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To study readers view about Divya Bhaskar newspaper
Ch-1
Introduction
To
Training
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1.1 Introduction to training
2 months of training is a part of MBA program, it gave good experience about
corporate environment which will be a great help in future and it provides benefit
to one’s personality. What was taught in management school theoretically was
applied in corporate world practically which helped to understand the concepts. It
was two months training in which exposure towards functional area of an
organization like Marketing, Finance, Production, Human resource, call centre,
administrative, etc. was given.
This Training has been a great learning experience for researcher; at the same time
it gave researcher enough scope to implement researcher analytical ability which
will be very helpful for researcher further studies and which will improve
researcher thinking ability also.
1.2 Objectives of training
Mutual understanding between business school students and industry takes
place when the students undergo summer training at the end of the first year. It
is often the first exposure of student to corporate culture. Particularly true for
students without prior work experience.
The objective of training was to go through detail study of all functional areas
and then chose to study reader’s view about Divya Bhaskar newspaper as main
topic. An organization can get a good detail knowledge as well as exposure
towards how company is cautious about its customer wants and needs.
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Get details of the day-to-day operation from bottom level to the top
management. It gave knowledge about how management of an organization is
taking crucial decisions.
To get practical knowledge apart from theory work and familiarize with
corporate environment.
1.3 Benefits of the study
Practical knowledge about company’s working.
It provides insight of Business integrity and helps in better decision.
It provides best example of good management system because it is not only one
department’s work, but a co-ordination of all other departments with
punctuality and accuracy in work.
Company can also compare its data with competitors and use it for Future
Growth of the Company.
It provides knowledge how company is exposing itself to the outside world.
Company can know the main problem and the reason behind the problem.
This study is useful to company in making rules, regulation, terms, and
condition.
All functional areas are related to each other. So if one of them is
malfunctioning then it will affect other functional areas. This study is helpful to
run company smoothly.
Got to know about the punctuality in work and many more things of an
organization.
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Got an idea about how exactly things are handled in an organization for smooth
functioning and effective result along with growth and perfection in the work
which provide an idea about how necessary is it to work with perfection and
punctuality and if it is not done than what will be the outcome.
Great experience learning from the experts which added value to the knowledge
provided in Management College.
As it was my first training and exposure to corporate world it gave me very
good knowledge about the corporate world and being a part of it for about two
months satisfied my curiosity regarding big organization and its working.
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Ch-2
Industry
Profile BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 5
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What is newspaper?
“A newspaper is a written publication containing news, information and
advertising, usually printed on low-cost paper called newsprint.”
“A group of large pages usually folded together that have pictures and
stories that tell about things that just happened. It is usually printed every day or at
least once a week”
A newspaper is a publication containing news, information, and advertising.
General-interest newspapers often feature articles on political events, crime,
business, art/entertainment, weather, society and sports. Most traditional papers
also feature an editorial page containing columns that express the personal
opinions of writers. Supplementary sections may contain advertising, comics, and
coupons. Newspapers are most often published on a daily or weekly basis, and they
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usually focus on one particular geographic area where most of their readers live.
Despite recent setbacks in circulation and profits, newspapers are still the most
iconic outlet for news and other types of written journalism.
Newspaper is valued on the basis of content, depth, segmentation, choices,
credibility and emotional attributes that are delivered in the paper.
Features of newspaper
Local, national and international news
Editorial opinions
open advertisements
Classified advertisements
Comic strips and other entertainment, such as crosswords, Sudoku and
horoscopes
Weather news and forecasts
Advice and gossip column
Sports column
Food and other column
Critical reviews of movies, plays, restaurants, etc.
A brief history of newspaper industry
The newspaper as we know it today is a product born of necessity,
invention, the middle class, democracy, free enterprise, and professional
standards.
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Pre-history newspapers were one-to-one in nature. The earliest variation on a
newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna
(Daily Events), which Julius Caesar ordered posted throughout the city. The
earliest known printed newspaper was in Beijing in 748.
In 1451, Johannes Gutenberg uses a press to print an old German poem,
and two years later prints a 42-line Bible the significance being the mass
production of print products, ushering in an era of newspapers, magazines, and
books. By 1500, the genesis of a postal system can be seen in France, while book
publishing becomes popular throughout Europe and the first paper mill can be
found (England).
Zeitung (newspaper) is a news report published in Germany in 1502, while
Trewe Encountre becomes the earliest known English language news sheet in
1513. Germany's Avisa Relation Oder Zeitung, in 1609, is the first regularly
published newspaper in Europe. Forty-four years after the first newspaper in
England, the Oxford Gazette is published, utilizing double columns for the first
time; the Oxford/London Gazette is considered the first true newspaper. The first
North American newspaper, Public Occurrences Both Foreign and Domestic, was
published in 1690 in Boston.
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The 1700s was a century in which market elements were created that
encouraged the development of daily newspapers: rising literacy, the formation of
nation-states, a developing postal system, and the proliferation of urban centers, a
rising literary and philosophical tradition emphasizing democratic involvement in
government, and technologies that supported newspaper production. In short, it
was a great news century. The first daily newspaper was The Daily Courant in
London, 1702. In 1754, The Daily Advertiser in London uses the first four-
column format. France's first daily newspaper appears in 1777, Journal de Paris,
while the first United States daily was the Pennsylvania Packet in 1784.
The rise of the middle class transformed newspapers in the 1800s. A penny
(US$0.01) buys a New York newspaper in 1833, opening up the first mass market
for newspapers. In 1847, the telegraph is used as a business tool, transforming far-
away stories. In 1873, an illustrated daily newspaper can be seen in New York. In
1878 the first full-page newspaper advertisements appear, and in 1880 the first
photographs are seen in newspapers, using halftones.
With the basic technical groundwork for the modern newspaper in place by
the late 19th century, the story of newspapers in the 20th century was about
professional development and adaptation to changing consumer and media
markets. The story also involved an evolving business model that rode an ever-
growing wave of mass-market advertising. Increased profitability and higher
revenues attracted publicly owned corporations interested in buying newspapers
from descendants of company founders, while simultaneously exposing
newspapers to the whims of cash- and profit-hungry stock markets.
By 2000, newspapers were juggling priorities: fragmentation of news
consumption, fragmentation of advertising investments, the advantages and
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disadvantages of being a mass medium, balancing the wants of the marketplace
with the company's duty to provide the needs of the marketplace, a journalistic
backlash against industry changes, the sheer physicality of ink-on-paper production
and distribution versus digital distribution, increasing profit pressure surrounding
the core print product, and extension of the company's core brand into other profit
centers.
History of Indian newspaper
India is the largest democracy. Its mass media culture, a system evolved
over centuries, is comprised of a complex framework. Modernization has
transformed this into a communication network that sustains the pulse of a
democracy of about 1.2 billion people. India’s newspaper evolution is nearly
unmatched in world press history. India’s newspaper industry and its
westernization go hand in hand. India’s press is a metaphor for its advancement in
the globalized world.
The printing press preceded the advent of printed news in India about 100
years ago. It was in 1674 that the first printing apparatus was established in
Bombay followed by madras in 1772. India’s first newspaper, Calcutta general
advertises, also known as Hicky’s Bangal Gazette was established in January 1780,
and the first Hindi daily, Samachar Sudha Varshan, began in 1854. The evolution
of the Indian media since has been fought with development difficulties, illiteracy,
colonial constraints and poverty. Within the framework, it is instructive to examine
India’s press is divided in two broad analytical sections: pre-colonial times and the
colonial, independent press. The post-emergency phase, which continues at the
present, may be the third independent phase of India’s newspaper revolution.
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While the majority of the poor working people in rural and urban areas still
remain oppressed and even illiterate, a significant proportion of people roughly
about 52% of the population over 15 years of age were recorded as being able to
read and write. That breaks down to 65.5% of males and an estimate of 37.7%
females. After the liberalization of the economy, the growth of industry, and a rise
in literacy, the post-emergency boom rekindled the world’s largest middle class in
news, politics and consumerism. Since private enterprise began to sustain and pay-
off, mass communications picked up as a growth industry.
The registrar of newspaper recorded following newspaper for India.
Year No. of newspaper
1976 875
1995 4453
Robin Jeffrey commented “newspapers did not expand simply because the
technology was available to make India scripts live as they had not been able to
live before nor did newspaper grow simply because entrepreneurs detected a
growing hunger for information among ever-widening sections of India’s people,
who were potential consumer as well as newspaper readers. A race began to reach
this audience advertisement avenues were the prizes and these would come largely
to newspapers that could convince advertisers that they had more readers than their
rivals.”
Newspaper is a publication that appears regularly and frequently, and carries
news about a wide variety of current events. Organizations such as trade unions,
religious groups and clubs may have their own newspapers, but the term is more
commonly used to refer to daily or weekly publications that bring news of general
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interest to large portions of the public in a specific geographical area. The United
States had 1611 general circulations daily newspapers in 1990- 14% fewer then in
1940, before the arrival of television.
The news in general circulation newspaper is gathered and then written up
by the reporters. Photographers shoot pictures to accompany the stories and
graphic artist contribute charts and diagrams. Editors assign reporters to stories,
check over those stories, write headlines for them, determine where they will be
placed in the newspaper and work on the paper’s layout. An editor-in-chief or an
executive editor usually supervises the paper’s new staff. The newspaper’s
publisher has overall control of its business and news operations.
General circulation newspaper play a role in commerce through the
advertisement they carry, they provide readers with information of practical values,
such as television schedule, weather maps and listing of stock prices. Newspaper
provide source of entertainment through their stories, comic strips and crossword
puzzles. However, one of the most important functions of the general circulation
newspaper - a crucial function in a democracy- is to provide citizens with
information on government and politics.
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Famous newspapers in India
THE BOMBAY CHRONICLE
THE TIMES OF INDIA
THE RANGOON GAZETTE
THE AMRITA BAZAAR PATRIKA
THE HINDUSTAN TIMES
THE HINDUSTAN STANDARD
THE PIONEER
THE LEADER
THE TRIBUNE
THE CIVIL AND MILITARY GAZETTE
THE HINDU
THE MADRAS MAIL
THE STATESMAN
Top 14 newspapers of the world
1. New York Times (USA)
2. Japan Today (Japan)
3. The Sun (England)
4. France - Presse (France)
5. USA Today (USA)
6. Los Angeles Times (USA)
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7. Washington Post (USA)
8. Corriere della Sera (Italy)
9. Spiegel (Germany)
10.Wall Street Journal (USA)
11.Hindustan Times (India)
12.The Boston Herald (USA)
13.Chicago Tribune (USA)
14.Chicago Sun-Times
Top 10 largest circulated newspapers in India
World
rank
India
Rank
Newspaper name Circulation
(‘000)
20 1 Dainik Jagran 1911
24 2 Times of India 1680
30 3 Dainik Bhaskar 1405
34 4 Malayalam panorama 1309
38 5 Hindustan Times 1108
40 6 Gujarat Samachar 1051
41 7 Amanda Bazaar Pratik 1046
43 8 Landau 1039
50 9 The Hindu 0989
51 10 Hindustan 0957
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Types of newspaper
1. Daily Newspapers
In newspaper “THERE IS NO HOLIDAY” A daily newspaper is issued
everyday, sometimes with the exception of Sundays and some national holidays.
Saturday and, where they exist, Sunday editions of daily newspapers tend to be
larger , include more specialized sections and advertising inserts, and cost more.
Typically, the majority of these newspapers’ staff work Monday to Friday, so the
Sunday and Monday editions largely depend on content done in advance or
content that is syndicated. Most daily newspapers are published in the morning.
Afternoon or evening papers are aimed more at computers and office workers.
2. Weekly Newspapers
Weekly newspapers are common and tend to be smaller than the daily
newspapers. In some cases, there also are newspapers that are published twice or
three times a week. In the United States, such newspapers are generally still
classified as weeklies.
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3. National Newspapers
Most nations have at least one newspaper that circulates throughout the
whole country: a national newspaper, as contrasted with a local newspaper
serving a city or region.
As English has become the international language of business and
technology, many newspapers formerly published only in non-English
languages have also developed English language editions. In places as varied as
Jerusalem and Bombay, newspapers are printed to local and international
English speaking public. The advent of the Internet has also allowed the non
English newspapers to put out scaled-down English version to give their
newspaper a global outreach.
4. International Newspapers
There is also a small group of newspapers which may be characterized
as international newspapers. Some, such as Christian Science Monitor and The
International Herald Tribune, have always had that focus, while others are
repackaged national newspapers or “international editions” of national scale or
large metropolitan newspapers. Often these international editions are scaled
down to remove articles that might not interest the wider range of readers.
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5. Online newspapers
With the introduction of the Internet, web-based “newspapers” have
also started to be produced as online-only publications, like the Southport
Reporter. To be a Web-Only newspaper they must be web-published only
and must not be part of or have any connection to hard-copy formats. To be
classed as an Online Only Newspaper, the paper must also be regularly
updated at a regular time and keep to a fixed news format, like a hardcopy
newspaper. They must also be only published by professional media
companies and regarded under the national/international press rules and
regulation unlike blog sites and other news websites, it is run as a newspaper
and is recognized by media groups.
Different sizes of newspaper
1. Broadsheets
The size of the newspaper is 600mm by 380mm (23.5 by 1inches). It is
generally associated with more intellectual newspaper.
2. Tabloids
The half size broadsheets at 380mm by 300mm (15 by 11.75 inches) . It
often perceived as sensational compared to broadsheets.
3. Berliner or midi
The size of a newspaper is 470mm by 315mm (18.5 by 12.25 inches).
It is generally used by European papers.
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Present scenario of newspaper industry in the world
The problem newspaper industry is facing is due to internet. Publishing
house figured out early that they need a plan to deal with it, and during the early
90s they came up with not just one plan but several. One was to partner with
companies like America Online, a fast-growing subscription service that was less
chaotic than the open internet. Another plan was to educate the public about the
behaviors required of them by copyright law. New payment models such as
micropayments were proposed. Alternatively, they could pursue the profit margins
enjoyed by radio and TV, if they became purely ad-supported. Still another plan
was to convince tech firms to make their hardware and software less capable of
sharing, or to partner with the businesses running data networks to achieve the
same goal. Then there was the nuclear option: sue copyright infringers directly.
For the next few decades, journalism will be made up of overlapping special
cases. Many of these models will rely on amateurs as researchers and writers.
Many of these models will rely on sponsorship or grants or endowments instead of
revenues. Many of these models will fail. No one experiment is going to replace
what we are now losing with the demise of news on paper, but over time, the
collection of new experiments that do work might give us the journalism we need.
The main problem faced by the newspaper industry through-out the world is
decline in readership of newspaper. This is mainly because of online newspaper,
blogs and internet in mobile phones.
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Present scenario of newspaper industry in India
Researchers have discovered a place where the newspaper, a threatened
species in parts of the world, is thriving. In most parts of the world the age old
newspaper industry is fighting a losing battle to the online news sources and in
most parts surrendering to it. However, in India, home to 1.2 billion people, not
only is the press in robust health, but is growing at an astonishing rate. From 2005
to 2006, nearly 2,100 newspapers debuted in India, joining 60,000 circulating.
India is a country with an expanding middle class and a booming economy,
which have fueled an explosion in consumer spending and advertising. The
illiteracy rate – though stubbornly high at an estimated 35 percent – gradually is
coming down. In New Delhi and Mumbai, about 80 percent of residents age 7 and
older can read and write. Meanwhile, internet penetration remains marginal,
despite India’s reputation as an information-technology powerhouse. Only a sliver
of the population, mostly well-heeled urbanites, can afford home computers and
high-speed internet access. Helping newspaper circulation are newsstand prices
that rarely exceed 3 rupees a copy, the equivalent of about 7 cents. A vicious price
war several years ago suppressed prices. But thanks in part to the surge in
advertising, only four newspapers out of more than 60,000 ceased publication
between 2005 and 2006, according to the official Registrar for Newspapers in
India. With blogging coming in vogue, it has to see whether Indian newspaper
industry reaches a saturation point or not.
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Ch-3.1
Company
Profile
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“Dainik Bhaskar” and “Divya Bhaskar” are one of the most recognized
names in the world of print media. Divya Bhaskar is also a part of Dainik Bhaskar
group. Dainik Bhaskar is a Hindi news paper, where as Divya Bhaskar is a Gujarati
edition, both are of Bhaskar group. Mr.Dwarika Prasad Agrawal, a Man of vision
and enterprise has started a newspaper in Bhopal by the name “DAINIK
BHASKAR” in 1933. So Bhopal can be called as a birth place of Bhaskar Group.
After 1933, Bhaskar Group has continuously widened its scope. After the success
of Dainik Bhaskar in Bhopal, it was started in Madhya Pradesh then expanded to
Rajasthan and further northward to Chandigarh in Punjab. It challenged several
regional Hindi dailies across the Hindi heartland. In fact, the only Hindi daily that
has stood up to Dainik Bhaskar is Dainik Jagran which has also been spreading
like wildfire with at least three new editions a year.
In June 2003, the group entered a new market- Gujarat, for the first time
launched a non-hindi newspaper- Divya Bhaskar. By Februrary 2005, five editions
of Divya Bhaskar were on the stand in Gujarat adding more than 53 lakh readers to
the Bhaskar family. Since the launch of Divya Bhaskar there has been a 50%
increase in over all readership. The Divya Bhaskar launch has gone down in the
annuals of publishing history as “The fastest newspaper project” in India. Bhaskar
group launched edition in Rajkot. This was the fourth center edition with inclusion
of Saurashtra Samachar from Bhavnagar, the group revenues vary from 1200 to
1800 crores with publishing revenue estimated as high as 850 crores.
Apart from the hindi and gujarati daily, Bhaskar group has also launched
English daily which is circulated solely in Mumbai known as DNA abbreviated
from a daily news analysis which is joint venture with zee telefilms.
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Bhaskar Group has successfully step not only in print media but in many
industries. All the success of Bhaskar Group goes to its top management having
good vision and their intelligent manpower.
The Bhaskar Group is a company with capital of Rs.20, 000 lakhs and has
step into India’s 25 leading business. Dainik Bhaskar is a first step of Bhaskar
Group in print media then they launched Divya Bhaskar in Gujarat (Ahmedabad).
Bhaskar group is into following industries:
Newspaper
Solvent Extraction
Textile
Jems and jewelry Export
Salt
Broadband Internet Service
Television Network
Refined oil and Vegetable oil
The o ther media venture
Bhaskar group has not covered news media but it has also diversified
business as it has launched Bhaskar T.V. in Jaipur and Indore as India's first
fiber Optic Network.
In Jaipur "Bhaskar Group" provides internet services.
At Noida, it has one of the largest commercial printing divisions in the
country. Its client list includes Reliance Industries Limited. Colgate
Palmolive, Outlook, Sun Magazine, Cricket Samrat, Competition Success
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Review, Cricket Today, Times of India Group, The Hindustan Times,
Business Standard, and various other clients.
The other industrial venture
In Mandideep (Near Bhopal), it started composite Textile plant with denim
plant having capacity of 10-lack meter/month.
In Devas (Indore) and Shivpuri (Gwlior) it has solvent Extraction Plant.
In shivpuri ( Gwlior ), it has started refined oil plant.
Bhaskar salt a premium quality salt in 1 kg packing, 500 grams packing
reaches to the 15 lakh household of Madhya Pradesh, Rajasthan and
Haryana.
ABOUT BHASKAR GROUP
MILESTONES OF BHASKAR GROUP
1950 Mr. Dwarika Prasad Agrawal a man of vision and enterprise started
a newspaper in Bhopal by the name “DAINIK BHASKAR”
1983 A new thinking started. Launch of Indore edition, followed by
Raipur, Gwalior, Jabalpur, Bilaspur and Satna editions.
1995 Leadership across Madhya Pradesh
1996 Entered Rajasthan by launching Jaipur edition in December,1996
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soon established its leadership in the state with launch of Ajmer ,
Jodhpur,bikaner,Udaipur,Kota,Gangangar,Alwar,Sikar and Bhilwara.
2000 May 2000 Launch Of Chandigarh edition covering Chandigarh,
Panchkula, Mohali & Himachal .Launch of Panipat and Hissar
Edition.
2001 Launch of Faridabad Edition.
2003 Bhaskar Group enters Gujarat with Launch of its first Gujarati daily
“DIVYA BHSKAR” Ahmedabad on 22nd June,2003 with record
circulation of 4.5 lacks copies on first day
2004 On 28th march, 2004 the newspaper was launched its second edition
in the diamond city of Surat by the brand name “DIVYA
BHASKAR” with 3 lacks copies on first day
Divya Bhaskar’s international edition launched from New York in
May.
Bhaskar Group’s new Hindi magazine, AHA! Zindagi, first of its
Kind on Lifestyle and positive thinking was launched in September
& Divya Bhaskar’s Baroda edition also launched in the same month.
“Saurashtra Samachar” , the leading Gujarati newspaper of
Bhavnagar taken over in the month of October
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2005 Db Activations-the BTL (below the line)division Started in January
Bhaskar group in association with Zee enters Mumbai market with its
first English daily DNA-‘Daily News and Analysis’ in July
Launch of “DIVYA BHSKAR” in Baroda
2006 Launch of AHA! Zindagi –Gujarati in Ahmedabad
Launch of MY FM in Jaipur
Launch of DNA Money in Indore,Bhopal,Ahmedabad and Mumbai
Launch of Dainik Bhaskar in Punjab with two editions, Amritsar
and Jalandhar
Launch of “DIVYA BHSKAR” in Rajkot and jamnagar
2007 Launch of “DIVYA BHSKAR” in Bhavnagar
Launch of DNA-‘Daily News and Analysis’ in surat
2008 Launch of “DIVYA BHSKAR” in Bhuj
DIVYA BHSKAR has 10 lacks copies circulation in Gujarat,
circulation of Bhaskar Group is 40 lacks copies in the 9 states.
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In 2008, Bhaskar Group covers all over the Gujarat.
ACHIVEMENT OF BHASKAR GROUP
Year Achievements
1992 No. one newspaper of the Madhya Pradesh
1995 India’s fast growing newspaper
1996 Publish Asia 2002 awards for best in graphics
2002 World record of printing highest copies of newspaper on
first day at Ahmedabad.
2004 25 great personality among best 50 of India
Mr.Rameshchandra Agrawal and he got “Hindi rhday
Samarat” award.
2005 Number one readership in Surat.
(Taken from IRS = Indian readership Survey)
2008 “IFRA” award for best printing technology.
Objective and vision of Bhaskar Group
Bhaskar have the following objective with them for which they need the
strategic input and implantation expertise of the marketing consulting firm. They
are carrying with label of the vernacular daily although they are single publication
in India which caters 30-35 % potential of north and west India. The group aspires
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for the status of country’s 2nd largest powerful media house after Times of India.
The group also feels that they need to sharpen their space selling strategies. The
group feels that they have yet to exploit the potential of their markets and
dominance of their product in these markets, both combined can result into
opening the revenue stream.
The group also feels that it needs to restructure the sales dept. of the
organization for further growth in revenue stream. It needs help of consulting firm
or suggestion from right people who can help them in realizing underlying
potential and group also needs a structured periodic and result oriented training
program for its sales force.
Bhaskar group has four pillars of virtues and thoughts:
Entrepreneurship
Ambition
Innovation
Professionalism
Bhaskar group concentrate in each step of development and Entrepreneurship.
Bhaskar group believes in team work and to win the race.
T=TOGETHER
E=EVERY ONE
A=ARCHIVES
M=MORE
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Performance: The Bhaskar Group aims high, sets ambitious goals and delivers
results. We move quickly and make timely, well-reasoned decisions because our
future depends on them.
Innovation: We seek Out-of-the-box thinking as we are a company of ideas
that are nurtured by a commitment to research and development. The
achievements of our founders inspire us to reach always for the next innovative,
powerful and marketable idea. We encourage diversity of experience and opinion.
Opportunity: Our employee’s ideas and inspiration create opportunities
constantly, and without limits. We improve continuously everything we do, as a
company and as individual to expand our knowledge and capabilities and to
engage with the world. Confidence spurs us to take risk, to experiment, to
cooperate with each other and, always, to learn from the consequences of our
action.
Responsibility: We maintain the highest ethical, environmental and safety
standards everywhere and we encourage and celebrate our employee’s active role
in communities.
Organization profile
Corporate office
6, Dwarka sadan,
Press Complex, M.P.Nagar
Bhopal
Tel: 0755-39888840, 2551601, Fax: 270466
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Gujarat Head offices
Ahmedabad:
280- Near Y.M.C.A. Club,
Makarbaa: Gandhinagar, Sarkhej
Highway : Ahemdabad - 380 051
Tel - (079) 55309501
Surat :
B-129 A/B Central Road No.12
Near Udhna Udhyog Nagar Sangh
Surat -394210, Gujarat
Tel (0261) 5529105
Baroda :
Plot no.805 Near Chhani Hall
Plaza Baroda-391 740, Gujarat
Tel - (0265) 2762448
Rajkot :
306, Kber Complex;
Dr. Yagnik Road ; Rajkot
Gujarat
Tel - (0281) 85539911
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Owners and promoters
Board of directors
Chairman: Mr. Rameshchandra Agrawal
Managing Director: Mr. Sudhir .R. Agrawal
Director: Mr. Girish .R. Agrawal
Mr. Pawan .R. Agrawal
Dr Bharat Agrawal
Mrs. Jyoti Agrawal
Mrs. Nikita Agrawal
Mrs. Namita Agrawal
Bankers
State Bank of India
Axis bank
Auditor
Advertising: Mr. Rakesh Rathi.( C.A., Surat)
Printing and circulation: Mr. Rakesh Jain.
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Organizational structure of Divya Bhaskar
Future plans of Divya Bhaskar
Bhaskar group dreams of making a presence as a powerful group in media
globally.
