TabletsJeffrey Fischer

Steven Warren Ling Han

Background1st patent was granted in 1888 for an electronic

tablet used for handwriting.In 1915, a patent was granted for a tablet that

recognized handwritten characters by analyzing handwriting motion.

The 1st publicly demonstrated system using a tablet and handwriting text recognition instead of a keyboard for working with a modern digital computer was created in 1956.

In the 1980’s, many companies had commercial tablet products.

DevelopmentTablet computers are an

example of pen computing technology.

In 1968, Alan Kay attempted to create the Dynabook.

The idea was to give children access to digital media.

Motivation and funding came from the military who needed electronic, portable, documentation.

Apple Breaks into the Market

Apple started a tablet project in 1987, with an eventual release of the Apple Newton in 1993.

The Apple Newton had a 6” screen and weighed about 1.76 pounds.

The ipad has a 9.7” screen and weighs 1.33 pounds.

Microsoft Comes AlongIn 1999 Microsoft started a Tablet project.In 2000, they coined the term Microsoft Tablet PC for

tablets made to their specifications and running Microsoft Windows OS.

Targeted to address business needs; such as note taking devices and portable devices for field work.

Used in health care for data capturing.Did not become popular with consumers because of

problems: Too heavy to hold with one hand. Flaws Not enough apps specific to the tablets.

Apple Comes backhttp://www.youtube.com/watch?v=btfbIVGES

1I

iPad in its current generation • Runs on IOS• iCloud• Wi-Fi and 3G network - Skype & Text messaging

- Microsoft Exchange - Google maps/Navigation system - AirPlay• iBook• Two cameras•Supports over 50 language• World’s largest collection of mobile apps

Surprises:• Cost• IPad Cannibalization

Shifting the rule:• A change from the original tablets in function and ability

• Finding a new window of opportunity in the industry• Adding value

Hypercompetitive Model

RECENT MARKET TRENDS and DEVELOPMENTS

Changes in Design: Size, GB, Resolution2009: Few Tablets Sold2015: Projected 320 million Tablets SoldHigh competition is evening out competitors,

but Apple has commanding market share

COMPETITIONApple is clear leader in the market

AppsOver 61.5% of market share, Down from 63.4%

Amazon has surpassed Samsung as number two seller of tablets

Samsung strangely provides apple with equipment to develop their iPad

Barnes & Noble, Motorola, HTC, Sony, etc...What will other companies have to do to catch up

to Apple?

12

13

Would You Buy a Smaller iPad?

Yes No Maybe0.00%

10.00%

20.00%

30.00%

40.00%

50.00%

60.00%

27%

53%

21%

How Tablets Make our Lives BetterFacilitates

communication.Way to share

knowledgeChanges the way

work is done, making it more efficient.

Portable.Fun. Delicious.

1. What can other companies do to improve themselves and compete with Apple?

- Should Kindle and the Nook add communication and app features in their products?

Discussion Questions

2. Do you see tablets as our new way of receiving and obtaining information? - Replacing our textbook and even laptops?- What do you see as the future of tablets?

3. How do tablets affect businesses and foster communication within the organization?- Tablets were originally designed for business functions, do you see that continuing or increasing? And in what way?

ReferencesApple.comMicrosoft.comNews.cnet.comBuck, Stephanie. "Featured in Social Media." Mashable. Web. 22 Feb. 2012. <

http://mashable.com/2011/09/27/tablets-popular/>.LUK, LORRAINE, and JESSICA E. VASCELLARO. "Apple, Suppliers Test Tablet With

Smaller Screen." The Wall Street Journal. Dow Jones & Company, 15 Feb. 2012. Web. 22 Feb. 2012. <http://online.wsj.com/article/SB10001424052970204795304577222354104574994.html?KEYWORDS=tablets>.

Perez, Sarah. "Gartner: Apple IPad Will Be Top Tablet Through 2014." TechCrunch. Web. 22 Feb. 2012. <http://techcrunch.com/2011/09/22/gartner-apple-ipad-will-be-top-tablet-through-2014/>.