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Taking It To The Streets: !How to Build Grassroots

Support for Digital !

The views expressed in this presentation are those of the presenter, and not necessarily those of Apigee Corporation or the presenter’s employer.

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Agenda

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1 Introductions

2 What Is ‘Digital’ Anyway?

3 War Stories and Trade Secrets

4 Sweet Smell of Success

5 The Silver Bullet

6 Questions

©2016 Apigee. All Rights Reserved.

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Pierre Far pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com

Kay Lummitsch

@Delibdigital @lummitsch

What is ‘Digital’ Anyway?

5 ©2016 Apigee. All Rights Reserved.

pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com @Delibdigital @lummitsch

War Stories and Trade Secrets

6 ©2016 Apigee. All Rights Reserved.

pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com @Delibdigital @lummitsch

Sweet Smell of Success

7 ©2016 Apigee. All Rights Reserved.

pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com @Delibdigital @lummitsch

The Silver Bullet

8 ©2016 Apigee. All Rights Reserved.

pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com @Delibdigital @lummitsch

Questions

9 ©2016 Apigee. All Rights Reserved.

pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com @Delibdigital @lummitsch

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Pierre Far pierre@deliberatedigital.com Kay.Lummitsch@swisscom.com

Kay Lummitsch

@Delibdigital @lummitsch

Thank you