MORE MOBILE + TABLETSAnd maybe some A/R, if you’re good.

The Past

As of one second ago.

http://demo.pointroll.net/content/demos/iPhone/Cartier/Creative/Cartier_iPhone.html

http://demo.pointroll.net/content/demos/iPhone/Crest/crest_iPhone2.html

http://demo.pointroll.net/content/demos/iPhone/herbal_theThread/iphone_herbalTheThread.html

Pointroll Capabilities

http://www.greystripe.com/advertisers/advertiseradformats/

The Present

Starring Rupert Murdoch

"We'll have young people reading newspapers.”

“The Wall Street Journal has sold 10,000 iPad subscriptions at $17 per month.”

The Financial Times, 7.30.10

“Unlike the Kindle, we keep 100% of the revenue from the iPad.”

As of June 26th, Apple had sold 3.27 million iPads.

More than $2 billion in revenue in a product category that didn’t even

exist one year ago.

http://speed.pointroll.com/PointRoll/Media/Asset/PointRollPasternack/47119/Lincoln_MKS_Small.mp4

The Future

Glamour’s September issue isthe biggest in 20 years with ad pages up 57% for the month.

September, 2009: 153September, 2010: 241

The New York Times 7.19.10

iAds

http://www.youtube.com/watch?v=q7WVt63S49s&feature=related

iAd Takeaways• iAd will focus solely on in-app advertising, not mobile search or mobile browsing. This is because they see users are spending large amounts of time using apps.

• Interactivity of online ad meets emotion of TV ad.

•Utilizes all features of iPhone 4 OS (location aware, accelerometer). • Browse and purchase goods, enter sweepstakes, gain exclusive access, games, video, downloads, submit contact info.

• Examples of option to buy things straight from the ad: (Target- purchase dorm room items, Toy Story 3- purchase Toy Story 3 game from ad).

• Enter sweepstakes: (Dove- browse products, enter sweepstakes, interviews with major league baseball athletes, provides a virtual tour of their homes).

• Exclusive access: (Nissan leaf- only to people who register through the iAd).

• Shake phone to show different style options, etc (ex: nike shoe colors, Nissan leaf colors)

More A/R examples

A/R Business Card

Virtual Raybans starring Buster

A/R using geo-tagging

A/R embedded in product

Strategy Board

Ego Remarkable CommunityRelevance

Insecurity Control Intrinsic Rewards

Helpful Genuine

TrustAccomplish-

mentMagic?

Attention EscapismMobility

Validation Engagement Interactivity

To Be Heard GenuineConnection

Emotion

Take one of these existing big ideas – or use one of your own – and make an iAd for the iPad.

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Uby Kotex: Reality Check