Technology Entrepreneurship Venture Lab 2012#2 assignment of Stanford's venture class 2012.

Assignment:

Turning a "bad" business model/idea (here: market entry of Starbucks coffee houses in Italy) into a good one.

The Idea:

Positioning Starbucks as the leading provider ofco-working spaces in Italy; this business will focus on the collaborative and get-work-done aspect about the public space Starbucks.