summer training report

To study readers view about Divya Bhaskar newspaper

Ch-1

Introduction

To

Training

BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT


1.1 Introduction to training

2 months of training is a part of MBA program, it gave good experience about

corporate environment which will be a great help in future and it provides benefit

to one’s personality. What was taught in management school theoretically was

applied in corporate world practically which helped to understand the concepts. It

was two months training in which exposure towards functional area of an

organization like Marketing, Finance, Production, Human resource, call centre,

administrative, etc. was given.

This Training has been a great learning experience for researcher; at the same time

it gave researcher enough scope to implement researcher analytical ability which

will be very helpful for researcher further studies and which will improve

researcher thinking ability also.

1.2 Objectives of training

Mutual understanding between business school students and industry takes

place when the students undergo summer training at the end of the first year. It

is often the first exposure of student to corporate culture. Particularly true for

students without prior work experience.

The objective of training was to go through detail study of all functional areas

and then chose to study reader’s view about Divya Bhaskar newspaper as main

topic. An organization can get a good detail knowledge as well as exposure

towards how company is cautious about its customer wants and needs.



Get details of the day-to-day operation from bottom level to the top

management. It gave knowledge about how management of an organization is

taking crucial decisions.

To get practical knowledge apart from theory work and familiarize with

corporate environment.

1.3 Benefits of the study

Practical knowledge about company’s working.

It provides insight of Business integrity and helps in better decision.

It provides best example of good management system because it is not only one

department’s work, but a co-ordination of all other departments with

punctuality and accuracy in work.

Company can also compare its data with competitors and use it for Future

Growth of the Company.

It provides knowledge how company is exposing itself to the outside world.

Company can know the main problem and the reason behind the problem.

This study is useful to company in making rules, regulation, terms, and

condition.

All functional areas are related to each other. So if one of them is

malfunctioning then it will affect other functional areas. This study is helpful to

run company smoothly.

Got to know about the punctuality in work and many more things of an

organization.



Got an idea about how exactly things are handled in an organization for smooth

functioning and effective result along with growth and perfection in the work

which provide an idea about how necessary is it to work with perfection and

punctuality and if it is not done than what will be the outcome.

Great experience learning from the experts which added value to the knowledge

provided in Management College.

As it was my first training and exposure to corporate world it gave me very

good knowledge about the corporate world and being a part of it for about two

months satisfied my curiosity regarding big organization and its working.



Ch-2

Industry

Profile BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT


What is newspaper?

“A newspaper is a written publication containing news, information and

advertising, usually printed on low-cost paper called newsprint.”

“A group of large pages usually folded together that have pictures and

stories that tell about things that just happened. It is usually printed every day or at

least once a week”

A newspaper is a publication containing news, information, and advertising.

General-interest newspapers often feature articles on political events, crime,

business, art/entertainment, weather, society and sports. Most traditional papers

also feature an editorial page containing columns that express the personal

opinions of writers. Supplementary sections may contain advertising, comics, and

coupons. Newspapers are most often published on a daily or weekly basis, and they


http://en.wikipedia.org/wiki/File:Newspapers.jpg


usually focus on one particular geographic area where most of their readers live.

Despite recent setbacks in circulation and profits, newspapers are still the most

iconic outlet for news and other types of written journalism.

Newspaper is valued on the basis of content, depth, segmentation, choices,

credibility and emotional attributes that are delivered in the paper.

Features of newspaper

Local, national and international news

Editorial opinions

open advertisements

Classified advertisements

Comic strips and other entertainment, such as crosswords, Sudoku and

horoscopes

Weather news and forecasts

Advice and gossip column

Sports column

Food and other column

Critical reviews of movies, plays, restaurants, etc.

A brief history of newspaper industry

The newspaper as we know it today is a product born of necessity,

invention, the middle class, democracy, free enterprise, and professional

standards.


http://en.wikipedia.org/wiki/Op-ed


Pre-history newspapers were one-to-one in nature. The earliest variation on a

newspaper was a daily sheet published in 59 BC in Rome called Acta Diurna

(Daily Events), which Julius Caesar ordered posted throughout the city. The

earliest known printed newspaper was in Beijing in 748.

