S-W-O-T ANALYSIS OF CAF COFFEE DAY

STRENGHTS 1. First mover advantage2. Excellent brand name and visibility3. ISO 9002 certified company4. Youth oriented brand5. Reduction in cost

WEAKNESS1. Lack of indivisual attention to loyal customers2. Unavailability of fresh food3. Market penetration of coffee bars is 5%

OPPORTUNITY 1. Fastest growing industries in Asia2. Merchandising3. Tie ups with other companies for promotion4. Tapping smaller markets5. Cheaper varieties of coffee

THREAT 1. Competition with Barista , Costa coffee and Starbucks2. Presence of other hangout locations3. Unorganized market4. Dependent on government commodity rates.