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DIVYA BHASKAR is going to established new production unit in Vapi.
DIVYA BHASKAR is planning to launch “DAINIK BHASKAR in Surat.
DB Corp plans to enter the capital market with its initial public offering and
has filed papers with the Securities and Exchange Board of India (SEBI).
The company plans to come out with a public issue of upto 1,88,00,000
equity shares of Rs.10 each for cash at a price to be decided later through a
100% book building issue. The issue shall constitute 10.02% of the fully
diluted post-issue capital.
The objective of the issue are to raise funds to set up new publishing unit,
upgradation of existing plant and machinery, enhancing brand image
through sales and marketing, reduction of existing working capital loan and
pre-payment of existing term loan.
DB Corp is a print media company publishing 31 news paper editions.
Flagships Dainik Bhaskar and Divya Bhaskar have combined readership of
25.33 million subsidiary synergy media entertainment has license to operate
17 FM Radio stations, 13 of which are currently in operation. Synergy media
has also fielded and eligibility bid with the government to operate an
additional 4 FM Radio stations in Mumbai, Banglore, New Delhi and
Haidrabad.
The equity shares of DB Corp are proposed to be listed on the Bombay
Stock Exchange and National Stock Exchange.
They have the objectives for which they need the strategic input and
implementation expertise of a marketing consulting firm.
They are still carrying the label of a vernacular daily although they are single
publication in this country, which caters 30-35% potential of north & west
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India. The group aspires for the statues of country’s 2nd largest and
powerful media house after Times of India.
The group wants to sharpen our space selling strategies. The group feels
that they have yet to exploit the potential markets and the dominance of
product in these markets, both can result into opening the revenue stream.
The group wants to restructure the sales dept. For further growth in the
revenue stream, it needs help of the consulting firm or person who suggest
right people who can help us in realizing the under potential and group also
needs a structured periodic and result oriented training program for its sales
force.
Divya Bhaskar launched FM Radio in the city of Bhopal, Jalndhar,
Udaypur.
About Surat Branch
When any company enters new market and new area at that time it wants to
know what public wants, company conducted survey in Surat. Decided to survey
above 4.5 lakh house hold in surat and 2 lacks house hold in neighbouring district
like Vapi, Valsad, Navsari and rural areas of Surat district.
Aim for conducting survey
Divya Bhaskar has its own policy, to ask people “what do you want” and
then give “what people want from them”
To know opinion of people about Divya Bhaskar.
To increase circulation.
To inform the quality of Divya Bhaskar to people.
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To know about competitor.
Divya Bhaskar has done total 4 surveys in Surat city.
“TAMARI MARJI JANAVO”
“BOOK THE ORDER”
“CONFIRM THE ORDER”
“MASS SURVEY”
Ground breaks on 27 November, 2003 and was fully operational on 27
March, 2004.
The project was completed in record time of 121 days.
The addition of Surat branch are DIVYA BHASKAR, D.N.A., DB Gold and
Saurastra Samachar.
It launched 3 lacks copies in 1 day.
40000 sq. feet built up area and 15000 sq. feet fully air condition office with
550 kw. Power sub station.
In 2007 “DIVYA BHASKAR” also started MY FM the radio channel.
On 5 September, 2007 they launched “DB GOLD” news paper.
They are also planning to start new addition in Mahesana, Vapi and
Jamnagar.
Circulation copies of “DIVYA BHASKAR” are approximately 1,50,000.
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Managers of Surat Branch
Designation NameUnit head Mr. Mukesh Jhurani
Editorial head Mr. Manoj Binwal
Finance head Mr. Prashant Chaudhri
Production head Mr. Ashutosh Singh
Circulation head Mr. Dhiraj Roman
Sr. HR executive Mr. Sanjay Panchal
Sr. marketing manager Mr. Sachin Batavia
Marketing chief manager(DB gold) Mr.Arundas Gupta
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Ch-3.2
About
Departments
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Production
Management
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Production
Production is the process by which raw materials and other inputs are
converted into finished products. Production is considered as system in which
inputs are received in form of materials, personnel, capital, utilities and
information. These inputs are changed in a conversion sub-system into desired
products and services called outputs.
Production management
Production management involves application of planning, organizing,
directing and controlling the production process. It is also referred as “operation
management” as production management does not involve service sector, it is
related to manufacturing industry.
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Organizational structure of production department.
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Production process
In every manufacturing business, production department play crucial role. In
Divya Bhaskar, production department works fast and gives output as quickly as
possible. Production process starts from marketing department and ends when
papers are ready to circulate. Let us see process of one news paper.
Receiving advertisement
In marketing department, marketing executives get advertisement from
market till 6 o’ clock in evening then, all the advertisements are pasted in
newspaper by designer/ scheduler. After scheduling of all the advertisements, page
layout with advertisement is send to editorial department.
In brief, the job of an advertisement scheduler is to make an arrangement of
advertisement as per information given by the customer or firm or organization.
The advertisement scheduler receives advertisements from advertisement agency
or direct customer.
Receiving news
Page layout containing advertisement is sent to editorial department then
news and photograph are submitted by news reporter to the page maker in page
making department, there he decides where news and photographs are to be placed
on that page in the remaining area.
Page making
In page making department, special software named Quark express is
installed for designing pages, this software has seven vertical lines which divide
page into eight column of newspaper. Quark express make it very easy for page
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maker to arrange all contents of newspaper automatically. The page maker set all
the pages and final output is generated. The front page and the sports page of
Divya Bhaskar are made at Ahemdabad (The state head office). Some space on the
sport page is left for local and up country news. The pages from Ahemdabad are
sent through internet. Now complete page is ready, this page is send to production
department
Plate making
Divya Bhaskar have adopted new procedure to make the thermal plates, it
eliminates four steps like outputting, image setting, laser printing and pasting.
They use computer to plate machine where in the ready page is pasted on plate
from computer.
After pasting, the sheet is send to exposure machine name “MAMORY” this
machine equipped with ultra violet lights consumes 6000 volts electricity.
Aluminum plates are fitted in memory machine than with the help of ultra violet
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lights, whatever is printed on positive is printed on plate. We can easily read what
is printed on aluminum plates.
Baking
Once thermal plates are ready, they are baked in oven at 300 degree Celsius.
Baking is done so that thermal plates do not get destroyed during production of
1,50000 copies.
Plate washing
Plates are washed in wash room to remove extra dots on the plate.
Gumming
Plates are inserted in gumming machine, which insert layer of gum on the
plates. Because of gumming there is no fear of scratch or spot on the plate. Almost
85 plates are consumed daily because 4 plates of 4 colors are made for each page.
Printing
All the thermal plates for all pages are sent to production department from
plate making department, then these plates are folded on plate folding machines.
Plates are fitted into printing machines, reels are fitted into machine and ink is
filled. Then as soon as power button of printing machine is turn on, the machines
automatically begin to feed paper, all the rollers of printing machine begins to roll.
The blankets are already fitted. The blanket gets impression from plates. Blanket
gets ink with the help of roller and paper gets impression from blanket. In this way,
the total printing process is done in "Divya Bhaskar". The machine men
continuously observe the copies and try to improve the printing quality cautiously.
Approximately 8 copies are printed per second.
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Dispatching
The printed copies continuously come from printing machines. With the
help of conveyer belt these copies are sent to starker machines where bundles of 50
copies or 100 copies are bound with plastics stripes. It is previously decided by
circulation department how many bundles are to be given to hawkers. For the
agencies of Up-Countries the trucks or tempos or jeeps are used for transportation.
Copies of city Edition are also supplied in the same way but some hawkers reach
directly to Divya Bhaskar to collect their copies by cash.
Different types of machines used in Divya Bhaskar
1. Orient 30 (30000 copies/ hour)
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It is the main machine used to print the papers. Orient 30 can print
30000 copies of “ Divya Bhaskar ” per hour.
2. Orient 36 (36000 copies/ hour)
It is also the main machine to print the papers. Orient 36 can print
36000 copies of “Divya Bhaskar” per hour.
3. Rewinding machine
Rewinding machine is using to rewind the paper reeds. After printing,
some layers of paper reeds remains unused and it is possible to use them
next day. In "Divya Bhaskar", these unused paper reeds are collected and set
to rewinding machine. Here all the layers are rewind and one full reed is
made, so that they can use it for printing purpose next time and they can get
best from their waste.
4. Bailing press machine
During printing process, first few copies have some error in it so
such copies are not circulated. It is estimated that everyday 300 to 400
copies have error so such copies are kept in bailing press machine and such
scrap is compressed which becomes more easy for workers to dispose such
scrap rather than disposing off bundles of newspaper. This machine is
mainly used to compress the waste papers.
5. Strapping machine
This machine is mainly used to pack the printed newspaper into
bundles. In “Divya Bhaskar” mostly bundles of 50 and 100 are prepared
using stacker machine.
6. Computer to plate machine (CTP)
Here specimen of paper, prepared by editor in form of soft copy on
computer is pasted on thermal plate.
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7. Plate processor
In this machine, the data pasted on thermal plate using CTP
machine is exposed to laser beam so that data pasted on thermal plate can be
seen. After exposition of thermal plate to laser beam, one can see data on
thermal plates.
8. Oven
Here thermal plates are kept for baking at 300 degree Celsius.
Thermal plates are baked so that it will last for long time during printing
process.
9. Gumming machine
Here thermal plates are wasted properly and gum is applied on
thermal plates.
Factors affecting plant location
Main objective of any organization is to minimize the cost of
production, increase profit and to achieve goals set by organization. Location is an
important factor to be considered as it can reduce costs and help in achieving goals
of organization. “Divya Bhaskar” has considered following factor before
establishing unit at Udhana.
1. Availability of land
Land was available at cheap rate to “Divya Bhaskar” in Udhna.
Before Divya Bhaskar, on the same location there was a theater hall which
reduced the construction cost for the company and this was the main factor
to select this location.
2. Nearness of market
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“Divya Bhaskar” core product is Newspaper and its circulation start
in early morning at 5 o’clock. They have to make an arrangement for
hawkers and agency person. Distribution work becomes easy from Udhna.
Nearness of market is important from the point view of control over the
market.
3. Transport facility
Udhana railway station is located at a distant of 1km from Divya
Bhaskar so company can easily transport newspaper to Vapi, Navsari,
Valsad, and Bharuch through train.
4. Power facility
In Udhana, there is well developing industrial area known as Udhana
Udhyog Sangh, where all the amenities are available. Power is most
important amenity required in the process of production and for transporting
finished goods and raw material.
5. Storage of raw material
If Storage of material is not done properly, then it sometimes works as
a hurdle in production process. So it is very necessary factor in the business.
In Divya Bhaskar there is a very huge warehouse for the storage. Warehouse
of the Divya Bhaskar has a clean floor so paper wastage is minimum.
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Details about printing machines
Details Orient 36 Orient 30
Manufacturing
Date
May-05 Feb-04
Installation 12th January,2006 20th February,2004
Type Static Gripper
Cut off 546mm 546mm
Copies 36000/ hour 30000/hour
Plate size 576*780 554*780
Configuration 20pages color or
12 pages color/8black
20pages color or 12
pages color/8black
Main motor 2*115 KW 2*100 KW
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Material handling equipments
There are hundreds types of handling equipment, only few of them are used
in "Divya Bhaskar ". Details of the equipment are given below:
1. Conveyor belt
Conveyer belt is used for travelling goods from one place to another.
If the goods are bulky or in large quantity, conveyer belt is convenient to
use. It saves time as well as manpower. In “Divya Bhaskar” conveyor belt is
used to travel newspapers from main machine to stacker machine.
2. Reel shaft
The reels of paper in "Divya Bhaskar” are of 400 to 500 kg in weight.
There is a hole in center of reels and to lift these reels “reel shaft " is used.
Reel shaft is used to lift reels easily and to fit reels in to printing machine.
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3. Rubber roller trolley
In "Divya Bhaskar” this trolleys are used to arrange all rubber rolls in
a proper manner in store and during production. Thus wastage and damage
can be minimized.
4. Four clip machine
Four clip machine is use to unload or upload heavy materials. Four
clip machines have hydraulic dumper which is helpful in uploading heavy
weight up to 500kgs. In "Divya Bhaskar" reels are used which are very
heavy. So this machine helps in managing reels from truck to store.
5. Fork lift truck
It is used in "Divya Bhaskar" to lift ready bundles of newspaper from
place of production to the dispatching area.
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Production plan
The basic responsibility of production department is to manufacture various
products in time. Production manager have to get sales forecast of various products
to be manufacture product. For a big organization, this forecast can be obtained
from sales plan of marketing department. In small companies this estimate can be
made by market analysis. For a multi product company, it is essential to know
priorities of marketing department i.e. which products are needed first and which
can be delayed. After understanding sales forecasts from marketing department or
by analyzing market, it is necessary to decide quantities of various products in
production plan.
According to Divya Bhaskar “IF YOU DON’T KNOW WHERE YOU ARE
GOING, YOU MIGHT NOT GET THERE.” The only way to effectively know
where you are going is to have a good process to generate a production plan.
Production plan means “A document that contains a list of material and
equipment needed to manufacture a finished product that also specifies which
operations will be performed in-house or out-of-house.”
In Divya Bhaskar the production planning document typically starts with a
sales forecast, or sales plan usually supplied by the marketing people. From the
production planning document all other processes start. The production planning
document includes material, labor, capacity, machines and technology and training.
Main purpose of production department is to save cost, provided good
quality at better price and ultimate goal is there should not be any product shortage.
To meet the above goals company makes production plan as under:
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1. Circulation managers receive sales orders from different customer through
vendors. After collecting all the orders, manager will prepare work order and
send it to Production manager.
2. Production schedule is prepared. The purpose of making production
schedule is to meet the demand of the product. Production manager gets
work order from circulation department then production manager prepares
production schedule to publish quality product as per order placed by
customers.
3. Production schedule is prepared so that manager can make sure that raw
materials are available in proper quantity required for production.
4. If raw materials are unavailable in quantity required by manager, production
manager prepares “Requisition form” and send it to store manager and if
goods are of high quality then form is send to head office
5. Production manager decides which operation is to be performed on different
machine at different time in production schedule.
Inventory valuation method
Inventory refers to the stock on hand at a particular time of raw material,
goods-in-process of manufacturing, finished products, merchandise purchased for
resale, and the like, tangible assets which can be seen, measured and counted. In
connection with financial statement and accounting records, the reference may be
to the amount assigned to the stock of goods owned by an enterprise at a particular
time. Inventory includes material like
Raw material
Semi-finished goods
Finished goods
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There are three methods of valuating inventory. They are:
1) First-In, First-Out (FIFO)
This method assumes that the goods are sold in order which they are
received, i.e. those goods which were received first, were sold first.
2) Last-In, First-Out (LIFO)
This method assumes that last unit purchased is used or sold first and earlier
purchases remain in stock.
3) Weighted average method (WAM)
Under this method, the stock is valued at an average cost of various lots
purchased during the year. This system is applied when the goods purchased at
different times during the year are so mixed up that it is not possible to separately
recognize the different lots purchased.
In Divya Bhaskar, FIFO method of valuating inventory is followed.
Inventory control techniques
Inventory Control is defined as, “The process of controlling timing and
Quantities of two inventory transactions. The first is purchase or acquisition of
inventory and the second is usage of inventory.”
In a large organization they carry inventories of thousands of items. It is
therefore essential to classify inventories into various groups and then to exercise
selective inventory control. There are various parameters on the basis of which
inventories can be classified:
ABC analysis
VED analysis
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FSN analysis
HML analysis
SDE analysis
1. ABC analysis
It is popularly known as “Always Better Control”. According to this
analysis, there should be a differential treatment for various classes of inventory on
the basis of its monetary value. This monetary value is consumption value of
various products.
Class % Consumption
Value
% No of Items
A 70% 10%
B 20% 20%
C 10% 70%
A Class of items are those items which are those 10% of top consumption
items who contribute 70% in consumption value. B Class of item are those items
are which are 20% in terms of number of items and also consumption value. All
remaining items are c class item. They are 70% of number of items but their value
wise contribution is 10%. In Divya Bhaskar, ABC analysis is followed to control
inventory.
A class of Items
These items are of high Rupee consumption volume. “A” class of items
usually includes 10-20% of all inventory items, and accounts for 60-70% of the
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total consumption value. At “Divya Bhaskar” Ink, paper and Aluminum Plates are
included in the “A” class of items. These items are monitored by the top
management. For these items, top management will be involved in everything right
from price negotiations up to storage. These items are frequently reviewed for
stock levels, price controls and reduction in wastage. High stock is not permitted
for this class of item as it causes immediate blockage of working capital. For “A”
class of items emphasis should be on developing more than one reliable supplier.
Organizations try to develop suppliers in areas which are geographically near.
B class of Items
“B” classes of items are those items are which 20% in terms of inventory are
and their consumption value is also 20%. At “Divya Bhaskar” Stationary, Bearing,
Packing material, and tools are included in “B” class of items. These items are
monitored by middle level people in the organization. High stock level is permitted
for these classes of items. These items are not reviewed frequently.
C class of Items
“C” classes of items are those items are which 70 % inventory is but their
consumption value is only 10%. These items are lower-cost and readily available
in the market. At “Divya Bhaskar” Screws, Staplers, Pins, Oil, Nuts and Bolts are
included in “C” class of items. These items are monitored by lower level
employees like officers & executives. These items may not be reviewed formally.
These items are highly used items in the organization so that for these items they
have to keep maximum stock.
Different records kept in store
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Different Company adopts its own method to maintain record regarding
various spare parts of machinery in storehouse. Majority of company kept monthly
record as well as three monthly records. The main aim behind it’s to measure the
requirement & stock of different spare parts.
“Divya Bhaskar” keeps stock of various spare parts of machinery required
by various departments as per its maintenance schedule. Moreover, they keep less
stock of spare parts available in local market, while unavailable spare parts are
imported from outside by inviting quotation of various companies. The company
keeps stock of these types of spares parts by ordering in large quantity to save
ordering cost and to get benefit of cash discount. They have stock of stationary
items like Files, Invoice, stapler, pins, Bill Book, pages, stationary, etc.
Any break downs occurs in a machines then required spar parts are replaced
immediately if it is available in store. Store manager has to inform the authorized
person of that department for the replacement of spare parts to get Approval Letter
from him, which is kept as record in store department. Following records are kept
in Store Department.
Sr.
No
Product
Name
Dept.
Name
Quantity Quality Date Remarks Sign
Purchase procedure
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The main function of store is to store all stationary and material that is used
in whole organization. Material used in production such as ink, plate, chemical,
blanket, film etc. Store in charge also maintains records of the stock. If there is any
requirement (INDENT) from any department then department head sent the
requisition slip for their requirement. Store in charge accept the requisition and
check that whether the required material or stationary is there in stock or not. If it
is there in stock then he will issue the material to the department from where the
requirement is made.
However, if the required material is not there in stock then store send the
requirement to the purchase department. And it invites the quotation from the
different supplier. Moreover, accept the quotation with least price. Then it sends
the purchase order to the supplier. Than Purchase in charge send to the account
department the purchase voucher along with copy of bill and purchase order book
for making payment. Account department first make cross check and arrange for
the payment. Following are the documents that are maintained by the purchase and
store:
1. Stock requisition receipt
2. Purchase order book
3. Inward register
4. G.R note (goods receipt)
5. Returnable gate pass
6. Non-returnable gate pass
7. Branch transfer gate pass
Material Requirement Slip
Date:
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Sr .No Material Quantity Quality Stock in hand
Prepared by: Department head: Store in charge:
In charge: Signature: Signature:
Material receipt procedure
In “Divya Bhaskar”, supplier delivers the material to the receipt section
of the store department along with a supplier's advice note. This note is supplied to
the receipt section through the driver of the carrier. As soon as the company
receives the material, the receipt clerk signs the delivery challan in testimony to the
fact that he has received the materials recorded in the document. Further the receipt
clerk of company records the material details in material receipt file in computer.
This file contains following details.
Challan number and date
Date and Time of receipt
Suppliers' name
Quantity
Carrier’s details
Goods inward note reference
Rejection memo reference
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Company also prepares material checking book as per following specimen.
Immediately after getting the receipt of the material and making necessary entries
in the materials receipt book, the storekeeper proceeds to check the quantity of the
material with the help of the purchased order placed by company. The person also
checks the quality of raw material and notes the necessary details in the material-
checking book.
Inward
No.
& Date
Challan
No.
Supplier
Name
Material QTY
Recd.
Rate Amount Remark Sign
Maintainance system
Maintenance means, “Actions performed to keep some machine
functioning.” One unscientific way is to repair machines only when they give
some wrong symbols like vibration, complete shut down, excess noise etc. Proper
way is to go for periodic preventive maintenance at regular intervals.
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Divya Bhaskar follows the periodic preventive maintenance which will save
money, save time and increases the production of news paper. Divya Bhaskar
follows following maintenance schedule:
1. Monthly Maintenance:
Bearing Condition’s Checking
Roller Hardness Checking
2. Fortnightly Maintenance:
Roller Deglazing
3. Daily:
Strip Checking
4. Cleaning Procedure:
Gear Box & Oil Filter – Quarterly
Slot & Gripper – Monthly
Ink Duck - Fortnightly
5. Blankets:
Replacements of Blankets-After 70days
Deglazing of Blankets-Every Fortnightly
Quality control systemBHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 59
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Quality control is that technique by which products of uniform and
acceptable quality are manufactured. Quality control is the used to control
activities design to ensure that good or service meets its proclaimed standard,
which may relate to material, reliability, time or any quantifiable characteristics.
As with any control activity, quality control involves:
Measurement
Feedback
Comparison with a standard
Correction
In “Divya Bhaskar ” quality control are performed through inspection at
every stage of production. So that wastage can be eliminated or minimize. Again
raw material & other inputs need are inspected before it enters the manufacturing
process, because company believes that quality of output depends upon the quality
of input. Moreover technical person also makes inspection of machines and tools
used in production, to provide smooth flow and quality production.
1. Page Making:-
“Divya Bhaskar” put main focus on Printing Quality of news paper. Page
making department receive pages with Photographs from Editorial Department.
Those Photographs are converted in to CMYK (Cyan, Megenta, Yellow, Black)
form for better printing quality.
2. Gumming Machine:-
Plates are made on Plate Making Machine. Then these plates are washed
with water so that all spots can be removed from plates. Then these plates are
inserted into Gumming Machine. A layer of gum on plates protect them from any
kind of scratches.
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3. Work in Process:-
During the running time of printing, continuously water is forced on plates
and blankets with the help of electric motor. So that plates and blankets as being
wet, do not catch extra ink. So that printing on paper done only on fix area not
more than that. So news paper looks neat and clean.
4. Quality of Paper :-
Quality of paper is also one of the inputs that affect quality of news
paper. “Divya Bhaskar” uses imported paper. So that the first and last pages
which are very important pages, they look better.
Finance
Department
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According to RAYMOND CHAMBERS “Financial management comprises
the forecasting, planning, organizing, directing, coordinating and controlling of all
activities relating to acquisition and application of financial resources of an
undertaking in keeping with its financial objectives.”
Functions of finance department
Finance department can be called "Heart" for any organization.
Finance department does the work of scheduling of the advertising.
Billing department create the bill of the advertisement.
Recovery department looks after the recovery from advertisement agency
and direct clients.
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Accounting department looks after the bookkeeping and maintains the
accounts of the organization.
Newsprint department looks after the issue of paper rolls to the production
department and maintains record of the waste and paper rolls.
Purchase looks after purchasing of all the material required.
Store looks after the storing of the material.
Organizational structure of finance department
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Procedure in finance department
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1. RELEASE ORDER
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RO is prepared by advertisement agency and direct customer giving
advertisement in Divya Bhaskar. It is the document which containing details
like size of advertisement, cost, color or black & white, page number, etc.
RO is the evident document for company that customer or agency have
given advertisement.
In case RO from agency is not received before publication of advertisement
but marketing executive has received the confirmation by any other means
like verbal then he must prepare and sign a Dummy Released Order.
The marketing executive who has signed the DRO must replace the same by
original RO from agency within 24 hours of publication of Ads.
If DRO is not replaced the concerned marketing executive would be
responsible for recovery of the amount and if required the same would be
recover from his personal account.
2. SCHEDULING
It must be ensured that every advertisement which supposed to be published
will be scheduled before publication; otherwise the advertisement will not be
published.
Scheduling section will check whether this documents are complete in all
respect i.e.; All the entries are filled in and signature of concerned officers
are available.
If the documents are proper, scheduling section will make entry in SAP.
If the documents are not completed, it will be returned to the person from
whom it is received.
In case any RO is published for more than 1 day, it photocopy must be
arranged. So that, copy of RO is available for checking of each day
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schedule. The same must be noted in the remarks column of the inward
register.
After entry is done in SAP, even manually entries are done so that error does
not occur.
Once entries are done both in SAP and register then DBRO is prepared.
DBRO is the bill prepared by Divya Bhaskar which is to be submitted to
customers and clients for recovery.
It should be clear that advertisement will be scheduled only if both the
following are enclosed: RO or DRO and DBRO.
3. BILLING
At the first stage, DB staff must check daily news paper as per SAP ZOVAL
and Z SHEET reports with RO and DBROs along with copy of news paper
and necessary correction should be made in schedule sheet. During
checking, if any error is found then revised print out of schedules must be
taken. The revised daily schedule sheets, ROs and copy of news paper must
be given to internal auditor for checking.
It must be ensured before giving to Auditor the SAP ZOVAL and Z SHEET
along with news paper and RO and DBRO, for auditing that all the
advertisement published in the local edition must be scheduled. The auditor
is hereby made responsible for every advertisement published in the local
edition will get scheduled before they clear the local billing.