In 1451, Johannes Gutenberg uses a press to print an old German poem,

and two years later prints a 42-line Bible the significance being the mass

production of print products, ushering in an era of newspapers, magazines, and

books. By 1500, the genesis of a postal system can be seen in France, while book

publishing becomes popular throughout Europe and the first paper mill can be

found (England).

Zeitung (newspaper) is a news report published in Germany in 1502, while

Trewe Encountre becomes the earliest known English language news sheet in

1513. Germany's Avisa Relation Oder Zeitung, in 1609, is the first regularly

published newspaper in Europe. Forty-four years after the first newspaper in

England, the Oxford Gazette is published, utilizing double columns for the first

time; the Oxford/London Gazette is considered the first true newspaper. The first

North American newspaper, Public Occurrences Both Foreign and Domestic, was

published in 1690 in Boston.


http://en.wikipedia.org/wiki/File:Brookgreen_reading_9739.JPG


The 1700s was a century in which market elements were created that

encouraged the development of daily newspapers: rising literacy, the formation of

nation-states, a developing postal system, and the proliferation of urban centers, a

rising literary and philosophical tradition emphasizing democratic involvement in

government, and technologies that supported newspaper production. In short, it

was a great news century. The first daily newspaper was The Daily Courant in

London, 1702. In 1754, The Daily Advertiser in London uses the first four-

column format. France's first daily newspaper appears in 1777, Journal de Paris,

while the first United States daily was the Pennsylvania Packet in 1784.

The rise of the middle class transformed newspapers in the 1800s. A penny

(US$0.01) buys a New York newspaper in 1833, opening up the first mass market

for newspapers. In 1847, the telegraph is used as a business tool, transforming far-

away stories. In 1873, an illustrated daily newspaper can be seen in New York. In

1878 the first full-page newspaper advertisements appear, and in 1880 the first

photographs are seen in newspapers, using halftones.

With the basic technical groundwork for the modern newspaper in place by

the late 19th century, the story of newspapers in the 20th century was about

professional development and adaptation to changing consumer and media

markets. The story also involved an evolving business model that rode an ever-

growing wave of mass-market advertising. Increased profitability and higher

revenues attracted publicly owned corporations interested in buying newspapers

from descendants of company founders, while simultaneously exposing

newspapers to the whims of cash- and profit-hungry stock markets.

By 2000, newspapers were juggling priorities: fragmentation of news

consumption, fragmentation of advertising investments, the advantages and



disadvantages of being a mass medium, balancing the wants of the marketplace

with the company's duty to provide the needs of the marketplace, a journalistic

backlash against industry changes, the sheer physicality of ink-on-paper production

and distribution versus digital distribution, increasing profit pressure surrounding

the core print product, and extension of the company's core brand into other profit

centers.

History of Indian newspaper

India is the largest democracy. Its mass media culture, a system evolved

over centuries, is comprised of a complex framework. Modernization has

transformed this into a communication network that sustains the pulse of a

democracy of about 1.2 billion people. India’s newspaper evolution is nearly

unmatched in world press history. India’s newspaper industry and its

westernization go hand in hand. India’s press is a metaphor for its advancement in

the globalized world.

The printing press preceded the advent of printed news in India about 100

years ago. It was in 1674 that the first printing apparatus was established in

Bombay followed by madras in 1772. India’s first newspaper, Calcutta general

advertises, also known as Hicky’s Bangal Gazette was established in January 1780,

and the first Hindi daily, Samachar Sudha Varshan, began in 1854. The evolution

of the Indian media since has been fought with development difficulties, illiteracy,

colonial constraints and poverty. Within the framework, it is instructive to examine

India’s press is divided in two broad analytical sections: pre-colonial times and the

colonial, independent press. The post-emergency phase, which continues at the

present, may be the third independent phase of India’s newspaper revolution.



