Take Charge of Your Vertical: How to Be a Thought Leader
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Transcript of Take Charge of Your Vertical: How to Be a Thought Leader
Take ChargeOf YourVertical
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Meghan MoulConsultant Services Advisor
MBO Partners
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Expert Speaker: Denise Brosseau
• CEO, Thought Leadership Lab• Thought leadership strategist, speaker, business advisor & author
• Co-founder, Springboard • Client list includes Agilent, Bank of America & Medtronic
Question
Choose the statement that best describes your current Thought Leader status:
A. I don’t know what a Thought Leader is.B. I want to be a Thought Leader in my
vertical I but don’t know how.C. I have identified goals that will help me
become influential.D. Becoming a Thought Leader is not a
top priority right now.
©2014 Thought Leadership Lab
Van Ton-QuinlivanPG&E & CA CommunityCollege Chancellors Office
Ron Finley‘GangstaGardener’
©2014 Thought Leadership Lab
Adrian OttExponential Edge
Innovate
InspireThought Leaders
Replicate & Scale
Build Communities
Influence Sustainable Change
Change Agents
Question
Who Is a Thought Leader or Change Agent
You Admire?
©2014 Thought Leadership Lab
Thought LeadersScale Their Impact
©2014 Thought Leadership Lab
Question
Why Do YOU Want to Be a
Thought Leader?
©2014 Thought Leadership Lab
Why Be a Thought Leader?
Influence Impact
Income Legacy
Career Insurance
©2014 Thought Leadership Lab
Why Be an Thought Leader?
Show-Off Braggart
Self-Promoter
GrandStander
Make aDifference
©2014 Thought Leadership Lab
Question
What is holding you back from becoming a Thought Leader:
A. I’m too busy; I don’t have time.B. I don’t have the appropriate skill set.C. I don’t have enough confidence in my
abilities.D. I am not sure thought leadership will
help me find a job or get promoted.E. Nothing! I’m on my way.
©2014 Thought Leadership Lab
©2014 Thought Leadership Lab
Amplify Your Impact, Multiply Your Influenceand Leave a Legacy that Matters.
©2014 Thought Leadership Lab
for Consultants
ThoughtLeadershipLessons
©2014 Thought Leadership Lab
Find Your Driving
1
Passion
©2014 Thought Leadership Lab
1Pen Your Venn
Credibility
ExperienceCommitment
Thought Leadership Intersection
Point
©2014 Thought Leadership Lab
1Question
How will you hone your niche to
assure you are relevant & unique?
©2014 Thought Leadership Lab
Build Your Ripples of
2Influence
Activate Your 3Advocates
3Adrian Ott
Exponential Edge
Become aConvener
3Question
How could you play the role of
convener in your niche?
©2014 Thought Leadership Lab
FindAn Established
Partner
3
3Question
Who could you partner with to
scale your impact?
©2014 Thought Leadership Lab
Put Your4
“I”On the Line
Codify Your Lessons Learned
5
5Show thePath Forward
5
Mindful Eating – Michelle May, M.D.
Create a Framework
Capture the BIG Idea
Chip Conley, Joie de Vivre
5
Sa
5Make it Memorable
Sally Hogshead
Question
How Can You Tell a Bigger Story
About the Work You Are Doing?
5
©2014 Thought Leadership Lab
JuxtaRowsDistill What You Know
Exercise
5
JuxtaRows
5 What Doesn’t Work What Does Work
1. 2. 3.
1. 2. 3.
StartHere
Put Yourself on6S.H.O.U.T.
Be Discoverable
6
6How Will You Be
More Discoverable?
Question
©2014 Thought Leadership Lab
Incite (R)Evolution
7
Avinash Kaushik, Google
Always Add Value
7 125,000
150,000
©2014 Thought Leadership Lab
7 In What Ways CanYou Add Value in Your Industry or
Niche?
Question
©2014 Thought Leadership Lab
What IsRequired?
Put Your4
“I”On the Line
Nurture YourInner Lion
4
©2014 Thought Leadership Lab
What Will You Do To Nurture Your
Inner Lion?
Question
©2014 Thought Leadership Lab
“Thought leadership is not about
being known, it is about being
known for making a difference.”
– Denise Brosseau
©2014 Thought Leadership Lab
1.Make yourself more ‘discoverable’ this year
2.Help your clients be more discoverable
3. If I can help you scale your impact and influence and become a thought leader in your niche, please be in touch…
If you want worksheets, drop me a note:[email protected] my mailing list at:www.thoughtleadershiplab.comFollow Me on Twitter: @thoughtleadrlab
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