Post on 11-Apr-2017
Executive Summary
Tethr will “Socialize” the design and review process • Big problem today with different programs, platforms and geography• Supports documents, images and 3D CAD models
Business Social application for extended project teams• Includes global suppliers, manufacturers, consultants, agencies
Simple reference points anchor or “Tethr” social footnotes• Social footnotes appear like Facebook comment threads
Freemium model drives viral growth through invitations• Customers invite new users. Reviewers Free. Basic user $25/mo.
Leverage the cloud to run the entire business• Scalable, multi-tenant architecture in multiple languages
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The Challenge
• Friending, Following members• Version Chaos• Multiple conversations• Not simple• Social Conversations
Today
It is not the people that are the problem – but the tools they use!
VS.
3
• “Social Footnotes”• Project-Centric
Tethr Can Solve the Problem
Version 1
Version 2
Version 3
Evolution of an image
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Benefits
Tethr [Te – ther] Verb:A “Social Footnote” linking a reference point to a social conversation
Product Benefits• Beyond the Project Management “Plan”
• Social “Storyboard“ captures conversations, updates, workflow and previous versions
• Works along-side or even without complex project management software
• Unlike other business social apps, Tethr ties actions to deliverable
• Everything is managed and saved in the cloud
• Faster turns on new revisions
• Conversations can happen at any time
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Our Target Markets
Legal Professionals
Marketing Professionals Manufacturing
Architectural/Construction Engineers And More…
Educational Use
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Market Opportunity 7
Estimated Users in the MarketCreative Professionals 3.3M@Work Creatives 10.6M
Total Prospects in the Design Market 13.9M
PricingTiered Usage• The more you use, the more you have to pay• Monthly: Basic User License $25/user, Professional $80/user, Agency
$500
Unlimited Tethr’s and Shares• Tethr anything and share with all members of the team
Monthly Recurring Revenue
Tangible Growth• Prospective Market Users – 13.9M• Estimated blended average: $50/user/mo. • $50 monthly X 12 Months = $600 annual license• Only need to reach just 1670 users to make 1M; 1.2% of Market!
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Summary
Tethr solves a huge problem• No more communication issues
Social Footnotes Improve Communication• One location with everyone’s input
Huge Global Opportunity• Many verticals and markets can be leveraged beyond Initial
Viral Expansion Drives Growth• Users will drive additional users through sharing
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Backup
Adobe’s Numbers 8
Competitive Landscape
Four Categories of Competition
► Solutions using enterprise social collaboration, and connections of “friending” and “follow” to add someone ► Enterprise application providing social features to existing application
►Redliner applications
► Real Time Conferencing applications
CubeTree
Acquired by vmware
What makes Tethr Different?Tethr is a contextual “Social Footnote” for the project team rather than just a socialized conversation.
Market Opportunity
Initial Target: 10,000 Discrete Manufacturers (DM) in North America over $10M
4,000,000 Universe of Extended
Project participants
10For every CAD user, there are 10
others on a project team
10,000 Discreet Manufacturing
Companies over $10 MillionManaging Product Development
3Average number of CAD users
involved in a product line
Workforce is becoming Social• Now is the time for Tethr
No Major Innovation for Manufacturers• Many still doing Projects on “lists”• Project management is too complex
Large, Worldwide $100M dollar market opportunity
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Workflow Challenge
Today
VS.
DELIVERABLE
Sales Model
Sales Model Target the Industry Influencers Inside Direct Team - Phone and Web Demos Target the Product Development / Project Team Leads Easy to find prospects.
Market / Cold Calls / Draft off “Project” KeywordsGenerally looking for a better way to manage projects
Secret Sauce: Viral Growth Average Customers will grow 5X over the initial install Tethr customers invite in their suppliers. Suppliers adopt Tethr and invite in their designers and
suppliers…
Millions of Design Application Users follow hundreds of
different“micro communities“
These communities are:- Engaged
- Look for new content, best practices- Ready for a Tethr discussion
Conversations
Example Communities Web
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MediaCommunities
Vendor and Distribution Communities
Industry Thought Leadership
Industry Associations
Industry EventsIndustry Forums
Strategy Complete
Attend Industry Event, Build Advisory Council
Engage Top 100
Connectors
Engage the Ecosystem
Intensify Social Media
Press Blitz15 top magazines and top bloggers
Leverage Customer Success
Implement SEO for
Website
Execution Timeline