The Team

AmyTewkesbury-JohnsonProduct designer

Rebecca Derbyshire

Product designer and business

Sean O’Mahoney Computer science

and Branding

Benji BalkinDesigner and

Branding

Steve HiltonSoftware developer

Problems:

Cards are hard to access on approaching the barriers

Have unnecessary multiple tickets/seat reservations

Tickets only work for one transit system.

Solution:A wearable ticketing system that allows users to travel more seamlessly and efficiency

Market Validation:

‘’wearable payment transaction volume will grow from $3.1 billion in 2015 to $501 billion worldwide by 2020’’ Tractia

‘’Since 1995, public transit ridership is up 39%, out pacing population growth’’

‘’30,800 passengers arrive in Manchester at peak time each morning’’

‘’800,000+ trips on transport networks each day’’

User profile:

Daily commutersEase of use Wants a product which fits with their lifestyle

Entry productNFC

Magnetic clasp

Flexible polyester band

Premium products

+ Ease of Use

- Ease of Use

£ £££

CompetitiveAnalysis

Safety & Security: Being wearable eliminates the risk of losing a bank card amongst a busy environment.

Affordable: Much cheaper than the alternative smart watch devices.

Design:Lifestyle itemCustomisationMultifunctional

Competitive advantages

Ease of Use:Hands FreeImproves efficiency & flowStress free solution

3817 Employees

Target 50% - 1908

X ticket price (£15) = £28,627

Peak

21,000 people

Target 50% - 10,000

X ticket price (£15) = £150,000

5 year plan

800,000 people nationwide

Target 50% - 400,000

X ticket price (£15) = £6m

Use case

3817 Employees

Target 50% - 1908

X ticket price (£15) = £28,627

Peak

21,000 people

Target 50% - 10,000

X ticket price (£15) = £150,000

5 year plan

800,000 people nationwide

Target 50% - 400,000

X ticket price (£15) = £6m

Use case

3817 Employees

Target 50% - 1908

X ticket price (£15) = £28,627

Peak

21,000 people

Target 50% - 10,000

X ticket price (£15) = £150,000

5 year plan

800,000 people nationwide

Target 50% - 400,000

X ticket price (£15) = £6m

Use case

Revenue Stream3% Transaction fee of each trip

Loreal Manchester TAMDaily: £60,000

Yearly: £15,660,000

Daily: £286.2

Yearly: £74,698.2

Daily: £1500

Yearly: £391,500

App interface

App interface

Thank you