Teamup New Yankee Stadium Case Study
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The Yan Y Y kees began construction on a new stadium in the summer of 2006. The $1.3 billion stadium was the most expensive ballpark ever built. The new stadium sits directly across the street from historic old stadium, and holds around 53,000 fans The New Yor Y Y k Yankees k Y k Y TeamUp T T with Legends to develop and execute the marketing campaign and sales for the historic move to New Yan Y Y kee Stadium. We sold over $650 million in term revenue Services Developed Sales Strategy Premium Seating Sales Execution Assembled and led 30-storng sales team Concept and marketing of sales centre Brand and Marketing Campaign Gehrig, DiMaggio, Mantle, Yogi, Jackson, Mo, Jeter and A-Rod. Grandpa, Dad, Sis, the greenest grass, the bluest sky, the 4 Train, the ghosts, the roar and the goose bumps. Home of the greatest franchise in the history of sports… 26 and counting. 2009 Ticket License Plans 434B 334 239 238 237 236 235 MEMBERSHIP CLUB OUTDOOR FOOD COURT SPORTS BAR MONUMENT PARK BULLPEN BULLPEN SCOREBOARD 234 233B 233A 232B 232A 231 67 66 62-65 20 21 22 23 24 25 26 27 28 29 30 31 32 33 34 35 7 3 6 3 38 39 40 41 42 43 44 45 46 47 48 49 50 51 52 53 54 55 56 57 58 59 60 61 19 18 17 16 15 14 13 12 11 10 9 8 7 6 5 4 3 2 1 230 229 228 227B 227A 226 225 224 223 222 221B 221A 123 124 125 126 127A 127B 129 128 29 28 27B 27A 26 25 24B 24A 23 21B 21 A 20 17B 17A 16 15B 15A 14B 14A 13 12 11 18 19 22 133 134 135 136 122 121B 121A 120B 120A 119 118 117B 117A 116 115 114B 114A 113 112 111 109 104 103 220C 220B 220A 219 218B 218A 217 216 215 214B 214A 213 212 211 210 209 208 207 206 205 204 203 202 201 333 332B 332A 331 330 329 328 327 326 325 324 323 321 320C 320B 320A 319 318 317 316 315 314 313 312 311 310 309 308 307 306 305 322 434A 433 432B 432A 431B 431A 430 429 428 427 426 425 424 423 422 421 420C 420B 420A 419 YANKEES VISITORS 418 417 416 415 414 413 412 411 410 409 408 407B 407A 406 405 108 131 130 132 106 105 110 107 NEW STADIUM SEATING BOWL 2009 Ticket License Plans & Locations Multi-Year Full Season - Premium Luxury and Party Suites Full Season Full Season, 41-Game, 20-Game Full Season, 41-Game, 20-Game, 15-Game, 12-Game, 11-Game Relocation Program Guide RELOCATION BROCHURE YANKEE STADIUM: TRANSFORMING TRADITION Fred Popp LONDON +44 7588 663528 | [email protected] | Mike Ondrejko NEW YORK +1-917-943-2110 | [email protected]
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Legends teamup to market the most sought-after tickets in sport.
Transcript of Teamup New Yankee Stadium Case Study
The YanYY kees began construction on a new stadium in the summer of 2006. The $1.3 billion stadium was the most expensive ballpark ever built. The new stadium sits directly across the street from historic old stadium, and holds around 53,000 fans
The New YorYY k Yankees k
Yk
Y TeamUp TT with Legends to develop and execute the marketing campaign and sales for the historic move to New YanYY kee Stadium.
We sold over $650 million in term revenue
ServicesDeveloped Sales StrategyPremium Seating Sales ExecutionAssembled and led 30-storng sales teamConcept and marketing of sales centreBrand and Marketing Campaign
Gehrig, DiMaggio, Mantle, Yogi, Jackson, Mo, Jeter and A-Rod. Grandpa, Dad, Sis, the greenest grass, the bluest sky, the 4 Train, the ghosts, the roar and the goose bumps.
