Take ChargeOf YourVertical

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Meghan MoulConsultant Services Advisor

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Expert Speaker: Denise Brosseau

• CEO, Thought Leadership Lab• Thought leadership strategist, speaker, business advisor & author

• Co-founder, Springboard • Client list includes Agilent, Bank of America & Medtronic

Question

Choose the statement that best describes your current Thought Leader status:

A. I don’t know what a Thought Leader is.B. I want to be a Thought Leader in my

vertical I but don’t know how.C. I have identified goals that will help me

become influential.D. Becoming a Thought Leader is not a

top priority right now.

©2014 Thought Leadership Lab

Van Ton-QuinlivanPG&E & CA CommunityCollege Chancellors Office

Ron Finley‘GangstaGardener’

©2014 Thought Leadership Lab

Adrian OttExponential Edge

Innovate

InspireThought Leaders

Replicate & Scale

Build Communities

Influence Sustainable Change

Change Agents

Question

Who Is a Thought Leader or Change Agent

You Admire?

©2014 Thought Leadership Lab

Thought LeadersScale Their Impact

©2014 Thought Leadership Lab

Question

Why Do YOU Want to Be a

Thought Leader?

©2014 Thought Leadership Lab

Why Be a Thought Leader?

Influence Impact

Income Legacy

Career Insurance

©2014 Thought Leadership Lab

Why Be an Thought Leader?

Show-Off Braggart

Self-Promoter

GrandStander

Make aDifference

©2014 Thought Leadership Lab

Question

What is holding you back from becoming a Thought Leader:

A. I’m too busy; I don’t have time.B. I don’t have the appropriate skill set.C. I don’t have enough confidence in my

abilities.D. I am not sure thought leadership will

help me find a job or get promoted.E. Nothing! I’m on my way.

©2014 Thought Leadership Lab

©2014 Thought Leadership Lab

Amplify Your Impact, Multiply Your Influenceand Leave a Legacy that Matters.

©2014 Thought Leadership Lab

for Consultants

ThoughtLeadershipLessons

©2014 Thought Leadership Lab

Find Your Driving

1

Passion

©2014 Thought Leadership Lab

1Pen Your Venn

Credibility

ExperienceCommitment

Thought Leadership Intersection

Point

©2014 Thought Leadership Lab

1Question

How will you hone your niche to

assure you are relevant & unique?

©2014 Thought Leadership Lab

Build Your Ripples of

2Influence

Activate Your 3Advocates

3Adrian Ott

Exponential Edge

Become aConvener

3Question

How could you play the role of

convener in your niche?

©2014 Thought Leadership Lab

FindAn Established

Partner

3

3Question

Who could you partner with to

scale your impact?

©2014 Thought Leadership Lab

Put Your4

“I”On the Line

Codify Your Lessons Learned

5

5Show thePath Forward

5

Mindful Eating – Michelle May, M.D.

Create a Framework

Capture the BIG Idea

Chip Conley, Joie de Vivre

5

Sa

5Make it Memorable

Sally Hogshead

Question

How Can You Tell a Bigger Story

About the Work You Are Doing?

5

©2014 Thought Leadership Lab

JuxtaRowsDistill What You Know

Exercise

5

JuxtaRows

5 What Doesn’t Work What Does Work

1. 2. 3.

1. 2. 3.

StartHere

Put Yourself on6S.H.O.U.T.

Be Discoverable

6

6How Will You Be

More Discoverable?

Question

©2014 Thought Leadership Lab

Incite (R)Evolution

7

Avinash Kaushik, Google

Always Add Value

7 125,000

150,000

©2014 Thought Leadership Lab

7 In What Ways CanYou Add Value in Your Industry or

Niche?

Question

©2014 Thought Leadership Lab

What IsRequired?

Put Your4

“I”On the Line

Nurture YourInner Lion

4

©2014 Thought Leadership Lab

What Will You Do To Nurture Your

Inner Lion?

Question

©2014 Thought Leadership Lab

“Thought leadership is not about

being known, it is about being

known for making a difference.”

– Denise Brosseau

©2014 Thought Leadership Lab

1.Make yourself more ‘discoverable’ this year

2.Help your clients be more discoverable

3. If I can help you scale your impact and influence and become a thought leader in your niche, please be in touch…

If you want worksheets, drop me a note:denise@ThoughtLeadershipLab.comJoin my mailing list at:www.thoughtleadershiplab.comFollow Me on Twitter: @thoughtleadrlab

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