Survey Analysis of aphrodite's corner

8/11/2019 Survey Analysis of aphrodite's corner

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Survey Analysis

A. Demographic

Table 1

Gender Distribution of Respondents

GENDER FREQUENCY RELATIVE FREQUENCY

Male 187 46.75%

Female 213 53.25%

TOTAL 400 100.00%

Figure 1


The doughnut speaks of women dominating the world with 53% and while the male are 47%

47%

53%


Male

Female


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Table 2

Age Distribution of Respondents

AGE BRACKETS FREQUENCY RELATIVE FREQUENCY

15 below 12 3.00%16 - 24 359 89.75%

25 above 29 7.25%

TOTAL 400 100.00%

Figure 2


The doughnut speaks of that 3% of the target market are 15 years old and below, 90% are 1624 years

old and 7% are 25 years old and above

3%

90%

7%


15 below

16 - 24

25 above


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Table 3

Occupation Distribution of Respondents

OCCUPATION FREQUENCY RELATIVE FREQUENCY

Student 320 80.00%Employed 50 12.50%

Self-Employed 30 7.50%

TOTAL 400 100.00%

Figure 3

Occupation Distribution of Respondents

Our target market mostly consists of students 80%, our market who are employed are 12% and those

selfemployed are 8% only.

80%

12%

8%Occupation Distribution of Respondents

Student

Employed

Self-Employed


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Table 4

Distribution of Monthly Income of Respondents

Monthly Income / Allowance FREQUENCY RELATIVE FREQUENCY

5000 and below 251 63.22%5001-10000 82 20.65%

10001-15000 18 4.53%

15001-20000 14 3.53%

20001-25000 14 3.53%

25001 above 18 4.53%

TOTAL 397 100.00%

Figure 4

Distribution of Monthly Income of Respondents

According to the survey, 63% of the target market will have an allowance of 5000 and below, 21% 5001-

10000, 5% 1000115000, 3% 15001-20000, 3% 2000125000 and 5% 25001 and above.

63%

21%

5%

3%3%5%

Distribution of Monthly Income of

Respondents

5000 and below

5001-10000

10001-15000

15001-20000

20001-25000

25001 above


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Table 5

Quantity of Coffee Beverages Respondents Drink

QUANTITY FREQUENCY RELATIVE FREQUENCY

Daily 203 50.75%Weekly 119 29.75%

Monthly 5 1.25%

Occasionally 73 18.25%

TOTAL 400 100.00%

Figure 5

Quantity of Coffee Beverages Respondents Drink

51% of the respondents drink coffee everyday, 30% drink weekly, 1% drink monthly and 18% drinks only

whenever they want

51%

30%

1%

18%

Quantity of Coffee Beverages

Respondents Drink

Daily

Weekly

Monthly

Occasionally


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Table 6

Time when the respondent usually drinks his coffee

TIME OF COFFEE FREQUENCY RELATIVE FREQUENCY

Morning 149 37.25%Afternoon 17 4.25%

Evening 32 8.00%

Midnight 21 5.25%

Anytime of the day 181 45.25%

TOTAL 400 100.00%

Figure 6

Time when the respondent usually drinks his coffee

The survey concludes that 38% of the respondents drink coffee in the morning, 4% drink in the

afternoon, 8% during the evening, 5% at midnight and 45% anytime of the day.

38%

4%8%5%

45%

Time when the respondent usually drinks

his coffee

Morning

Afternoon

Evening

Midnight

Anytime of the day


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Table 7

Place where respondents drink their coffee

PLACE FREQUENCY RELATIVE FREQUENCY

Home 302 75.50%Coffee Shops 64 16.00%

Others (Work, School etc.) 34 8.50%

TOTAL 400 100.00%

Figure 7

Place where respondents drink their coffee

The survey concludes that 75% of the respondents drink their coffee at home, 16% drink their coffee at

coffee shops and 9% drink somewhere else.

76%

16%

9%Where the coffee drinkers go for coffee

Home

Coffee Shops

Others (Work, School etc.)


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Table 8

Preferences of Respondents on Coffee Shops

Quality Weighted Mean Relative Frequency

Atmosphere 114.71 10.01%

Taste 121.87 10.64%

Wide Selection of Products and Services Offered 107.7 9.40%

Appearance 97.64 8.52%

Price 122.27 10.67%

Speed of Service 115.47 10.08%

Friendly Service 119.43 10.42%

Convenience 119.12 10.40%

Cleanliness 119.12 10.40%

Wi-Fi Accessibility 108.46 9.47%

Total 1145.79 100.00%

Figure 8

Preferences of Respondents on Coffee Shops

We first gave them the qualities of a coffee shop like the atmosphere, taste and the others and had

them score each on a scale of 15, 5 being the highest and having significant importance. We

computed the weighted average of each quality and resulted that all qualities are close to each other.

