Post

Frequency with which customers visit Facebook

Mosaic enables consistent targeting across a

multitude of on and off-line channels

Consumers’ first choice of communication channel when being contacted by companies

New Mosaic combines unparalleled data resources to

deliver our most comprehensive classification ever

*source Experian commissioned research with 12055 respondents

Groups

Types

H Aspiring Homemakers

A City Prosperity

H31 Affordable Fringe

A01 World-Class Wealth

average age

E18 Legacy Elders

Type most likely to have kids

Type with most expensive homes Oldest Type

Most Days

Weekly

Monthly

Not At All

Mosaic

Input variables for

clustering and interpretation

Source records

Households

Postcodes

Adults

Mobile - call

SMS/Text

Landline Telephone

Other

Email

Location Planning & Design

Telemarketing

and more

Digital Display Mobile

Out of Home

Email

TV & Video On Demand

Direct Mail

Every Day

Student Scene

Flying Solo

Experian Ltd is registered in England and Wales under the company registration number 653331.Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.

www.experian.co.uk/mosaic Call us on 0844 481 9911

The consumer classification system for consistent cross

channel marketing

Student Scene

Classic Grandparents