While the majority of the poor working people in rural and urban areas still

remain oppressed and even illiterate, a significant proportion of people roughly

about 52% of the population over 15 years of age were recorded as being able to

read and write. That breaks down to 65.5% of males and an estimate of 37.7%

females. After the liberalization of the economy, the growth of industry, and a rise

in literacy, the post-emergency boom rekindled the world’s largest middle class in

news, politics and consumerism. Since private enterprise began to sustain and pay-

off, mass communications picked up as a growth industry.

The registrar of newspaper recorded following newspaper for India.

Year No. of newspaper

1976 875

1995 4453

Robin Jeffrey commented “newspapers did not expand simply because the

technology was available to make India scripts live as they had not been able to

live before nor did newspaper grow simply because entrepreneurs detected a

growing hunger for information among ever-widening sections of India’s people,

who were potential consumer as well as newspaper readers. A race began to reach

this audience advertisement avenues were the prizes and these would come largely

to newspapers that could convince advertisers that they had more readers than their

rivals.”

Newspaper is a publication that appears regularly and frequently, and carries

news about a wide variety of current events. Organizations such as trade unions,

religious groups and clubs may have their own newspapers, but the term is more

commonly used to refer to daily or weekly publications that bring news of general



interest to large portions of the public in a specific geographical area. The United

States had 1611 general circulations daily newspapers in 1990- 14% fewer then in

1940, before the arrival of television.

The news in general circulation newspaper is gathered and then written up

by the reporters. Photographers shoot pictures to accompany the stories and

graphic artist contribute charts and diagrams. Editors assign reporters to stories,

check over those stories, write headlines for them, determine where they will be

placed in the newspaper and work on the paper’s layout. An editor-in-chief or an

executive editor usually supervises the paper’s new staff. The newspaper’s

publisher has overall control of its business and news operations.

General circulation newspaper play a role in commerce through the

advertisement they carry, they provide readers with information of practical values,

such as television schedule, weather maps and listing of stock prices. Newspaper

provide source of entertainment through their stories, comic strips and crossword

puzzles. However, one of the most important functions of the general circulation

newspaper - a crucial function in a democracy- is to provide citizens with

information on government and politics.


http://en.wikipedia.org/wiki/File:Stephens-reading-proclamation-1863.jpeg


Famous newspapers in India

THE BOMBAY CHRONICLE

THE TIMES OF INDIA

THE RANGOON GAZETTE

THE AMRITA BAZAAR PATRIKA

THE HINDUSTAN TIMES

THE HINDUSTAN STANDARD

THE PIONEER

THE LEADER

THE TRIBUNE

THE CIVIL AND MILITARY GAZETTE

THE HINDU

THE MADRAS MAIL

THE STATESMAN

Top 14 newspapers of the world

1. New York Times (USA)

2. Japan Today (Japan)

3. The Sun (England)

4. France - Presse (France)

5. USA Today (USA)

6. Los Angeles Times (USA)



7. Washington Post (USA)

8. Corriere della Sera (Italy)

9. Spiegel (Germany)

10.Wall Street Journal (USA)

11.Hindustan Times (India)

12.The Boston Herald (USA)

13.Chicago Tribune (USA)

14.Chicago Sun-Times

Top 10 largest circulated newspapers in India

World

rank

India

Rank

Newspaper name Circulation

(‘000)

20 1 Dainik Jagran 1911

24 2 Times of India 1680

30 3 Dainik Bhaskar 1405

34 4 Malayalam panorama 1309

38 5 Hindustan Times 1108

40 6 Gujarat Samachar 1051

41 7 Amanda Bazaar Pratik 1046

43 8 Landau 1039

50 9 The Hindu 0989

51 10 Hindustan 0957



Types of newspaper

1. Daily Newspapers

In newspaper “THERE IS NO HOLIDAY” A daily newspaper is issued

everyday, sometimes with the exception of Sundays and some national holidays.

Saturday and, where they exist, Sunday editions of daily newspapers tend to be

larger , include more specialized sections and advertising inserts, and cost more.

Typically, the majority of these newspapers’ staff work Monday to Friday, so the

Sunday and Monday editions largely depend on content done in advance or

content that is syndicated. Most daily newspapers are published in the morning.

