Post on 02-Jun-2018
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Survey Analysis
A. Demographic
Table 1
Gender Distribution of Respondents
GENDER FREQUENCY RELATIVE FREQUENCY
Male 187 46.75%
Female 213 53.25%
TOTAL 400 100.00%
Figure 1
Gender Distribution of Respondents
The doughnut speaks of women dominating the world with 53% and while the male are 47%
47%
53%
Gender Distribution of Respondents
Male
Female
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Table 2
Age Distribution of Respondents
AGE BRACKETS FREQUENCY RELATIVE FREQUENCY
15 below 12 3.00%16 - 24 359 89.75%
25 above 29 7.25%
TOTAL 400 100.00%
Figure 2
Age Distribution of Respondents
The doughnut speaks of that 3% of the target market are 15 years old and below, 90% are 1624 years
old and 7% are 25 years old and above
3%
90%
7%
Age Distribution of Respondents
15 below
16 - 24
25 above
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Table 3
Occupation Distribution of Respondents
OCCUPATION FREQUENCY RELATIVE FREQUENCY
Student 320 80.00%Employed 50 12.50%
Self-Employed 30 7.50%
TOTAL 400 100.00%
Figure 3
Occupation Distribution of Respondents
Our target market mostly consists of students 80%, our market who are employed are 12% and those
selfemployed are 8% only.
80%
12%
8%Occupation Distribution of Respondents
Student
Employed
Self-Employed
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Table 4
Distribution of Monthly Income of Respondents
Monthly Income / Allowance FREQUENCY RELATIVE FREQUENCY
5000 and below 251 63.22%5001-10000 82 20.65%
10001-15000 18 4.53%
15001-20000 14 3.53%
20001-25000 14 3.53%
25001 above 18 4.53%
TOTAL 397 100.00%
Figure 4
Distribution of Monthly Income of Respondents
According to the survey, 63% of the target market will have an allowance of 5000 and below, 21% 5001-
10000, 5% 1000115000, 3% 15001-20000, 3% 2000125000 and 5% 25001 and above.
63%
21%
5%
3%3%5%
Distribution of Monthly Income of
Respondents
5000 and below
5001-10000
10001-15000
15001-20000
20001-25000
25001 above
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Table 5
Quantity of Coffee Beverages Respondents Drink
QUANTITY FREQUENCY RELATIVE FREQUENCY
Daily 203 50.75%Weekly 119 29.75%
Monthly 5 1.25%
Occasionally 73 18.25%
TOTAL 400 100.00%
Figure 5
Quantity of Coffee Beverages Respondents Drink
51% of the respondents drink coffee everyday, 30% drink weekly, 1% drink monthly and 18% drinks only
whenever they want
51%
30%
1%
18%
Quantity of Coffee Beverages
Respondents Drink
Daily
Weekly
Monthly
Occasionally
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Table 6
Time when the respondent usually drinks his coffee
TIME OF COFFEE FREQUENCY RELATIVE FREQUENCY
Morning 149 37.25%Afternoon 17 4.25%
Evening 32 8.00%
Midnight 21 5.25%
Anytime of the day 181 45.25%
TOTAL 400 100.00%
Figure 6
Time when the respondent usually drinks his coffee
The survey concludes that 38% of the respondents drink coffee in the morning, 4% drink in the
afternoon, 8% during the evening, 5% at midnight and 45% anytime of the day.
38%
4%8%5%
45%
Time when the respondent usually drinks
his coffee
Morning
Afternoon
Evening
Midnight
Anytime of the day
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Table 7
Place where respondents drink their coffee
PLACE FREQUENCY RELATIVE FREQUENCY
Home 302 75.50%Coffee Shops 64 16.00%
Others (Work, School etc.) 34 8.50%
TOTAL 400 100.00%
Figure 7
Place where respondents drink their coffee
The survey concludes that 75% of the respondents drink their coffee at home, 16% drink their coffee at
coffee shops and 9% drink somewhere else.
76%
16%
9%Where the coffee drinkers go for coffee
Home
Coffee Shops
Others (Work, School etc.)
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Table 8
Preferences of Respondents on Coffee Shops
Quality Weighted Mean Relative Frequency
Atmosphere 114.71 10.01%
Taste 121.87 10.64%
Wide Selection of Products and Services Offered 107.7 9.40%
Appearance 97.64 8.52%
Price 122.27 10.67%
Speed of Service 115.47 10.08%
Friendly Service 119.43 10.42%
Convenience 119.12 10.40%
Cleanliness 119.12 10.40%
Wi-Fi Accessibility 108.46 9.47%
Total 1145.79 100.00%
Figure 8
Preferences of Respondents on Coffee Shops
We first gave them the qualities of a coffee shop like the atmosphere, taste and the others and had
them score each on a scale of 15, 5 being the highest and having significant importance. We
computed the weighted average of each quality and resulted that all qualities are close to each other.
