Executive Summary

Tethr will “Socialize” the design and review process • Big problem today with different programs, platforms and geography• Supports documents, images and 3D CAD models

Business Social application for extended project teams• Includes global suppliers, manufacturers, consultants, agencies

Simple reference points anchor or “Tethr” social footnotes• Social footnotes appear like Facebook comment threads

Freemium model drives viral growth through invitations• Customers invite new users. Reviewers Free. Basic user $25/mo.

Leverage the cloud to run the entire business• Scalable, multi-tenant architecture in multiple languages

2

The Challenge

• Friending, Following members• Version Chaos• Multiple conversations• Not simple• Social Conversations

Today

It is not the people that are the problem – but the tools they use!

VS.

3

• “Social Footnotes”• Project-Centric

Tethr Can Solve the Problem

Version 1

Version 2

Version 3

Evolution of an image

4

Benefits

Tethr [Te – ther] Verb:A “Social Footnote” linking a reference point to a social conversation

Product Benefits• Beyond the Project Management “Plan”

• Social “Storyboard“ captures conversations, updates, workflow and previous versions

• Works along-side or even without complex project management software

• Unlike other business social apps, Tethr ties actions to deliverable

• Everything is managed and saved in the cloud

• Faster turns on new revisions

• Conversations can happen at any time

5

Our Target Markets

Legal Professionals

Marketing Professionals Manufacturing

Architectural/Construction Engineers And More…

Educational Use

6

Market Opportunity 7

Estimated Users in the MarketCreative Professionals 3.3M@Work Creatives 10.6M

Total Prospects in the Design Market 13.9M

PricingTiered Usage• The more you use, the more you have to pay• Monthly: Basic User License $25/user, Professional $80/user, Agency

$500

Unlimited Tethr’s and Shares• Tethr anything and share with all members of the team

Monthly Recurring Revenue

Tangible Growth• Prospective Market Users – 13.9M• Estimated blended average: $50/user/mo. • $50 monthly X 12 Months = $600 annual license• Only need to reach just 1670 users to make 1M; 1.2% of Market!

8

Summary

Tethr solves a huge problem• No more communication issues

Social Footnotes Improve Communication• One location with everyone’s input

Huge Global Opportunity• Many verticals and markets can be leveraged beyond Initial

Viral Expansion Drives Growth• Users will drive additional users through sharing

9

Backup

Adobe’s Numbers 8

Competitive Landscape

Four Categories of Competition

► Solutions using enterprise social collaboration, and connections of “friending” and “follow” to add someone ► Enterprise application providing social features to existing application

►Redliner applications

► Real Time Conferencing applications

CubeTree

Acquired by vmware

What makes Tethr Different?Tethr is a contextual “Social Footnote” for the project team rather than just a socialized conversation.

Market Opportunity

Initial Target: 10,000 Discrete Manufacturers (DM) in North America over $10M

4,000,000 Universe of Extended

Project participants

10For every CAD user, there are 10

others on a project team

10,000 Discreet Manufacturing

Companies over $10 MillionManaging Product Development

3Average number of CAD users

involved in a product line

Workforce is becoming Social• Now is the time for Tethr

No Major Innovation for Manufacturers• Many still doing Projects on “lists”• Project management is too complex

Large, Worldwide $100M dollar market opportunity

7

Workflow Challenge

Today

VS.

DELIVERABLE

Sales Model

Sales Model Target the Industry Influencers Inside Direct Team - Phone and Web Demos Target the Product Development / Project Team Leads Easy to find prospects.

Market / Cold Calls / Draft off “Project” KeywordsGenerally looking for a better way to manage projects

Secret Sauce: Viral Growth Average Customers will grow 5X over the initial install Tethr customers invite in their suppliers. Suppliers adopt Tethr and invite in their designers and

suppliers…

Millions of Design Application Users follow hundreds of

different“micro communities“

These communities are:- Engaged

- Look for new content, best practices- Ready for a Tethr discussion

Conversations

Example Communities Web

17

MediaCommunities

Vendor and Distribution Communities

Industry Thought Leadership

Industry Associations

Industry EventsIndustry Forums

Strategy Complete

Attend Industry Event, Build Advisory Council

Engage Top 100

Connectors

Engage the Ecosystem

Intensify Social Media

Press Blitz15 top magazines and top bloggers

Leverage Customer Success

Implement SEO for

Website

Execution Timeline