Afternoon or evening papers are aimed more at computers and office workers.

2. Weekly Newspapers

Weekly newspapers are common and tend to be smaller than the daily

newspapers. In some cases, there also are newspapers that are published twice or

three times a week. In the United States, such newspapers are generally still

classified as weeklies.


http://images.google.co.in/imgres?imgurl=http://activerain.com/image_store/uploads/2/1/3/4/1/ar122602997514312.JPG&imgrefurl=http://activerain.com/blogsview/778157/Humboldt-County-CA-Daily-Newspaper-Wars-are-Over-Local-Upstart-Eureka-Reporter-Closes-its-Doors&usg=__StEBgljFCzbTW5JvkNg8tO_-7_0=&h=536&w=800&sz=59&hl=en&start=100&tbnid=2B6mMy260hSAgM:&tbnh=96&tbnw=143&prev=/images?q=daily+newspaper&gbv=2&ndsp=20&hl=en&sa=N&start=80


3. National Newspapers

Most nations have at least one newspaper that circulates throughout the

whole country: a national newspaper, as contrasted with a local newspaper

serving a city or region.

As English has become the international language of business and

technology, many newspapers formerly published only in non-English

languages have also developed English language editions. In places as varied as

Jerusalem and Bombay, newspapers are printed to local and international

English speaking public. The advent of the Internet has also allowed the non

English newspapers to put out scaled-down English version to give their

newspaper a global outreach.

4. International Newspapers

There is also a small group of newspapers which may be characterized

as international newspapers. Some, such as Christian Science Monitor and The

International Herald Tribune, have always had that focus, while others are

repackaged national newspapers or “international editions” of national scale or

large metropolitan newspapers. Often these international editions are scaled

down to remove articles that might not interest the wider range of readers.


http://images.google.co.in/imgres?imgurl=http://www.eireannpublications.ie/eireannpublications/cover/medweekly.jpg&imgrefurl=http://www.eireannpublications.ie/index.php?site_pid=14&page_pid=2&usg=__bWLE6yorqzf4lOG3dQbN3feE7VM=&h=408&w=310&sz=137&hl=en&start=1&tbnid=fL3GBH9SxeIBCM:&tbnh=125&tbnw=95&prev=/images?q=weekly++newspaper&gbv=2&hl=en&sa=G


5. Online newspapers

With the introduction of the Internet, web-based “newspapers” have

also started to be produced as online-only publications, like the Southport

Reporter. To be a Web-Only newspaper they must be web-published only

and must not be part of or have any connection to hard-copy formats. To be

classed as an Online Only Newspaper, the paper must also be regularly

updated at a regular time and keep to a fixed news format, like a hardcopy

newspaper. They must also be only published by professional media

companies and regarded under the national/international press rules and

regulation unlike blog sites and other news websites, it is run as a newspaper

and is recognized by media groups.

Different sizes of newspaper

1. Broadsheets

The size of the newspaper is 600mm by 380mm (23.5 by 1inches). It is

generally associated with more intellectual newspaper.

2. Tabloids

The half size broadsheets at 380mm by 300mm (15 by 11.75 inches) . It

often perceived as sensational compared to broadsheets.

3. Berliner or midi

The size of a newspaper is 470mm by 315mm (18.5 by 12.25 inches).

It is generally used by European papers.



Present scenario of newspaper industry in the world

The problem newspaper industry is facing is due to internet. Publishing

house figured out early that they need a plan to deal with it, and during the early

90s they came up with not just one plan but several. One was to partner with

companies like America Online, a fast-growing subscription service that was less

chaotic than the open internet. Another plan was to educate the public about the

behaviors required of them by copyright law. New payment models such as

micropayments were proposed. Alternatively, they could pursue the profit margins

enjoyed by radio and TV, if they became purely ad-supported. Still another plan

was to convince tech firms to make their hardware and software less capable of

sharing, or to partner with the businesses running data networks to achieve the

same goal. Then there was the nuclear option: sue copyright infringers directly.