The internal auditor will check total size of each advertisement, he will
verify the size mentioned in RO & DBRO with the advertisement published
in the news paper. The billing has to be according to the rate card and only
agency commission will be shown on bill. i.e.; No discount will be shown on
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bills. However, the required credit notes must be issued simultaneously and
to be dispatch along with bills.
The internal auditor will clear and sign the final schedule sheets i.e.; SAP
ZOVAL and Z SHEET reports for billing.
PRINTING AND CHECKING OF BILLS
The bills will be printed only after internal auditor has cleared and sign the
final schedule sheet.
No billing should be done in the name of any staff.
Billing for the day must be completed in the single stock i.e. if there are 50
bills for a particular day, all bills must be printed at one point of time.
The tear sheets must be attached an authorized person must sign bills.
No unsigned bills should be dispatch.
The bill should be sent to dispatch section after checking by internal auditor.
One copy of bill must be kept for office records.
BILLING CONFORMATION AND ACCEPATANCE
After sending the bills as above recovery department must sent monthly
statement of bills in SAP report – ZSTD 38 as per format to agencies /
parties for conformation and acceptances of bills on or before 10 th of next
month.
The agencies will be asked to submit their conformation within 10 days
otherwise billing will be considered correct and accepted by them. The
conformation must be signed and stamped by them.
This process must be completed by 20th of next month for example in case of
June 2007 billing, the bills must be dispatched by 6th July 2007 and the
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process of sending monthly statement and acceptances must be over by 20 th
July, 2007.
A register must be maintained at the center to have proper follow up of the
above billing acceptances raised by the agencies / parties.
4. RECOVERY
Payment terms:-
For INS accredited agencies.
As per INS Guidelines applicable, at present credit of 60 days is allowed
from the end of the billing month.
Other agencies
i. There should be written
agreement with all the agencies who are not accredited by the INS.
ii. If bank guarantee or any
other form of security for an amount equal to two month billing is available,
60days credit may be allowed.
iii. In other cases, 100%
advances payment along with RO.
iv. It should be noted that
collection from the agencies is to be bill wise only. There should be no ad-
hoc collection without mentioning bill no; otherwise the same would be
adjusted on FIFO basis.
Direct clients
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i. Big corporate clients- PDC for the agreed credit period may be taken
along with RO. This also comes under the discretionary power of the unit
head. The instruction under their discretionary power by the unit head
must be issued in writing to the respective account heads.
ii. In any other cases- 100%, advance payment along with RO by DD / Cash
only.
iii. Third parties cheaques will not be accepted.
Bureau offices.
i. If there is no marketing team- 100% advances payment along with RO
except in case government advertisement.
ii. If there is marketing team –
a. In case of advertisement agencies- same as mentioned in case of
advertising agencies.
b. In case of direct client- Same as mentioned in direct client.
For agencies and correspondents
For government Advertisement Agent or correspondents is responsible for
collection of amount timely. Commission is payable only after recovery. If the
payment is not received within 60 days, the commission rate will be reduced by
1.5% for the delay of every month.
Other than govt. Ads- 100% advances payment along with RO.
For classified, classified display and matrimonial
All condition mentioned above in the case of advertising agencies, direct
clients, bureau offices and circulation agents and correspondences will be
applicable in case of classify display for recovery and classified and matrimonial
will be deal on 100% cash basis.
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5. GENERAL ACCOUNTS
A/C department is core of finance department. Accounting process can be done
through tally package.
The function of A/C department is to maintain cash inflow and cash outflow
records.
There are two reports maintain in account department called as D1 and D2.
D1 is credited for advertisement and D2 is created for agency. D1 and D2
are set daily at 7:00 p.m by mail. In these reports, total collection of the day
is recorded as cash in hand and cheques in hand.
In D1 and D2, all entries regarded cheque received for advertisement and
others, cheque received against agencies collection, cheque received against
sale of scrap, etc are recorded.
Report entries of the cheques deposited in the bank but not cleared are also
mentioned.
In both the reports a separate account is made for cash in hand, cheques in
hand, cheque deposited but not cleared by bank, Cheque return account are
maintained.
With the help of Tally Package, they create D1 and D2 on daily basis.
Newsprint department
The work of newsprint department is keeping the records of the paper rolls
purchased from the different paper mills. Such as RAMA, VOLGA etc. newsprint
department also keeps the record of the waste paper and the requirement for reel to
the production department. Purchase of the paper rells is done from the head office
BHOPAL.
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Newsprint department maintain the document such as purchase notebook
and stock register. Purchase note book contains client name, quantity, no of
vehicles, date of purchase, date of delivery and weight of the paper etc. Divya
Bhaskar also import paper from different courtiers. They prepare daily report.
Newsprint department also give loan to the other reaches.
Detail maintained in newsprint book are Size, Reels, Invoice no., Supplier,
Transportation, Weight, Vender no., Godown no., Actual weight, L.R. no,etc.
Another receipt which is used in the newsprint is lorry challan and delivery
challan which contains:Drive name, Owners name & address, Destination,
Cosigner, Consignee, No. of package, Weight, Bill no., etc
Budgeting
Budgeting is a formal process of financial planning using estimated financial
and accounting data so budget act as tool of both planning and control.
Revenue budgeting
Revenue Budget shows the detail of the proposed income and expenses
against the actual earnings and cost of the company for a definite period of time.
The success of any press depends on the analysis of various past data. Divya
Bhaskar takes into consideration analyzed past data, information and according to
that press estimates future income and expenditure. Press prepares medium range
budget. Responsibility for budget is placed in the hands of budget committee.
Budget committee is composed of executive’s in charge of major functions of
business and includes the sales manager, personnel manager, finance manager, and
production manager. The budget committee meets frequently during the budget
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preparation period and critically reviews the budget reports to recommended
follow up action, if necessary.
In Divya Bhaskar, Budget is prepared for the monthly basis.
M/S DB Corp. Ltd.
Profit & Loss Account from 1-4-2006 to 31-3-2007
Particulars Amount
Income
Sales 103855471
Advertisement income 72286986
Other income 3407692
Profit from b/s 0
Total 179550149
Expenditure
Raw material consumed 186086176
Purchase of Aha Zindagi 593947
Manufacturing expense 55850597
Payment & provision to employees 15789163
Selling, administrative & other expenses 39403079
Interest 18032638
Depreciation 3622533
Less: transferred from revaluation reserve 319378133
Total -139827984
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b/s carried to balance sheet
Balance Sheet as on 31 st March, 2007
Particulars 31-3-2007 31-3-2007
Sources of funds
Share holders fund
Share capital
Reserves and surplus
For centers:
Balance with head office
223638991
+ untransferred profit to previous year 0
+ profit for the period -139827984 83811007
Loan funds
Secured loan 0
Unsecured loan 10267277 10267277
Deferred tax liability o
Total 94078283
Application of funds
Fixed assets
Gross block 74579745
- depreciation 11325018
Net block 63254727
Capital work-in-progress 0
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investments 0
Currents assets, loans and advances
Inventories 25594964
Sundry debtors 22868264
Cash & bank b/s 851763
Loan & advances 2554420
51869411
Less: current liabilities & provision 24913446
Net current assets 26955965
Balance at branches 0
Miscellaneous expenditure 3867591
Total 94078283
Costing methods
Unit Costing
This method is applicable in a manufacturing unit, 1) where manufacturing
is continuous 2) only a single product or two or a more products of similar types
are manufactured 3) all the units of the products are similar. E.g., dairy &
cement industry.
Job Costing
This method is used in industries where the work is not of repetitive nature
but undertaken on receiving orders from customers. E.g., printing press.
Contract or terminal Costing
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This method is used where building or construction contracts are carried out.
E.g., constructing a building, a ship, a bridge and a specialized big machine.
Batch Costing
This method is used where production is made in batches and cost of each
batch is ascertained separately. E.g. pharmaceutical company.
Process Costing
This method is used, in industries were production can be divided in distinct
stages or processes. E.g., textile industries, sugar industries.
Operation Costing
In this method, cost of each “operation” is ascertained instead of cost of each
process. The total of costs of different operations will give the cost of that
component. E.g., there are distinct operations in manufacturing a component
part of say, a car.
Operating Costing
Where goods are not manufactured, but services are rendered, the method of
ascertaining cost per unit of service rendered is known as operating costing.
E.g., transport companies, hospitals.
DB Gold news print consumption costing
DAK I II
NEWS PRINT USES RAMA 27.5 INDIAN A 27.5
44 46
SHEET WISE CONSUMPTION FOR DAK ADITION
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DAY I II
NEWS PAPER BS (BROAD SIZE) BS (BROAD SIZE)
P O (PRINT ORDER) 1 1
PAGES 4 4
BS (BROAD SIZE) 1 1
NP (NEWS PRINT)
SIZE
27.5 27.5
GSM / WEIGHT 44 46
CUT SIZE 21.5 21.5
MAKE RAMA 27.5 INDIAN A 27.5
STD. CONS. 0.0168 0.0175
WASTWGE 5% 0.00084 0.00088
TOTAL CONS. 0.0176 0.0184
PAR DAY CONS. 0 0
RATE 24.91 23.68
AMOUNT 0.439 0.436
PER SHEET CONS. COST 0.439 0.436
PER PAGE CONS. COST 0.110 0.109
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Working capital management
“Working Capital is that which is help to meet day to day requirements
of business, which changes from day to day, and which is converted into cash
continuously.”
Working capital is also known as current capital, circulating capital and
floating capital. Some people call it variable capital also. There are two concepts of
working capital. According to one school of thought, Working capital means total
of all current assets. Authorities like Meade and Montgomery have accepted these
interpretations. According to other interpretation, working capital is the access of
current assets over current liabilities. An important feature of working capital is
that it changes with market conditions and circumstances.
Concept of Working Capital:
There are mainly two concepts of working capital:
1. Gross Working Capital
According to gross concept working capital refers to organization’s
investment in total current assets Viz. Cash, marketable securities, inventory etc. It
is also known as Circulating Capital.
2. Net Working Capital
According to net concept, Net Working Capital refers to the difference
between current assets and current liability.
Symbolically, NWC = CA-CL
Where, NWC= Net Working Capital
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CA= Current Assets
CL=Current Liabilities
PARTICULARS CURRENT
ASSETS
CURRENT
LIABILITIES
W.C = CA - CL
2005-2006 48439378 44218817 4220561
2006-2007 51869411 24913446 26955965
Statement showing changes in working capital
PARTICULARS 2005-06 2006-07 INCREASE DECREASE
CURRENT ASSETS
STOCK 24250954 25594964 1344010 --------
DEBTORS 19080555 22868264 3787709 --------
CASH & BANK
BALANCES
2635032 851763 -------- 1783269
LOANS & ADVANCES 2472837 2554420 81583 --------
TOTAL (A) 5213302 1783269
CURRENT LIABILITIES
CURRENT LIABILITIES 44218817 24913446 19305371 --------
TOTAL (B) 19305371 --------
INCREASE IN WORKING
CAPITAL
22735404
TOTAL 24518673 24518673
Internal audit policy & financial control system
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Internal Audit:
Audit is the validation of accounts maintained by the organizations literal
auditing is done with a view to ensure that the account maintained by the
organization presents a true and fair picture of the business with its entire
operational activities.
In “Divya Bhaskar” auditing is done by Rakesh Ayush & Company. Rakesh
Jain(C.A) comes to Divya Bhaskar from this company for the purpose of auditing
regularly. There are two auditors in Divya Bhaskar, one is for Account and another
is for circulation. The auditor done following tasks.
Checking of entire billing department in detail.
Compares the detail of Advertisement given by customer or agency is as per
the RO or DBRO.
Checking of payment of monthly salary to the employees is done properly or
not.
Checking of daily cash voucher.
Verification of physical stock as per the value shown in the account book.
Checking of entire recovery department and tally all debit and credit entries.
They check all the details of Taxes whether they are paid or not.
Verification of cash two times in a month.
In “Divya Bhaskar” half yearly audit is also done which is known as ABC
Audit-“AUDIT BURO CIRCULATION” which is done by external auditor.
Financial control system:
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In “Divya Bhaskar” all the decisions related to finance are done by their
regional office at Ahmedabad. Financial control is carried out by the bank on the
monthly and yearly basis. Expenses, Purchases, Stock Statements, Income
Statements etc. are involved in financial control. Company controls finance by one
specific system which is known as “Quarterly Information System”.
Accounting policy
Depreciation
In “Divya Bhaskar” depreciation calculates on the basis of Straight Line
Methods. Divya Bhaskar deducted different percentage of depreciation from
different fixed assets.
Retirement Benefits
Gratuity is accounted on actuarial basis based on actuarial valuations at the
balance sheets date carried out by an independent actuary.
Basis of preparation of Financial Statement
The financial statements are prepared on the accrual basis of accounting with
the provision of the company’s act 1956.
Deferred Taxation
In accordance with the accounting standards-22, accounting for taxes on
income issued by ICAI- Institute of Chartered Accountants of India. The company
has provided for deferred tax at 31st March, 2003.
Borrowings
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Borrowing Costs that are directly attributable to the acquisition,
Construction or production of a qualifying assets are capitalized a part of the cost
of the assets.
Investments
Investments are stated at cost of acquisition.
Methods to calculate depreciation
Depreciation is a term used in accounting, economics and finance with
reference to the fact that assets with finite lives loss value over time.
In Accounting, Depreciation is a term used to describe any method of
attributing the historical or purchase cost of an asset across its useful life, roughly
corresponding to normal wear and tear. It is of most use when dealing with assets
of a short, fixed service life and which loss value over that life.
Methods of providing depreciation:
1. Straight Line Method
2. Reducing Balance Method
3. Annuity Method
4. Sinking Fund Method
5. Insurance Policy Method
6. Revaluation Method
7. Depletion Unit Method
8. Machine – hour Rate Method
9. Mileage Method
10. Sum of Year’s Digit Method
In Divya Bhaskar, the Rate of Depreciation they provide for different assets are as follows.
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NATURE OF ASSETSRATE OF
DEPRICIATION
Factory building 3.34%
Building (Other than Factory) 1.63%
Plant and Machinery 4.75%
Electrical Installation 4.75%
Computer 16.21%
Office Equipment 4.75%
Furniture & Fixtures 6.33%
In Divya Bhaskar for calculating Depreciation, they are used Fixed
Installment OR Straight Line Method. In the Straight Line Method the amount of
depreciation to be written off every year is equal. The amount is arrived at by
deducting the estimated scrap value from the original cost and dividing the result
by the number of the years of its useful life. Every year the same amount is
charged as depreciation, so that the asset will be reduced to its scrap value at the
end of its useful life. This method is simple and easy to understand. The asset is
completely written off at the end of its useful life. This method becomes
complicated incase of various assets which are frequently purchased and sold.
The Institute of Chartered Accountant of England has recommended
Straight Line Depreciation Method as most suitable for general application.
Depreciation = Cost – Estimated Scrap Value
Estimated Useful Life
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Rate of Depreciation = Annual Depreciation * 100
Cost of Asset
Ratio analysis
Ratio analysis is a widely used tool of financial analysis. The term ratio refers
to relationship expressed in mathematical terms between two individual figures or
group of figures connected with each other in some logical manner and are selected
from financial statement of the concern. Ratio analysis is based on the fact that one
figure expressed in relation with other figure, it provides significant information.
The relationship between two or more accounting figures/groups is called a
financial ratio.
Types of Ratio analysis:
1. Liquidity ratio
Liquidity means ability of business to pay its short term liabilities. Divya
Bhaskar have high liquidity ratio so company can buy raw materials when
required. Most of the products are purchased by Bhopal unit of the company
but small and products of less value are purchased from Surat.
Liquidity ratio = liquid asset/ liquid liability.
2. Current asset ratio
This analysis is done mainly to the current assets available with the
company. Every year after preparing annual reports, current ratio is found
out to know the position of the company.
Current ratio = current asset/ current liability
3. Quick ratio
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It is also called Acid-test ratio. It is done to find out liquidity of the
company.
Quick ratio = quick asset/ quick liability
4. Equity ratio
This ratio indicates proportion of owners fund to total fund invested in the
business. Bhaskar group have not borrowed fund from general public but
have taken loan from banks.
Equity ratio = shareholder’s equity/ total capital employed.
5. Debt ratio
Analysis is done by Bhaskar group to total short and long term borrowing
from financial institution and banks.
Debt ratio = total debt/ total capital employed
6. Debt to equity ratio
Bhaskar group undertake such analysis to know the proportion of debt
fund in relation to equity.
Debt to equity ratio = debt/ shareholder’s equity
7. Capital turnover ratio
This ratio indicates the firm’s abilty of generating sales per rupee of
long term investment. The higher the ratio, the more efficient utilization of
owners fund.
Capital turnover ratio = sales/ capital employed
8. Fixed asset turnover ratio
In Divya Bhaskar, machines used in production process are of high value
so company maintain fixed asset very well and undertake analysis to know
whether assets are efficiently utilized.
Fixed asset turnover ratio = sales/ capital assets
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9. Debtor’s ratio
Main debtors of the company are advertisement agency and direct
customers giving advertisement. Credit period is fixed but still company
undertakes such analysis.
Debtor’s ratio = debtors/ credit sales * 365days
10. Creditor’s ratio
This ratio is undertaken to know the velocity of debt payment by the
firm.
Creditor’s ratio = creditors/ credit purchase * 365days
11. Gross profit ratio
Such ratio is undertaken to compare product profitability.
Gross profit ratio = gross profit/ sales * 100
12. Net profit ratio
Net profit ratio = net profit/ sales * 100
13. Operating ratio
Operating ratio is calculated to know the operating performance of
business.
Operating ratio = operating profit/ sales * 100
14. Return on capital employed
Return on investment is found output know percentage of return on funds
invested in business by its owners.
Return on investment = returns/ capital employed * 100
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Human resource
Department
Meaning and Definition:
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Human Resource management is a management function that helps
managers recruit, select, train and developed members for an organization. HRM is
concerned with hiring, motivating, and maintaining people in an organization.
Organizations are not mere bricks, mortar, machineries or inventories. They are
people. It is the people who staff and manage organizations. It focuses on people
in organization. The scope of HRM is indeed vast. All major activities in the
working life of a worker – from the time of his or her entry to an organization until
he or she leaves – come under the purview of HRM. The activities include are –
HR planning, job analyses and design, recruitment and selection, orientation and
placement, training and development, Performance appraisal, motivation and
communication, welfare, safety and health, employ and executive remuneration,
Industrial Relation and the like
DIVYA BHASKAR manages its office and organization and personnel
working in organization efficiently with the help of human resource management
system.
Organizational structure of H.R Department
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HRM Department i.e. Human Resource Management of “DIVYA
BHASKAR”, which deals with managing the staff and employees also deals with
the customers. It is sub divided as under:
1) Security
Security is the important task of the company, in DIVYA BHASKAR it is
conducted by HRM department. Securing the office, store, and go down,
production area done by security guard comes under the HRM department.
2) Time Office
Time office basically controls and conduct attendances, leave records,
weakly leaves, official tours of the employees and other staff members. It also
manages the medical leaves, paid leaves. It also maintains the total number of
working days in the organization.
3) Administration
Administration includes house keeping, general utility, traveling details and
services, hotel booking services to the office employees and members. Cleanness,
required material and stuff for office use and water facilities are managed by HRM
department.
4) Library
DIVYA BHASKAR has a big library where books and magazines for the
staff and employees to read are kept. Employees can take different books and
novels, magazines as per their wish and requirement. It also has daily, weekly and
monthly magazines of other organization in different languages.
5) Reception
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Every organization has the reception to welcome the guest and to solve their
query regarding the officials of the company. DIVYA BHASKAR has
receptionists at the entrance of the company to solve the query and to receive the
guest and their calls for the employees.
6) Record Room
For keeping record of the old papers and magazines and purifies, there is
record room in DIVYA BHASKAR. It keeps record of the old papers, which can
be used in future for any query. One month old records are stored in record room.
HUMAN RESOURCES PLANNING:
The success of an organization depends largely on the quantity and quality
of Human resources .No organization can be successful in the long run without
having the right number and the right kind of people doing the fight jobs at the
right place. In simple words Human Resource planning is the process by which
management determines how an organization should move from its current
manpower position to its desired manpower position.
“DIVYA BHASKAR” Also conducts the Human Resource planning
process, which ensures that company has right number of people, at the right place,
at right time, capable of efficiently and effectively completing those tasks that will
help whole organization to achieve its overall objective.
Future Personnel needs
Coping with change
Creating highly talented personnel
Protection of weaker section
International Strategies
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Foundation for personnel functions
Increasing investment in human resources
Resistance to change and move
Other benefits
PLANNING PROCESS
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1. Objectives of HRP
Some of the general objectives of the Divya Bhaskar are:
To reduce labor turnover in organization at both the levels executive and
worker.
To develop all the employees of the organization by exposing them to
different areas. So apart from their own personal development, Co-operation
among different department and unit.
To reduce the rate of absenteeism.
To increase production and sales level.
To predict future requirement of employees and staff.
2. HR Need Forecast
HR Need forecasting is the estimation of future requirement of a people of
specific quantity with specific quality in newspaper at present Divya Bhaskar has
big staff with sufficient labors and workers.
Labor:
Unskilled: 50%
Skilled: 30%
The Role of HR is to maintain a present level of employment and if any
vacancy arises, the vacancy should be fulfilled. Now, the company has planned to
go for experts in future.
3. HR Supply Forecast
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After analysis of personnel need, next logical steps to find out the no. of
people from the available sources. Every organization has 2 sources of human
resources-internal and external.
Internal Source
Divya Bhaskar also uses the internal source to satisfy the supply need. They
can transfer or promotion either within the department or to another department or
to another branch to satisfy the supply need.
External Source
If they want new employees with their new ideas or specialized knowledge
they go for external source. But they should consider the experience of new
employees in comparison to their present employees.
4. HR Programming
In Divya Bhaskar and any other organization all function are managed with
the help of personnel so there should be balanced demand and supply of personnel,
the vacancies should be filled up by the right candidate at right time. Therefore HR
programming is of great importance in HRP, which is utilizing at its best level.
TBA (TO BE APPOINTED) report is prepared where in how much employees left
the organization and how many new personnel to be appointed in which
department can be known.
5. Implementation
Converting HR plans into action is known as implementation. Divya
Bhaskar has made good HR plans for the future success.
Recruitment plan covers permission from authorized person who
selects the message and media sources.
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Selection plan includes the different type of interview and tests.
Training and development plan includes the selection of person for giving
training.
6. Control and evaluation
Control is necessary at the time of implementing HR plans. “Divya Bhaskar”
has budgeted, targeted and standard HR Plan. During implementation,
responsibility and duties should be clarified among employees. Evolutions are the
analysis of HR plan, where the estimate result should meet in the actual result.
RECRUITMENT AND SELECTION
Human Resource Planning help to determine the number and type of people
an organization needs. Job analysis and job description specify the tasks and duties
of jobs and the qualification expected from prospective job holders.
The next logical step at “Divya Bhaskar” is to hire the right number of
people of the right type to fill the jobs. Hiring involves two broad groups of
activities.
Recruitment
Selection
RECRUITMENT
“It is the process of searching for and obtaining application for job among
whom the right people can be selected.”
It is the process of finding and attracting capable applicants for employment.
The process begins when new recruit are sought and ends when their applicants are
submitted. The result is pools of applicants from new employees are selected.
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Recruitment is the first step that a company tries to interact with its
employees which makes the employees more familiar with the culture and tradition
of the company individual come to know the working process of company and they
can decide whether they wish to work for it or not.
“It is the process of searching for and obtaining application for job among
whom the right people can be selected.”
Divya Bhaskar is also consisting of the six stages model for recruiting the
candidates.
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1) Pre-Recruitment Process
In Pre recruitment, HR manager brings indents from all other department
and analyses it. If a vacancy is to be filled up through external source, than there is
need of recruiting procedure. TBA (to be appointed) report is prepared where in
how much employees left the organization and how much new personnel to be
appointed in which department can be known.
2) Recruitment planning
Like other organizations, Divya Bhaskar plan for recruitment. Recruitment
planning means specify right number and right kind of person. Divya Bhaskar has
decides a job specification & job description for each position in the organization.
Different qualification & experience is required for each job.
Once requirement of employees in particular department is known, planning
is done regarding source to be followed, how much employees are required,
whether the vacancies to be filled up urgently, etc.
3) Strategy development
a) ‘Make’ or ‘Buy’
Organization must decide whether to hire less skilled employees and invest
on training and education programs, or they can hire skilled labor. This is the make
or buys decision. Divya Bhaskar has two types of technical workers.
Operator: Operator have less skilled. He helps and handles the work of his
manager.
Manager: Managers are skilled person whose status and salary are high.
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b) When to look
It is the prime responsibility of HRM department to give an advertisement in
his local newspaper before 15 days of the expected vacancy. So to fill up this
vacancy within 15 days, the press has to follow recruit and selection procedure.
4) Searching
a) Source Activation
Human Resource Management verified that there is any vacancy exist or
will exist, but here no recruiting takes place until manager gives permission.
b) Selling
Selling means both the message and media should be well selected. Divya
Bhaskar gives its advertisement in his local newspaper for welcoming of more
applicants.
5) Screening
The purpose of screening is to remove from the recruitment process at an
early stage, those applicants who are unqualified for the jobs. The screening can
save a great deal of time and money.
In “Divya Bhaskar” senior HR executive scrutinizes and short list all
applicant lists is sent to HR manager, than only eligible application are called for
interview.
6) Evaluation and control
Evaluation and control is necessary to carry out recruitment process at low
cost “Divya Bhaskar” control its cost by way of giving advertisement in his local
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newspaper. They also control costs by recruiting unsuitable candidates for the
selection process. Organization has a too short recruiting procedure so there is no
overtime cost.
