Tedxkyiv communication guidelines
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Transcript of Tedxkyiv communication guidelines
TED(xKyiv)
principlesof informationpresentation
Why it's named TED(xKyiv)?
Because it's not from TED,but from our independent initiative TEDxKyiv, yet it's derived from TED's principles (as I see it)
PS. Can be relevant to any edutainment initiative
What's your core content?
it should live on your site(for TEDxKyiv: events, videos & translations)
What about social?
Don't believe, that your web-site will become a social hub there are so many of them already...
Outsorce!
What's the most social?
mailing lists and forums still remain the most effective (for retention) social communication media
What can be outsorced?
Hot news twitter (not blog)Community FB, LJ etcMedia YouTube, Flickr, Picasa etc
Project management Google GroupsEvent registration Forms
Information presentation
Format of communications:brief (20%) + more (80%)and at least 1 image
20% content (message) rest 80% content (details)
80% audience (awareness) 20% audience (engagement)
"TED" speaker presentation
NameShort bioTopic (optional)Why you shouldlisten to him?
Basic communicationprinciples
* consistency* regularity w/ variations* details (they differentiate profies)* contrast often kitsch* context, but sparse
And remember:
You don't need everyone. A thousand people who care enough that they will get you the next round and the next round and the next round. Seth Godin on Tribeshttp://on.ted.com/8KX0
Further reading
http://ted.comhttp://tedxkyiv.comhttp://www.slideshare.net/thecroaker/death-by-powerpoint
Vsevolod Dyomkin@vseloved