Target Value · PDF file · 2012-11-01Target Value Costing The Scenic Drive Success...

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Target Value Costing

The Scenic Drive Success Story

Applying Target Costing Principles in VE

to Capital Construction Projects

David Wilson, P.Eng., CVS-Life, FSAVE, CPF 2012 CSVA Annual Conference – October 2012 Calgary, AB

This Presentation…

Five Aspects:

The Key Question: Why? Target Costing Principles Example – Scenic Drive N Tips, Tricks, and Traps Closing Thoughts

The Key Question: Why?

In VE we often see…

– Too big

– Too small

– Too complicated

– Too simple

– Too expensive

Why?

The Key Question: Why?

Apparent assumptions

– Owner knows best

– Planners/designers will

innovate

– Funding can always be

found

– Best is always better!

How valid are these?

Why?

The Key Question: Why?

VE is often used to…

– Optimize the project

Functionality

Cost-effectiveness

– Generate new solutions

– Build stakeholder

consensus

– Rescue a project (overrun)

Why?

The Key Question: Why?

Why can VE not accomplish more?

Target Costing Principles

Target costing

– Typically applied in

manufacturing

Target Costing Principles

Survival Triplet Cost/Price

Quality Functionality

Minimum

Maximum

Target Costing Principles

Approach focuses on…

– Right-sizing the solution to

fit the need

– Maintaining future flexibility

– Adaptable functionality

over time

– Consistent value

(function/cost relationship)

Target Costing Principles

Infrastructure design…

– Standards rule

– More function/cost variance

– High costs

What happens if…?

Example

Scenic Drive North Extension Lethbridge, AB

Project Overview N

“Usual” Project Challenges

Path system

– Maintain/expand

Topography

– Deep coulees

– Eroding/unstable soils

– Abandoned mine

Environmental

– Rare at-risk species

Major utilities/WWTP

Financial/Schedule Challenges

Federal/Provincial

funding

– Complete by 2013

Schedule

– Grading in 2012

City budget

– $20M approved

Design estimate

– $36M (April 2012)

Cost Model - Pre-Design

Mainline WWTP

Pre-Design Pre-Design

Grading $10,993,000 41.11% $8,981,000 $2,012,000

Watermains $5,000 0.02% $5,000 $0

Sanitary $1,788,000 6.69% $1,788,000 $0

Storm sewers/ponds/ditches $632,000 2.36% $572,000 $60,000

Culverts $2,370,000 8.86% $2,370,000 $0

Shallow utilities + lights $270,000 1.01% $207,000 $63,000

Roadworks $7,368,000 27.56% $6,712,000 $656,000

Line Markings $50,000 0.19% $37,000 $13,000

Pedestrian Crossing+Handrails $2,000,000 7.48% $2,000,000 $0

Pathway $123,000 0.46% $123,000 $0

Retaining walls $360,000 1.35% $360,000 $0

Guardrail $150,000 0.56% $30,000 $120,000

Concrete barrier $630,000 2.36% $630,000 $0

Subtotal $26,739,000 100.00% $23,815,000 $2,924,000

General Requirements $2,949,000 $2,657,000 $292,000

Contingency $4,453,000 $3,971,000 $482,000

Total Markups $7,402,000 $6,628,000 $774,000

Total (before taxes) $34,141,000 $30,443,000 $3,698,000

Taxes $1,707,000 $1,522,000 $185,000

Total after taxes) $35,848,000 $31,965,000 $3,883,000

Major ComponentPre-Design

Total

Objectives

Address Mismatch in Objectives

– Project initiated to improve mobility

– Substantial funding earmarked for

asset renewal (WWTP road and infrastructure)

asset additions (new pathways and tunnels)

future needs (additional traffic lanes)

Establish a Way Forward

– What do we really need to do now (priorities)?

– What can we afford to do?

Target Costing Approach

Focused on key project objectives

Define cost target

Original Target

Subtotal $26,739,000 $14,500,000

General Requirements $2,949,000 $1,599,000

Contingency $4,453,000 $2,415,000

Total Markups $7,402,000 $4,014,000

Total (before taxes) $34,141,000 $18,514,000

Taxes $1,707,000 $926,000

Total (after taxes) $35,848,000 $19,440,000

Major ComponentPre-Design

Target Costing Approach

Interactive value assessment

Suggested Strategy

Scenic

N

Tips, Tricks, and Traps

Planning process

– Set cost targets upfront

– Actively

Plan-to-need versus

Plan-to-exceed

VE process

– Earlier is better

– Decisionmakers in the room

– Prepare to make tough decisions

Functionalit

y

Life Cycle Cost

Poor Value

Best Value

Exceeds Need

Closing Thoughts

Target Costing for Capital Projects

– Reverses traditional Bottom-Up planning/design

process to Top-Down approach

– Challenges “the way we’ve always done it”

– Ensures a Right-Sizing focus

What can we afford? When can we afford it?

What do we really need?

How can we ensure flexibility for the future?

In Summary…

Five Aspects:

The Key Question: Why? Target Costing Principles Example – Scenic Drive N Tips, Tricks, and Traps Closing Thoughts

Contact

David C. Wilson, P.Eng., CVS-Life, FSAVE, CPF

President NCE Value Engineers Inc.

2800 Fourteenth Avenue, Suite 406

Markham, ON, L3R 0E4

T 905.943.4443

F 905.943.4449

david.wilson@nceve.com