers interested!

• Cut to the chase!

mandag 10. april 2023

News Story

Wolf Eats Grandmother and Grandchild

Yesterday, a girl known as ’little red riding hood’ and her grandmother was eaten by a wolf. The tragic incident took place in the grandmothers house. The girl was last seen alive by woodcutters when walking through the woods seperating her families house from that of her grandmothers. One woodcutter claims to have seen the little girl in conversation with a wolf, but she was unharmed and alone when she countinued walking in the direction of her grandmothers house. Evidence at the scene suggests that the grandmother was eaten first and police speculates that the wolf lured the little girl into the house disguised as the grandmother.

”This is the worst attack in years”. Says a spokesman from the Mayors Office. And indeed the area hasn’t seen multiple victim wolf attacks in more than a decade. Opposition politicians claim that deforrestation in neighboring counties drives wolfes to these parts and blames the Mayor for dealing with these problems to late

News Story elements

Wolf Eats Grandmother and Grandchild

Yesterday, a girl known as ’little red riding hood’ and her grandmother was eaten by a wolf. The tragic incident took place in the grandmothers house. The girl was last seen alive by woodcutters when walking through the woods seperating her families house form that of her grandmothers. The girls mother sent her to the sick grandmothers house with cake and butter, where the apparantly met the wolf on the way. One woodcutters claims to have seen the little girl in conversation with a wolf, but unharmed and alone when she countinued walking in the direction of her grandmothers house.

Evidence at the scene suggests that the grandmother was eaten first and police speculates that the wolf lured the little girl into the house disguised as the grandmother. ”This is the worst attack in years”. Says a spokesman from the Mayors Office. And indeed the area hasn’t seen multiple victim wolf attacks in more than a decade. Opposition politicians claim that deforrestation in neighboring counties drives wolfes to these parts and blames the Mayor for dealing with these problems to late

Stock photo

Lead:Gives the main point and answers most of the W’s.

The 5 w’s and an H•What•When•Who•Where•How•Why

Headline: Entices reader to read article.

Background & elaboration:•Presents facts and background necessary for reader to understand topic•Fills out essential information by answering remaining w’s

Non-essential extension information:This information can be cut without compromising the meaning of the story.

mandag 10. april 2023

Inverted news pyramid

mandag 10. april 2023

The story behind the News Triangle

News criteria

• Actuality

• Sensation

• Conflict

• Identification

• Importance

Actuality

Sensation

Conflict

Identification

Identifikation

Importance

Tekst A

Tekst C

Tekst B

Tekst ETekst D

Teksts on the net

About messages

• To chose your message is to chose among different options

• You chose direction

• In journalism we talk about angle

About the messageShould be formulated in one single sentenceOnly one message at the timeYour audience can't cope with moreIf you compromise about this the resultwill be absurd

Kill your darlings”Someting like...” isn't good enoughMake sure your message is razor sharp before you start with your product.

More about your messageBe specific and relevant in your messageIt's not enough with: ”Fish is good”Better: ”Fish is good for health”Even better: ”Fish is good for your health”Even better: ”Fish is good for your cholesterol and prevents in that way heart strokes”

Exercise

• Define the message for next weeks

• The dance is Ballet!

Denmark is a cosy little spot

At the brothel…

How to communicate the messageYou don't have to publish your message as it isThe pay off can be different from your messageThe spirit of your message is importantIt can be communicated in many waysCombine text and illustrations

• Define the message for next weeks assignment and communicate it in the most powerful way

Exersise 2

Test

• Test = Feedback

• Qualitative method

• Let the testpersons describe what they see• Use the comments to evaluate your design/content and

compare it with your message.

• Are there big differences changes are necessary.