Brand Fueled Content, Joel Lunenfeld, Moxieinteractive
-
Upload
signal-chicago-2012 -
Category
Technology
-
view
598 -
download
0
description
Transcript of Brand Fueled Content, Joel Lunenfeld, Moxieinteractive
SIGNAL LA: THE CONTENT MARKETING CONVERSATIONLos Angeles/ February 9, 2011
Joel Lunenfeld, CEO Moxie Interactive
BRAND FUELED CONTENT
THE ORIGINAL BRANDED CONTENT
BRAND FUELED CONTENT 3
BRAND FUELED CONTENT
SOME THINGSDON’T CHANGE
4
WHAT HAS CHANGED?
A MORE SOPHISTICATED AUDIENCE
BRAND FUELED CONTENT 6
BRAND FUELED CONTENT
R.I.P. MEANINGLESSSPONSORSHIPS
7
BRAND FUELED CONTENT
CONTENT DARWINISM
8
BRAND FUELED CONTENT 9
THE AUDIENCE IS BUILT INSIDE
HOW TO EVOLVE BRANDED CONTENT
BRAND FUELED CONTENT
“Original content in which the brand and the audience take an active role and are equally important for distribution, participation and often creation.
“
BRAND FUELED CONTENT
11
BRAND FUELED CONTENT
MORE THAN AN AD, IT’S AN OPPORTUNITY TO
Fuel original talent Fuel the storyline Fuel co-creation
12
BRAND FUELED CONTENT
FUELING ORIGINAL TALENT
13
BRAND FUELED CONTENT
FUELING ORIGINAL TALENT
14
BRAND FUELED CONTENT
FUELING THE STORYLINE
15
BRAND FUELED CONTENT
FUELING THE STORYLINE
16
BRAND FUELED CONTENT
FUELING CO-CREATION
17
BRAND FUELED CONTENT
FUELING CO-CREATION
18