Universal Robots How to survive in the

Robotics Industry as a Software Engineer

The idea

� UR designs and builds revolutionary

collaborative robots

� Perfect for all sizes of business

� UR products are so user-friendly that anyone

can operate them

� And so affordable that it is worthwhile for

anyone to invest in them

� Low total cost of ownership

Automation for Everybody

Robot as a Tool

Our robots are made into a

tool that can be used by the

production staff to help them

do their work better.

The idea

THEINDUSTRY

BEFORE

The idea

OutsourcingProduct knowledge disappears

Copying of product

Special

MachineryNo flexibility

Must be specially designed

Manual WorkHigh wages

Variable quality

Problems with the Labour

Inspectorate

1st Generation

Industrial RobotsBig investment

Long start-up period

Limited flexibility

Unique potential � We are used by small to very large

companies – and across industries

� We create growth and jobs globally

� Demand for automation is high

The idea

of all companies globally are SME’s

Annual supply of industrial robots

strategy

10

00

Industrial robots by industry

strategy

Applications International

strategy

Overview

2004: The idea 2005: Company founded2007: First prototype – UR52008: First sales

2009: Distribution in DK2010: European distribution2011: Distribution in Asia2012: Entered US and Launch of UR102013: Subsidiaries in New York and Shanghai2014: Office in Spain2015: Launch of UR 3 and office in Singapore, Universal Robots is acquired by Teradyne for $285M

The product

The business

0

20

40

60

80

100

120

140

2009 2010 2011 2012 2013 2014 2015 E2016 E2017

Revenue (million €)

Universal Robots subdivisions

UR Headquarters

Universal Robots distribution

Global Distribution Network

About the Company

~300 Employees

22 Nationalities

Offices in 7 Countries

Over 300 Distributors

20 International Awards

~300 Employees

22 Nationalities

Offices in 7 Countries

Over 300 Distributors

20 International Awards

NASDAQ bell

Case stories

Schunk SDH-hand Cross Automation NASDAQ / Frank Tobe

Case stories

Teradyne to Buy Universal Robots for

$285 Million

By Angela Chen

The Wall Street Journal

May 13, 2015 7:35 a.m. ET

Teradyne Inc. TER 1.49 % on Wednesday agreed to buy Universal Robots for $285 million

in cash, in a move to expand its business with the low-cost collaborative robots.

Universal Robots is a privately held Danish company that makes simple robots that

usually work alongside production workers in the manufacturing process. It has been

profitable since late 2010 and had $38 million in revenue in 2014, increasing more than

70% from the year before. Universal Robots is eligible to receive an additional $65 million

if certain goals are met through 2018. Further financial terms weren't disclosed.

At BMW in the US

My Experiences

RD Makeup

Mechanics

ElectronicsRobotics

Mathematicians

experience

SW Engineer

Testers

UX

Designers

Mechanics

Electronics

Robotics

Mathematicians

Development Process

• Projects per individual

• Monthly RD Meeting

• Self testing

• Self design

• Limited automation

• Projects per Team

• Team Meeting

• Designated Tester

• UX Designer

• Process aroundautomation

Past to present- and the future

History of Robotics

Past to present

Philo of

Byzantium

Washstand

Automaton

3rd Cent. BC

Su Song

1092

1495

Da Vinci’s

Humanoid

robot

1921

Karel

Capek

1954

George Devol

First digitally

operated &

programmable

robot – Unimate.

Installed at GM in

1960

Robot capable of

assembling

wooden blocks

Freddy II

1974

1983

Kuka

World’s first

industrial robot

with 6 axes -

Famulus

2009

Universal Robots

The Cosmic

Engine,

Clock Tower

First

mentioning of

term robot

First real

collaborative

robot

Robotics Technology Development

Mobility

History of Industrial Revolutions

Past to present

End of 18th Century

1st I ndustrial

Revolution

End of 19th Century

2nd I ndustrialRevolution

1970

3rd I ndustrialRevolution

Today

4th I ndustrialRevolution

1st Industrial

Revolution

2nd Industrial

Revolution

3rd Industrial

Revolution

4th Industrial

Revolution

Effects of the Industrial Revolution

Past to present

Mass customization

� Making products not on a mass

scale but in a customized or

personalized manner

� Items suited to small

number of users

Effects of the Industrial Revolution

Past to present

Created a gap in Manufacturing:

Human aspect is now missing

Collaborative Robots

ADDING THE HUMAN TOUCH

� Production from human to human

� We want the human knowledge,

creativity and customer understanding

to be embedded in the products

we produce

� Change in manufacturing culture

The Next Industrial Revolution

Change in Manufacturing

• Power back to the worker

• Blue-collar to Blue/White-collar production

• Humans back into production in collaboration with robots

• Humans do what humans do best, machines do what machines do best

• Build Love/Passion into the products on the factory floor

The Next Industrial Revolution

Collaborative Robots

Changes in Production

BEFORE

� Fixed installations

� Without human interaction

� Separation of space

� Repetitive work

� ROI long term

NOW

Relocatable

Frequent interaction

Shared space

Frequent changes

ROI short term

Conclusions

• Software Engineers/Processes is a missing

link in the robotics industry

• It is not just about Robots or Automation

• The possibilities and growth are massive in

the industry

Questions?