Home of the greatest franchise in the history of sports …26 and counting.
48 49
Signature SpacesBaseball is just the beginning at the new Yankee Stadium. Numerous distinct entertainment choices await fans every day of the year.
G R E AT H A L L
e Great Hall spans 31,000 square feet and serves as a main entrance and boulevard to retail stores and food and beverage amenities. It will feature an HD video board measuring 24’ (height) x 36’ (width) and a LED ribbon board measuring 5’ (height) x 383’ (width).
B A N Q U E T , C O N F E R E N C E A N D B U S I N E S S C E N T E R
e banquet, conference and business center features full audio/video capabilities, including video conferencing, liquid crystal display projectors and wireless microphones for presentations, enabling corporate guests to conduct business while enjoying the baseball experience.
M U S E U M
e museum features baseball artifacts and provides an interactive area for adults and children alike.
YA N K E E S S T E A K H O U S E A N D G R I L L R O O M
e bi-level restaurant provides two unique dining experiences year round.
M A R T I N I B A R
e Martini Bar provides a unique space where fans can enjoy their favorite drink while enjoying a view which overlooks the Great Hall.
S P O R T S B A R
e Sports Bar is located in center- eld with great views of Monument Park and the play
A R T G A L L E R Y A N D M E M O R A B I L I A S T O R E
e Art Gallery and Memorabilia Store features the works of a world-renowned artist, as well as collectibles showcasing great moments in Yankees history.
F O U R D I S T I N C T R E TA I L S T O R E S
e four distinct retail stores, each containin nd layouts similar to those in an upscale mall, include the Home Plate Store, New Era Store and Grea fourth location is the Art Gallery and Memorabilia Store on the Field Level concourse.
2009 Ticket License Plans
434B
334
239
238
237
236
235
MEM
BERS
HIP
CLU
B
OUTDOOR FOOD COURT
SPORTS BAR
MONUMENT PARK
BULLPEN BULLPEN
SCOREBOARD
234
233B
233A
232B
232A
231
67
66
62-65
2021
2223
2425
2627
2829
3031
3233
343573 63383940
4142
43
44
45
4647
4849
5051
5253
5455
5657
5859
6061
1918
1716
1514
1312
11
10
9
8
7
6
5
4
3
2
1
230
229
228
227B
227A
226
225
224
223
222
221B221A
123
124
125
126
127A
127B
129
128
29
28
27B
27A
26
25
24B
24A
23
21B 21A
20
17B
17A
16
15B
15A
14B
14A
13
12
11
1819
22
133
134
135
136
122
121B121A
120B 120A 119118
117B
117A
116
115
114B
114A
113
112
111
109
104
103
220C 220B 220A 219218B
218A
217
216
215
214B
214A
213
212
211
210
209
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333
332B
332A
331
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329
328
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326
325
324
323
321
320C 320B 320A319
318
317
316
315
314
313
312
311
310
309
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305
322
434A
433
432B
432A
431B
431A
430
429
428
427
426
425
424
423
422
421
420C420B
420A
419
YA
NK
EE
S
VI S I T O
RS
418
417
416
415
414
413
412
411
410
409
408
407B
407A
406
405
108131
130
132
106
105
110
107
NEW STADIUM SEATING BOWL
2009 Ticket License Plans & Locations
Multi-Year Full Season - Premium
Luxury and Party Suites
Full Season
Full Season, 41-Game, 20-Game
Full Season, 41-Game, 20-Game, 15-Game, 12-Game, 11-Game
Relocation Program Guide
RELOCATION BROCHURE
YANKEE STADIUM: TRANSFORMING TRADITION
Fred Popp LONDON +44 7588 663528 | [email protected] | Mike Ondrejko NEW YORK +1-917-943-2110 | [email protected]
