Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs
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TechnologiES Of Peter Cochrane cochrane.org.uk ca-global.org COCHRANE a s s o c i a t e s entertainment Expectation Excitement Experience Enjoyment education enquiry Entry exit
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With more and more competition across the sector and a widening range of media sources the ‘Visits Industry’ has to be continually innovative in developing and using technology to entertain, raise expectation and excitement whilst satisfying enquiry, giving relevant experience, education and enjoyment. The range of advancements and opportunities possible is widening with the availability of networks, mobile technologies, robotics, artificial intelligence, new materials and processes, plus modelling, meta and big data analysis. Improving the experience, delighting the visitors, and getting them to be the evangelists of the industry is the next step along with follow on visits with friends, family, school and college.
Transcript of Technologies of Attractions - Museums, Galaries, Zoos, Castles, Dockyards, Fun Fairs
TechnologiES OfPeter Cochranecochrane.org.uk
ca-global.org
COCHRANE a s s o c i a t e s
e n t e r t a i n m e n t
E x p e c t a t i o n
E x c i t e m e n t
E x p e r i e n c e
E n j o y m e n t
e d u c a t i o n
e n q u i r y
E n t r y
e x i t
THE EMOTIONAL BITSAre the most impor tant o f a l l…
Making it stunningSensor y exc i tement , menta l s t imulat ion… Techno logy and human eng ineer ing…
Customer Expectat ion
only ever increases
BUT
Enab l ing great mobi le content…Constant innovation
Mobi le dev ice & payment tech ex i s t s…NO Excuse for lines
Better Simpler Cheaper !
More for less on both sides of the equation
Fundamenta l commercia l objectives for the/any industry
A basic engineering and industry maxim
No technology shall p o s e a t h r e a t t o G r a n d m a o r t h e smallest child
Basic engineering and industry targets
Everything should be accessible to the y o u n g e s t a n d t h e oldest
Thank You
Some OBVIOUS
Technologies off the SHELF
On paper, radio, TV, Web….you pay to play passive, linear, slow
social….others pay for you - exponential, non-linear and fast
Huge +ve and -ve impact in ‘a click’
MobileS
wearableS G P S
TXT Voice APPS
• Who am I ? • What do I like ? • What do I buy ? • What would I like ? • Where am I now ? • Where have I been ? • Where am I going ?
!• Who are they ? • What do they like ? • What do they buy ? • What would they like ? • Where are they now ? • Where have they been ? • Where are they going ?
MobileS
wearableS G P S
TXT Voice APPS
• My details • My contacts • My networks • My likes/dislikes • My postings/tweets !• Am I happy ?
!• There details • Their contacts • Their networks • Their likes/dislikes • Their posting/tweets
!• Are they happy ?
MobileS
wearableS G P S
TXT Voice APPS
• Briefing • Steering • Commentary • Suggestions • Guidance • Availability • Opportunities • Optimisation
!• A great experience • A full & happy day • Lots to tell friends • Lots of remembrances • A need to come back • A new evangelist !
CAMERASTR
ACKING - BEHAVIOUR W h o ?
W h a t ? W h e n ? W h e r e ? !
Observe Detect Control Manage Forecast
Anticipate Act(ivate) Repair(s) Learn(ing) Optimise
Who are you & They
CAMERAS
Situational Awareness Individual Crowds Groups Gangs
Technology of intentGoon - in
different - Bad
Observe Detect Steer Manage Forecast Act
Behavioural Analysis of Individuals
Crowds Groups Sharing
Identification
Haystacks and Needle StacksEASY - VERY HARD
BIG/Meta DATA - ANALYSISTH
E pow
er of the hash
Not So
OBVIOUS ? Technologies
INTERFACE Make it simple and obvious
INTERFACE Make it simple and obvious
HOLOGRAPHY Make it illusory/ magic
Modelling Make it predictable
MATERIALS Shape shifting architecture
MATERIALS Shape shifting in design
ANIMATED Dynamic Sculpture @ scale
ROBOTIC FUTURES The Dream
ROBOTS Programmed to ignore Asimov
ROBOTS Programmed to obey Asimov
ROBOTS Operating in every domain
Artificial Intelligence
AI - HUMAN Conflict or cooperation ?
IBM WATSON General knowledge Medical Expertise
Customer Care
The end of visit Evangelists !!
Thank You
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