Ideation: Applying 'SCAMPER'

What is SCAMPER?

Substitute: What might you substitute? Who else? What else? Where else? What parts/ What materials?

Combine: What might I combine this object with? Can I combine ideas, objects, functions? What this also include or do?

Adapt: What might I change? What else is this like? What does this remind me of? What might I copy?

Modify, magnify, minify: How might I change it? Bigger, smaller. What might I increase or decrease? How can I enhance or diminish attributes such as colour, texture, sound, taste, smell, speed?

Put to other uses: Are there other uses for this object? What happens if I change the context or function or purpose?

Eliminate: What can I do without? What can I take away or remove?

Reverse, rearrange: What if I turned it upside down? Backwards? Inside out? What if I rearrange any parts, function or objectives?

SubstituteTypical questions: What can I substitute to make an improvement? What if I swap this for that and see what happens? How can I substitute the place, time, materials or people?

Example: What happens if you can harness the energy of moving masses of people to generate electricity, instead of getting

it from power stations? Ponder this over…

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Combine

Typical questions: What materials, features, processes, people, products or components can I combine? Where can I build synergy?

Example: What happens if you can combine two unrelated BUT fun activities into

ONE product…

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Adapt

Typical questions: What part of the product could I change? And in exchange for what? What if I were to change the characteristics of a component?

Example: Changing the characteristic… how about a new way of cleaning your

teeth!

Substitute

Combine

Adapt

Modify; maximize, minimize

Put to other use

Eliminate

Reverse; rearrange

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Modify, Magnify, Minify

Typical questions: What happens if I warp or exaggerate a feature or component? What will happen if I modify the process in some way?

Example: Modify the way you get to the floors below or above you in the

shopping centre…

Put to other uses

Typical questions: What other market could I use this product in? Who or what else might be able to use it?

Example: What if you can use a piece of jewellery for another use…

Eliminate

Typical questions: What would happen if I removed a component or part of it? How else would I achieve the solution without the normal way of doing it?

Example: A rotary to linear motion…to sharpen a pencil…

Substitute

Combine

Adapt

Modify; maximize, minimize

Put to other use

Eliminate

Reverse; rearrange

Eliminate

Reverse, RearrangeThink of what you would do if part of your product or process worked in reverse or done in a different order. What would you do if you had to do it in reverse? You can use this to see your probortunity from different angles and come up with new ideas.

Example: A new way of table arrangement…

Substitute

Combine

Adapt

Modify, magnify, minify

Put to other use

Eliminate

Reverse, Rearrange

SCAMPERing

Ideation: Applying 'SCAMPER'

Education

Transcript of Ideation: Applying 'SCAMPER'