Tedxkyiv communication guidelines

Post on 16-Apr-2017

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Transcript of Tedxkyiv communication guidelines

TED(xKyiv)

principlesof informationpresentation

Why it's named TED(xKyiv)?

Because it's not from TED,but from our independent initiative TEDxKyiv, yet it's derived from TED's principles (as I see it)

PS. Can be relevant to any edutainment initiative

What's your core content?

it should live on your site(for TEDxKyiv: events, videos & translations)

What about social?

Don't believe, that your web-site will become a social hub there are so many of them already...

Outsorce!

What's the most social?

mailing lists and forums still remain the most effective (for retention) social communication media

What can be outsorced?

Hot news twitter (not blog)Community FB, LJ etcMedia YouTube, Flickr, Picasa etc

Project management Google GroupsEvent registration Forms

Information presentation

Format of communications:brief (20%) + more (80%)and at least 1 image

20% content (message) rest 80% content (details)

80% audience (awareness) 20% audience (engagement)

"TED" speaker presentation

NameShort bioTopic (optional)Why you shouldlisten to him?

Basic communicationprinciples

* consistency* regularity w/ variations* details (they differentiate profies)* contrast often kitsch* context, but sparse

And remember:

You don't need everyone. A thousand people who care enough that they will get you the next round and the next round and the next round. Seth Godin on Tribeshttp://on.ted.com/8KX0

Further reading

http://ted.comhttp://tedxkyiv.comhttp://www.slideshare.net/thecroaker/death-by-powerpoint

Vsevolod Dyomkin@vseloved