Taking it to the Next Level: Layered Content

User Experience Webinar Series~ presented by Kristiana Burk

Remember 3 Guiding Principles of Generation X & Y

technology is personal

one word sums it up: infotainment

they expect you to come to them

They Can’t Live Without…

Experience

Transparency

Reinvention

Connection

Expression

Taken from Mind Your X’s and Y’s by Lisa Johnson – http://reachgroupconsulting.com/reach-x-and-y/mind-you-xs-and-ys

Reaching Out…

- short and sweet- quirky and consumable- remember: I want to share!- go where they are- get them involved / turn it into a cause

What is Layered Content?

Content placed over the top of “core content” on your site with the strategic intent of: - being “sticky” - engaging the user

- teasing or highlighting deeper core content

Types of Layered Content

- polls- quizzes- factoids- slideshows- image galleries- video

- grab n’ go lists- rss feeds- top 10 lists- podcasts- blogs- quotes

Layered Content Examples:

Layered Content Examples:

Layered Content Examples: mental_floss www.mentalfloss.com

Layered Content Examples: www.daylife.com

Layered Content Examples: www.livescience.com

Layered Content Examples: www.discovery.com

Example Grab n’ Go Topic

News

Background Info

Images

Timeline

Quotes

Example Grab n’ Go Topic

Images

Background Info

Web Links

Articles

Videos

Layered Content Examples: LibGuides

http://libguides.lmu.edu/election08 http://jwu-ri.libguides.com/climatechange

Layered Content Examples: Johnson & Wales

http://jwu-ri.libguides.com/climatechange

Layered Content Examples: Go Where They Are

http://libraryguides.saic.edu/home

Modules in LibGuides to Get You Started

- Rich Text / Dynamic Content / Scripts- RSS Feed- Podcast Feed- Embedded Video- Books from the Catalog- Dates & Events- Interactive Poll

Wrap It All Up Next Week…

Join us for the last webinar of the series next week on how to tie all of the User Experience concepts that we’ve discussed into a comprehensive, thematic package that provides engagement and context for your users.Please Note: The “Information Amusement Park” and “Mix It Up” webinars are being combined into one final webinar for January 22nd at 3pm. Register for the event here: http://www.springsharelounge.com/events/user-experience-webinar-8-the

A Note will go out from SpringShare shortly.

Thank you!

Kristiana BurkChannel Director

404.760.4311 kburk@howstuffworks.com