'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul...
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Company featured in Download App Tracking Installs and Conversion Paul H. Müller CTO & Co-founder 1
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20-Oct-2014 -
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Business
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Paul is the CTO and a co-founder of adeven. He is responsible for building and scaling adeven’s technologies. Previously, Paul was the CTO and Managing Director for two companies, rapidrabbit and Müller & Wulff GmbH.
Transcript of 'Technology demonstration: Mobile ad tracking' - Tracking conversions and cost-per-install - Paul...
Companyfeatured in
Download App TrackingInstalls and Conversion
Paul H. Müller CTO & Co-founder
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BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
Your tracking provider should offer you
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Transparency Comparable dataPrivacyPrivacy
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
The Complied SDK3BUSINESS INTELLIGENCE
FOR MOBILE APPLICATIONSBUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
‣Black box‣Often causes crashes‣Doesn’t play well with others‣Potential privacy hazard
Compiled SDK
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 4
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
Open source SDKGet the recipe not the cake
Plays nice with othersDebuggable
Customizable
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
It’s the right decision.
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Choose an ePrivacy compliant tracking provider
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS 6
Comparable data is what matters
‣Conversion ≠ optimization
‣Facebook measurement partners
‣Cohort analysis
BUSINESS INTELLIGENCEFOR MOBILE APPLICATIONS
Paul H. Müller
+49 175 4364 809
CTO & Co-founder
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adeven london131-151 Great Titchfield Street
London W1W 5BB
United Kingdom
+ 44 78 860 17 347
adeven berlinBreite Straße 21
13187 Berlin
Germany
+ 49 30 91 46 00 83
+ 49 30 25 74 96 75
adeven.com