SOURCES OF RECRUITMENT
Internal Sources
1) Previous Applicant
This way is inexpensive way to recruit person. Instead of going for
advertisement in a newspaper for new vacancies, Organization can call Previous
Applicants, who had applied for a job. Sometimes skilled & qualified candidates
apply in the past are not being appointed, because of few vacancies available in the
firm so in future, if company goes for expansion or if there is any vacancy, than
first preference is given to previous applicant.
2) Personal Contact
In a big organization it has been found that there is a process of hiring
employees on a personal contact. Same is followed in Divya Bhaskar, first
preference is given to the employees who comes on basis of personal contact,
which helps to know the efficiency and skills of individual much better. Generally
at higher post these fundamentals are used to select the employees.
3) Direct Recruitment
It is the process of recruiting and selecting the employees’ indirect basis
without any such reference and interviews.
4) Employees Relatives and Friends
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This can be a good source of internal recruitment. When employees
recommend references of friends and relatives , they are paid monetary incentives
which are called “finder’s fees”. DIVYA BHASKAR is also conducting the
process of selecting employees through the contacts of their existing employees.
Employees’ relative and friend are also given priority if they are efficient in
specific task.
External Sources
1) Advertisement
Easier and highly used recruitment process is through advertisement in
newspaper and magazines. Divya Bhaskar publishes the advertisement in its own
newspaper regarding vacancies for particular post in particular department.
2) Special Recruitments (Competitors)
This method involves identifying the right people in rival companies,
offering them better pay and luring them away. Many a times employee working
for other organization also been recruited at higher salary for their high efficiency
and high skills on high post. This is the special type of recruitment source which is
very helpful in promoting organization at high level of success. In this method, the
ethical issue is more significant than the legal but now days most of the
organization follows such means to recruit employees.
3) Advance application
Divya Bhaskar follows advance application from banks as a source of
recruitment. In this method, banks recommend some employees which have
qualifications and efficiency required in employees to fill up the vacancy in
particular department of Divya Bhaskar.
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SELECTION
Selection is choosing the most appropriate candidates & Offer them jobs.
“Selection is the process of picking an individual with requisite qualification and
competence to full jobs in the organization. It is the process different between
applications in order to identify those with greater likelihood of success in a job”
The role of Divya Bhaskar is mainly influenced by two things.
Work Performance, depends on individual. Effective selection therefore
assumes greater relevance.
Cost incurred in recruiting and hiring personal speaks volumes about the
role of selection.
In Divya Bhaskar the HR department and its head undertakes both processes
for employees, in concerning with different department. Divya Bhaskar follows
following steps for selecting an employee.
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1) Preliminary Interview
The main objectives of “Divya Bhaskar” interviews are as follow.
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Helps to obtain additional information from the applicants
Facilitates giving general information to the applicants such as
company Policies, jobs, products Manufactured
Interview helps to build the company’s image among the applicants.
The purpose of preliminary interview is to eliminate unqualified applicants.
The people, who are selected for interview, are interviewed by particular
head of Department.
For e.g. if interview is conducted for the post of Finance Assistant Manager
than the entire question related to post is being asked by head of finance
department. Following are the question, which C.A./Assistant manager of finance
ask during interview.
1) Entry related work.
2) Checking & editing related work
3) Reconciliation related work.
4) Statutory completion related work.
5) Filling & other work.
More details of their work are shown in the job description of particular job.
2) Employment Interview
Interview is a formal in depth conversion conducted to evaluate the applicant
acceptability. It allows a two-way exchange of information. The employment
interview can be one to one, sequential and panel.
“Divya Bhaskar” has selected one to one & sequential interview. In one to
one interview, there are only two participants- HR manager & the applicant. While
in sequential interview, a series of interview is involved. So that each head of
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department can ask question related to his or her subject. Divya Bhaskar follows
following types of interview:
Walk-in interview
Write-in interview
Talk-in interview
3) Reference and background checking
During interview, Divya Bhaskar confirms information regarding the name,
address, and telephone number of reference for the purpose of verifying the
information about applicant. Divya Bhaskar is hardly influence by reference
because of the following reasons:
The candidate approaches only those people who would favored about
him.
The reference people always try to show strength of candidates, so
that it helps in his career.
4) Selection Decision
In Divya Bhaskar, Head of particular department and HR Manager takes
interview of employee, while director finally selects them.
5) Job Offer
After passing from interview, the next step is job offered to applicant
through appointment letter. In “Divya Bhaskar” selected candidates are appointed
on probation basis for three months. During this time period a performance of the
candidate is evaluated and if it is up to the mark than he become permanent
employee of the company. When performance is unsatisfactory and fails to meet
minimum desired level of the company, than probation period is extended for one
month and again his performance is evaluated.
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6) Contract and Employment
After selecting a qualified applicant by management, an applicant is
appointed on a probation basis as a management trainee. Before commencing a
job, applicant signs probation contract employment form, where all the terms and
conditions relating jobs are given than appointment letter is issued to management
trainee and he becomes a permanent employee of a company and appointment of
an employee at registered office are given below.
Personal history form for enrolling the details of employee.
Vehicle requisitions form if the candidate is having his personal
vehicle.
Proposal form for insurance in group personal accident policy.
Employee state insurance corporation form for insurance of the
employees.
Employees’ details for ID card form to fill details, of employees in ID
card.
Provident fund form to be filled by the employee.
PERFORMANCE APPRAISAL
Performance Appraisal is the systematic, periodic and an impartial rating of
an employees’ excellence in matters pertaining his present job and his potential for
a better job. It is a formal, structured system of measuring and evaluating an
employee’s job related behaviors and outcomes to discover how and why the
employee is presently performing on the job and how the employee can perform
more efficiently in the future so that the employee, organization and society all
benefit.
The main purpose of performance appraisal is
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To provide an adequate feedback to each individual for performance.
It helps in improving on changing behavior towards some more effective
working habits.
It provides data to manger with which they judge future job assignment
compensation.
At the time of evaluation of performance following are the factors are to be
considered.
1. Attendance/Punctuality
2. Job Knowledge
3. Sincerity
4. Responsibility
5. Communication skill
6. Transparency
7. Obedience
“Divya Bhaskar” evaluates employee’s performance on the following grade.
A = Excellent
B = Very good
C = Good
D = Satisfactory
E = Poor
It generally done by the head of the department and the appraisal of that head is
done by top management.
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1. Objectives of appraisal
Objectives of appraisal include effecting promotions and transfers, assessing
training needs, awarding pays increases, and the like. The main purpose of
employee assessment in Divya Bhaskar is:
To effect promotions based on competence and performance.
To assess the training and development needs of employees.
To decide upon a pay raise where regular pay sales have not been fixed.
2. Establishing Job Expectation
In “Divya Bhaskar”, there is policy named “Key Result area” which is used
to establish job expectation. It includes key performance indicator which decides
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the expectation of a particular job for e.g. what should be timing of job? How
many steps should be there to complete work etc. and helps to compare result with
the standards. Key performance indicator is helpful to accelerate the work of
particular employees.
3. Design an appraisal programme
Designing an appraisal programme involves several questions which needs
answers. They are:
Formal Vs Informal: In Divya Bhaskar, Formal appraisal programme is used to
appraise the performance of employees. The performance review is taken every
three month in a year, and in Informal performance appraisal can occur
whenever the supervisor feels the need for communication.
Who are raters? : Raters can be immediate supervisor, specialist from HR
department, subordinates, peers and etc. In Divya Bhaskar also performance is
rated by the Head of the department. If the department is having more
employees for e.g. in production, the performance of employees is rated by
head of department with the help of supervisors.
What should be rated? : One of the steps in designing an appraisal programme
is to determine the evaluation criteria. It is obvious that criteria should be
related to the job. In Divya Bhaskar, there are six criteria for assessing
performance which are: Quality, Quantity, Timeliness, Cost effectiveness, Need
for supervision, Interpersonal impact. These criteria relate to past performance
and behavior of an employee.
4. Appraise the performance
The next step in the appraisal process is to measure the performance. There
are many methods to measure the performance of the employees but Divya
Bhaskar follows the ‘Rating Scale’ method to appraise the performance. In this
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method the particular work of an employee is rated. According to the rates, the
performance is measured and he is given rates out of 100. After those rates, Report
is made and grades are given.
5. Performance Interview
In Divya Bhaskar, once appraisal has been made of employees; the raters
should discuss and review the performance with the rates, so that they will receive
the feedback about where they stand in the eyes of supervisors. Such discussion
will enable an employee to know his weakness and strengths. Therefore, he will be
motivated to improve himself.
6. Use of appraisal data
Through mutual discussion with employees, the steps required to improve
performance are identified and initiated. Specifically, the data and information will
be used in following areas of HRM:
Remuneration administration
Validation of selection programme
Employee training and development programme
Promotion, Transfer and Lay off decision
Grievance and discipline programme
HR Planning.
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PROMOTION, DEMOTION AND INCREMENT
POLICIES
Promotion
Promotion refers to advancement of an employee to a higher post carrying
greater responsibilities, higher status and better salary. It is the upward movement
of an employee in the organization’s hierarchy, to another job commanding
greater authority, higher status and better working conditions. Promotion may be
temporary or permanent, depending upon the needs of the organization.
Divya Bhaskar follows Merit based promotion. After Performance appraisal,
Divya Bhaskar analyze the data and if they feel that employee has done
outstanding work, they give promotion to that employee. It is helpful to boost the
employee morale, to motivate and help them to achieve the goal of organization
effectively.
Demotion
Demotion implies the assignment of an employee to a job of lower rank with
lower pay. It refers to downward movement of an employee in the organization
hierarchy with lower status and lower salary. It is a down warding process and a
serious type of punishment.
Divya Bhaskar has not followed any such demotion activities. If some
problems like misbehavior, irresponsibility, do not show any interest in the
organization than employee is warned twice, after this if there is no improvement
in employee’s behavior towards job, he is given demotion as punishment. The last
demotion was given to one employee for bad performance three years ago.
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Increment policies
In Divya Bhaskar, Increment is given at the time of appraisal. After
appraising the performance, employee gets the increment according to his grade.
Increment is given once in the starting of the financial year for all departments and
twice in marketing department.
There are four major areas of increment policy in Divya Bhaskar which are as
follows:
Increment Proposal: After appraising the performance, Divya Bhaskar
gives increment on the basis of KRA- Key Result Area.
Increment arrear posting: It means that if the employee is on leave
without informing because of reason like, medical problem, health problem, etc.
they deduct his or her salary of that month and after getting the reason they
include it in next month salary.
Arrear calculation: Divya Bhaskar keeps the record of all leaves of
employees like Causal leave, Medical leave, Earned Leave, Special Leave for
e.g. Marriage Leave, Maternity Leave, etc.
Increment Posting: Divya Bhaskar has given password to each
employee so that they can check their records and also calculate their rest leave
and salary.
Reports: Divya Bhaskar maintains all the records of leave, performance,
Attendance, etc. of each employee in the form of reports.
Different Welfare Activities
Welfare means the efforts that make life worm living for workmen. So
welfare is comprehensive term including various sources, facilities & amenities
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provided to employees for their betterment available to employee under legal
provision & Collective bargaining. These welfare activities are essential part of
employee welfare & that of social Welfare.
1. Medical Facility
“Divya Bhaskar” provides various medical facilities to the employees. First
Aid center is there inside premises Medical facility is only provided to the worker
who in production department .Divya Bhaskar provide them Mediclaim, life
insurance, Worker’s death Contribution, free medical checkup etc.
2. Canteen Facility
“Divya Bhaskar” has canteen facility for their employees. The Company
offers three times tea to every worker including master, Supervisor as well as
executive, while lunch and dinner are offered to master, supervisor and executives.
3. Rest Room
It is only provided to the workers in the production areas for taking rest after
completion of the production process. Because production Department works from
11 to 2 or 3 O’ clock in night. So they are given rest room facility if they need rest
to over come fatigue.
4. Loan and Advance Facility
Divya Bhaskar provides Loan facility to their employees. Company Provides
loan facility at 0% interest and deduct the installment from their salary to executive
employees for the selected purpose. The placed form is to be filled up by executive
while taking loan. They also provide advance Salary to their employee and it is
deducted from the salary of the next month.
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5. Divya Bhaskar Welfare Trust
Employee contingency fund is provided by the “Divya Bhaskar” where in
some amount is deducted from the employee’s salary every month and this amount
is collected to create welfare trust and this amount is used for the welfare of the
employee who is suffering from severe disease.
EMPLOYEMENT RECORDS KEPT
Divya Bhaskar maintains the policy of keeping personal records of each
employee. They keep the following records:
Personal Data
Education – Qualification
Previous job
Reason for leaving the previous job
Detail about salary
Detail about family back ground, age, height, weight, etc.
About his or her hobbies
About his or her membership and references
Reliving letter of previous job
Joining letter of present job
Purpose of keeping Records:
To Decide the salary of employee
To Know the employee efficiency
To know the past performance of employee
To know the behavior, hobbies and interest towards the job
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If any employee died in accident, records are kept under factories act so that
they know how much compensation they have paid to his/her family.
TRAINING AND DEVLOPMENT
Trained employees are the life long asset of the organization. Successful
candidates placed on the jobs need training to perform their duties effectively.
Workers must be trained to operate machines, reduce scrap and avoid accidents. It
is not only the workers who need training. Supervisors, Managers also need to be
developed in order to enable them to grow and acquire maturity of thought and
action.
Training is the process of imparting the knowledge and skills for doing a
particular job. It is an organized procedure by which people learn knowledge and
skill for a definite purpose. The purpose of training is basically to bridge the gap
between job requirements and present competence of an employee. Training is
aimed at improving the behavior and performance of a person. It is never ending or
continuous process.
Development is a long term educational process utilizing a systematic and
organized procedures by which managerial personal learn conceptual and
theoretical knowledge for general purpose.
For growth and development for the employees and the firm “Divya Bhskar”
has its own style of training Programme which is practiced in “Divya Bhaskar” has
no particular fixed training period rather there is probation periods.
If company adopts a new management policy then top level person will only
analysis development programme for the junior manger. No outside person is
recruited for development programme.
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INDUCTION TRAINING
Induction is also called Orientation. Orientation is a systematic and planned
introduction of employees to their jobs, their co-workers and the organization.
In “Divya Bhskar”, the supervisor or head of department introduce him or
her to the other member of that department. When the candidate joins the
organization he is given Induction. He is given formal introduction about industry
and department in which he/she is going to work for. This may help him/her to
adjust with his work meters. More over with these basic information like Company
products, policies, responsibilities, accountability and other work related terms and
given to an employee. During the probation period, trainee gets the training for 15
days under the marketing department to know about the basic knowledge of
product. After 1 month trainee is posted to his specific place for which he has
selected. So the main purpose of induction training in “Divya Bhskar” is to make
the employee more comfortable so that he can easily adjust to the new
environment.
IDENTIFICATION OF TRAINING NEEDS
All training activities must be related to the specific needs of the organization
and the individual employees. A training programme should be launched only after
the training needs are assessed clearly and specifically. The effectiveness of a
training programme can be judged only with the help of training needs identified in
advance. In “Divya Bhskar”, the training needs are identified are as follows:
Any change in organization’s strategy necessitates training.
To achieve organization’s goals and objectives effectively, training is
needed.
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If the actual performance is less than the standard performance, training is
needed.
At the time of launching new product in market the training need is assessed.
Training need is identified if the company has implemented new
programme.
Training need is identified if high scrap or accident occurs in production
department.
WAGE AND SALARY ADMINISTRATION
A Sound wages and salary administration helps to attract qualified and hard-
working people by ensuring an adequate payment for all jobs. Wages is the
remuneration paid for the service of labor in production, periodically to an
employee or worker. Wages usually refer to the hourly rate paid to such group as
production and maintenance employees. Salary normally refers to the weekly or
monthly rates paid to clerical, administration and professional employees.
An objective of wage and salary administration is to establish and maintain
in equitable wages and salary structure. Wages and salary administration try to
established and implement a sound policies and practices of employee
compensation.
In “Divya Bhaskar” calculation of wages and salary is done by the finance
and account department. In “Divya Bhaskar” per monthly total salary is 14,
50,000. Wages and salary structure at plant and registered office is different for
probation and permanent employee. At the time of probation a stipend at Rs 2500
per month is paid to employees. Other benefits like provident fund, bonus and
gratuity etc. will unavailable to an employee during this period. After becoming
permanent employee, he posses right to get all these benefits. Again basic salary
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and wages of employees are as per their post but allowances allow to them are
equal. The specimen for daily wage and monthly salary paid at plant are attached
behind.
Types of Wage
1. Output Rate System
In “Divya Bhaskar” workers are working on machine are paid as per output
rate system. In Output rate system along with production and quality of product is
also maintained. The wages paid to worker engaged in fabric manufacturing
depends on their production. Company pays 0.78 paisa per meter of fabrics’
manufacture. Wages of workers depend on their production ability.
2. Allowances
Allowance is an amount paid in addition to wages and salary over a period
of time including holiday pay, bonus, social security, benefits, etc. “Divya
Bhaskar” allows various types of following allowances for the comfort of their
employees.
House Rent Allowance (HRA)
Educational Allowance
Medical Allowance
Gas and electricity Allowance
3. Bonus
Bonus is an extra payment of the workers beyond the normal wage. In other
word Bonus is employees earning beside salary. In “Divya Bhaskar” Bonus of
8.33% of the salary are paid to employee.
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4. Provident Fund
In “Divya Bhaskar” employees are allowed provident fund membership
from the date of becoming permanent employees and 10% of basic salary will be
deducted from his salary as provident fund. Again same amount is contributed by
the company as per provident fund rules.
5. Leave Travel Allowances(LTP)
Every year allowances is given to the employees for traveling any place for
company’s work and for this such amount is also already fixed by the company
itself.
6. House Rent Allowances(HRA)
Some fixed amount of house rent allowances is provided for those who are
living in rental houses.
Salary structure
particulars amount
Part A
Basic salary
Dearness Allowance
HR Allowance
Convenience
CCA
Intrinsic Revenue
Medical allowances
Telephone allowances
Allowances
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Professional
Deputation
Other 1
Other 2
___________________________________________ __________________
Gross salary
Deduction
Provident Fund
ESI
Employee Contingency Fund
Salary advances
Travel advances
Loan
Professional tax
Tax deducted at source
Miscellaneous
Other deduction
Part B
Local convenience
Add. House rent
Compensation accommodation
Maintenance
Petrol
Car driver
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Electricity & water bill
Relocation allowance
Telephone residence
Mobile allowance
Medical allowance
Add. Convenience
Entertainment
Newspaper and cable
Fringe benefit tax
__________________________________________ _________________
Gross salary
Part C (yearly)
Bonus (4%)
LTA (driving allowance for selected person)
Mediclaim
Performance bonus
Insurance
Graduity
other
INCENTIVE AND MOTIVATION
Incentive is the process of formulating, administering, and reviewing the
skims of financial incentives in addition to regular payment of wages and salary. A
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Successful incentive payment or reward scheme will encourage your staff to go the
extra mile. It includes formulating incentive payment schemes, helping functional
manager on the operation; review them periodically to evaluate effectiveness. An
incentive plan is designed to supplement base pay and fringe benefits.
Fringe benefits are the various benefits at the fringe of the wage.
Management provides these benefits to motivate the employees and to meet their
life’s contingencies.
In Divya Bhaskar, there are two incentive plans which are as follows:
Waste Management
In “Divya Bhaskar”, they maintain the report of wastage done while doing
production. They analyze all the report of all branches and they give incentive to
that branch where wastage is low.
Overtime
If any worker does overtime, “Divya Bhaskar” provides him extra money as
incentive besides his salary. Most of time incentive is given to the employees of
production department.
Achievement
In marketing department if the target is achieved- incentives are given to that
achiever.
Motivation is a desire to achieve a goal, combined with the energy to work
towards that goal. The job of manager in the work place is to get things done
through employees. To do this manager should be able to motivate employees.
Motivation may be understood as the set forces that cause people to behave in
certain ways. Through motivation, employee may done them job effectively.
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Motivation help in finish work with quality oriented, which helps in progress of the
company.
Performance in any organization depends upon the right direction, the
appropriate skills and massive amount of motivation.
In “Divya Bhaskar”, the prizes are given to the employee who is declared
‘Employee of the month’. They motivate their employee for the following reason:
To improve staff satisfaction levels
To enhance customer service
To increase turnover and profits.
Statutory compliances by employers for statutory deposits, returns & information
Name of statute Form To be sent to
The Employment
Exchange(CNV) Act, 1959 &
Rules
ER-1(Rule 6) Local Employment
Exchange
The Factories Act, 1948 Refer to State
Rules
Chief Inspector/ director or
other competent authority of
the area
The Maternity Benefit Act LMNO Rule16(1) Competent authority under
the act
The Contract Labor (R&A)Act,
1970 & Rules
XXIV Rule 82(1) Concerned licensing officer
The Employees State Insurance
Act, 1948
01A
ESI Regulation
Regional office or sub
regional office or divisional
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10c office
The Minimum Wages Act, 1948 III Rule 21 (4A) Inspector under the area
concerned
The Payment of Wage Act,
1936 & Related Mines Rules
V Rule 18
(related mines
rules)VII, VIII
Rule 16 related
air transport
Concerned labor
commissioner, concerned
regional commissioner
The Contract Labor (R&A)Act,
1970 & Rules
XXIV Rule 82(2) Concerned registering
officer
The Apprentice Act,1961 APR-2 Concerned regional director/
apprenticeship advisor
The Employees Provident Fund
& MP Act, 1952
3A/6A Concerned regional office
Employees State Insurance Act,
1948 Rules & Regulation
6 Sec44,
Regulation 26
Concerned local office or
any schedule bank
The Employment
Exchange(CNV) Act, 1959 &
Rules
ER-1(Rule 6) Concerned employment
officer
The Payment of Bonus Act,
1965 & Rules
D Rule 5 Concerned inspector under
the act
Every Month
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Name of statute Form To be sent to
The Employees Provident Fund
& MP Act, 1952
challans Concerned regional office
The Employees State Insurance
Act, 1948
challans Concerned regional office
The Apprentice Act,1961 4 RULE 14(3)
1AmRule
14(5&6)
Regional director/ state
apprenticeship advisor
The Apprentice Act,1961 3 Rule 14(7) Regional director/ state
apprenticeship advisor
The Employees Provident Fund
& MP Act, 1952
5, 10 & 12A Concerned regional office
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Editorial
Department
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Editorial Department is the heart of the Divya Bhaskar. This department
generally works for the whole day and whole year without any break . Their main
work is to collect the quality news for printing in newspaper from the market and
to make stories for supplement.
Whole editorial department in Divya Bhaskar is divided into two parts.
Some editor are responsible to gather news and story for Divya Bhaskar & DB
Gold while the other editor are responsible to Collect and make story for City
Bhaskar. It is divided into two parts:
1. Divya Bhaskar & DB Gold
2. City Bhaskar
Now for collecting the news they have divided the market segment into 14
different markets. The reporters start their work at 7:00 am. The reporters sign in
register and go to their given field to collect the information. Every reporter work
in their respective area and different area has their own head. The various segments
are as follows:
1) Congress, Crime stories and Special stories.
2) Crime Range 1 (L.C.B).
Crime Range 2 (D.C.B).
3) Corporation and SUDA.
4) Collector Court and District Court.
5) B.J.P, R.S.S and Vishwa Hindu Parisad..
6) Education.
7) Civil, Fire and Crime (Sachin, Pandesara, Limbayat).
8) Sports.
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9) Post and BSNL.
10) Business.
11) Torrent, GEB, Railway, RTO, Weather.
12) Income Tax, Excise Duty, Sales Tax, Enforcement
Agency.
13) Health/ Hospital
14) Religion
Working of the Editorial Department
At 11:00 am all the reporters and photographers of Divya Bhaskar, DB
Gold and City Bhaskar meet at the city office situated in Adajan to discuss
about the present day schedule and missing news in last days newspaper.
Meeting lasts till 1:00pm.
Different reporters are given different segments and they work in their
respective area.
They collect the news from all the places in the market.
Along with the reporter there is one photographer who click the pictures for
the story.
The Reporters have to submit their news or stories to the department before
6 o’clock.
Then the editor edits the news with the help of reporter.
The reporter and the page maker sit together and select the design of the
particular news.
Then the head of all segments sit together and decide upon the area where
the news is to be printed on the basis of its importance. And hence highlights
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the important news. The selection of area is based upon the space that is left
after the adjustments of the advertisement on that page.
There are two shifts in Divya Bhaskar i.e. Day Shift and Night Shift. The
employees keep on rotating in the day and the night shift. Generally there are only
male workers in the night shift.
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Circulation
Department
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Circulation
In technical terms it is called circulation as well as dispatch. Under
circulation “Divya Bhaskar” aim is to reach customers through distribution
channels on time on daily basis, maintain proper co-ordination with editorial,
advertisement sales and production, and ensure that the relationship is continuously
maintained and grow from time to time
Organizational structure of circulation department
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Role of unit operation head
1. Circulation operation, production, branding and editorial co-ordination.
2. The operations head should have and keep updating geographical knowledge
of the local and upcountry markets.
3. Monitoring and evaluating circulation in coordination with editorial and
space marketing department on product development.
4. Develop appropriate circulation policies and systems.
Role of sales & distribution department manager (city and
regional sales & recovery)
1. Coordination with head office.
2. Establishing sales strategies and its implementation.
3. Follow the guidelines given by company.
4. Monitor the institutional sales target to ensure the circulation assigned to his
territory increases by formulating strategies.
5. On time recovery of bills.
6. Maintain leadership position in the market.
7. Monitor competitor’s performance & its analysis responsible for market
shares in city and regional circulation.
8. Successful implementation of all the schemes reader/ trader offered by the
company.