For the next few decades, journalism will be made up of overlapping special

cases. Many of these models will rely on amateurs as researchers and writers.

Many of these models will rely on sponsorship or grants or endowments instead of

revenues. Many of these models will fail. No one experiment is going to replace

what we are now losing with the demise of news on paper, but over time, the

collection of new experiments that do work might give us the journalism we need.

The main problem faced by the newspaper industry through-out the world is

decline in readership of newspaper. This is mainly because of online newspaper,

blogs and internet in mobile phones.



Present scenario of newspaper industry in India

Researchers have discovered a place where the newspaper, a threatened

species in parts of the world, is thriving. In most parts of the world the age old

newspaper industry is fighting a losing battle to the online news sources and in

most parts surrendering to it. However, in India, home to 1.2 billion people, not

only is the press in robust health, but is growing at an astonishing rate. From 2005

to 2006, nearly 2,100 newspapers debuted in India, joining 60,000 circulating.

India is a country with an expanding middle class and a booming economy,

which have fueled an explosion in consumer spending and advertising. The

illiteracy rate – though stubbornly high at an estimated 35 percent – gradually is

coming down. In New Delhi and Mumbai, about 80 percent of residents age 7 and

older can read and write. Meanwhile, internet penetration remains marginal,

despite India’s reputation as an information-technology powerhouse. Only a sliver

of the population, mostly well-heeled urbanites, can afford home computers and

high-speed internet access. Helping newspaper circulation are newsstand prices

that rarely exceed 3 rupees a copy, the equivalent of about 7 cents. A vicious price

war several years ago suppressed prices. But thanks in part to the surge in

advertising, only four newspapers out of more than 60,000 ceased publication

between 2005 and 2006, according to the official Registrar for Newspapers in

India. With blogging coming in vogue, it has to see whether Indian newspaper

industry reaches a saturation point or not.



Ch-3.1

Company

Profile



“Dainik Bhaskar” and “Divya Bhaskar” are one of the most recognized

names in the world of print media. Divya Bhaskar is also a part of Dainik Bhaskar

group. Dainik Bhaskar is a Hindi news paper, where as Divya Bhaskar is a Gujarati

edition, both are of Bhaskar group. Mr.Dwarika Prasad Agrawal, a Man of vision

and enterprise has started a newspaper in Bhopal by the name “DAINIK

BHASKAR” in 1933. So Bhopal can be called as a birth place of Bhaskar Group.

After 1933, Bhaskar Group has continuously widened its scope. After the success

of Dainik Bhaskar in Bhopal, it was started in Madhya Pradesh then expanded to

Rajasthan and further northward to Chandigarh in Punjab. It challenged several

regional Hindi dailies across the Hindi heartland. In fact, the only Hindi daily that

has stood up to Dainik Bhaskar is Dainik Jagran which has also been spreading

like wildfire with at least three new editions a year.

In June 2003, the group entered a new market- Gujarat, for the first time

launched a non-hindi newspaper- Divya Bhaskar. By Februrary 2005, five editions

of Divya Bhaskar were on the stand in Gujarat adding more than 53 lakh readers to

the Bhaskar family. Since the launch of Divya Bhaskar there has been a 50%

increase in over all readership. The Divya Bhaskar launch has gone down in the

annuals of publishing history as “The fastest newspaper project” in India. Bhaskar

group launched edition in Rajkot. This was the fourth center edition with inclusion

of Saurashtra Samachar from Bhavnagar, the group revenues vary from 1200 to

1800 crores with publishing revenue estimated as high as 850 crores.

Apart from the hindi and gujarati daily, Bhaskar group has also launched

English daily which is circulated solely in Mumbai known as DNA abbreviated

from a daily news analysis which is joint venture with zee telefilms.



Bhaskar Group has successfully step not only in print media but in many

industries. All the success of Bhaskar Group goes to its top management having

good vision and their intelligent manpower.

