Survivor VIILost in the Content Jungle

                                   

Survey the Terrain Conduct a needs assessment. What is the Licensor offering and

does it meet the needs identified? Everything is negotiable.

Who are the users ? The Library staff – Reference or

Collection Development. Patrons/end-users? Platform & format requirements

KM/Intranet Extranet E-mail

The Food Chain

The Content Food Chain Authors/Journalists – freelance and staff Photographers – freelance and staff Original distribution medium

Paper Broadcast Video/Film Web

Content owners/publishers Syndicators/Aggregators

In the Beginning: Aggregators

No electronic feeds required at first Scan, key – whatever necessary to

address conversion standards of hosting services

Proprietary systems – access restricted Percent of revenue Minimum amount of work required by

publisher Money for nothing

Dot.com to Dot.bomb OCLC estimated in 2001, the Web had grown

to 8.4 million unique web sites up from 7.1 million in 2000

18% growth rate is indicative of dot.com bust as well as overall maturing nature of the Web, down from 52% in past year.

40% of these sites are public and offer content that is freely accessible by the general

21% are private sites that include access restrictions or fee based subscriptions

The New Gold Rush Publishers love/hate relationship with the

Web Loss of control/protecting assets Better understanding of value of data – the

Royalty Creep Placing more restrictions on third parties

Aggressively pursue conversion applications

Enables not only web site creation but ability to supply data directly

Survival of the Fittest

This isn’t Kansas, Toto!

Old Players, New Players, Who Owns Whom? Everyone can be a content creator

– barriers to entry are minimized. But is it the same content?

What about archives What about images Embargoes

Is more better?

Rules of the Game Know your use requirements Understand license grant/terms Assignment if ownership changes Not just about cost or cost structure Just in time vs. just in case Collection development for the 21st

century

And the Winner is!!! Be creative Understand what

you need and why Don’t be

bulldozed by price Look before you

leap Address short

term but prepare for long term