9. Timely analysis of vendor/agent off take.
10. Meeting with traders time to time.
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Role of regional incharge (regional sales and recovery)
1. Regional incharge are responsible for upcountry sales and recovery.
2. Timely recovery through agents.
3. Ensure timely sales growth in the region.
4. Incharge should have and keep updating geographical knowledge of the
region regarding where the product has strong holds.
5. Develop new stations, new taxi routes so product reaches to readers on time.
6. Coordinating with agents and timely solution of the grievances.
7. Maintain proper coordination with development incharge for survey activity
in the region.
8. Insure smooth functioning and timely distribution in his region, when in
need.
9. Maintain strong and healthy relationship with traders.
10.Successfully implementation of all the schemes reader/ trader offered by the
company.
11.Timely analysis of vendor/agent off take.
12. Keep eye on competitors activity and timely provide the information to
seniors for the same.
Role of district incharge (district sales and recovery)
1. Responsible for district sales and recovery.
2. Responsible for sales and distribution in his district.
3. Timely recovery of bills through agents.
4. Develop new stations, new taxi routes so product reaches to readers on time.
5. Coordinating with agents for smooth distribution in the district.
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6. Maintain strong relation with agents.
7. Keep eye on competitors supply and activity.
8. Implement the survey order through agents/ venders and convince them to
increase their supply accordingly.
9. Enthusiast the agent for trade scheme while offered by the company.
10.Maintain agents/ venders off take on a daily basis.
11.Maintain agents/ venders profile.
12.Keep track on agents/ venders supply while schemes were offered to fulfill
company’s motto to compete with competitors.
13.Timely reporting of any development in district to seniors.
Role of city incharge (city sales and recovery)
1. Responsibility for city sales and recovery.
2. Ensure timely sales growth in city.
3. Maintain proper coordination with development incharge for survey activity
in the city.
4. Incharge should have and keep updating geographical knowledge of the
region regarding where the product has strong holds.
5. Insure smooth functioning at all city centers.
6. Maintain strong and healthy relationship with traders.
7. Successfully implementation of all the schemes reader/ trader offered by the
company.
8. Keep eye on competitors activity and timely provide the information to
seniors for the same.
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Role on center incharge (center sales and recovery)
1. Responsible for sales distribution at the center.
2. Responsible to coordinate with agents/ cashiers for smooth distribution at
center and handle critical situation when he needs.
3. Maintain strong relation with venders.
4. Promote newspaper among venders for increasing sales.
5. Keep eye on competitors supply and activity.
6. Implement the survey order through venders and convinced then to increase
their supply accordingly.
7. Enthusiast the venders for trade scheme offered by company.
8. Maintain venders off take on daily basis and maintain vender’s profile.
9. Keep track on venders supply while schemes are offered to fulfill company’s
motto to beat the competitors.
10.Timely reporting of any development at center to seniors.
Development incharge (surveys and institutional sales)
1. Responsible for conducting survey activity through proper channel in city
and regional area.
2. Coordination with city and regional incharge regarding development in their
respective area.
3. Work on sponsors copies and area specified sampling.
4. With the help of sponsorship increase relationship.
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5. Maintain institutional sales data for proper visibility and brand building of
product in all parts of city as well as regional area.
6. Maintain institutional data-base and follow-ups.
Logistics incharge (billing, MIS, circulation recovery and credit
notes)
1. Billing, MIS, circulation recovery MIS and credit note timely corresponding
with agents.
2. Maintain dispatch records, keep check on taxi scheduling of city and
upcountry.
3. Smooth functioning of cash sales and ensure daily punching vender off take.
4. Logistic incharge should make sure that agency billing should generate on
time and should reach to the agent on time so there will be no delay in
collection.
5. Responsible for maintaining all records as per ABC norms.
6. Circulation collection and schemes should audited on time in coordination
with accounts department.
7. Circulation outstanding data is provided sales team on time.
8. Venders/ agents off take punch data on time and variance of venders off take
is provided to sales and marketing development.
9. All data is to be punched in SAP on time and credit must be finalized on
time.
10.Discussion regarding increase or decrease in print order with sales and
marketing development manager on daily basis.
Role of MIS executive (sales MIS city and regional)
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1. Coordinate with city/ regional sales team and prepare daily circulation
report.
Role of circulation accounts executive
1. Responsible for credit note and amount collection from city and regional
area.
Role of SAP operator
1. Responsile for billing and all data punching in SAP related to circulation.
Role of center cashier (center cash collection and supply
distribution to venders)
1. To directly provide newspaper to the venders.
2. Cashier maintains all records related to centers likewise vender off take,
supply/ unsold copies details, cash recievied, etc.
3. After completion of collection cashier direct deposite the cash in the
company.
Role of dispatch incharge
1. To ensure timely dispatch of newspaper in proper quantity for all the centers.
2. To ensure that newspaper reaches to city as well as regional area on time as
per print order.
3. Sort out grievences of sales team and agents.
4. Check on bundle regularly before dispatch in taxi.
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5. Maintain all dispatch records as per ABC norms
6. Arrangement of taxi in critical situation.
7. If there is any delay in printing then they have to inform to sales and
marketing development manager.
Distribution centers.
Distribution centers in surat
1. Udhna
2. Chowk
3. Rander
4. Bhagal
5. Railway
6. Varacha
7. Katargam
Center process
Centers are the distribution points in various parts of the city from where the
through own cash sales counter.
Centers are created on basis of density of city to reach the readers.
At the centers all the publications provides the newspaper early in the
morning (3:30 to 4:30 AM) to the areas/ cah sales counter (company
operated) from where the venders/ hawkers get their copies for distribution.
Types of sales
1. Agency sales
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2. Cash sales
3. Subscription sales
4. Institutional sales
Agency sales process
Company provides the supply to the agents at desired centers on a daily
basis.
Agents deal with the venders and supplies newpapers against cash on daily
basis.
In regional market it will be on credit basis, where, newspaper will be
supplied without cash and venders will clear his bills to the agents in first
week of the following month.
In the city areas where credit system is followed, similar process should be
in place.
The commission structure between agents and venders varies as per market
scenrio for city and regional circulation.
Cash sales process
cash sales is a company self driven system.
Under cash sales company directly deals with venders.
Venders get supply of newspaper against cash on daily basis.
In cash sales venders will get commission directly from company.
After completion the center cashier directly deposits the cash in the
company.
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The commission structure of venders varies as per market scenrio for city
and regional circulation.
Subscription sales process
Under this process readers have to pay amount in advance for certain period
and publication directly provide their product through courier, postal
services or their own network. This is mainly followed by magazine
publication houses.
Institutional sales
Institutional sales are required to ensure the circulation increased in the
territory by formulating strategies.
Conducting sales promotion activities by conceptulizing events catering to
identify target audience. Sourcing sponsers for events.
Arranging for gifts, sponsorships, trade schemes, concept selling annd
schemes.
Analysing the categories where company’s penetration is poor. Analysing
reasons, developing action plans and implementing them.
Visiblity plan across city/ regional areas.
Bulk selling to hostels, hospitals, hotels and offices.
Newspaper stands at prominent location like hostels, big showrooms, etc.
Reader oriented activities like health camp.
Various competition in colonies.
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To ensure product should availability at the places near bus station, railway
station and airport.
Banner activities are taken care of.
Anaylzing and warehousing of institutional data is must sor time to time
follow-ups with clients.
Sponsorship
Working on area specified sampling and to maintain sponsor copies in
categories where penetration is poor.
Analyzing results, developing action plans and implementing them and also
to maintain “zero growth” period (May and June).
1. Hotels / restaurants
2. Travel agencies
3. Petrol pump owners
4. Hospitals
5. Professional institute
6. Beauty parlor
7. Showrooms
Distribution channel
Venders / hawkers
Venders delivers the newspaper at readers doorsteps. Venders are not the
paid employees of the publication or agency. Commission structure of venders
varies as per market scenerio.
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Process
Venders buys the newspaper from centers after adjusting with their
commission.
A vender carries all the newspapers as per his requirements.
Venders have their own distribution routes to deliver newspaper at reader’s
house.
Venders deliver newspaper at reader’s doorstep entire month and clear the
bills with the readers in the first week of the following month.
Under every vender’s route, they have few boys (beat boys) who help
venders in distributing newspaper.
Beat boys are the salaried employee of venders and everyday beat boys
distribute 100 to 150 newspapers.
Cash sell point / book stall
This category of venders covers areas like railway station, airport, market
place, colony book stall, bus stand, traffic signals and those venders who arrange
temporary stalls near roads.
This venders do not have fixed sales.
The unsold copies of such venders comes under exchange copies.
Cash sell point covered average 5 to 10% sales of city sales.
Appointment of new agencies
Appointment of new agencies
While opening new agencies, agent requires proper experience
regarding distribution network and he should be financially capable to pay
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the bills on time given by the company. While appointing the new agency
manager must convince him to be company’s sole agent and ensure growth
and supply on time to time basis.
Agency security deposit
As per company policy while appointment of new agencies agency security
deposit of Rs. 165 per copy must be required (varies as per market scenario).
Process
While appointing the new agency, agent has to sign an agreement on rs.
100/- stamp paper which will be duly signed by agent, sales and marketing
development manager and unit head.
During the appointment of agency, agent must be aware that with increase in
the supply there should be proportionate and advanced adjustment in the
agency security deposit.
On agency security deposit, agent will get the annual interest as per the
company policy varying from 6 to 8 % (varies as per market scenario).
Interest will be given to him while discounted of his agency. Subject to tax
deduction at source as applicable.
Role of an agent
Timely distribution of newspapers, agent has to be capable enough to handle
the roadblocks for smooth circulation.
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On a time to time basis, the agent should provide reader’s and market
feedback and competition strategies to the company.
There should be a strong and reliable relationship between agent and
hawkers and vendors.
Commission structure
Copies subscribed commission
0-499 25%
500-999 30%
1000 and above 35%
The commission structure is applicable for city and regional circulation.
Commission can vary as per market scenario.
Payment process
Agency sale process
Cash discount: if agent pays his bill by 10th every month he may get
additional caash discount of 2 to 5 % on a total bill amount(varies as per
market scenario).
The center should ensure that cash discount is given only if payment is
received before 10th of every month in city.
In case of regional agent they send dd through courier after deducting the
dd, courier charges and cash discount. However, the dd must be prepared
on or before 10th of that month to be eligible for cash discount.
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If payments from any agency are not received till 20th of every month, the
operations head and/or SMD manager must take appropriate actions. In
the event of any deviation, justification should be provided to the higher
authority(state office).
Cash sales process
After completing the all center cashiers work, cash is directly deposited in
the company.
Then logistic in charge compile the cash of all center sales and he will cross
check with the print order.
After cross check with print order and unsold the MIS have being finalized
of the day.
Then logistic in charge submitted the cash in accounts department.
Accordingly accounts department submitted the cash in bank and finalize the
entry in SAP.
Credit notes
Unsold, cash discount, buddle not received (BNR)
Forwarding charges or agent/ vendors and readers schemes cash discount,
short copies received are the major parts of credit notes. Amount of credit note for
bundle not recieved is deducted from taxi payment if agent received short bundle
in his supply and short copies received in bundle deducted from binder.
Exchange copies
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Cash seller/book stall vendors exchange the cash copies with the previous
day unsold by giving the difference amount on the next day is reflected in reason
code “others”.
Time frame
All the documents/data related to credit notes should be received from agents
by 10th of every month and should be audited and authenticated by 25th of every
month.
Process
As a standard practice the credit notes/ payments should be verified and duly
signed by unit manager, finance manager, internal auditor, operations head
and sales and marketing development manager.
As per company policy, the unsold copies should not be more than 0.75% in
agency sales and 1% in cash sales centers. (varies as per market scenario)
If credit note amount exceeds then the fixed percentage of circulation billing
for the month (agent-wise) then it should be specifically approved by the
concerned unit head/ state CEO and vice-president- sales and marketing
development.
The financial head of concerned unit must be involved in approval process
while issuing credit notes both financial and non-financial.
Credit notes are finalized on day basis and balance due amount is recovered
in the mean time.
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In case if agency security deposit is below company’s norms, the coupons/
schemes/ cash discount payments should be adjusted in agency security
deposit first. With due specific consent of the agents.
The center should ensure that cash discount is given only if payment is
received before 10th of every month.
Distribution modes
Process
Taxies are appointed on contractual basis for timely delivery of newspaper
in city and regional centers.
While opening new taxi route, the sales and marketing development
incharge should provide the viability of route with number of copies,
distribution points, and rate per km and per copy cost to the company. This
needs to be approved by the state head with complete route.
These taxies work exclusively for company they are not authorized to carry
any other newspaper along with company’s newspaper.
Taxi route cost analysis is undertaken. A periodical anaylsis (preferable in
every 3 months) is required to ensure that distribution cost per copy is kept
in control. This analysis is to be undertaken by sales and marketing
development incharge and report should be send t o the unit head for
viability.
Types of schemes
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Process
To increase circulation numbers and visibility schemes/ offers are provided
for both readers and venders.
Readers scheme
A time limit must be specified while framing the coupon scheme and
timeframe for redemption must not exceed 30 days from the billing date.
Unsold copies at the time of return to the stores must be checked while
running the scheme, otherwise corresponding credit should not be allowed
for those copies. This process must be audited through the finance
department.
Monitoring of po on a daily basis. In any case, po should not be altered from
standard, especially on days of coupons publishing.
Monthly dashboard for keeping a track of all coupon/ reader/ agent schemes
framed must be prepared with provisions (expected) discount/ credit notes/
cash discount to be given and circulated to the state CEO, vice president-
sales and marketing department and managing director office.
Trade scheme
This scheme is for increase in copies within specified date by hawkers/
agents. The sales and marketing development incharge should undertake a
review on time to time basis.
The sales and marketing development incharge ensure that the schemes are
in line with policy drawn for them with regards to maintaining copies and
recovery against them.
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Any deviation is reported and a decision for the same is taken on priority
basis.
Before any trade scheme is launched by the center, the previous experience/
analysis with such scheme should be taken into account.
This should form part of the proposal being sent to state head for approval.
Survey
Process
Survey conducted during the schemes offered by the company to directly
approach the readers door through survey boys.
Benefit of survey
Company can directly contact readers and generate new readership.
Company can get feedback regarding their product.
It helps to create readers data-base.
Survey boys are appointed on target base salary survey team has being utilized for
both kind of schemes(Consent and Subscription booking)
Subscription offer
Under subscription scheme, readers have to pay advance money cah/ cheque
for certain duration.
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In subscription scheme when readers pay amount he will also be entitled for
instant gift offered by the company.
Due to subscription offer, company can target those readers who were
reading news daily.
Through subscription offer, company can freeze the readers for certain
period.
Consent offer
It is product base/ reader survey so company cannot charge any amount in
advance.
It is to make readers aware about the current reader scheme and to inform
about exclusive things about the product.
Survey boys are appointed on target base salary. survey team has been
utilized for both kinds of scheme(Consent and Subscription )
Entire survey activity is conducted under supervision of development
incharge.
He will make sure that each surveyor has complete knowledge about
product.
Before starting survey proper training of each survey boy is must.
He will make sure that during survey boy should carry complete kit with
him.
He has to make sure during the survey there is no duplication of readers
taking place or no false commitment is given by surveyor to readers.
Vender off take of particular area where survey has conducted.
Before conducting survey development incharge should have the idea about
the city mapping and complete planning the area they have to target.
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Divya Bhaskar undertook a huge survey in posh areas of Surat city in 2009.
There were four different questionnaires to approach different types of readers
are as follows:
DIP STIC STUDY- AHEMDABAD (SD/ 0 TH CONVERSION)
Q.1. Which newspaper you are reading/ purchasing
Divya Bhaskar Gujarat Samachar
Sandesh other gujarati newspaper__________
Q.2. For how long you have been reading your newspaper (main NP) ?
less than 1 year above 3 years
1 year to 3 years
Q.3. Have you ever read Divya Bhaskar ?
yes no
Q.4. If yes, reason to left Divya Bhaskar
content problem sure gift not satisfactory
delivery problem any other reason__________
Q.5. would you like to replace other gujarati newspaper with Divya Bhaskar?
yes no
Q.6. Reason for conversion or deny
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NAME__________________________________________________________
HOUSE NO.______________ STREET________________________________
LANDMARK_____________LOCALITY______________________________
CITY____________________________________________________________
CONTACT NO. RESI.________ OFFICE_________MOBILE_______________
QUALIFICATION _________________ OCCUPATION___________________
SECTION A+ A B+ B
SIGNATURE EXECUTIVE NAME
DATE
DIP STIC STUDY- AHEMDABAD ( GS- DUPLICATION)
Q.1. Which newspaper you are reading/ purchasing
Divya Bhaskar Gujarat Samachar
Sandesh other gujarati newspaper__________
Q.2. For how long you have been reading your newspaper (main NP) ?
less than 1 year above 3 years
1 year to 3 years
Q.3. Have you ever read Divya Bhaskar ?
yes no
Q.4. If yes, reason to left Divya Bhaskar
content problem sure gift not satisfactory
delivery problem any other reason__________
Q.5. would you like to duplicate with Divya Bhaskar & Gujarat Samachar?
yes no
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Q.6. Reason for duplication or deny
NAME__________________________________________________________
HOUSE NO.______________ STREET________________________________
LANDMARK_____________LOCALITY______________________________
CITY____________________________________________________________
CONTACT NO. RESI.________ OFFICE_________MOBILE_______________
QUALIFICATION _________________ OCCUPATION___________________
SECTION A+ A B+ B
SIGNATURE EXECUTIVE NAME
DATE
DIP STIC STUDY- DB AHEMDABAD ( NEW READER)
Q.1. Have you ever read by purchase any gujarati newspaper in past
Divya Bhaskar Gujarat Samachar
Sandesh other gujarati newspaper__________
no one
Q.2. For how long you have been reading your newspaper (main NP) ?
less than 1 year above 3 years
1 year to 3 years
Q.3. Have you ever read Divya Bhaskar ?
yes no
Q.4. If yes, reason to left Divya Bhaskar
Content problem sure gift not satisfactory
Delivery problem any other reason__________
Q.5. would you like to replace Gujarat Samachar & Divya Bhaskar
yes no
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Q.6. Reasons for conversion or deny
NAME__________________________________________________________
HOUSE NO.______________ STREET________________________________
LANDMARK_____________LOCALITY______________________________
CITY____________________________________________________________
CONTACT NO. RESI.________ OFFICE_________MOBILE_______________
QUALIFICATION _________________ OCCUPATION___________________
SECTION A+ A B+ B
SIGNATURE EXECUTIVE NAME
DATE
DIP STIC STUDY- DB AHEMDABAD (GS- CONVERSION)
Q.1. Which newspaper you are reading/ purchasing
Divya Bhaskar Gujarat Samachar
Sandesh other gujarati newspaper__________
English newspaper
Q.2. For how long you have been reading your newspaper (main NP) ?
less than 1 year above 3 years
1 year to 3 years
Q.3. Have you ever read Divya Bhaskar ?
yes no
Q.4. If yes, reason to left newspaper___________________________________
Q.5. would you like to read Divya Bhaskar now?
yes no
Q.6. Reasons for acceptance/denial
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NAME__________________________________________________________
HOUSE NO.______________ STREET________________________________
LANDMARK_____________LOCALITY______________________________
CITY____________________________________________________________
CONTACT NO. RESI.________ OFFICE_________MOBILE_______________
QUALIFICATION _________________ OCCUPATION___________________
SECTION A+ A B+ B
SIGNATURE EXECUTIVE NAME
DATE
Marketing
DepartmentBHAGWAN MAHAVIR COLLEGE OF MANAGEMENT Page 155
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Marketing is everywhere Formally or informally, people and organizations
engage in a vast number of activities that could be called Marketing.
Marketing department is just like Blood for any organization. Marketing
persons sell What We Are Producing. But in a business like press, Marketing
personnel collect advertisements to be printed in their news paper. The whole press
runs on the profit made from advertisements. Advertising is the main source of
earning. As we know, newspapers are provided to readers at the cost of just Rs.2.
and the cost of printing a paper is around 7 Rs/ Copy. So the Marketing
Department plays very important role.
Marketing Policies
8 color pages in a News Paper
Magazines or Supplements in a Week.
Free Gift of good quality every month.
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Good Picture and Paper Quality.
Good Commission to Advertisement Agencies.
Advertisement criteria Like – Not more than 130 Cc advertisement on the
front page.
Calendar and Hand Book as a gift at the Time of Survey
Wishes to Regular Customers on their Birthdays and Anniversary.
Special newspapers are published on special events.eg: budget bhaskar was
published 8th July, 2009.
Organization Structure of Divya Bhaskar
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The Product- Market Growth Perspective
1. Marketing Penetration Strategies:
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DGM (Marketing & Operation)
Chief Marketing Manager
Advt.
Manager (Scheduling Dept.)
Classified
In charge
Marketing
Executives
Back Office Marketing
(Upcountry)
Advt. Designer
& Proofreader
Classified Assistance
Marketing Executives Assistance
Computers Prog. & Computer Operator
Marketing Manager Upcountry
Asst.Manager (Event)
Executive (Event)
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Marketing penetration refers to Divya Bhaskar’s attempts to increase
sales of its present products in present market.
By attracting users of competitors’ brands.
Broadening the customer base by converting non-readers into reader in a
defined segment.
More effective sales promotion and advertisement.
Each and every product of Divya Bhaskar Group is launched on Sunday.
2. Marketing Development Strategies:
Market development refers to firm’s attempt to increase sales of its
present product by tapping new markets.
By reaching new market segments.
Marketing executive has allocated work by their experience
3. Strategies for introduction stage:
This stage starts when the new product is first distributed and made
available for purchase (launch) in market. The company’s sole objective is to
stimulate awareness, interest, trial and purchase.
Divya Bhaskar has adopted the rapid penetration for the market penetration.
Divya Bhaskar spends heavily on advertising and promotion.
Strategy of launching the product at a low price and spending heavily on
promotion. This brings about the fastest market penetration and the largest
market share and is suitable for a massive size of market, where buyers are
unaware of the product concept and are price sensitive.
4. Strategies for growth stage:
The growth stage in Divya Bhaskar is marked by a rapid climb in sales.
Price of the news paper remains constant so far as demand increases rapidly.
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The product quality must be improved and new features must be added so it
attracts new customer.
New distribution channel must be introduced to expanding market.
Shift in advertising segment from awareness to bringing about conviction
and loyalty.
Giving the different kind of schemes e.g. Lakhpati and Daily coupons
scheme as a part of sales promotion.
Sponsoring different kinds of the events.
Analyzing the daily advertisements that appear in the competitor’s news
paper but not in the Divya Bhaskar news paper.
Types & Classification of the product
Product is a key element in the market offering. Marketing leaders generally
offer products and services of superior quality. In economics, manufacture and
processing of goods or merchandise, including their design, treatment at various
stages and finance contributed by banks. As the means by which wealth is created
by Human labor, it is regarded by some as the fundamental economic process.
Types of product
The main product of Bhaskar group is newspaper. Bhaskar is a Bhopal based
group that first expanded its Hindi Daily to Rajasthan and further Northward to
Chandigarh in Punjab. The detail about the Newspapers and Magazines in other
states and in other languages is given as followed:
I. DAINIK BHASKAR:
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In 1933, Mr. Dwarika Prasas Agrawal, a man of vision and enterprise has
started a newspaper in Bhopal named by “Dainik Bhaskar”. After that it was
launched in Indore in 1983.
II. DIVYA BHASKAR:
It was golden down in the history of Gujarati newspaper when Bhaskar
Group launched its Gujarati daily, Divya Bhaskar , on June21,2003. Divya Bhaskar
received an overwhelming response registering record sales of 4.76 lakhsCopies on
the first day of its launched.
III. DNA:
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DAY CITY SATELITE
(outside Surat)
Monday 2 2
Tuesday 2 2
Wednesday 3 2.5
Thursday 2 2
Friday 3 2.5
Saturday 2 2
Sunday 3 3
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DNA is another milestone of Bhaskar Group. DNA is a newspaper for the family offering local
news, state news and national and international news. Divya Bhaskar has also launched English Daily
DNA from Ahmedabad and Surat as franchisee of Diligent Media Corporation in Nov, 2007.
DAY PRICE COMMISSION
Monday 1.5 60 Paisa
Tuesday 1.5 60 Paisa
Wednesday 1.5 60 Paisa
Thursday 1.5 60 Paisa
Friday 1.5 60 Paisa
Saturday 1.5 60 Paisa
Sunday 3 1 RS.
IV. MY FM:
MY FM, the FM Station that operates under the signal frequency- 94.3 –is
currently on air in Jaipur, Ajmer, Udaipur, Bhopal, Gwalior, Indore, Bilaspur,
Ahmedabad, Surat, Nagpur, Chandigarh, Jalandhar and Amritsar.
V. DB GOLD:
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“Divya Bhaskar” has launched “DB GOLD”, a Gujarati afternoon daily
catering to industrialists, traders, and businessmen in Surat. Ashwini Agrawal ,
State Head of Gujarat, “Divya Bhaskar”, says, “We wanted a daily that would cater
to the industry driven people of Surat. They are less busy during the afternoon
from 1 to 4 p.m., and the tabloid is a good way to spend that time.”
DAY PRICE COMMISSION
Monday 1 50%
Tuesday 1 50%
Wednesday 1 50%
Thursday 1 50%
Friday 1 50%
Saturday 2 25%
Sunday - -
VI. MAGAZINES:
Picture MAGAZINE RELATED
TO
PRICE
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fortnightly monthly yearly
Aha! Zindagi
( Hindi)General - 25Rs. 50Rs.
Aha! Zindagi
( Gujarati)General - 20Rs. 30Rs.
She (English)Female
oriented5 Rs. - -
Utsav
(Gujarati)- - - 50Rs.
