The Ten Hottest Strategies for Internet Marketing

Jay Berkowitz

Jay@TenGoldenRules.com

561-620-9121

Objectives

1. What’s working for business 2. Explore the leading Social Media tools3. How to build your personal brand 4. Discover top affiliate trends5. Advanced Tips and Tricks6. Recession Busters7. New tools like SpyFu, OOvOO, Qik, Newsforce8. My favorite new internet marketing tool 9. Be a part of a live podcast recording Free $100 Yahoo Pay Per Click Win a Free Consultation

Trend #1 Micro Communications

The Players:

Twitter, YouTube, Blog Subscriptions

Sites to Watch:

Qik, Seesmic, Friend Feed

Business Applications:

YouTube Product Videos, Subscriptions, Twitter for Business

Advanced Strategies:

Viral Traffic, Build your personal subscriptions!

Brett Hurt BazaarVoice

• Reviews improved Petco Conversion +50%

•Negative reviews increase conversion

• Reviews reduce returns!

Shop Online

Trend #2 Reviews and Recommendations

The Players:

TripAdvisor, Google, CNET, Amazon

Sites to Watch:

Yelp!, Angie’s List, BazaarVoice

Business Applications:

Ask for Ratings, Get Listed, SO-SO-RO-BO

Advanced Strategies:

Add Customer Reviews to eCommerce and affiliate sites!!!

http://www.youtube.com/watch?v=UdULhkh6yeA

Trend #3 Customer Service is the New Marketing Department

The Players:

Richard at Dell, Amazon, Zappos

Sites to Watch:

Technorati, Blog Search, Google Alerts

Business Applications:

Monitor your Brand Message, Join the Conversation

Advanced Strategies:

Be Genuine. Be Transparent. Experiment.

http://www.youtube.com/watch?v=muP9eH2p2PI

Web 2.0 The Machine is US/ing US

Trend #4 Personal Branding

The Players:

Blogs, Twitter, You Tube, Facebook, LinkedIn

Sites to Watch:

Friend Feed

Business Applications:

LinkedIn, Facebook Groups, Video

Advanced Strategies:

Facebook Pages, YouTube Channels, Integrated - Blogs, eBooks, Video

851 851 emailemail marketingmarketing

1,4451,445 internet internet marketingmarketing

338338 increase increase website trafficwebsite traffic51 email marketing 51 email marketing business listsbusiness lists 43 business 43 business email email

marketing marketing 3838 opt in opt in emailemail list list marketingmarketing

Free Search “PR”‘Natural’ or ‘Organic’72% Prefer Left Side

Keyword Research - Searches

How many links TO a site

TenGoldenRules has 4,979 Links TO

the site

Link PopularityLink Popularity is a value rating for each website based on the quantity, value and relevancy of the links to their site.

The TouchGraph reveals the network of connectivity between Ten Golden Rules and other websites.

GUS – Google Universal Search

Squidoo Lens – Second Click

Trend #5 Great Content

The Players:Google, WordTracker, KeywordDiscovery

Sites to Watch:GUS/Blended Search

Business Applications:1. Words on the Page2. Links TO your Site3. MetaTags and Code

Advanced Strategies:An Apple a Day, Video Content, Social Media

Content, Second Click

Podcast.TenGoldenRules.com

Blogger – Live in 8 minutes!

Subscriptions and feeds

Trend #6 Everybody is Famous

The Players:

iTunes, Blogger, WordPress, PodioBooks

Sites to Watch:

iTunes Video

Business Applications:

You Are What You Publish, Blog 3-4 times per week, set schedule, 10GR Podcast 13

Advanced Strategies:

Podcasts, Videocasts

Trend #7 Open Architecture / Widgets

The Players:

Linux, MAC, Facebook, Amazon, eBay,

Sites to Watch:

Widgetbox, iPhone

Business Applications:

Create a Widget – straight to the desktop

Advanced Strategies:

Facebook Applications, Striaght to the iPhone

Trend #8 Payments

The Players:

PayPal, Bill Me Later, Amazon,

Sites to Watch:

Bill Me Later, National Payment Card, Google Checkout

Business Applications:

Trust, Easy, Familiarity

Advanced Strategies:

Test for conversion

Using the New PR to Save Lives

Add Keyword Phrases to First paragraph, middle and end

Add Release to Site

Add Release to PR Web

Great Results!

PR efforts raised over $20,000! 1-800-PetMeds donated the medication! Local vets donated time and services! Forever homes located for the rescued dogs!!! Efforts repeated in Wilma and other disasters!

Trend #9 Direct to Consumer PR

The Players:

PR Web, BusinessWire (ION)

Sites to Watch:

NewsForce

Business Applications:

Direct to Google

Advanced Strategies:

The 10 Steps for Web Optimizing a PR Release

extremehalloween.comCreate a “UVP” win a Plasma TV

Free Analytics

Google Optimizer

4,390 Links TO the site

Google Page Rank 5/10 Alexa Rank

296,100

Google Page Rank 6/10 6,220 pages

indexed ‘read’ by Google

Alexa Rank 85, 140

1,103 search results on

page 1-2 of Google

Free Tool - SEODigger

Compete.com

SpyFu.com

YouTube – Dove Evolution

Trend #10 Free!

The Players:

Google, SEO Quake,

Sites to Watch:

Compete, SpyFu, SEODigger, Syntryx

Business Applications:

Analytics, Optimizer, Trends

Advanced Strategies:

You Tube, Competitive Analysis

Ten Hottest Strategies for Internet Marketing

1. Micro Communications 2. Reviews and Ratings 3. Customer Service is the new Marketing Department 4. Personal Branding – Online job hunting5. Great Content 6. Everybody is Famous to 15 People 7. Widgets and Open Source 8. Payments 9. Direct to Consumer Public Relations 10. Free!

New Program Launch Strategy

Viral Marketing

Search Engine Marketing

Affiliate Programs

1. $100 in FREE Yahoo Advertising2. Win a FREE Consultation3. Be my friend!

1. Podcast 206-888-66062. Twitter.com/JayBerkowitz3. Facebook4. LinkedIn

4. Speaking Opportunities5. TenGoldenRules.com/Order-Book 6. Live Podcast Recording