Post on 26-May-2015
INNOVATION II NANO GANESH
Road 2 Ideas –Innovation Run
IntroductionCREATOR
Mr. Santosh Ostwal- Rural innovator and Entrepreneur.
Founder of Ossian Agro Automation
WHAT IS IT?An electronic
interface device connected to
electromechanical starter of water pump motor. Is connected to
mobile phone so that remote controlling is enabled by
callingRECOGNITION
Nokia Calling Innovators WinnersVilligro Wantrapreneur Business
Plan Winner
WHENResearch
work done in 2007
Launched in 2008
Need of an Automated Device-Consumer Insight
Load Shedding
Frequent interruptions in electricity supply
On field Trips during the midnight, extreme weather conditions
Fear of wild animals on field, especially during
the night.Delay in on/off of the pump Wastage of electricity & water
supply. Sometimes even a catastrophe.!
Farmer’s Dilemma
Market
Target Group
Farmers
Rural Water Supply
Schemes
Urban
Domestic/Industries
Set up2 mobile phones and a remote modem
like instrument (Nano Ganesh)fixed to the motor
along with a mobile phone .
Dial the no. with the specific code for each
operation
Connected to any existing electrical starter
and motor pumps.
Ringtone Audio sensors facilitate the activation
of device Seprarate ringtone for each operation
linked to a code.
A>Availability of power
supply at the motor site
B> On/ Off status of the
pump.
C>Remote switching on &
off of the pump Save
time energy, save
electricity & water
supply/.
How it works ?? http://www.youtube.com/watch?v=A
bvMp52upe0 http://www.youtube.com/watch?v=Q
5gfWt30Pjk
Within the SandboxNano Ganesha follows all 6 non-negotiable
principles. Its adherence to
Environmental Sustainability & Social Equity Focus deserves
special mention. ENVIRONMENTAL SUSTAINABILITYFacillitates Drip Irrigation which conserves Water.Keeps soil moist and reduces Soil ErosionerSaves fertilizer through effective usage by FertigationSaves fuel and travel cost in cases where vehicle was used to reach pump
SOCIAL EQUITYTraining rural technochrats for free in Maharashtra-Agro Electronics Commandos.Spreading knowledge base through this initiative
Functionality
Auto Remote facility
Inbuilt Voltage regulator
In built memory back-up
Indicators
Zero load bounce back circuitry
A pump can be made on /off by a mobile phone or any landline phone from any distance.One can run the pump set manually. Hence, irrigation can be continued even if the system is connected to the starter.
Mains on, Code transmission on, starter on. Code transmission-for detecting the key operations from the remote end mobile to pump end mobile.Inbuilt charging for the on site phone in models (B & C)
To prevent the resetting of the units in case of heavy electrical load transients.
To operate the unit in electricity wide supply variation in the rural area
Existing model Available in 3 types
Type A- Rs 560/-
Type B- Rs 1700/-
Type C- Rs 2800/-
Inbuilt mobile charging device for mobile phone installed in the
motor.
Sales in 4 districts across Maharashtra covering around 2500
villages and selling approx. 50,000/- units in an year.
Margin to the company at approx. 4-5% on each unit.
Distribution Model
Demonstrations during panchyat meets infront of key opinion
leaders.
Orders made in bulk to the head of the villageto the
distributor.
1 Year Warranty (Service provided by trained technicians) and
works till 4 years.
STRENGTHS
Automatic On/Off of water pumps from
distant place
Unlimited Range of operation with the
presence of telecom network
Information on power supply availability
Time saved on commuting till the water
pump at odd hours. Works on low voltage
Safety concerns resolved
Affordable Price- Rs 2800/- per set
Device Works under severe weather
conditions.
Easy installation (2-3 hours) & usage- just
requires a low cost mobile handset.
Saving electricity and water supply.
Weaknesses:-
Post Purchase services.
Lack of integrated Distribution
Model
Cannot be used during the
rains or high rain fed areas
Arrangement of waterproof
cage for the phone attached to
the pump Lack of connectivity.
Opportunities
Mobile Phone Penetration in
Indian rural areas
Differentiation of service
provider with such a VAS.
Pioneer Advantage
Increase customer base after
patenting.
Threats:-
Inadequate Mobile Phone
network infrastructure
Competition Analysis Thermodynamic Sensor enabled motors Water Level Sensor enabled motors USP of Nano Ganesha
Can check the power fluctuations and remotely
switch on/off the pump without going on site.
Works best sprinkler/drip irrigation in water
supplyconstrained areas
Works on High Horse Power-appprox 30 HPconsumes
less electricity (Works on Low voltage as low as 260
Volt)
Rural subscription increased from 219.09 million to 236.21 million, and the Rural Teledensity increased from 26.43 to 28.42. The year-on-year (Y-O-Y) growth rate of Rural Teledensity for Sep-10 is 54.00 % . The % increase in rural subscribers is 32% in 2010.Thus, with this expected growth rate, the growth of Nano Ganesha can be predicted to be very high.
Growth Expectations vis a Vis Growth in Telecom sector
Impact
TELECOM
Increased mobile users
Nano ganesha requires mobile
connection
Tapping of untapped rural VAS market
Increased rural
penetration
CSR- Supporting
entrepreneural initiatives in agriculture
ImpactSOCIO-ECONOMIC
Savings in Oppurtunity Cost( time& effort). 1 labor shift saved
by 1 pumpImproved rural Communication through mobile
connectivity. Increase in usage of ganesha means
more mobiles.
Saving electricity&water. 1pump saves 3unit electricity, 1000lit watr
yield →Better yield.Better revenue
Every 1% increase in
teledensity=0.6% GDP
growth
Impetus to availability of
other rural VAS eg. Mobile
banking,health care,agro
tips etc
Improvement in rural telecom
infrastructure
Creation of Employment- Local
electricians are trained to handle
repair works of Nano Ganesha
Training Agro Electronic
Commandos
Recommendations for the next Level
Sales and Distribution>Tie ups with water
pump dealers >Affiliating with
government so that it can be
incorporated in existing
development programs and also
be subsidized.
Feedback system
Creating a system which also delivers
SMS whenever pump is started or
stopped.
Management
>Patent Acquisition>Tie ups with Governmental
Programs to get it subsidized .
>Increase in margin for manufacturer
and
References
http://www.alibaba.com/product-free/110941974/Agriculture_Pump_Cell_Phone_Remote_Starter.html
The Indian Telecom Services Performance Indicators July - September 2010
www.nanoganesha.com
THANK YOU
Team Scamper Somya Bhargava Sukesha Sajwan Sonali Abrol Shaurya Bhushan Tyagi