Lakshya
(Hindi)
Carrear
oriented- 15 Rs. -
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CLASSIFICATION OF NEWS PAPER
Divya Bhaskar contains 16 or 18 pages.
Page Number Details
1 (Color Page) National News
2 (Color Page) Surat City News
3 (Color Page) Surat City News
4 (B & W Page) Press Notes, Classified, Panchang, Rasifal
5 (Color Page) Surat City Detail
6 (B & W Page) Surat City Detail
7 (B & W Page) Gujarat and Saurastra News
8 (B & W Page) Business Abhivyakti
9 (B & W Page) Business
10 (B & W Page) Gujarat and Saurastra News
11 (B & W Page) Business
12 (Color Page) Desh Videsh
13 (B & W Page) Desh Videsh
14 (Color Page) Ramat Jagat
15 (Color Page) Surat City Detail
16 (B & W Page) Surat City Detail
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Details of Competitors
In present Economic scenario, buyers and sellers interact to exchange
goods and services. Economic condition is the means where by the self interest of
buyer and seller acts to serve the need of society as well as those individual
market participation. Society is served when maximum number of goods are
produced at lowest possible price.
Major Competitor:
Gujarat Samachar:
Promoted by Brothers Bahubali Shah and Shreyansh, Gujarat Samachar
has been published in Surat for more than 72 years, more as close-knit, family-run
business with older brother Shreyansh Shah involved in editorial and younger
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brother Bahubali Shah in charge of Marketing. It has been more regions with a
team of 10 marketing executives in Gujarat and a skeletal staff of 6 comprising the
all-Indian marketing team.
Sandesh:
Sandesh began its journey in 1923, and by now have 5 editions, 7 lack plus circulation per day
and 46 lacks plus readership. Until 1984 it had a single edition published daily from Ahmedabad. Second
edition from Baroda was launched in 1985 following by Surat in 1989, Rajkot in 1990 and Bhavnagar in
1998.
Name Est. Year
(Surat)
Language Frequency Price(Daily)
Gujarat
Samachar
1975 Gujarati Daily Rs. 2 or Rs.3
Sandesh 1989 Gujarati Daily Rs. 2 or Rs.3
Divya
Bhaskar
2004 Gujarati Daily Rs. 1.5 or
Rs.3
Gujarat Mitra 1863 Gujarati Daily Rs. 2 or Rs.3
Daily Sales of different Newspaper
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Product’s Features
The Product Features are basically maintained due to a very tight
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Name of the
newspaper
City Regional
Gujarat Samachar 95,000 Copies 70,000 Copies
Sandesh 93,000 Copies 40,000-45000 Copies
Divya Bhaskar 1,05,000 Copies 90,000 Copies
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competition in the market today." Divya Bhaskar" news paper consists of mainly
16 pages. (8colour pages and "'Black & white Pages). The main features of Divya
Bhaskar" are that it gives supplement(s) everyday. These supplements mainly
consist of information, news, articles etc. related to the world and society. Divya
Bhaskar also provide free gift of good quality every month to customers.
Product Mix
Product mix consists of supplements which are knowledge based.
Newspaper contains 16 to 18 pages which includes news with advertisement.
People read news paper than what? So that Divya Bhaskar provides supplements.
Supplements mainly contain information on particular topic, articles, glossary etc
related to world and society.
Day Supplement Related To Pictures
Monday
Dharma
DarshanReligions
Tuesday
Woman
Bhaskar
Female
oriented
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Wednesday
KalashFamily
Oriented
Thursday
Friday
Navrang +
City Bhaskar
Bollywood,
Hollywood
Saturday
Baal Bhaskar
+ City Bhaskar
Children
Related
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Sunday Sunday
Bhaskar+
City BhaskarGeneral
Market Segmentation and Target Market
Market segmentation
The process of disaggregating a market into number of sub
markets/segments is known as market segmentation. Marketing begins with
segmenting a market into different sub segments and then identify the most
appropriate segment to operate in, so that all marketing efforts focus on that
segment. Divya Bhasker newspaper product is published only for Surat city that is
called as city Edition.
Surat City Market
Circulation of newspaper in Surat city is done from 10 different centers. They
are:
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1. Bhagal
2. Chowk
3. Varachha
4. Bombay Market
5. Athwa Gate
6. Udhana
7. Piplod
8. Bada Ganesh
9. Rander
10.Parle-Point
Upcountry Market
Divya Bhaskar newspaper product is published for upcountry market is
called as Dak Edition. For newspaper circulation in Up Country Market it is
divided in to 12 centers. They are:
1. Valsad
2. Vapi
3. Bilimora
4. Pardi
5. Daman
6. Chikhali
7. Songadh
8. Vyara
9. Olpad
10.Vanasda
11.Kosamba
12.Dharampur
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Customer Segmention of Divya Bhaskar
Customer Segmentation is done based on various customers, where any sub-
set might be considerably be selected as a large Market to be regained with a
district marketing mix.
Religious
Bank
Astrologer
Education and Immigration
Electronics
Entertainment
Fashion
Finance
Food Product
Four Wheelers
Government
Health and Medical
HR Appointment
Office Automation
Readymade Garments
Telecom
Three Wheelers
Two Wheelers
Industrial Notice
Jewelry
Mega Stores
Furniture
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Home appliance
Targeting
The main target of Divya Bhaskar is untapped market, wherein those who
are not purchasing Divya Bhaskar are newspaper targeted.
Market is segmented into different sub segments wherein it identifies the
most appropriate segment or sub segment to operate so that all marketing
efforts focus on that segment. This is known as targeting.
For targeting Divya Bhaskar has several options
Single segment concentration
Selective specialization
Product specialization
Market specialization
Full market coverage
Divya Bhaskar has decided to target on selective specialization wherein
targeting is done on different market with different product.
M1 M2
P1
P2
P= Product
M=Market
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For example: city edition only distributed in Surat city and the DAK (upcountry)
edition distributed outside Surat city.
Distribution Channel
A marketing channel is a set of interdependent organizations involved in
the process of making a product or service available for use or consumption. In
"Divya Bhaskar" to sell or to circulate the news paper in Surat city are divided
into10 centres.
The aim of channel management is to satisfy the three entities:
Consumer
Channel members
Company
1. Hawker
In "Divya Bhaskar", the bundles of newspaper pass through channels
before reaching the final customer. The newspapers are distributed to these
centers through its own vehicles. This centers distribution the newspaper
directly to the hawkers who are local newspaper venders who sit on the
bookstalls, or house to house newspaper delivery to the customer. Here there is
no agent appointed to distribute the newspaper.
2. Agency
In this upcountry market agents are appointed who supply the
newspaper to hawkers and nearly rural areas.
3. Channel levels:
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"Divya Bhaskar" uses its Distribution place to distribute their
newspaper to the Hawkers and then Hawkers sell the newspaper to the
customers, here marketing people uses One-level channel. But the main
channel used by marketing people that is Two-level channel under which press
sell their newspaper to Agency and then Agency distribute to the hawker &
than hawkers sell the newspaper to the customers. So press maintains good
relationship with their agencies.
1. Level 2. Level
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Customer
Manufacturer
Hawker
Agency
Manufacturer
Hawker
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Sales Procedure
In today’s market, everyone wants increase their sales and thereby earn
profit, a bigger slice of the pie. Yet virtually everyone is finding difficult to
achieve it because number of competitors has increased. Customers purchasing
decision is influenced by growing price pressure.
There are different types of segments in Divya Bhaskar to manage their sales
procedure. It is divided in segments to capture the whole market and to control it.
Divya Bhaskar follows two procedures for their sales. They are:
1. SALES PROCEDURE FOR MISSING ADVERTISEMENT:
In this procedure the employees of back office department, compare Divya
Bhaskar news papers with their competitor’s news paper and find out the
advertisements which are not published in competitor’s news paper and finds the
advertisements which are not published in their news papers. These advertisements
are known as missing advertisements. After finding missing advertisement, they
directly contact the advertisers and ask the reason for not giving advertisement in
their news paper and by solving their problems they convince them to give
advertisement in Divya Bhaskar.
2. SALES PROCEDURE FOR NEW ADVERTISEMENT:
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Customer
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In this procedure, Divya Bhaskar gets the advertisement from their new
customer directly or through the agencies. They discuss the rates of advertisement
and discount and if the advertiser is ready to give advertisement at a given rate,
they confirm it to the other employees working in marketing department. After
getting the advertisement in both the procedures marketing person follow their
advertisers, according to the segments. Whatever is the advertiser’s response, they
report it to their head. The head of department report it to Director General
Manager and Director General Manager decides in which segment they have more
opportunity.
Customer Order Process
Divya Bhaskar is turning customer interactions into customer satisfaction
whether through their own contacts or agencies. Their experience in customer
management helps them to achieve business value by buildings profitable, long –
term customer relationships.
In any business, customer is king of market. The main customers of ‘Divya
Bhaskar’ are its Advertisers. They respect their customers as king. They get their
profit from advertisement so they can recover their loss done because of difference
between production cost & selling price. Advertisement can be defined as blood
for marketing department of Divya Bhaskar. They give special discounts to attract
new customers and retain their regular customers. If they commit any mistake in
size and colors of advertisement, they give it free of cost to their customers to
satisfy them.
There are two types advertisements given by Divya Bhaskar:
1. Display advertisements
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color display ads
Black & White display ads
2. Classified advertisements
Display classified ads
General ads
Process of customer order
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Missing
Executive
Convince customer
Direct Reach Hire Agency
Ads Schedule
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1) Missing:
The 1st step of customer order Process is missing. The back office of
marketing department compares their news papers with their competitors news
paper, in which they find out advertisements not published in Divya Bhaskar
newspaper but published in competitors news papers, which is known as ‘missing’
for them. They report about it to their executives.
2) Executives:
The executives get the ‘missing report’ from the back office. After getting
the reports they analyze the reasons for each ‘missing’.
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Ads scheduling at Divya Bhaskar
Release Order Scheduling
Divya Bhaskar Release Order Scheduled
Ads Designing
Ads Published
Confirmation of Ads
Bill Generate
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3) Convince Customers:
The 3rd step of customer process is conceiving Customer. After analyzing the
report they contact the advertisers and convince them to give advertisement in
Divya Bhaskar news paper which can be done in 2 ways.
Direct reach:
In this process the marketing executives directly contact to the advertisers
and ask the reasons for not giving the advertisement in their newspaper. After
finding the reason they discuss it with the head and find the solution for problems.
They give solution to advertisers and convince them to give advertisement in their
newspaper.
Hire Agencies:
Divya bhaskar has many advertisement agencies from where they get
advertisements. In this process they contact the agencies and give the ‘Missing
report’. The advertisement agencies contact the advertisers and convince them to
give advertisement in Divya Bhaskar and if the advertisers agree with the agencies,
they give details about advertisement to marketing scheduling department of Divya
Bhaskar by fax.
4) Advertisement scheduling at Divya Bhaskar:
After getting the detailed information of advertisement like size, type, on
which page, color, etc. they make schedules of advertisement that on what day the
advertisement will be given, in which publication it will be given, etc. they have
software named “SAP” to manage all this in a proper way.
5) Release order Schedule:
After Scheduling the advertisement, the detailed information is sent to the
agencies to get the realese order. The format of advertisement is given to them
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which includes the name of the agency, Size of the advertisement, specific date on
which the advertisement published etc.
6) Divya Bhaskar Release order schedule:
After getting release order from particular agency, Divya Bhaskar analyze it
and the head of scheduling department sign it and give the release order to the next
department to do further processing.
7) Designing advertisements:
The further step is designing advertisements. After giving the release order
by head of scheduling department the detail of size, color or black and white and
other information about the content is given to the advertisement designing
department. According to details the designing department design the
advertisement.
8) Advertisement published:
After designing the advertisement, they are published on a page and sent to
the head of designing department to analyze the advertisement.
9) Advertisement Confirmation:
After analyzing the advertisement they check whether the advertisement is
proper or not then the advertisement is pasted in the dummy newspaper.
10) Billing:
The last step of customer order process is calling “Billing”. After confirming
the advertisement the bills are generated according to the size and rates confirmed
with the customer.
COMPARISION OF 4 PS:
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PRODUCT
At the heart of a great brand is a great product. A product is anything
that can be offered to a market to satisfy want or need, including physical
goods, Services, experience, events, persons, places, properties, organizations,
information and ideas. Product may be defined as an object or a service that is
mass produced or manufactured on a large scale with a specific volume of
units. The main product of “Divya Bhaskar” is newspaper and to be on the
top and to survive competition Divya Bhaskar provides supplements every
day. The details of comparison of supplements with competitors are as follow.
Day Divya
Bhaskar
Gujarat
samachar
Sandesh Gujarat mitra
Sunday Sunday
Bhaskar+
City Bhaskar
Ravi purti Sanskar Ravivarya
Purti
Monday Dharma
Darshan
Science
Knowledge
Career Satsang
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Tuesday Woman
Bhaskar
Sahiyar Nari Aspas chopas
Wednesday Kalash Shatdal Ardh Saptahik Dharma Purti
Thursday City Bhaskar Dharma lok Nakshtra Maniranjan
Friday Navrang +
City Bhaskar
Chitra lok Cine Sandesh City plus
Saturday Zagmag Kids world Sannari
PRICE
Price is not just a number on a tag. Price comes in many forms and performs
many functions. Price is the one element of the marketing mix that produces
revenue, the other element is producing cost. The price is the amount a customer
pays for the product. A firm must set a price for the first time when it develops a
new product, when it introduces its regular product into a new distribution channel
or geographical area. The business may increase or decrease the price of product if
other stores have same product.
According to information from Divya Bhaskar, 55% readers says that, price
of newspaper should be Rs. 2.while 40% readers says that, price of newspaper
should be Rs. 1.50 and 5% are agreeing with Rs. 2.50. Comparison of the price
between three competitors is given below.
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Day Divya
Bhaskar
Gujarat
Samachar
Sandesh Gujarat
Mitra
Sunday 3.00 3.00 3.00 2.50
Monday 2.00 2.00 2.00 2.00
Tuesday2.00
2.00 2.00 2.00
Wednesday 3.00 3.00 3.00 2.00
Thursday 2.00 2.00 2.00 2.00
Friday 2.00 3.00 3.00 2.00
Saturday 2.00 2.00 2.00 2.00
PLACE
Following are the places where “Divya Bhaskar” is circulated and along
with that details of competitors are also given.
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Area Divya
Bhaskar
Gujarat
Samachar
Sandesh Gujarat
Mitra
Surat City
Valsad -
Vapi -
Navsari -
Bilimora -
Pardi - -
Atul - - -
Songadh - -
Kosamba - -
Vyara - -
Olpad - - -
PROMOTION
Promotion Strategy are concerned with the planning, implementation and control of
persuasive communication with customers.
Activity Divya
Bhaskar
Gujarat
Samachar
Sandesh Gujarat
Mitra
Advertising
Circulation
Increment
Public Relation
Personal Selling - - -
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Free Gifts -
Hoardings - - -
Surveys - - -
Special Day Wishes - - -
Media Partner in
events
-
Forecasting
Forecasting means anticipating about future plan. Forecasting is decided in
advance, what future market opportunities are there to get big market. Forecasting
in Divya Bhaskar is done on many things to get big market. Forecasting in Divya
Bhaskar is done on followings:
1) Increase price:-
How much revenue can be earned due to increase in Advertising rates
How many customers we will lose due to Increase Advertising rates.
2) Season:-
In coming season which segment can give more revenue? For e.g. At the
time of result, Schools, Colleges, Tuitions classes etc. education segment generate
more revenue.
3) Circulation:-
Circulation can also affect the forecasting. Increase in circulation of news
paper can attract more advertisers.
4) Gifts:-
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In any month, more Valuable gift are distributed then it can be forecasted
that in that month, circulation can be increased.
5) Client Satisfaction:-
If advertisers are satisfied, they will definitely give more advertisements.
Types of Forecasting
1) Past Records:
If forecasting is done on the bases of data of past two years, in some
circumstances they may fail.
How much business has been done in past two years, the proportionate
change can forecast business for the coming year.
2) Seasons:-
In some season, Particular segment gives more Advertisement.
E.g. At the time of Diwali, all segments achieve higher target.
As seasons are fixed, the forecasting related to particular season can
be done perfectly.
3) Monthly Forecasting:-
According to date of past target achievement of last month, forecasting can
be done easily which will be helpful in settings goals for every individuals.
Pricing policy
The profit earned by any company depends upon the price of the product
manufactured by that company. “Divya Bhaskar” as a manufacturer of the
newspaper has a very united role to play in declaring the price of the newspaper.
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The policies adopted by the “Divya Bhaskar” are with regards to price and
are totally administrative to pricing policy, according to which the prices of the
newspaper are stationary. Pricing Decision is complex and difficult. Pricing
decision must be consistent with the firms marketing Strategy and its target market
and brand positioning. Holistic marketers must taken into account many factors in
making pricing decision-the company, the customers, the competition, and the
marketing environment. The profit earned by any company depends upon the price
of the product/products of that particular company.
There are basically two methods for pricing. One is to make the product,
calculate the cost of making it, and add a percentage make-up (the profit) to arrive
at the price. The other is to make a judgment as to the price a product can be sold
for in the market, and then to make the product according to specification the cost
of which will give an acceptable profit when the product is sold in the market.
When formulating its policy, a company takes a view those of its competitors. it
may pursue a low-pricing policy in order to gain market shares.
Expenses + Benefit
Selling Price =
Copies
Promotional and advertising policies
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Promotion is a key ingredient in marketing campaigns, consist of a
collection of incentive tools, mostly short term, designed to stimulate quicker or
greater purchase of particular products or services by consumers or the trade.
Consumer Promotion Includes - Samples, Coupons, Prices off,
premiums, free trials, Warranties and demonstrations
Trade Promotion includes- advertising and display allowances and free
goods
Business and sales-force include- Promotion trade shows and
conventions, Contents for sales raps and advertising
Divya Bhaskar also organizes events to promote their product. Event
marketing is a fast growing, high profile industry the world over. This highly
versatile tool of Divya Bhaskar integrates corporate sponsorship of an event with a
whole range of marketing element such as advertising, sales promotion and public
relations. DivyaBhaskar’s purpose of event based marketing is to be creating brand
awareness and also to reinforce the image associated with the brand in the mind of
the target customers.
Sports Events
Music and Stage Performance
Fairs and Festivals
Trade shows and Exhibition
Social Welfare/ Cause related activities
Other events: Cooking, Drawing Competition, Aptitude test,
Healthy Baby Competition, Education Expo
Advertising
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In “Divya Bhaskar” advertising is the most important part of the marketing
department. Through agencies and small companies, “Divya Bhaskar” gets the
advertisement.
Terms and Conditions
The dimension of advertising will hence forth be in cm × cm Square
Centimeter hence it is imperative to define the advertising as “Height × Width”
from in release order & all other related Communications.
Advertisement Sizes:
1. Minimum Advertisement Sizes:
Dainik Bhaskar: 3 cm (height) × 4 cm (Width)
Divya Bhaskar: 3 cm (height) × 4 cm (Width)
2. Maximum Advertisement Sizes:
Dainik Bhaskar (width): 52 cm (height) × 33 cm (Width)
Divya Bhaskar (width): 52 cm (height) × 33 cm (Width)
Front Page solo advertisement Sizes:
1. Dainik Bhaskar: Height 25 cm or 20 cm; weight 12 cm or 16 cm
2. Divya Bhaskar: No Solo ads on front pages.
Full page width strip ad should be minimum of 3 cm in height.
Advertisement will be accepted in units of inter centimeters in height as well
as width.
All advertisement exceeding 32 cm of width in Divya Bhaskar will be
charged at 36 cm width.
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All advertisements must be in accordance with company code of standards,
state laws and the rules as stipulated in the code of the Indian newspaper
Society (INS).
All Advertisements are subject to cancellation without notice.
Material Deadlines:
1. Regular issues : 3 pm (for next day issue)
2. Magazines : 10 days in advance
Rate as applicable on the insertion date will apply, irrespective of the date of
booking.
Advertisements are accepted in good faith and the management does not
accept any liability for contents for advertisements, delay, Omissions or
errors in publication, forwarding replies etc.
Advertisement material art work positive etc. supplied can be demanded
back within 6 weeks only from the date of releases.
Company is not bound by any condition which conflict with those stated in
rate card.
Complains on advertisements regarding reproduction etc. Must be brought to
notice within a week after advertisement is published, otherwise they may
not be entertained.
All disputes rate please get in touch with our marketing office in your city.
Rate card of Divya Bhaskar
Display Advertising Rates:
Edition Black and White in
Rs.
Color in Rs.
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(per column
centimeter)
(per column
centimeter)
Ahmedabad City edition 1650/- 2150/-
Rajkot edition 500/- 600/-
Baroda edition 600/- 800/-
Surat edition 700/- 1000/-
Bhavnagar edition 300/- 400/-
Bhuj edition 300/- 400/-
Ahmedabad + Surat + Baroda 675/- 3680/-
Ahmedabad + Baroda - 2830/-
Baroda + Surat - 1680/-
Page Wise Premium of “Divya Bhaskar” is given below:
Page Page-Premium
Front page 100%
Page 3 25%
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Specific position 25%
Island position 50%
Back page 50%
Rates of different types of ads
Publish Ads Rates
Display Ads
Black & White
Color
700/-
1000/-
Besna/Shraddhanjali
Black & White
Color
1100/-
1350/-
Appointment 350/-
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Classified Rs. 8/- per word ( Minimum
10 to 80 words)
Matrimonial Rs. 8/- per word ( Minimum
10 to 80 words)
Types of Advertising:
Local Ads: Local ads are the ads given from a city in which the newspaper
is being printed.
Corporate Ads: Corporate ads are the ads of the firm outside the state in
which the press is located.
Local Corporate Ads: Local Corporate Ads are the ads of firms within the
state but outside the city in which the press is located.
Central Government Ads: The ads given by the General government of
India.
DIPR Rates: Central Government gives to the DIPR Rate to the press. But
this rate gives this press whose produce minimum 11, 00,000 Copies
Compulsory.
State Government Ads: The ads given by Government of India.
DAVP Rates: Central Government gives to the DAVP Rate to the Press. But
these Rates gives to this Press whose completed 1 year compulsorily.
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Government Corporation Ads: The ads given by local city Government
Corporation of India.
Satellite Ads: The ads given by multinational companies to be printed in all
over the world.
Tropical Ads: Tropical Ads are the ads come directly from Bhopal (Head
Office – The press has to print those ads anyhow for that, any local can be
cancelled or changed or delayed)
Classification of the Advertisement:
Display Ads
Pointers
Court notice
Greetings
Entertainment
Public tenders
Classified
Display Classifieds
Sad demises/Death notes
In house Ads
Appointment Ads
Controlling & reporting system
Individual Target:
In Divya Bhaskar, each and every employee has an individual target. To
fulfill the target they have to work hard. They need to complete a specific target
and report via mail to respective authorities.
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Back Office:
This is a very important part of marketing department. It plays a major role
in controlling various aspects of the working at Divya Bhaskar. One of the most
important and essential factor contributing in the control of the department is the
preparation of “Missing report”.
Online Control:
An Online Control is exercised in Divya Bhaskar. Intranet facility is
available where in the authorities and most importantly, the unit head are able to
view that is going on and thereby can control any mishap.
Reporting system:
Reporting is the very crucial part of any process. Without reporting,
management cannot succeed. It is not possible for any one person to look after
whole department. So, in all departments there are subordinates appointed.
Whatever they are doing is watched by Top authorities. This practice of Reporting
is followed in Divya Bhaskar.
“Divya Bhaskar” is a big firm having six main departments. Each
department has many employees. In “Divya Bhaskar”, reporting is given so much
emphasis.
1. Reporting at marketing level:
As marketing is only department which generate revenue to “Divya
Bhaskar”, each and every day reporting process is done. The marketing executives
report their department head and the head of marketing department report it to the
General Manager.
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2. Reporting at General level:
Reporting at general level means not only marketing but all six departments
of Divya Bhaskar. Each and every employee has to submit their whole day report
to their department heads. And all the department heads submit their reports to
General Manager and they have to submit their daily report to Head-Office,
Bhopal. The reports generated by the different departments are listed follows:
Production Department:
i. Report of Daily Produced Copies
ii. Report of Daily Wastage
Circulation Department:
i. Report of Daily Produced Copies
Human Resource Department:
i. Report of New Joining employees.
ii. Report of Left Wastage
Editorial Department:
i. Report of News Headlines if sent from Surat
Billing Department:
i. Report of Daily Bill Generation
E.D.P Department
i. Report of Serves Conducted by “Divya Bhskar”
Recovery Department:
i. Report of Daily Payment Record
ii. Report of Dues of “Divya Bhskar”
News Print Department:
i. Report of Incoming of Reels
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ii. Report of Consumption of Reels
BILLING REPORT FEB-2009
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Divya Bhaskar, Surat
Editionwise Billing Mis Report
Bill_Date AHME BARO DV DNA DB GOLD SURAT Grand Total
1-Feb-09 0.00
2-Feb-09 0.00
3-Feb-09 0.00
4-Feb-09 0.00
5-Feb-09 0.00
6-Feb-09 0.00
7-Feb-09 0.00
8-Feb-09 0.00
9-Feb-09 0.00
10-Feb-09 0.00
11-Feb-09 0.00
12-Feb-09 0.00
13-Feb-09 0.00
14-Feb-09 0.00
15-Feb-09 0.00
16-Feb-09 0.00
17-Feb-09 0.00
18-Feb-09 0.00
19-Feb-09 0.00
20-Feb-09 0.00
21-Feb-09 0.00
22-Feb-09 0.00
23-Feb-09 0.00
24-Feb-09 0.00
25-Feb-09 0.00
26-Feb-09 0.00
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DSR REPORT
Sr No. CLIENTS
NAME
ADDRESS CONTACT
NO.
