Post on 25-May-2015
Online Aid for elderly people
Anika MaessenMelanie CrouchElena Lepadatu
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Elderly people online
The world is in a continuing demand .. And Tesco Has to keep up
Our application:
• Is a desktop application• Motivated by:• A high number of elderly people in the UK• Visual impairment associated with the age• Lack of mobility for elderly people to do basic
grocery shopping
Goals:
Tesco: Increase in sales on the online grocery shopping particularly by customers aged 55+.
Increase customer satisfaction by providing a specialized product
Making life easier for elderly people
Increasing comfort of grocery shopping
A more intuitive application
Enhance the company image
Change buyer behavior
Increase in on-line sale
Tesco’s Expectations:
› To have a smooth integration with the new online grocery application inline with existing Tesco's grocery shopping website. › Increase customer loyalty from existing Tesco's elderly
customers. › Easy access to the application for the elderly through Tesco's
grocery website. › The needs of the customer are understood and fulfilled through
system report in Online Grocery Application.› Increase sales from online grocery shopping at Tesco by the
elderly target group with 3% within 1 year. › For the project to be up and running within 6 months and
become self –supportive within a year.
Deliverables:
• Contracts & Accounting• Marketing research• Developed Application• Content inventory• Marketing• Post-launch evaluation
HBase:
Willing to invest Cost-benefitanalysis
on a positive margin
Tesco’s profit increasedSatisfied customers
1. Online dedicated service 2. People oriented3. No additional costs after
launch
Tesco application?
Business Case(1):
• The application is worth while doing; great benefits for elderly people
• The cost-benefit analysis is on a positive margin
• The budget is within the 100K available
Business case (2):
Prototype (main page):