'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul...

Post on 20-Oct-2014

579 views 0 download

description

Paul is the CTO and a co-founder of adeven. He is responsible for building and scaling adeven’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH.

Transcript of 'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul...

Companyfeatured in

Download App TrackingInstalls and Conversion

Paul H. Müller CTO & Co-founder

1

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Your tracking provider should offer you

2

Transparency Comparable dataPrivacyPrivacy

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

The Complied SDK3BUSINESS INTELLIGENCE

FOR MOBILE APPLICATIONSBUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

‣Black box‣Often causes crashes‣Doesn’t play well with others‣Potential privacy hazard

Compiled SDK

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 4

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Open source SDKGet the recipe not the cake

Plays nice with othersDebuggable

Customizable

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

It’s the right decision.

5

Choose an ePrivacy compliant tracking provider

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 6

Comparable data is what matters

‣Conversion ≠ optimization

‣Facebook measurement partners

‣Cohort analysis

BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS

Paul H. Müller

+49 175 4364 809

CTO & Co-founder

paul@adeven.com

7

adeven london131-151 Great Titchfield Street

London W1W 5BB

United Kingdom

+ 44 78 860 17 347

adeven berlinBreite Straße 21

13187 Berlin

Germany

+ 49 30 91 46 00 83

+ 49 30 25 74 96 75

adeven.com