CONTACT PERSON
/ DESIGNATION /
MOB. NO.
TYPE
OF
VISIT /
Timing
Productivity
Date & Size
REMARK
S
1
2
3
4
5
MISSING CALLS
1
2
3
4
TYPE OF VISIT:- F (FOLLOW UP) NC (NEW CALL) PC (PERSONAL CALL)
Today sale / size Till Date Sign
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WITH CTPL MARKET SHARE REPORT FEB-2009
CATEGORY DV % GS % SN % GMGrand
Total
APPOINTMENT & PLACEM #DIV/0! #DIV/0! #DIV/0! 0
AUCTION/LEGAL/TENDER #DIV/0! #DIV/0! #DIV/0! 0
AUTOMOBILE #DIV/0! #DIV/0! #DIV/0! 0
BADHAI/OBITUARY/GREE #DIV/0! #DIV/0! #DIV/0! 0
BANKING & FIN. SERVI #DIV/0! #DIV/0! #DIV/0! 0
COMMUNICATIONS #DIV/0! #DIV/0! #DIV/0! 0
CONSTRUCTION / BUILD #DIV/0! #DIV/0! #DIV/0! 0
EDUCATIONAL #DIV/0! #DIV/0! #DIV/0! 0
ELECTRONICS & ELECTR #DIV/0! #DIV/0! #DIV/0! 0
ENTERTAINMENT #DIV/0! #DIV/0! #DIV/0! 0
FMCG #DIV/0! #DIV/0! #DIV/0! 0
GENERAL CATEGORY #DIV/0! #DIV/0! #DIV/0! 0
HEALTH CARE #DIV/0! #DIV/0! #DIV/0! 0
INFO.TECHNOLOGY #DIV/0! #DIV/0! #DIV/0! 0
LIFE STYLE #DIV/0! #DIV/0! #DIV/0! 0
SERVICES #DIV/0! #DIV/0! #DIV/0! 0
TOURS & TRAVELS #DIV/0! #DIV/0! #DIV/0! 0
Grand Total 0 #DIV/0! 0 #DIV/0! 0 #DIV/0! 0 0
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WITHOUT CTPL MARKET SHARE REPORT JUNE-2009
CATEGORY DV % GS % SN % GM %
Gran
d
Total
APPOINTMENT &
PLACEMENT229 24% 427 45% 136 14% 156 16% 948
AUCTION/LEGAL/TENDER 185
238% 750 16% 619 13%
161
233% 4833
AUTOMOBILE 360 34% 348 33% 161 15% 186 18% 1055
BADHAI/OBITUARY/GREE 0% 19 15% 82 63% 30 23% 131
BANKING & FIN. SERVI 67 8% 497 60% 158 19% 112 13% 834
COMMUNICATIONS 26 41% 31 49% 6 10% 0% 63
CONSTRUCTION / BUILD 33 17% 69 36% 13 7% 77 40% 192
EDUCATIONAL 744 24% 111
635% 850 27% 453 14% 3163
ELECTRONICS & ELECTR 20 11% 0% 33 17% 136 72% 189
ENTERTAINMENT 276 45% 136 22% 189 31% 14 2% 615
FMCG 7 10% 31 42% 20 27% 15 21% 73
GENERAL CATEGORY 205 20% 156 15% 293 28% 393 38% 1047
HEALTH CARE 137 26% 112 21% 137 26% 147 28% 533
INFO.TECHNOLOGY 12 20% 47 80% 0% 0% 59
LIFE STYLE 92 15% 204 34% 255 42% 56 9% 607
SERVICES 0% 55 34% 72 44% 36 22% 163
TOURS & TRAVELS 0% 4 100% 0% 0% 4
Grand Total 4060 28% 4002 28% 302 21% 3423 24% 1450
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4 9
DIVYA BHASKAR, SURAT
MISSING REPORT
EXE.
NAME
CLIEN
T
NAME
AGENT
NAME
CAPTION CATEGORY HEIGH
T
WIDT
H
CC PAG
E
NO.
PUBLICA
-TION
APURVA MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
6 2 12 2 GM
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
6 2 12 2 GM
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
8 2 16 15 GS
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
6 2 12 2 GM
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
13 1 13 2 GM
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
7 2 14 2 GM
MISC JAHER
NOTICE
AUCTION/
LEGAL/
TENDER
7 1 7 2 GM
TOTAL 86
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ARPAN VIGYAPA
N SEVA
ACTIVA AUTOMOBILE 5 1 5 FPG GM
TOTAL 5
HEMAL MISC ADMISS-
ION
EDUCATIONA
L
4 2 8 13 GS
MISC ADMISS-
ION
EDUCATIONA
L
4 1 4 BPG GM
TOTAL 12
UPADHYA
Y
MISC HARDIK
SHUBE-
CHA
BADHAI/
OBITUARY/
GREE
4 1 4 5 GS
MISC GAURAV BADHAI/
OBITUARY/
GREE
7 2 14 3 GS
TOTAL 18
JAYESH ME &
MOTHER
HOSPITAL
DR.ATUL
THAKRE
HEALTH CARE 4 1 4 BPG GS
MISC YOU INFO.
TECHNOLOGY
5 1 5 BPG GS
TOTAL 9
KETAN MISC PRITPIYU
NE
PANETAR
ENTERTAIN-
MENT
6 2 12 10 SN
MISC PRITPIYU
NE
PANETAR
ENTERTAIN-
MENT
25 2 50 4 GS
SUVIDHA
AD
AGENCY
MISSFUL
GULABI
ENTERTAIN-
MENT
8 3 24 4 GS
TOTAL 86
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RATAN MISC STOCK
CLEARIN
G
LIFESTYLE 4 1 4 3 GS
MISC SALE LIFESTYLE 6 1 6 BPG GS
VIGYAPE
N SEVA
SOFA SET LIFESTYLE 3 1 3 BPG GS
VIGYAPE
N SEVA
SOFA SET LIFESTYLE 3 1 3 SN
TOTAL 16
TOTAL CC 23
2
Innovative ideas by Divya Bhaskar
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Special supplement published “ budget Bhaskar” when budget was declared.
Tree plantation program organized by “Divya Bhaskar.”
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“Divya Bhaskar” sponsored computer training for senior citizen.
“Divya Bhaskar” organized live question-answer session to discuss different
issues.
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Newspaper of Bhaskar group became the largest read newspaper in India.
Ch-3
Theoretical
Framework
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Study
A setting of mind or thought upon a subject hence, application of mind to
books, arts, or science or to any subject , for purpose of acquiring knowledge.
Study may also refer to:
An experiment, especially a clinical trial
Research
Academics
Etude, a short musical composition meaning "study"
Reader
Someone who contracts to receive and pay for certain number of issues of a
publication
View
Mental survey, intellectual perception or examination as a just view of
arguments or facts in a case. Another definition is “To survey or to examine
mentally, to consider as to view subjects in all its aspects”
Newspaper
A sheet of paper printed and distributed at stated intervals for conveying
intelligence of passing events, advocating opinions etc. a public print that circulate
news, advertisement, proceeding of legislative bodies, public announcement, etc
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Target market
A target market is the market segment which a particular product is
marketed to. It is often defined by age, gender and/or socio-economic grouping.
Product
Product is anything that can be offered to a market that might satisfy a want
or need. In retailing, products are called merchandise. In manufacturing, products
are purchased as raw materials and sold as finished goods. Commodities are
usually raw materials such as metals and agricultural products, but a commodity
can also be anything widely available in the open market. In project management,
products are the formal definition of the project deliverables that make up or
contribute to delivering the objectives of the project.
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Ch-5
Research
Methodology
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This chapter explains the various methods and techniques used in the
research study with their suitability. This part of the research report is very
important because it explains the concept and procedures followed by researcher to
study the problem. It is helpful to the readers to study the research problem and
understand whole study easily.
5.1 Objective of study
The primary objective of the project is to study reader’s view about Divya
Bhaskar newspaper.
The secondary objective of the project is to get feedback from the readers of
Divya Bhaskar newspaper, to know about the quality of paper, language,
printing and pictures. To know reader’s perception regarding price, news
coverage, and supplements of Divya Bhaskar.
5.2 Problem identification
The research project starts with defining the research objective and
formulating the research objective. The objective is “to study readers view about
Divya Bhaskar newspaper”.
Divya Bhaskar newspaper started its publication in Surat in 2004 after a
survey regarding the wants and demand of the customer reading newspaper. In
2009 again survey was undertaken but it was regarding circulation of Divya
Bhaskar newspaper. So I decided to undertake survey to know readers views about
the product, to get feedback and even to know the changes customer wants to see
in Divya Bhaskar newspaper.
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5.3 Assumptions and Benefits of study
Assumptions
Main assumption of the survey was that the customes approached
throughout the survey will continue subscribing Divya Bhaskar newspaper
till the completion of the project and even after submission of project report.
It is assumed that customer’s views about Divya Bhaskar newspaper will not
change.
Benefits
Main benefit is the company as company will be able to know the views of
readers regarding Divya Bhaskar newspaper. Company will be able to know
what changes customers want in the product from the suggestions given by
readers.
Customers will be benefited from the survey. Suggestions and reviews given
by readers are passed on to the head of the company and head will try to
fulfill some demands of the readers.
I got the benefit that within 2 months I learned lots of things. I learned how
to apply theoretical knowledge in the practical work and even learned how
to conduct survey and analyze the questionnaire.
5.4 Research design
Research design is a specification of the methods and procedures for
acquiring the needed information to solve the problem. There are mainly
following types of research design. They are:
Exploratory research design
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Descriptive research design
Causal research design
I have undertaken “Descriptive research design”. Main objective is to know
the views of customers of Divya Bhaskar newspaper regarding the product,
customer’s satisfaction regarding the product and to know the changes customer
wants in the newspaper.
Determining the source of data
For preparing project one needs data as raw material. Data can be available
from following sources:
Primary source
Secondary source
I have used primary data as a major source of information in the second half
of the project (research report). I have collected primary data with the help
of questionnaire. This research instrument has helped to achieve research
objective.
I have also used secondary data for the initial part of the project report. It
includes industry details, company details, etc. secondary data is collected
from websites.
5.5 Sampling
It is not possible to meet all the readers and know their opinion as
because of time limit and population is too large. So I undertook sample
survey method. The population is all the readers of Divya Bhaskar
newspaper. From the population, sample size for my research was 100
readers. It was too small compared to total population but the results of
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survey helped the company to know the satisfaction level of the customers
regarding the product and also the changes customers wants in the product. I
tried to cover all the areas of surat city so that reviews from all the areas can
be known.
5.6 Research tools used
To know whether customers of Divya Bhaskar are satisfied with the
product and to know the changes customer wants in the product I designed
questionnaire of 22 questions which includes rating quality of paper,
pictures, language, news coverage and views regarding price of product and
supplements offered to customers. Survey method was used to collect data.
With the help of personal survey method I was able to clear doubts and
queries of responses. The main benefit of this method is information
collected is 100% accurate and wastage og questionnaire was less.
5.7 Data collection
Field work to collect data
I tried to cover all the areas of Surat city to collect data. Systematic
questionnaire was prepared to collect data. I personally met the reader,
explained the objective and purpose of survey, gave questionnaire and
readers gave their opinions. Readers who do not understand English I
personally explained meaning of all the questions and got their opinion.
Editing and tabulating the data
All the questionnaires were checked whether they are properly filled up or
not, improper questionnaires or questionnaire with half information were
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rejected. Just because of this reason I got 120 questionnaire filled up from
the readers so that I can achieve my target of 100 readers. Questionnaire
which requires editing were done in front of readers so that error does not
occur and even to avoid biasness.
After editing the next step was to tabulate. I prepared rough sheets first for
all the questions then from that data firstly tables were prepared then from
the tables charts were prepared. Results from rough sheets, tables and charts
were used for analysis.
Processing and analyzing the data
After tabulating the entire questionnaire next step was to analyze the
collected data. For analyzing statistical tools like percentage and frequency
method was used. Tables and graphs were also prepared for better
understanding.
5.8 Limitations of study
The main limitation of the project was that it was done under uncontrollable
environment.
The time was not adequate to complete the project with satisfaction.
Sample size was limited due to time constraint.
Questionnaire was designed in English language.
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CHCH-5-5
DATADATA
ANALYSISANALYSIS
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1. Reasons why respondents read newspaper
The objective of this question is to know the reason why respondents
read newspaper.
TTABLEABLE 11
Reason to read paper Frequency
For news 92
For entertainment 4
To pass time 3
Other purpose 1
GGRAPHRAPH 11
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Interpretation
From the above graph it is concluded that out of 100, 92 respondents read
newspaper for news and remaining 8 respondents read it for entertainment, to pass
time and other purpose like to update information, for supplements, education
related articles, etc.
2. Respondent read newspaper other than Divya Bhaskar
The objective of this question is to know that whether customer of Divya
Bhaskar reads any other newspaper or not.
TTABLEABLE 22 .1.1
Frequency
Yes 91
No 9
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GGRAPHRAPH 22 .1.1
Interpretation
It is interpreted that more than 90 respondents read other newspaper along
with Divya Bhaskar and hardly 9 people read only Divya Bhaskar newspaper. This
shows that Divya Bhaskar is facing full competition and Divya Bhaskar have to be
very innovative to be in competition and ahead of other newspaper.
Other newspaper read by respondents.
The objective of this question is to know which newspaper are read by
customer of Divya Bhaskar. Main competitors of Divya Bhaskar can be known.
TTABLEABLE 2.2 2.2
Newspaper Frequency
Gujarat samachar 55
Gujarat mitra 27
Sandesh 34
other 19
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GRAPHGRAPH 2.2 2.2
Interpretation
From the results it is interpreted that apart from Divya Bhaskar other
newspaper are read by customer of Divya Bhaskar. Other paper includes Gujarat
samachar, Guajarat mitra, Sandesh, Times of India, economic times, vyapar,etc. 55
respondents read Gujarat samachar so Samachar is the main competitor of Divya
Bhaskar.
3. The quality of paper
The objective of this question is to know reviews of respondents regarding
paper quality of Divya Bhaskar newspaper.
TTABLEABLE 33
Paper quality Frequency
Excellent 28
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Very good 42
Good 30
Satisfactory 0
Poor 0
GGRAPHRAPH 33
Interpretation
Out of 100 respondents, 42 respondents find the quality of paper very good.
30 respondents finds the quality good and 28 customers of Divya Bhaskar are fully
satisfied with the quality as they think the quality of paper is excellent. From the
above results it is interpreted that most of the customers of Divya Bhaskar are
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satisfied with quality of paper as none out of 100 respondents gave response to
satisfactory and poor.
4. The Quality of printing
The objective of this question is to know reviews of respondents
regarding printing quality of Divya Bhaskar newspaper.
TTABLEABLE 4 4
Printing quality Frequency
Excellent 11
Very good 58
Good 27
Satisfactory 4
Poor 0
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GGRAPHRAPH 44
Interpretation
From the above diagram, it is interpreted that 11 finds quality of printing
excellent, 58 respondents finds the quality of printing very good, 27 finds quality
good, 4 finds satisfactory. No one thinks that quality of printing is poor. Divya
Bhaskar should try to maintain the same quality of printing but should even try to
improve it so that not even single customer of Divya Bhaskar newspaper responds
for satisfactory.
5. The quality of language
The objective of this question is to know reviewsof respondents regarding
language quality of Divya Bhaskar newspaper.
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TTABLEABLE 5 5
Language quality Frequency
Excellent 2
Very good 25
Good 55
Satisfactory 18
Poor 0
GGRAPHRAPH 55
Interpretation
From the results, it can be interpreted that 55 respondents finds quality of
language in Divya Bhaskar good, 25 finds quality of language very good, 2
respondents are totally satisfied with the quality of language as they responded for
excellent and remaining 18 finds satisfactory language quality and none of the
respondent finds language quality poor. So it can be concluded that company needs
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to focus less on the language quality factor but should improve with time so that
none of the respondent will vote for satisfactory.
6. The quality of pictures
The objective of this question is to know reviews of respondents
regarding language quality of Divya Bhaskar newspaper.
TTABLEABLE 6 6
Picture quality Frequency
Excellent 19
Very good 59
Good 15
Satisfactory 5
Poor 2
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GGRAPHRAPH 66
Interpretation
Quality of pictures in Divya Bhaskar is good in fact very good as 59
respondents responded for very good quality of pictures, 19 respondents finds
quality of pictures excellent, 15 finds quality of pictures good, remaining 5 and 2
respondents finds it satisfactory and poor respectively. so Divya Bhaskar should
work out on qulaity factor a bit so that none of the customer finds quality of
pictures satisfactory and poor.
7. The price of newspaper
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The objective of this question is to know reviews of respondents
regarding price of Divya Bhaskar newspaper.
TTABLEABLE 7 7
Price of newspaper Frequency
Less 6
Proper 92
More 2
GGRAPHRAPH 77
Interpretation
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From the above graph it can be concluded that price of the newspaper is
properly set by the company as 92 respondents have responded for proper price of
newspaper. Only 2out of 100 have finds price of paper more and remaining 6
respondents finds it less.
8. The number of pictures
The objective of this question is to know reviews of respondents regarding
price of Divya Bhaskar newspaper.
TTABLEABLE 8 8
Number of pictures Frequency
Less 8
Average 69
More 23
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GGRAPHRAPH 88
Interpretation
It is interpreted that the pictures in Divya Bhaskar newspaper are average as
69 out of 100 respondents have responded for average number of pictures.
Remaining 8 respondents wants to see more pictures in the paper as they have
voted for less number of pictures in Divya Bhaskar newspaper. 23 respondents find
more pictures in the newspaper as they have voted for more number of pictures in
the newspaper.
9. Availability of newspaper on time
The objective of this question is to know reviews of respondents
regarding availability of Divya Bhaskar newspaper on time.
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TTABLEABLE 9 9
Availability of newspaper on time Frequency
Yes 95
No 5
GGRAPHRAPH 99
Interpretation
From the results, it can be interpreted that Divya Bhaskar newspaper is
always available on time as 95 respondent out of 100 have responded for
availability of newspaper on time and remaining 5 respondents have voted for
non-availability of newspaper on time.
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10. News coverage of Divya Bhaskar newspaper compared to other newspaper
The objective of this question is to know reviews of respondents regarding
news coverage of Divya Bhaskar newspaper compared to other newspapers.
TTABLEABLE 10 10
News
coverage
Local
news
State news National
news
International
news
Excellent 16 6 6 6
Very good 37 35 32 30
Good 35 53 48 47
Satisfactory 11 6 11 14
Poor 1 0 3 3
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GGRAPHRAPH 1010
Interpretation
All the respondents find all the above factors good as 35, 53, 48,
47responded for local news, state news, national news and international news
respectively.
11. News printed in Divya Bhaskar newspaper
The objective of this question is to know reviews of respondents
regarding news printed in Divya Bhaskar newspaper. This question is mainly to
know respondents trust level in the news printed.
TTABLEABLE 11 11
News printed frequency
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Always proper 12
Proper 79
Occasionally proper 7
Rarely proper 2
Not proper 0
GGRAPHRAPH 1111
Interpretation
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Pie chart shows that 79 respondents have voted that news printed in Divya
Bhaskar are proper, 12 have responded that news printed in divya bhaskar are
always proper, 5 have voted that news printed in Divya Bhaskar are occasionally
proper, 2 have responded that news printed in Divya Bhaskar are rarely proper and
none of the responded voted that news printed in Divya Bhaskar are not proper.
12.The section of Divya Bhaskar read by respondents
The objective of this question is to know which and how many sections
of Divya Bhaskar newspaper are read by respondents.
12.1 Which sections are read by respondents
TTABLEABLE 12.1 12.1
Section Frequency
Local news 83
Public notice 31
Classified 27
National news 81
Sports news 67
Business news 61
International news 74
Appointments 27
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GGRAPHRAPH 1212 .1.1
Interpretation
All the sections have got good response and customers are reading one or the
other section. Amongst all local, national, international, sports and business news
are highly readable by respondents as 83 respondents read local news and 81 read
national news.
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12.2 How many sections are read by respondents
TTABLEABLE 12.2 12.2
No. of sections Frequency
1 section 11
2 sections 13
3 sections 16
4 sections 11
5 sections 16
6 sections 9
7 sections 3
8 sections 21
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GGRAPHRAPH 12.2 12.2
Interpretation
From the above graph it can be concluded that out of 100 only 21
respondents read all the sections and out of 100, 11 read only 1 section of
newspaper. All the sections got mixed response regarding reading of Divya
Bhaskar sections. Many of the customers subscribe paper specially to read
appointment section in newspaper.
13. Reviews about sections of Divya Bhaskar
The objective of this question is to know readers review about sections of
Divya Bhaskar newspaper.
TTABLEABLE 13 13
Reviews Local National International Classified Public Business Sports Appointments
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news news news notice news news
Excellent 16 6 6 3 7 8 9 5
Very good 37 32 30 15 10 35 43 15
Good 35 48 47 54 53 37 42 51
Satisfactory 11 11 14 24 28 18 5 27
Poor 1 3 3 4 2 2 1 2
GRAPHGRAPH 13 13
Interpretation
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All the respondents are satisfied with different sections in Divya Bhaskar
newspaper but it did not got excellent response from most the customers.
respondent finds local news good but not very good as 37 respondents finds it very
good, 35 finds it good, 11 finds it satisfactory, 1 finds it poor and only16
respondents find it excellent.
National news are even good as 6 respondents finds it excellent, 32 finds it
very good, 48 finds it good, 11 finds it satisfactory and remaining 3 finds it poor.
Section related to international is very less in newspaper but respondents
finds it good as 6 finds it excellent, 30 finds it very good, 47 finds it good,14 finds
it satisfactory and remaining 3 finds it poor.
Classified, appointments and public notice are most important part of
newspaper where it provides information to the local public regarding all notices
and even regarding other important matters. respondents are satisfied with all the
three sections.
Business news is mostly read by businessmen and sports news are mostly
read by gents. But both the sections are liked by all the respondents.
14. Arrangement of sections
The objective of this question is to know readers response regarding
arrangement of section in Divya Bhaskar newspaper.
TTABLEABLE 14 14
Arrangement of sections frequency
Satisfactory 98
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Unsatisfactory 2
GGRAPHRAPH 14 14
Interpretation
From the above graph it can be interpreted that most of the customers are
comfortable with the arrangement of sections in Divya Bhaskar as 98 out of 100
respondents have responded for satisfactory arrangement of sections. only 2 out of
100 respondents are not satisfied with the arrangement of sections in Divya
Bhaskar newspaper.
15. Reviews about Hindi page in Guajarati newspaper
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The objective of this question is to know readers response about
Hindi page in Guajarati newspaper (Divya Bhaskar).
TTABLEABLE 15 15
Reviews Frequency
Strongly agree 0
Agree 10
Neutral 16
Disagree 37
Strongly disagree 37
GGRAPHRAPH 15 15
Interpretation
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It can be interpreted that Divya Bhaskar should stop publishing hindi page as
most of the respondents have responded for disagree and strongly disagree with the
concept of hindi page(setu bhaskar) in gujarati newspaper. statistics shows that 37
out of 100 disagree for hindi page, 37 out of 100 strongly disagree for hindi page,
16 of them responded for neutral option, only 10 out of 100 agree and wants to see
hindi page in Divya Bhaskar and none of the respondent strongly agree with the
concept of hindi page in Divya Bhaskar.
16. Advertisement in Divya Bhaskar newspaper
The objective of this question is to know readers reviews regarding
number of advertisement in Divya Bhaskar newspaper.
TTABLEABLE 16 16
No. of advertisement Frequency
Less 7
Average 39
More 54
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GGRAPHRAPH 16 16
Interpretation
Statistics shows that advertisement in Divya Bhaskar newspaper is more
than wanted as 54 out of 100 respondents finds more advertisement in Divya
Bhaskar. 39 out of 100 responded for average number of advertisement and 7 out
of 100 finds less advertisement in Divya Bhaskar newspaper.
17. Increase in number of pages in Divya Bhaskar
The objective of this question is to know readers reviews regarding
number or not pages to be increased or in Divya Bhaskar newspaper.
TTABLEABLE 17 17
Reviews Frequency
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Yes 23
No 77
GGRAPHRAPH 17 17
Interpretation
From the above results it can be interpreted that company should not
increase number of pages as 77 respondents have voted that Divya Bhaskar pages
should not be increased but remaining 23 wants that Divya Bhaskar newpaper
pages should be increased.
18. Readers review on supplements of Divya Bhaskar
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The objective of this question is to know which and how many
supplements of Divya Bhaskar newspaper are read by respondents.
18.1 Which supplements are read by respondents
TTABLEABLE 18.1 18.1
Supplements Frequency
Dharma darshan 56
Kalash 48
Bal bhaskar 50
Women bhaskar 55
Navrang 59
Sunday bhaskar 74
City bhaskar 80
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GRAPHGRAPH 18. 18. 11
Interpretation
All the supplements have got good response and customers are reading one
or the other supplement. Amongst all Sunday Bhaskar and city Bhaskar are highly
readable by respondents as 74 respondents read Sunday Bhaskar and 80 read city
Bhaskar.
18.2 How many supplements are read by respondent
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TTABLEABLE 18.2 18.2
No. of supplements Frequency
1 supplement 18
2 Supplements 16
3 Supplements 10
4 Supplements 9
5 Supplements 8
6 Supplements 7
7 Supplements 32
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GGRAPHRAPH 18. 18. 22
Interpretation
From the above graph it can be concluded that out of 100 only 32
respondents read all the supplements and out of 100, 18 read only 1 supplement
then ratio of reading supplements is reducing with the increase in supplements.
