Survivor VII Lost in the Content Jungle. Survey the Terrain Conduct a needs assessment. What is the...
-
Upload
bertram-brooks -
Category
Documents
-
view
214 -
download
1
Transcript of Survivor VII Lost in the Content Jungle. Survey the Terrain Conduct a needs assessment. What is the...
Survivor VIILost in the Content Jungle
Survey the Terrain Conduct a needs assessment. What is the Licensor offering and
does it meet the needs identified? Everything is negotiable.
Who are the users ? The Library staff – Reference or
Collection Development. Patrons/end-users? Platform & format requirements
KM/Intranet Extranet E-mail
The Food Chain
The Content Food Chain Authors/Journalists – freelance and staff Photographers – freelance and staff Original distribution medium
Paper Broadcast Video/Film Web
Content owners/publishers Syndicators/Aggregators
In the Beginning: Aggregators
No electronic feeds required at first Scan, key – whatever necessary to
address conversion standards of hosting services
Proprietary systems – access restricted Percent of revenue Minimum amount of work required by
publisher Money for nothing
Dot.com to Dot.bomb OCLC estimated in 2001, the Web had grown
to 8.4 million unique web sites up from 7.1 million in 2000
18% growth rate is indicative of dot.com bust as well as overall maturing nature of the Web, down from 52% in past year.
40% of these sites are public and offer content that is freely accessible by the general
21% are private sites that include access restrictions or fee based subscriptions
The New Gold Rush Publishers love/hate relationship with the
Web Loss of control/protecting assets Better understanding of value of data – the
Royalty Creep Placing more restrictions on third parties
Aggressively pursue conversion applications
Enables not only web site creation but ability to supply data directly
Survival of the Fittest
This isn’t Kansas, Toto!
Old Players, New Players, Who Owns Whom? Everyone can be a content creator
– barriers to entry are minimized. But is it the same content?
What about archives What about images Embargoes
Is more better?
Rules of the Game Know your use requirements Understand license grant/terms Assignment if ownership changes Not just about cost or cost structure Just in time vs. just in case Collection development for the 21st
century
And the Winner is!!! Be creative Understand what
you need and why Don’t be
bulldozed by price Look before you
leap Address short
term but prepare for long term