Tapit Gilbert & Tobin Event 2013

Insert dramatic heading about NFC here

Why am I talking tonight?

Australian start-up founded in 2011. Global leader in information delivery using NFC. Offices in New York, Sweden, France, Japan, Sydney, Dubai & Vietnam.

So you’ve heard about this NFC thing?

Never F**king Coming Not For Commerce Nobody F**king Cares

Near Field Communications

NFC vs. other mobile tech

You’ve been using something similar for years….

Radio Frequency Identification (RFID) Near Field Communication (NFC)

NFC is chip based = Moore's Law principle

Energy harvesting…..

https://www.dropbox.com/s/hqsnmk4jyqlkrxe/Spiderman_LED_NFC_Concept.MOV

Key ingredients to NFC success

NFC ENABLED DEVICES UNIVERSAL STANDARDS & PROTOCOLS

PRODUCTS & SERVICES

Why I can’t sleep at night……

5,000 NFC devices

{2011}

4,375,000 NFC devices

{2013}

7,000,000 NFC devices

{2014} Source; Google, GFK, Tapit 2013

Why I really can’t sleep at night……

0 NFC devices

{2010}

200,000,000 NFC devices

{2013}

300,000,000 NFC devices

{2014} Source;NXP, 2013

Years of pilots getting it all ready for you

Years of unprecedented collaboration

The NFC wave is being driven by payments

$180 billion worth of transactions

{2017}

Source; Juniper, 2013

And government related services……

But so much more to NFC than payments……..

Authentication of products………

Simplicity, Effortless = Mass market appeal

NFC will impact life in a variety of ways across the day

What to expect next…..

Automated actions / events within applications

Personalised experiences (If / And / Or)

Identity Association

Further data dimensions (location, time, frequency, etc)

Measurability through from awareness to purchase.

And just remember………

1950s

1990s

2010s

THANK YOU Andrew Davis

COO & Co-Founder andrew@tapit.com.au

+61-406-996-769 @tapitnfc