19.Reviews about supplements of Divya Bhaskar
The objective of this question is to know reviews of readers about
supplements of Divya Bhaskar newspaper.
TTABLEABLE 19 19
Reviews Dharma Women Kalash Navrang Bal Sunday City
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darshan bhaskar bhaskar bhaskar bhaskar
Excellent 51 25 25 31 40 36 52
Very good 29 45 37 32 43 30 36
Good 19 24 31 33 12 30 12
Satisfactor
y
1 6 7 4 4 4 0
Poor 0 0 0 0 1 0 0
GRAPHGRAPH 19 19
Interpretation
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Mostly all the respondents likes all the supplements and all the supplements
have got good response. Dharma Darshan is related god and it is excellent
supplement of Divya Bhaskar as 51 respondents finds it excellent, 29 respondents ,
finds it very good, 19 finds it good and none of them finds it poor.
Women bhaskar is special supplement for women still it got good response
from the customers as 45 responded for very good, 25 responded for excellent, 24
responded fOr good and remaining 6 finds it satisfactory. None of them finds it
poor.
Kalash is a supplement related to health and evevn it is like by respondents
as 25 finds it excellent, 37 finds it very good, 31 finds it good and remaining 7
finds it satisfactory. None of them finds it poor.
Navrang is a supplement having articles related to Hollywood and
bollywood. It is liked by most of all the respondents and have got very good
response as 31 finds it excellent, 32 finds it very good, 33 finds it good and only 4
finds it satisfactory. None of them finds it poor.
Bal Bhaskar is a supplement especially for kids but it is read by people of all
ages and one of customers has subscribed Divya Bhaskar newspaper for Bal
Bhaskar supplement. 40 respondents find it excellent, 43 find it very good, 12 find
it good and 4 finds it satisfactory.
Sunday bhaskar is a general supplements have articles related to current
issues. 36 respondents find it excellent, 30 find it very good, 30 find it good and
remaining 4 finds it satisfactory. None of them finds it poor.
City bhaskar supplement includes articles on surat city and it is published on
Friday, Saturday and Sunday. It has got excellent response. 52 respondents finds
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city Bhaskar excellent, 36 finds it very good, 1 finds it good and none of them
finds it satisfactory or poor.
20. Articles published in newspaper and supplements
The objective of this question is to know respondents review about articles
published in Divya Bhaskar newspaper and supplements.
TTABLEABLE 20 20
Reviews Education Health Social Entertainment Religious Sports Lifestyle Historical
Excellent 5 12 5 17 11 15 8 5
Very good 37 37 29 38 35 35 43 15
Good 44 50 52 41 45 46 34 41
Satisfactory 14 1 14 3 9 4 15 19
Poor 0 0 0 1 0 0 0 20
GRAPHGRAPH 20 20
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Interpretation
From the above statistical data it can be interpreted that articles related to
education are good as 44 out of 100 respondents finds article related to education
are good and 37 out of 100 finds it very good. none of the respondent voted for
poor option.
Articles related to health are also good in Divya Bhaskar newspaper as 50
out of 100 have respondents finds articles related to education are good.37 out of
100 finds the articles very good and 12 of them finds it excellent. none of the
respondent voted for poor option.
Even articles on social topic are good in Divya Bhaskar as 52 out of 100
have respondents have responded for good option and 29 have responded for very
well. None of the respondent voted for poor option.
Mixed response is found in the articles related to entertainment. Divya
Bhaskar newspaper is publishing very good articles related to entertainment as 38
out of 100 respondents finds it very good, 41 finds it good and 17 finds the articles
related entertainment excellent and 1 finds it poor.
Religious articles are even liked by customers as 45 responded as good, 35
responded as very good, 11 finds it excellent and 9 are satisfied with the articles
related to religion. None of the respondent voted for poor option.
Sports articles are mostly popular amongst gents but still response of the
customers are good then expected by the company as 46 out of 100 respondents
finds it good, 35 finds it very good and 15 finds it excellent. none of the respondent
voted for poor option.
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Articles related to lifestyle are mostly found in women bhaskar but still
articles related to lifestyle got good response as 8 respondents finds it excellent, 43
finds it very good, 34 finds it good and remaining 15 finds it satisfactory. none of
the respondent voted for poor option.
Historical articles are not published much in Divya Bhaskar newspaper and
supplements but they want to increase it but have to work hard on such articles as 5
finds it excellent, 15 finds it very good, 41 finds it good, 19 finds it satisfactory and
remaining 20 finds it poor.
21. Readers view about recommendation of Divya Bhaskar newspaper
The objective of this question is to know whether present readers of
Divya Bhaskar newspaper will recommend this newspaper to others.
TTABLEABLE 21 21
Reviews Frequency
Yes 96
No 4
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GRAPHGRAPH 21 21
Interpretation
From the above diagram it can be interpreted that customers of Divya
Bhaskar are completely satisfied with the product as 96 out of 100 respondents
have responded that they will recommend Divya Bhaskar newspaper to other
people like their friends, relatives, colleagues, etc. only 4 out of 100 customers are
not satisfied with the paper and they responded that they will not recommend
Divya Bhaskar newspaper to others.
22. Reader’s suggestion to Divya Bhaskar newspaper
The objective of this question is to take readers suggestions about the Divya
Bhaskar newspaper.
Increase pages of Bal Bhaskar.
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Increase beauty tips in Women Bhaskar.
Publish articles related to social activities.
Increase local news with photographs.
Increase number of pages.
Give more sports news.
Increase more international news.
Give less advertisement.
Improve quality of paper.
Please reveal true facts.
Publish Bal Bhaskar twice a week.
Give good guaranteed gifts.
Stop publishing Hindi page.
Details of the person should be given whose articles are published in
supplements.
Railway time table should be given.
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Findings,
Conclusions &
Suggestions
Findings
From the analysis of data following points were found which helped in
knowing readers view about Divya Bhaskar newspaper.
Majority of readers read newspaper for news.
More than 90% of the customers of Divya Bhaskar read newspaper other
than Divya Bhaskar. Out of 100, 55 read Gujarat Samachar along with
Divya Bhaskar.
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42% of readers find the quality of Divya Bhaskar newspaper is very good.
Out of 100, 58 think that printing quality of Divya Bhaskar newspaper is
very good.
55% of the readers find the quality of language in Divya Bhaskar newspaper
is good.
59 out of 100 readers thinks that quality of pictures in Divya Bhaskar
newspaper is very good.
92% customers of Divya Bhaskar newspaper find the price of Divya Bhaskar
newspaper is proper.
Out of 100, 69 respondents thinks that there are average number of pictures
in Divya Bhaskar newspaper and 23 thinks that number of pictures are more.
95% of customers of Divya Bhaskar newspaper get newspaper on time.
Out of 100, 37 thinks local news in Divya Bhaskar newspaper are very good.
53 respondents finds sports news in Divya Bhaskar newspaper are very
good.
48% of customers of Divya Bhaskar newspaper thinks that national news in
Divya Bhaskar newspaper are good.
47% of customers of Divya Bhaskar newspaper thinks that international
news in Divya Bhaskar newspaper are good.
More than 75%of the customers think that news printed in Divya Bhaskar
newspaper are proper and 0% thinks that news printed in Divya Bhaskar
newspaper are not proper.
Local news and international news are the sections mostly read by readers.
Even sports news and business news are read by large number of readers.
Out of 100, 21 readers read all the 7 sections of Divya Bhaskar newspaper
and 11 read only one section.
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54 readers finds classified section in Divya Bhaskar newspaper are good.
53 readers find public notice in Divya Bhaskar newspaper is good.
37 readers thinks business news in Divya Bhaskar newspaper are good.
43 customers finds sports news in Divya Bhaskar newspaper are good.
51 readers find appointment section in Divya Bhaskar newspaper is good.
98% of respondents are satisfied with arrangement of sections in Divya
Bhaskar newspaper.
37 out of 100 strongly disagree for Hindi page in Gujarati newspaper and 37
disagree with this concept.
More than 50% of readers think that there are more number of advertisement
in Divya Bhaskar newspaper.
77 customers of Divya Bhaskar newspaper do not to increase number of
pages of Divya Bhaskar newspaper.
More than 70 readers read city Bhaskar and Sunday Bhaskar supplement of
Divya Bhaskar newspaper.
There are 32 readers who read all the supplements and there are 18 readers
who read only 1 supplement of Divya Bhaskar newspaper.
51 readers think that Dharma Darshan supplement of Divya Bhaskar
newspaper is excellent.
45 customers of Divya Bhaskar newspaper finds women Bhaskar very good.
37 respondents finds Kalash supplement of Divya Bhaskar newspaper very
good.
33 readers think that navrang supplement of Divya Bhaskar newspaper is
excellent.
43 customers of Divya Bhaskar newspaper finds Bal Bhaskar very good.
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36 respondents finds Sunday Bhaskar supplement of Divya Bhaskar
newspaper excellent.
52 readers think that city Bhaskar supplement of Divya Bhaskar newspaper
is excellent.
More than 40% of respondents find all the articles related to education,
health, social religious, entertainment, historical and sports published in
Divya Bhaskar newspaper are good.
43 out of 100 thinks that articles related to lifestyle published in Divya
Bhaskar newspaper are very good.
96 out of 100 readers are willing to recommend Divya Bhaskar newspaper to
others.
Conclusion
From the findings showed in above chapter, I concluded the
following:
Majority of readers read newspaper for news as each and every person
subscribe newspaper to know what is going on in the whole world.
Most of the readers of Divya Bhaskar newspaper read newspaper other than
Divya Bhaskar. So it can be concluded that Divya Bhaskar is facing full
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competition and Divya Bhaskar have to be very innovative to be in
competition and ahead of other newspaper.
From the findings it can be concluded that Divya Bhaskar’s main competitor
is Gujarat Samachar.
The overall quality of newspaper is excellent compared to the price charged
by the company.
Even the quality of printing is good if we compare the printing with price
charged by the company.
Quality of language is good but company should improve the language used
in the paper as it will not increase any cost for the company and if company
increase the quality then customers will be more satisfied with the product.
Quality of pictures used in paper is excellent compared to the price of the
newspaper.
The price of Divya Bhaskar newspaper is Rs. 2 and Rs. 3 for few days in a
week, in this price company provide 16 pages with good quality of paper,
printing and pictures. so, it is concluded that price of Divya Bhaskar
newspaper is proper as more than 90% respondents have responded that
price is proper
Company should not increase number of pictures in Divya Bhaskar
newspaper.
Circulation department of the company is proper as 95% of customers are
getting newspaper on time.
News covered in Divya Bhaskar newspaper are good as most of the
respondents thinks that local, state, national and international news are good
but some respondents have suggested that they should increase local news
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and international news in the newspaper so company should think about the
customers suggestion and try to satisfy their customers demand.
News printed in Divya Bhaskar newspaper are proper and trustworthy.
Readers of Divya Bhaskar newspaper read all the sections but local,
international, national business and sports news are read more compared to
other sections.
From the findings it can be concluded that very few readers read all the
sections in the Divya Bhaskar newspaper.
Most of the sections are good in Divya Bhaskar newspaper as most of the
readers responded for good and very good aoption for most of the sections.
Arrangement of sections in Divya Bhaskar newspaper is proper and most of
the readers are satisfied with the arrangement.
Strong favor and disfavor were recorded for stopping Hindi section, but
further detailed study is required for coming to a conclusion of to stop or
continue with the Hindi section.
Company should reduce number of advertisement in the newspaper as most
of the respondents feel that there are more number of advertisement in the
Divya Bhaskar newspaper.
Company should not increase number of pages of Divya Bhaskar newspaper.
Readers of Divya Bhaskar newspaper read one or the other supplement but
highly readable supplements are Sunday Bhaskar and city Bhaskar. Sunday
Bhaskar gets good response may be because everybody is free on Sunday so
they spend time reading newspaper. Bal bhaskar, women Bhaskar and
navrang got less response during survey because it is published specially for
target customers like Bal bhaskar for kids, women Bhaskar for women and
in survey people of all ages and gender were approached.
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All the supplements are not read by all the readers of Divya Bhaskar
newspaper but some or the other reader read one or the other supplement.
Supplements of Divya Bhaskar newspaper are excellent, it has got very good
response from most of the readers. Some of the readers have subscribed
Divya Bhaskar newspaper just for supplements.
Most of the articles published in Divya Bhaskar newspaper are good but
historical got poor response so company should focus on that articles and
improve it.
Most of the readers of Divya Bhaskar newspaper are willing to recommend
Divya Bhaskar newspaper to others. This is one of th e positive point for the
company as majority of the readers have better perception of product in
mind, then only they will be ready to recommend it to others. Divya Bhaskar
newspaper is having good brand equity in market.
Suggestions
Company should reduce number of advertisement in Divya Bhaskar
newspaper.
Company should increase local and international news.
Company should increase pages of Bal Bhaskar.
Company should reduce portion of Hindi page in Gujarati newspaper.
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Company should give good guaranteed gifts every month, as it will help
company in increasing number of readers.
Company should provide more historical articles.
Annexure List of people contacted
Name Designation
Mr. Sanjay Panchal Senior HR executive
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Mr. Dipesh Sherdiwala Finance & accounts executive
Mr. Mehul Modi Billing executive
Mr. Aushutosh Singh Production head
Mr. Sohil Modi Recovery dept. executive
Mr. Manish Dave Newsprint dept. executive
Mr. Dhiraj Roman Distribution head
Mr. Sachin Batavia Marketing head
Mr. Dhariya Vyas Record room executive
Mr. Rajesh Shah Senior editorial executive
Mrs. Rajeshshri Desai Scheduling executive
Weekly report 1
Week No. : 1
Week Start date: 21st June, 2009 End date: 23th June, 2009
Name of Student: Vaibhavi p. Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
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Contact no. of Officer in-charge: 9099025566
Work completed during the week:
Induction training and plant visit.
Submitted to: Mr. Sanjay Ghosh
Date of Report: 25th June, 2009
Weekly report 2
Week No. : 2
Week Start date: 25th may, 2009 End date: 30th may, 2009
Name of Student: Vaibhavi p. Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
25th may, 2009 (Monday)
Finance and accounts department- Mr.Dipesh Shardiwala(accounts dept.)
26th may, 2009 (Tuesday)
Finance and accounts department- Mr. Mehul Modi(billing dept.)
27th may, 2009 (Wednesday)
Production department- Mr. Ashutosh Singh
IT department- Mr. Jairam Ozha
28thmay, 2009 (Thursday)
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Finance and accounts department-Mr.Sohil Modi(recovery dept.)
Finance and accounts department-Mr. Manish Dave(store dept.)
Finance and accounts department-Mr. Yogesh Dave(newaprint dept.)
29thmay, 2009 (Friday)
Production department- Mr. Navinbhai(plant visit- production of DBgold)
30thmay, 2009 (Saturday)
Distribution department- Mr. Dhiraj Roman
Submitted to: Mr. Sanjay Ghosh
Date of Report: 23th June, 2009
Weekly report 3
Week No. : 2
Week Start date: 1st June, 2009 End date: 6th June, 2009
Name of Student: Vaibhavi p. Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
1st June (Monday)
Human resource department- Mr. Sanjay Panchal
2nd June (Tuesday)
Human resource department- Mr. Nitesh Patel
3rd June (Wednesday)
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Marketing department- Mr. Sachin Batalia
4th June (Thursday)
Human resource department- Mr. Sanjay Panchal
5th June (Friday)
Record room- Mr. Dheriya Vyas
Editorial department- Mr. Mirani
6th June (Saturday)
Human resource department- Mr. Sanjay Panchal
Submitted to: Mr. Sanjay Ghosh
Date of Report: 23th June, 2009
Weekly report 4
Week No. : 4
Week Start date: 8st June, 2009 End date: 13th June, 2009
Name of Student: Vaibhavi p. Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
8th June (Monday)
Human resource dept. - Mr. Sanjay Panchal
9th June (Tuesday)
Human resource dept. - Mr. Sanjay Panchal
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10thJune (Wednesday)
Marketing dept. - Mr. Paurutosh (field work)
11thJune (Thursday)
Scheduling dept.- Mrs. Rajeshri Desai
12thJune (Friday)
Marketing dept.- Mr. Sachin Batavia
13thJune (Saturday)
Marketing dept.- Mr. Sachin Batavia
Submitted to: Mr. Sanjay Ghosh
Date of Report: 23th June, 2009
Weekly report 5
Week No. : 5
Week Start date: 15st June, 2009 End date: 20th june, 2009
Name of Student: Vaibhavi p. Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
Marketing field work was done
(Field work to get advertisements printed in divya bhaskar and city bhaskar)
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Submitted to: Mr. Sanjay Ghosh
Date of Report: 23th June, 2009
Weekly report 6Week No. : 6
Week Start date: 22nd June, 2009 End date: 27th June, 2009
Name of Student: Vaibhavi Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
1) General work in company and preparation of questionnaire Submitted to: Mr. Sanjay Ghosh
Date of Report: 27th June, 2009
Weekly report 7Week No. : 7
Week Start date: 29nd June, 2009 End date: 4th July, 2009
Name of Student: Vaibhavi Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
1) 29th July- General work in company
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2) 30th July- onwards survey work (filling up of questionnaire) Submitted to: Mr. Sanjay Ghosh
Date of Report: 27th June, 2009
Weekly report 8Week No. : 8
Week Start date: 6th July, 2009 End date: 11th July, 2009
Name of Student: Vaibhavi Randeria
Roll No. : 42
Officer in-charge in company: Mr. Sanjay Panchal
Contact no. of Officer in-charge: 9099025566
Work completed during the week:
Analysis of questionnaire
Submitted to: Mr. Sanjay Ghosh
Date of Report: 27th June, 2009
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With honor,I, Vaibhavi Randeria, student of Bhagwan Mahavir College of Management, Surat, is doing a survey to study reader’s view about Divya Bhaskar newspaper. I will be thankful, if you give proper response to the questions. The information you share with me is only use for academic purpose. Your personal details will be kept secret.Thank you for spending your valuable time.
Vaibhavi randeria
Q.1. Why do you read newspaper? (Only one tick mark is possible)
For news For entertainment
To pass time Other purpose _______________
Q.2. Do you read any newspaper other than Divya Bhaskar?
Yes No
If yes, then which newspaper do you read along with Divya Bhaskar?
Gujarat Samachar Gujarat Mitra
Sandesh Other Specify_______
Q. 3 to Q. 6 Rate the Followings in Divya Bhaskar newspaper.
1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor
Q.3. Quality of paper ______
Q.4. Quality of printing ______
Q.5. Quality of language ______
Q.6. Quality of pictures ______
Q.7. How do you find the price of Divya Bhaskar newspaper?
Less Proper More
Q.8. What do you think about the number of pictures in Divya Bhaskar newspaper?
Less Average More
Q.9. Is Divya Bhaskar available to you on time?
Yes No
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Q.10. What do you think about the news coverage of Divya Bhaskar compare to other
news papers? (Please tick mark for each factors)
1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor
Factors 1 2 3 4 5Local News
State news
National News
International news
Q.11. News printed in Divya Bhaskar are ……….
Always proper Proper Occasionally proper
Rarely proper Not proper
Q.12. Which section of Divya Bhaskar do you prefer to read?
Local news Public notice Classified
National news Sports news Business news
International news Appointments
Q.13. How do you find following sections of Divya Bhaskar?
1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor
Particular 1 2 3 4 5Local news
National news
International news
Classified
Public notice
Business news
Sports news
Appointments
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Q.14. How do you find arrangement of sections in Divya Bhaskar?
Satisfactory Unsatisfactory
Q.15. What do you think about the Hindi page in gujarati ( Divya Bhaskar) newspaper?
5 4 3 2 1
Strongly Agree
Agree Neutral Disagree StronglyDisagree
Q.16. According to you, are the advertisements in Divya Bhaskar…….
Less Average More
Q.17. What do you think, Divya Bhaskar should increase no. of pages?
Yes No
Q.18. Which “Divya Bhaskar supplements do you read?
Dharma darshan Kalash Bal Bhaskar
Women Bhaskar Navrang Sunday Bhaskar
City Bhaskar
Q.19. What do you think about following supplements of Divya Bhaskar?
1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor
Particular 1 2 3 4 5Dharma darshan
Women Bhaskar
Kalash
Navrang
Bal Bhaskar
Sunday Bhaskar
City Bhaskar
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Q.20. What do you think about the articles published in Divya Bhaskar and its
supplements? ( Please tick mark for each particulars)
1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor
Particular 1 2 3 4 5Education
Health
Social
Entertainment
Religious
Sports
Life style
Historical
Q.21. Do you recommend Divya Bhaskar newspaper to other person?
Yes No
Q.22. Your Suggestions to Divya Bhaskar,
1._________________________________
2._________________________________
Personal Information
Name: - ………………………………………………………………
Address: -………………………………………………………………………………………………
Contact No: - …………………………
Gender : - ………………………………
Age : - ……………………………..
Occupation : - ………………………
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Work sheets
Q No.
Options Frequency total
1 For News 92
For Entertainment
4
To Pass time 3
Other purpose 1
2.1 Yes 91
No 9
2.2 Gujarat samachar
55
Gujarat mitra 27
Sandesh 34
other 19
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3 Excellent 28
Very good 42
Good 30
Satisfactory 0
Poor 0
4 Excellent 11
Very good 58
Good 27
Satisfactory 4
Poor 0
5 Excellent 2
Very good 25
Good 55
Satisfactory 18
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Poor 0
6 Excellent 19
Very good 59
Good 15
Satisfactory 5
Poor 2
7 Less 6
Proper 92
More 2
8 Less 8
Average 69
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More 23
9 Yes 95
No 5
10 Local news
Excellent 16
Very good 37
Good 35
Satisfactory 11
Poor 1
State news
Excellent 6
Very good 35
Good 53
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Satisfactory 6
Poor 0
National news
Excellent 6
Very good 32
Good 48
Satisfactory 11
Poor 3
International news
Excellent 6
Very good 30
Good 47
Satisfactory 14
Poor 3
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11 Always proper 12
Proper 79
Occasionally proper
7
Rarely proper 2
Not proper 0
12.1 Local news 83
Public notice 31
Classified 27
National news 81
State news 67
Business news 61
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International news
74
Appointments 27
12.2 1 section 11
2 sections 13
3 sections 16
4 sections 11
5 sections 16
6 sections 9
7 sections 3
8 sections 21
13 Local news
Excellent 16
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Very good 37
Good 35
Satisfactory 11
Poor 1
National news
Excellent 6
Very good 32
Good 48
Satisfactory 11
Poor 3
International news
Excellent 6
Very good 30
Good 47
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Satisfactory 14
Poor 3
Classified
Excellent 3
Very good 15
Good 54
Satisfactory 24
Poor 4
Public notice
Excellent 7
Very good 10
Good 53
Satisfactory 28
Poor 2
Business news
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Excellent 8
Very good 35
Good 37
Satisfactory 18
Poor 2
Sports news
Excellent 9
Very good 43
Good 42
Satisfactory 5
Poor 1
Appointments
Excellent 5
Very good 15
Good 51
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Satisfactory 27
Poor 2
14 Satisfactory 98
Unsatisfactory 2
15 Strongly agree 0
Agree 10
Neutral 16
Disagree 37
Strongly disagree
37
16 Less 7
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Average 39
More 54
17 Yes 23
No 77
18.1 Dharma darshan
56
Kalash 48
Bal bhaskar 50
Women bhaskar 55
Navrang 59
Sunday bhaskar 74
City bhaskar 80
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18.2 1 supplement 18
2 supplements 16
3 supplements 10
4 supplements 9
5 supplements 8
6 supplements 7
7 supplements 32
19 Dharma Darshan
Excellent 51
Very good 29
Good 19
Satisfactory 1
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Poor 0
Women Bhaskar
Excellent 25
Very good 45
Good 24
Satisfactory 6
Poor 0
Kalash
Excellent 25
Very good 37
Good 31
Satisfactory 7
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Poor 0
Navrang
Excellent 31
Very good 32
Good 33
Satisfactory 4
Poor 0
Bal Bhaskar
Excellent 40
Very good 43
Good 12
Satisfactory 4
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Poor 1
Sunday Bhaskar
Excellent 36
Very good 30
Good 30
Satisfactory 4
Poor 0
City Bhaskar
Excellent 52
Very good 36
Good 12
Satisfactory 0
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Poor 0
20 Education
Excellent 5
Very good 37
Good 44
Satisfactory 14
Poor 0
Health
Excellent 12
Very good 37
Good 50
Satisfactory 1
Poor 0
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social
Excellent 5
Very good 29
Good 52
Satisfactory 14
Poor 0
Entertainment
Excellent 17
Very good 38
Good 41
Satisfactory 3
Poor 1
Religious
Excellent 11
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Very good 35
Good 45
Satisfactory 9
Poor 0
Sports
Excellent 15
Very good 35
Good 46
Satisfactory 4
Poor 0
Lifestyle
Excellent 8
Very good 43
Good 34
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Satisfactory 15
Poor 0
History
Excellent 5
Very good 15
Good 41
Satisfactory 19
Poor 20
21 Yes 96
no 4
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Bibliography
Books:
Philip Kotler, Marketing management, 13th edition, Pearson education.
K. Ashwathappa, Human resource management, 5th edition, Tata McGraw-
Hill publishing house
K. Ashwathappa, Production and operation management, 2005 reprint,
Himalaya publishing house
I M Pandey, Financial management, 9th edition, Vikas publication pvt. Ltd.
Websites:
www.ardictionary.com/Newspaper
www.wikipedia.org/wiki/Newspaper
www.newspaper-industry.org/history.html
www.the-top-tens.com/lists/top-ten-newspapers.asp
www.trak.in/tags/business/2007/05/20/the-indian-newspaper-industry-is-
booming/
www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-
unthinkable/
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