The YanYY kees began construction on a new stadium in the summer of 2006. The $1.3 billion stadium was the most expensive ballpark ever built. The new stadium sits directly across the street from historic old stadium, and holds around 53,000 fans

The New YorYY k Yankees k

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Y TeamUp TT with Legends to develop and execute the marketing campaign and sales for the historic move to New YanYY kee Stadium.

We sold over $650 million in term revenue

ServicesDeveloped Sales StrategyPremium Seating Sales ExecutionAssembled and led 30-storng sales teamConcept and marketing of sales centreBrand and Marketing Campaign

Gehrig, DiMaggio, Mantle, Yogi, Jackson, Mo, Jeter and A-Rod. Grandpa, Dad, Sis, the greenest grass, the bluest sky, the 4 Train, the ghosts, the roar and the goose bumps.

Home of the greatest franchise in the history of sports …26 and counting.

48 49

Signature SpacesBaseball is just the beginning at the new Yankee Stadium. Numerous distinct entertainment choices await fans every day of the year.

G R E AT H A L L

e Great Hall spans 31,000 square feet and serves as a main entrance and boulevard to retail stores and food and beverage amenities. It will feature an HD video board measuring 24’ (height) x 36’ (width) and a LED ribbon board measuring 5’ (height) x 383’ (width).

B A N Q U E T , C O N F E R E N C E A N D B U S I N E S S C E N T E R

e banquet, conference and business center features full audio/video capabilities, including video conferencing, liquid crystal display projectors and wireless microphones for presentations, enabling corporate guests to conduct business while enjoying the baseball experience.

M U S E U M

e museum features baseball artifacts and provides an interactive area for adults and children alike.

YA N K E E S S T E A K H O U S E A N D G R I L L R O O M

e bi-level restaurant provides two unique dining experiences year round.

M A R T I N I B A R

e Martini Bar provides a unique space where fans can enjoy their favorite drink while enjoying a view which overlooks the Great Hall.

S P O R T S B A R

e Sports Bar is located in center- eld with great views of Monument Park and the play

A R T G A L L E R Y A N D M E M O R A B I L I A S T O R E

e Art Gallery and Memorabilia Store features the works of a world-renowned artist, as well as collectibles showcasing great moments in Yankees history.

F O U R D I S T I N C T R E TA I L S T O R E S

e four distinct retail stores, each containin nd layouts similar to those in an upscale mall, include the Home Plate Store, New Era Store and Grea fourth location is the Art Gallery and Memorabilia Store on the Field Level concourse.

2009 Ticket License Plans

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NEW STADIUM SEATING BOWL

2009 Ticket License Plans & Locations

Multi-Year Full Season - Premium

Luxury and Party Suites

Full Season

Full Season, 41-Game, 20-Game

Full Season, 41-Game, 20-Game, 15-Game, 12-Game, 11-Game

Relocation Program Guide

RELOCATION BROCHURE

YANKEE STADIUM: TRANSFORMING TRADITION

Fred Popp LONDON +44 7588 663528 | fspopp@teamupco.com | Mike Ondrejko NEW YORK +1-917-943-2110 | mondrejko@legendshm.com