The Bhaskar Group is a company with capital of Rs.20, 000 lakhs and has

step into India’s 25 leading business. Dainik Bhaskar is a first step of Bhaskar

Group in print media then they launched Divya Bhaskar in Gujarat (Ahmedabad).

Bhaskar group is into following industries:

Newspaper

Solvent Extraction

Textile

Jems and jewelry Export

Salt

Broadband Internet Service

Television Network

Refined oil and Vegetable oil

The o ther media venture

Bhaskar group has not covered news media but it has also diversified

business as it has launched Bhaskar T.V. in Jaipur and Indore as India's first

fiber Optic Network.

In Jaipur "Bhaskar Group" provides internet services.

At Noida, it has one of the largest commercial printing divisions in the

country. Its client list includes Reliance Industries Limited. Colgate

Palmolive, Outlook, Sun Magazine, Cricket Samrat, Competition Success



Review, Cricket Today, Times of India Group, The Hindustan Times,

Business Standard, and various other clients.

The other industrial venture

In Mandideep (Near Bhopal), it started composite Textile plant with denim

plant having capacity of 10-lack meter/month.

In Devas (Indore) and Shivpuri (Gwlior) it has solvent Extraction Plant.

In shivpuri ( Gwlior ), it has started refined oil plant.

Bhaskar salt a premium quality salt in 1 kg packing, 500 grams packing

reaches to the 15 lakh household of Madhya Pradesh, Rajasthan and

Haryana.

ABOUT BHASKAR GROUP

MILESTONES OF BHASKAR GROUP

1950 Mr. Dwarika Prasad Agrawal a man of vision and enterprise started

a newspaper in Bhopal by the name “DAINIK BHASKAR”

1983 A new thinking started. Launch of Indore edition, followed by

Raipur, Gwalior, Jabalpur, Bilaspur and Satna editions.

1995 Leadership across Madhya Pradesh

1996 Entered Rajasthan by launching Jaipur edition in December,1996



soon established its leadership in the state with launch of Ajmer ,

Jodhpur,bikaner,Udaipur,Kota,Gangangar,Alwar,Sikar and Bhilwara.

2000 May 2000 Launch Of Chandigarh edition covering Chandigarh,

Panchkula, Mohali & Himachal .Launch of Panipat and Hissar

Edition.

2001 Launch of Faridabad Edition.

2003 Bhaskar Group enters Gujarat with Launch of its first Gujarati daily

“DIVYA BHSKAR” Ahmedabad on 22nd June,2003 with record

circulation of 4.5 lacks copies on first day

2004 On 28th march, 2004 the newspaper was launched its second edition

in the diamond city of Surat by the brand name “DIVYA

BHASKAR” with 3 lacks copies on first day

Divya Bhaskar’s international edition launched from New York in

May.

Bhaskar Group’s new Hindi magazine, AHA! Zindagi, first of its

Kind on Lifestyle and positive thinking was launched in September

& Divya Bhaskar’s Baroda edition also launched in the same month.

“Saurashtra Samachar” , the leading Gujarati newspaper of

Bhavnagar taken over in the month of October



2005 Db Activations-the BTL (below the line)division Started in January

Bhaskar group in association with Zee enters Mumbai market with its

first English daily DNA-‘Daily News and Analysis’ in July

Launch of “DIVYA BHSKAR” in Baroda

2006 Launch of AHA! Zindagi –Gujarati in Ahmedabad

Launch of MY FM in Jaipur

Launch of DNA Money in Indore,Bhopal,Ahmedabad and Mumbai

Launch of Dainik Bhaskar in Punjab with two editions, Amritsar

and Jalandhar

Launch of “DIVYA BHSKAR” in Rajkot and jamnagar

2007 Launch of “DIVYA BHSKAR” in Bhavnagar

Launch of DNA-‘Daily News and Analysis’ in surat

2008 Launch of “DIVYA BHSKAR” in Bhuj

DIVYA BHSKAR has 10 lacks copies circulation in Gujarat,

circulation of Bhaskar Group is 40 lacks copies in the 9 states.



In 2008, Bhaskar Group covers all over the Gujarat.

