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Transcript of T ely T t t v - Experian › assets › marketing-services › ... · 2014-03-17 · New Mosaic...
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Frequency with which customers visit Facebook
Mosaic enables consistent targeting across a
multitude of on and off-line channels
Consumers’ first choice of communication channel when being contacted by companies
New Mosaic combines unparalleled data resources to
deliver our most comprehensive classification ever
*source Experian commissioned research with 12055 respondents
Groups
Types
H Aspiring Homemakers
A City Prosperity
H31 Affordable Fringe
A01 World-Class Wealth
average age
E18 Legacy Elders
Type most likely to have kids
Type with most expensive homes Oldest Type
Most Days
Weekly
Monthly
Not At All
Mosaic
Input variables for
clustering and interpretation
Source records
Households
Postcodes
Adults
Mobile - call
SMS/Text
Landline Telephone
Other
Location Planning & Design
Telemarketing
and more
Digital Display Mobile
Out of Home
TV & Video On Demand
Direct Mail
Every Day
Student Scene
Flying Solo
Experian Ltd is registered in England and Wales under the company registration number 653331.Registered office address: Landmark House, Experian Way, NG2 Business Park, Nottingham NG80 1ZZ.
www.experian.co.uk/mosaic Call us on 0844 481 9911
The consumer classification system for consistent cross
channel marketing
Student Scene
Classic Grandparents