TechnologiES  OfPeter Cochranecochrane.org.uk

ca-global.org

COCHRANE a s s o c i a t e s

e n t e r t a i n m e n t

E x p e c t a t i o n

E x c i t e m e n t

E x p e r i e n c e

E n j o y m e n t

e d u c a t i o n

e n q u i r y

E n t r y

e x i t

THE  EMOTIONAL  BITSAre the most impor tant o f a l l…

Making  it  stunningSensor y exc i tement , menta l s t imulat ion… Techno logy and human eng ineer ing…

Customer Expectat ion

only ever increases

BUT

Enab l ing great mobi le content…Constant  innovation

Mobi le dev ice & payment tech ex i s t s…NO  Excuse  for  lines

Better Simpler Cheaper !

More for less on both sides of the equation

Fundamenta l commercia l objectives for the/any industry

A basic engineering and industry maxim

No technology shall p o s e a t h r e a t t o G r a n d m a o r t h e smallest child

Basic engineering and industry targets

Everything should be accessible to the y o u n g e s t a n d t h e oldest

Thank You

Some OBVIOUS

Technologies  off the SHELF

On paper, radio, TV, Web….you pay to play passive, linear, slow

social….others pay for you - exponential, non-linear and fast

Huge +ve and -ve impact in ‘a click’

MobileS

wearableS G P S

TXT Voice APPS

• Who am I ? • What do I like ? • What do I buy ? • What would I like ? • Where am I now ? • Where have I been ? • Where am I going ?

!• Who are they ? • What do they like ? • What do they buy ? • What would they like ? • Where are they now ? • Where have they been ? • Where are they going ?

MobileS

wearableS G P S

TXT Voice APPS

• My details • My contacts • My networks • My likes/dislikes • My postings/tweets !• Am I happy ?

!• There details • Their contacts • Their networks • Their likes/dislikes • Their posting/tweets

!• Are they happy ?

MobileS

wearableS G P S

TXT Voice APPS

• Briefing • Steering • Commentary • Suggestions • Guidance • Availability • Opportunities • Optimisation

!• A great experience • A full & happy day • Lots to tell friends • Lots of remembrances • A need to come back • A new evangelist !

CAMERASTR

ACKING  -  BEHAVIOUR W h o ?

W h a t ? W h e n ? W h e r e ? !

Observe Detect Control Manage Forecast

Anticipate Act(ivate) Repair(s) Learn(ing) Optimise

Who  are  you  &  They

CAMERAS

Situational Awareness Individual Crowds Groups Gangs

Technology  of  intentGoon  -  in

different  -  Bad

Observe Detect Steer Manage Forecast Act

Behavioural Analysis of Individuals

Crowds Groups Sharing

Identification

Haystacks  and  Needle  StacksEASY  -  VERY  HARD

BIG/Meta  DATA  -  ANALYSISTH

E  pow

er  of  the  hash

Not So

OBVIOUS ? Technologies

INTERFACE Make it simple and obvious

INTERFACE Make it simple and obvious

HOLOGRAPHY Make it illusory/ magic

Modelling Make it predictable

MATERIALS Shape shifting architecture

MATERIALS Shape shifting in design

ANIMATED Dynamic Sculpture @ scale

ROBOTIC  FUTURES The Dream

ROBOTS Programmed to ignore Asimov

ROBOTS Programmed to obey Asimov

ROBOTS Operating in every domain

Artificial  Intelligence

AI  -  HUMAN   Conflict or cooperation ?

IBM  WATSON General knowledge Medical Expertise

Customer Care

The  end  of  visit Evangelists !!

Thank You

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