ACHIVEMENT OF BHASKAR GROUP

Year Achievements

1992 No. one newspaper of the Madhya Pradesh

1995 India’s fast growing newspaper

1996 Publish Asia 2002 awards for best in graphics

2002 World record of printing highest copies of newspaper on

first day at Ahmedabad.

2004 25 great personality among best 50 of India

Mr.Rameshchandra Agrawal and he got “Hindi rhday

Samarat” award.

2005 Number one readership in Surat.

(Taken from IRS = Indian readership Survey)

2008 “IFRA” award for best printing technology.

Objective and vision of Bhaskar Group

Bhaskar have the following objective with them for which they need the

strategic input and implantation expertise of the marketing consulting firm. They

are carrying with label of the vernacular daily although they are single publication

in India which caters 30-35 % potential of north and west India. The group aspires



for the status of country’s 2nd largest powerful media house after Times of India.

The group also feels that they need to sharpen their space selling strategies. The

group feels that they have yet to exploit the potential of their markets and

dominance of their product in these markets, both combined can result into

opening the revenue stream.

The group also feels that it needs to restructure the sales dept. of the

organization for further growth in revenue stream. It needs help of consulting firm

or suggestion from right people who can help them in realizing underlying

potential and group also needs a structured periodic and result oriented training

program for its sales force.

Bhaskar group has four pillars of virtues and thoughts:

Entrepreneurship

Ambition

Innovation

Professionalism

Bhaskar group concentrate in each step of development and Entrepreneurship.

Bhaskar group believes in team work and to win the race.

T=TOGETHER

E=EVERY ONE

A=ARCHIVES

M=MORE



Performance: The Bhaskar Group aims high, sets ambitious goals and delivers

results. We move quickly and make timely, well-reasoned decisions because our

future depends on them.

Innovation: We seek Out-of-the-box thinking as we are a company of ideas

that are nurtured by a commitment to research and development. The

achievements of our founders inspire us to reach always for the next innovative,

powerful and marketable idea. We encourage diversity of experience and opinion.

Opportunity: Our employee’s ideas and inspiration create opportunities

constantly, and without limits. We improve continuously everything we do, as a

company and as individual to expand our knowledge and capabilities and to

engage with the world. Confidence spurs us to take risk, to experiment, to

cooperate with each other and, always, to learn from the consequences of our

action.

Responsibility: We maintain the highest ethical, environmental and safety

standards everywhere and we encourage and celebrate our employee’s active role

in communities.

Organization profile

Corporate office

6, Dwarka sadan,

Press Complex, M.P.Nagar

Bhopal

Tel: 0755-39888840, 2551601, Fax: 270466



Gujarat Head offices

Ahmedabad:

280- Near Y.M.C.A. Club,

Makarbaa: Gandhinagar, Sarkhej

Highway : Ahemdabad - 380 051

Tel - (079) 55309501

Surat :

B-129 A/B Central Road No.12

Near Udhna Udhyog Nagar Sangh

Surat -394210, Gujarat

Tel (0261) 5529105

Baroda :

Plot no.805 Near Chhani Hall

Plaza Baroda-391 740, Gujarat

Tel - (0265) 2762448

Rajkot :

306, Kber Complex;

Dr. Yagnik Road ; Rajkot

Gujarat

Tel - (0281) 85539911



Owners and promoters

Board of directors

Chairman: Mr. Rameshchandra Agrawal

Managing Director: Mr. Sudhir .R. Agrawal

Director: Mr. Girish .R. Agrawal

Mr. Pawan .R. Agrawal

Dr Bharat Agrawal

Mrs. Jyoti Agrawal

Mrs. Nikita Agrawal

Mrs. Namita Agrawal

Bankers

State Bank of India

Axis bank

Auditor

Advertising: Mr. Rakesh Rathi.( C.A., Surat)

Printing and circulation: Mr. Rakesh Jain.



Organizational structure of Divya Bhaskar

Future plans of Divya Bhaskar

Bhaskar group dreams of making a presence as a powerful group in media

globally.



DIVYA BHASKAR is going to established new production unit in Vapi.

