Group Members:

MUHAMAD BASHA ABAS BIN BASRAH (LEADER) B020710166MUHAMAD SYAKIR BIN MUHAMAD NASIR B020710030MUHAMMAD BUKHARI BIN HAJI MOHD MOHTER B020710143NUR RAIHANA BINTI SAMSUDIN B020810337NOOR ZALINA BINTI KAMARUDIN B020710082NURUL ZAWANI BINTI ABDUL RAHMAN B020810246NOR ALIA BINTI HASSAN B020810325NG WAI KUAN B020710137

INDUSTRIAL STUDY SURVEYRESEARCH ON PACKAGING OF MAMEE INSTANT

NOODLE

Introduction» Start operating in 1971» First product is dry noodle and instant rice

vermicelli» Manufacturing through Pacific Food Products

Sdn. Bhd.» Receive many certificates and awards

Objective & Method Of Survey

» OBJECTIVE:» To study about the packaging of MAMEE

instant noodle. » METHOD OF RESEARCH» Questionnaire » Our question is focus on SCOPE

STYLE

MATERIAL

COLORTYPE

DESIGN

Result Analysis

a) norm

al insta

nt noodle

(cooke

d)

b) insta

nt noodle

in cup

c) insta

nt noodle

in bowl

a) sim

ple

b) colorfu

l

c) man

y deco

ration

a) Ye

sb) N

oa)

Yes

b) No

a) Ye

s (ea

sy to te

ar off)

b) No (h

ard to

open)

a) Comforta

ble (so

ft)

b) Unco

mfortable

(rough

)a)

Yes

b) No

a) To

o big

b) Too sm

all

c) Just

nicea)

Yes

b) No

a) Ye

sb) N

o0

5

10

15

20

25

30

35

24

7

5

21

11

4

23

13

17

19

31

5

23

13

23

13

5

9

22

26

10

31

5

Correspondent

Color

Type

Design

Material

Style

Scope 1: Color

COLOR

WHY YELLOW?

WHY GREEN?

WHY RED?

WHY PURPLE?

Is the color of the packaging too striking? (color)

YesNo

17 person choose a and 19 person choose b

Result

Scope 2: Type

TYPE

Normal instant noodle

Instant noodle in cup

Instant noodle in bowl

How do you like to eat your instant noodle?

•Normal instant noodle (cooked) – 24 person

•Instant noodle in cup - 7 person •Instant noodle in bowl - 5 person

Is the cup size of the Mamee Express Cup convenient?

• Yes - 23 person• No - 13 person

How do you think the size of the Mamee Express Cup?

• Too big - 5 person • Too small - 9 person • just nice - 22 person

Result

Scope 3: Design

DESIGN

DESIGN PACKAGING

FONT/ WRITING

How do you like the design in the new Mamee instant noodle?

• Simple – 21 person• Colorful – 11 person• Many Decoration – 4 person

Is the font or writing on the packaging readable?

• Yes – 31 person• No – 5 person

Result

Scope 4: Material

MATERIAL

EASY TO USE?

SOFT/ ROUGH?

Is the material easy to use? • Yes(easy to hear off) – 31 person• No (hard to open) – 5 person

What do you feel when holding a Mamee Instant noodle?

• Comfortable – 23 person• Uncomfortable (rough) – 13 person

Result

HIGH QUALITY PACKAGING

MAMEE Packaging with handle

Scope 5: Style

STYLE

ATTRACTIVE

EASY TO CARRY

Is the new MAMEE instant noodle packaging attractive?

• Yes – 23 person• No – 13 person

Is MAMEE instant noodle Pack of 5 packaging easy to carry?

• Yes – 26 person• No – 10 person

Result

Recommendation & Conclusion

Recommendation• Traveling pack• New design• New type of packaging

Packaging is IMPORTANT• To attract customer to buy the product