Price having the most importance with 10.67%, then taste is 10.64%, 10.42 of friendly service,
cleanliness and services and convenience having the same weight of 10.42%, Wi-fi accessibility 9.47%,
wide selection of products and services 9.40% and a not so important trait is the appearance of the staff
which is 8.52%
10.01%10.64%
9.40%
8.52%
10.67%10.08%
10.42%
10.40%
10.40%
9.47%
Preferences of Respondent on Coffee
ShopAtmosphere
Taste
Wide Selection of Products and Services
OfferedAppearance of staff
Price
Speed of Service
Friendly Service
Convenience
Cleanliness
Wi-Fi Accessibility
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Table 9
Preferences of Respondents on Coffee
TYPES OF COFFEE FREQUENCY RELATIVE FREQUENCY
Brewed Coffee 112 21.13%Frappe Blended Coffee 112 21.13%
Iced Coffee 146 27.55%
Espresso 142 26.79%
Others 18 3.40%
TOTAL 530 100.00%
Figure 9
Preferences of Respondents on Coffee
We gathered the most common types of coffee favorites and asked the respondents which ones would
they want to order and we let them choose more than one answer. But out of the 400 respondents, 28%
of them wanted iced coffee the most, 27% espresso being the next, 21% for the famous frappe blended
coffees, 21% also for the freshly brewed coffee and 3% of the respondents said theyd rather drinkothers.
21%
21%
28%
27%
3%
Preferences of Respondents on
Coffee
Brewed Coffee
Frappe Blended Coffee
Iced Coffee
Espresso
Others
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Table 10
Respondents choices on other beverages
OTHER BEVERAGES FREQUENCY RELATIVE FREQUENCY
Chocolate Beverages 224 38.69%Tea 137 23.66%
Smoothies 160 27.63%
Fruit Juices 58 10.02%
TOTAL 579 100.00%
Figure 10
Respondents choices on other beverages
We did the same kind of survey for the other beverages, and many of the respondents seemed to liked
chocolate beverages very much having 39% of responding answering to it, 27% smoothies, 24% tea and
10% fruit juices.
39%
24%
27%
10%
Respondent's Preferences on other
Beverages
Chocolate Beverages
Tea
Smoothies
Fruit Juices
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Table 11
How Much Each Customer is willing to Spend on a Cup of Coffee
QUANTITY FREQUENCY RELATIVE FREQUENCY
50 and below 108 27.00%51-100 139 34.75%
101-150 95 23.75%
151 and above 58 14.50%
TOTAL 400 100.00%
Figure 11
How Much Each Customer is willing to Spend on a Cup of Coffee
After the survey and by reading the results, we have come to know that 35% of the respondents are
willing to spend 51-100php for a cup of coffee. 27% 50 and below, 24% on 101-150 and only 155 is
willing to spend 151php and above.
27%
35%24%
14%
How Much Each Customer is Willing to Spend
on a Cup of Coffee
50 and below
51-100
101-150
151 and above
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Table 12
Preferences of Respondents on Food
TYPES OF FOOD FREQUENCY RELATIVE FREQUENCY
Bread 160 22.01%Doughnut 190 26.13%
Salad 18 2.48%
Sandwich 114 15.68%
Pasta 62 8.53%
Cake 183 25.17%
TOTAL 727 100.00%
Figure 12
Preferences of Respondents on Food
We did the same type of totaling we did on the types of coffee, 26% of the answers were doughnuts,
25% is cake, 22% bread, 16% sandwich, 9% pasta and 2% salad.
22%
26%
2%16%
9%
25%
Preference of the Respondents on
Food
Bread
Doughnut
Salad
Sandwich
Pasta
Cake
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Table 13
How Much Each Customer is willing to Spend on food
TYPE OF FOOD FREQUENCY RELATIVE FREQUENCY
50 and below 73 18.25%51-100 140 35.00%
101-150 105 26.25%
151-200 62 15.50%
200 and above 20 5.00%
TOTAL 400 100.00%
Figure 13
How Much Each Customer is willing to Spend on food
18%
35%26%
16%
5%
How Much Each Customer is Willing
to Spend on Food
50 and below
51-100
101-150
151-200
200 and above