Price having the most importance with 10.67%, then taste is 10.64%, 10.42 of friendly service,

cleanliness and services and convenience having the same weight of 10.42%, Wi-fi accessibility 9.47%,

wide selection of products and services 9.40% and a not so important trait is the appearance of the staff

which is 8.52%

10.01%10.64%

9.40%

8.52%

10.67%10.08%

10.42%

10.40%

10.40%

9.47%

Preferences of Respondent on Coffee

ShopAtmosphere

Taste

Wide Selection of Products and Services

OfferedAppearance of staff

Price

Speed of Service

Friendly Service

Convenience

Cleanliness

Wi-Fi Accessibility


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Table 9

Preferences of Respondents on Coffee

TYPES OF COFFEE FREQUENCY RELATIVE FREQUENCY

Brewed Coffee 112 21.13%Frappe Blended Coffee 112 21.13%

Iced Coffee 146 27.55%

Espresso 142 26.79%

Others 18 3.40%

TOTAL 530 100.00%

Figure 9

Preferences of Respondents on Coffee

We gathered the most common types of coffee favorites and asked the respondents which ones would

they want to order and we let them choose more than one answer. But out of the 400 respondents, 28%

of them wanted iced coffee the most, 27% espresso being the next, 21% for the famous frappe blended

coffees, 21% also for the freshly brewed coffee and 3% of the respondents said theyd rather drinkothers.

21%

21%

28%

27%

3%

Preferences of Respondents on

Coffee

Brewed Coffee

Frappe Blended Coffee

Iced Coffee

Espresso

Others


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Table 10

Respondents choices on other beverages

OTHER BEVERAGES FREQUENCY RELATIVE FREQUENCY

Chocolate Beverages 224 38.69%Tea 137 23.66%

Smoothies 160 27.63%

Fruit Juices 58 10.02%

TOTAL 579 100.00%

Figure 10

Respondents choices on other beverages

We did the same kind of survey for the other beverages, and many of the respondents seemed to liked

chocolate beverages very much having 39% of responding answering to it, 27% smoothies, 24% tea and

10% fruit juices.

39%

24%

27%

10%

Respondent's Preferences on other

Beverages

Chocolate Beverages

Tea

Smoothies

Fruit Juices


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Table 11

How Much Each Customer is willing to Spend on a Cup of Coffee

QUANTITY FREQUENCY RELATIVE FREQUENCY

50 and below 108 27.00%51-100 139 34.75%

101-150 95 23.75%

151 and above 58 14.50%

TOTAL 400 100.00%

Figure 11

How Much Each Customer is willing to Spend on a Cup of Coffee

After the survey and by reading the results, we have come to know that 35% of the respondents are

willing to spend 51-100php for a cup of coffee. 27% 50 and below, 24% on 101-150 and only 155 is

willing to spend 151php and above.

27%

35%24%

14%

How Much Each Customer is Willing to Spend

on a Cup of Coffee

50 and below

51-100

101-150

151 and above


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Table 12

Preferences of Respondents on Food

TYPES OF FOOD FREQUENCY RELATIVE FREQUENCY

Bread 160 22.01%Doughnut 190 26.13%

Salad 18 2.48%

Sandwich 114 15.68%

Pasta 62 8.53%

Cake 183 25.17%

TOTAL 727 100.00%

Figure 12

Preferences of Respondents on Food

We did the same type of totaling we did on the types of coffee, 26% of the answers were doughnuts,

25% is cake, 22% bread, 16% sandwich, 9% pasta and 2% salad.

22%

26%

2%16%

9%

25%

Preference of the Respondents on

Food

Bread

Doughnut

Salad

Sandwich

Pasta

Cake


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Table 13

How Much Each Customer is willing to Spend on food

TYPE OF FOOD FREQUENCY RELATIVE FREQUENCY

50 and below 73 18.25%51-100 140 35.00%

101-150 105 26.25%

151-200 62 15.50%

200 and above 20 5.00%

TOTAL 400 100.00%

Figure 13

How Much Each Customer is willing to Spend on food

18%

35%26%

16%

5%

How Much Each Customer is Willing

to Spend on Food

50 and below

51-100

101-150

151-200

200 and above

Survey Analysis of aphrodite's corner

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