Survey (Mamee)
10
Group Members: MUHAMAD BASHA ABAS BIN BASRAH (LEADER) B020710166 MUHAMAD SYAKIR BIN MUHAMAD NASIR B020710030 MUHAMMAD BUKHARI BIN HAJI MOHD MOHTER B020710143 NUR RAIHANA BINTI SAMSUDIN B020810337 NOOR ZALINA BINTI KAMARUDIN B020710082 NURUL ZAWANI BINTI ABDUL RAHMAN B020810246 NOR ALIA BINTI HASSAN B020810325 NG WAI KUAN B020710137 INDUSTRIAL STUDY SURVEY RESEARCH ON PACKAGING OF MAMEE INSTANT NOODLE
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Transcript of Survey (Mamee)
Group Members:
MUHAMAD BASHA ABAS BIN BASRAH (LEADER) B020710166MUHAMAD SYAKIR BIN MUHAMAD NASIR B020710030MUHAMMAD BUKHARI BIN HAJI MOHD MOHTER B020710143NUR RAIHANA BINTI SAMSUDIN B020810337NOOR ZALINA BINTI KAMARUDIN B020710082NURUL ZAWANI BINTI ABDUL RAHMAN B020810246NOR ALIA BINTI HASSAN B020810325NG WAI KUAN B020710137
INDUSTRIAL STUDY SURVEYRESEARCH ON PACKAGING OF MAMEE INSTANT
NOODLE
Introduction» Start operating in 1971» First product is dry noodle and instant rice
vermicelli» Manufacturing through Pacific Food Products
Sdn. Bhd.» Receive many certificates and awards
Objective & Method Of Survey
» OBJECTIVE:» To study about the packaging of MAMEE
instant noodle. » METHOD OF RESEARCH» Questionnaire » Our question is focus on SCOPE
STYLE
MATERIAL
COLORTYPE
DESIGN
Result Analysis
a) norm
al insta
nt noodle
(cooke
d)
b) insta
nt noodle
in cup
c) insta
nt noodle
in bowl
a) sim
ple
b) colorfu
l
c) man
y deco
ration
a) Ye
sb) N
oa)
Yes
b) No
a) Ye
s (ea
sy to te
ar off)
b) No (h
ard to
open)
a) Comforta
ble (so
ft)
b) Unco
mfortable
(rough
)a)
Yes
b) No
a) To
o big
b) Too sm
all
c) Just
nicea)
Yes
b) No
a) Ye
sb) N
o0
5
10
15
20
25
30
35
24
7
5
21
11
4
23
13
17
19
31
5
23
13
23
13
5
9
22
26
10
31
5
Correspondent
Color
Type
Design
Material
Style
Scope 1: Color
COLOR
WHY YELLOW?
WHY GREEN?
WHY RED?
WHY PURPLE?
Is the color of the packaging too striking? (color)
YesNo
17 person choose a and 19 person choose b
Result
Scope 2: Type
TYPE
Normal instant noodle
Instant noodle in cup
Instant noodle in bowl
How do you like to eat your instant noodle?
•Normal instant noodle (cooked) – 24 person
•Instant noodle in cup - 7 person •Instant noodle in bowl - 5 person
Is the cup size of the Mamee Express Cup convenient?
• Yes - 23 person• No - 13 person
How do you think the size of the Mamee Express Cup?
• Too big - 5 person • Too small - 9 person • just nice - 22 person
Result
Scope 3: Design
DESIGN
DESIGN PACKAGING
FONT/ WRITING
How do you like the design in the new Mamee instant noodle?
• Simple – 21 person• Colorful – 11 person• Many Decoration – 4 person
Is the font or writing on the packaging readable?
• Yes – 31 person• No – 5 person
Result
Scope 4: Material
MATERIAL
EASY TO USE?
SOFT/ ROUGH?
Is the material easy to use? • Yes(easy to hear off) – 31 person• No (hard to open) – 5 person
What do you feel when holding a Mamee Instant noodle?
• Comfortable – 23 person• Uncomfortable (rough) – 13 person
Result
HIGH QUALITY PACKAGING
MAMEE Packaging with handle
Scope 5: Style
STYLE
ATTRACTIVE
EASY TO CARRY
Is the new MAMEE instant noodle packaging attractive?
• Yes – 23 person• No – 13 person
Is MAMEE instant noodle Pack of 5 packaging easy to carry?
• Yes – 26 person• No – 10 person
Result
Recommendation & Conclusion
Recommendation• Traveling pack• New design• New type of packaging
Packaging is IMPORTANT• To attract customer to buy the product
