Surviving the Mortgage Implosion

Bill Rice

CEO, kaleidico.com

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Bill Rice (www.linkedin.com/in/billrice)

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What do I do?

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The Punchline

“If you don’t like change, you’re going to like irrelevance even less.”-General Eric Shinseki, US Army Chief of Staff

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Hard Work

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Winners are Good Climbers

Roberto Salazar

Lance Armstrong

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No Silver Bullet

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But, Guaranteed it’s all about these guys

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Put down the banana; and take off the anchor

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Growth Strategy

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Economist make Lousy Business Plans

But really, “Mortgage Originations Expected to Fall 11% in 2007”

Mortgage Implosion! Recession!

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Reality

$2.21

Trillion

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White House, ARM Rests, and The Fed

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Confused, Hopeless

RatesNew Century,

AHM, Countrywide

Equity Recession

Fed

Subprime Implosion

NegAm

IO

ARM

FHA

Bailout

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Market for something to believe in…

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Challenges

Every client is a new challenge

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Climbing the Distrust Mountain

www.blownmortgage.comwww.blownmortgage.com

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Don’t worry about the maze

FOCUS!FOCUS!

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A different path

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Your consumers are on the Internet

Where are you?

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Be Amazing!l

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Build trust

From the Company From the Company to the Loan Officerto the Loan Officer

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The new business card

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Stop doing this

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Start doing this…

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Treat consumer’s with respect

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Stop tossing your marketing dollars in the trash

Come get your leads!

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Look for innovation outside the foxhole

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Treat them like Glenngarry Leads

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There will be leaders; and followers

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Be Better

“Different isn’t always Better, but Better is always

Different”-Jonathon Schwartz, SUN

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Lead generation will change

OLD NEW

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Generate a better lead

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Communities

We’re already targeted

We have influencers

We have sneezers

We have TRUST!

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Get local, hyper-local

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Get off the roller coaster

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Stock the pond

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Someone has to be on top

Might as well be YOU!

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Catch the money

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Bottom Line

Where we startNo silver bulletWinners are good climbersEconomist are lousy business plannersGet real, work hard, NOW!

LendersGo where your consumers are--It’s the Internet, Stupid!Focus on the consumerClimb the distrust mountainBuild trust and credibility; organization AND loan officersTreat them like “Glenngarry leads”

Lead GenerationGenerate a better leadContent, Intent, Leverage Community, Get LocalStock the pond--Lead Management and Nurturing

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Connect with me!

Bill Rice

www.kaleidico.com

www.bettercloser.com

www.linkedin.com/in/billrice

www.twitter.com/wmrice

bill.rice@kaleidico.com

734.782.1177