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Sample Portfolio of WorkUpdated August 31, 2011
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Fiafini “Skincare for Sensitive Skin”
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Fiafini “The Science of Sensitive Skin”
Scope of Work• Brand positioning
• Brand visual articulation
• Logo and pantones
• Hero brand photography
• Primary & secondary packaging design
• Website copy and design
• Marketing & POS collateral
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Fiafini “The Science of Sensitive Skin”
PACKAGING, BrAND PHoToGrAPHy
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Fiafini “The Science of Sensitive Skin”
BrAND VISUAL ArTICULATIoN
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Fiafini “The Science of Sensitive Skin”
MArKeTING CoLLATerAL WeBSITe
TrADeSHoW BooTH
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Beauty Drink
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Glowelle “Age-Defying Antioxidant Supplement”
Scope of Work• Brand positioning strategy
• Logo and pantones
• Brand visual articulation
• Hero brand photography
• Primary & secondary packaging design
• Marketing collateral
• National advertising
• Website copy and design
• Marketing & POS collateral
• National advertising
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Glowelle “Age-Defying Antioxidant Supplement”
PACKAGING, Hero BrAND PHoToGrAPHy VISUAL BrAND ArTICULATIoN
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Glowelle “Age-Defying Antioxidant Supplement”
MArKeTING CoLLATerAL
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Glowelle “Age-Defying Antioxidant Supplement”
WeBSITe
NATIoNAL ADVerTISING
PoS CoLLATerAL
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Jabot Cosmetics “Y&R’s fictional beauty brand”
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
Scope of Work• Brand visual identity and
articulation strategy
• Logo and pantone
• Brand positioning
• Hero brand photography
• Primary & secondary packaging design
• Brand visual articulation
• Spokesperson/talent makeover and photography
• Website copy and design
• Marketing collateral
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
Hero PHoToGrAPHy PACKAGING DESIGN & SWATCH PHOTOGRAPHY
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
SPOKESPERSON/TALENT MAKEOVER AND PHOTOGRAPHY
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
“ONE VOICE” BRAND BOOK
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
NATIoNAL ADVerTISING eVeNT PoP DISPLAyS
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Jabot “Hollywood’s Backstage Beauty Secrets”
MICroSITe CoPy AND DeSIGN WeBSITe CoPy AND DeSIGN
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Mary Kay
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Mary Kay “Enriching Women’s Lives”
Scope of Work• Brand positioning
• Brand visual strategy
• Primary & secondary packaging design strategy
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Sophyto “Ethical Sustainable Science”
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Sophyto “Organic Science. Natural Beauty.”
Scope of Work• Brand positioning
• Primary & secondary packaging design
• POS display strategy
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Sophyto “Organic Science. Natural Beauty.”
PRIMARY & SECONDARY PACKAGING PoS DISPLAy STrATeGy
© 2011 The Beauty Company • www.thebeautycompany.co
Before
Resvology “Resveratrol Unleashed”
© 2011 The Beauty Company • www.thebeautycompany.co
AfTer
Resvology “Gene Smart Skincare”
Scope of Work• Brand positioning
• Brand visual articulation
• Logo and pantones
• Primary and secondary packaging design