DIVYA BHASKAR is planning to launch “DAINIK BHASKAR in Surat.

DB Corp plans to enter the capital market with its initial public offering and

has filed papers with the Securities and Exchange Board of India (SEBI).

The company plans to come out with a public issue of upto 1,88,00,000

equity shares of Rs.10 each for cash at a price to be decided later through a

100% book building issue. The issue shall constitute 10.02% of the fully

diluted post-issue capital.

The objective of the issue are to raise funds to set up new publishing unit,

upgradation of existing plant and machinery, enhancing brand image

through sales and marketing, reduction of existing working capital loan and

pre-payment of existing term loan.

DB Corp is a print media company publishing 31 news paper editions.

Flagships Dainik Bhaskar and Divya Bhaskar have combined readership of

25.33 million subsidiary synergy media entertainment has license to operate

17 FM Radio stations, 13 of which are currently in operation. Synergy media

has also fielded and eligibility bid with the government to operate an

additional 4 FM Radio stations in Mumbai, Banglore, New Delhi and

Haidrabad.

The equity shares of DB Corp are proposed to be listed on the Bombay

Stock Exchange and National Stock Exchange.

They have the objectives for which they need the strategic input and

implementation expertise of a marketing consulting firm.

They are still carrying the label of a vernacular daily although they are single

publication in this country, which caters 30-35% potential of north & west



India. The group aspires for the statues of country’s 2nd largest and

powerful media house after Times of India.

The group wants to sharpen our space selling strategies. The group feels

that they have yet to exploit the potential markets and the dominance of

product in these markets, both can result into opening the revenue stream.

The group wants to restructure the sales dept. For further growth in the

revenue stream, it needs help of the consulting firm or person who suggest

right people who can help us in realizing the under potential and group also

needs a structured periodic and result oriented training program for its sales

force.

Divya Bhaskar launched FM Radio in the city of Bhopal, Jalndhar,

Udaypur.

About Surat Branch

When any company enters new market and new area at that time it wants to

know what public wants, company conducted survey in Surat. Decided to survey

above 4.5 lakh house hold in surat and 2 lacks house hold in neighbouring district

like Vapi, Valsad, Navsari and rural areas of Surat district.

Aim for conducting survey

Divya Bhaskar has its own policy, to ask people “what do you want” and

then give “what people want from them”

To know opinion of people about Divya Bhaskar.

To increase circulation.

To inform the quality of Divya Bhaskar to people.



To know about competitor.

Divya Bhaskar has done total 4 surveys in Surat city.

“TAMARI MARJI JANAVO”

“BOOK THE ORDER”

“CONFIRM THE ORDER”

“MASS SURVEY”

Ground breaks on 27 November, 2003 and was fully operational on 27

March, 2004.

The project was completed in record time of 121 days.

The addition of Surat branch are DIVYA BHASKAR, D.N.A., DB Gold and

Saurastra Samachar.

It launched 3 lacks copies in 1 day.

40000 sq. feet built up area and 15000 sq. feet fully air condition office with

550 kw. Power sub station.

In 2007 “DIVYA BHASKAR” also started MY FM the radio channel.

On 5 September, 2007 they launched “DB GOLD” news paper.

They are also planning to start new addition in Mahesana, Vapi and

Jamnagar.

Circulation copies of “DIVYA BHASKAR” are approximately 1,50,000.



Managers of Surat Branch

Designation NameUnit head Mr. Mukesh Jhurani

Editorial head Mr. Manoj Binwal

Finance head Mr. Prashant Chaudhri

Production head Mr. Ashutosh Singh

Circulation head Mr. Dhiraj Roman

Sr. HR executive Mr. Sanjay Panchal

Sr. marketing manager Mr. Sachin Batavia

Marketing chief manager(DB gold) Mr.Arundas Gupta



Ch-3.2

About

Departments



Production

Management



Production

Production is the process by which raw materials and other inputs are

converted into finished products. Production is considered as system in which

inputs are received in form of materials, personnel, capital, utilities and

information. These inputs are changed in a conversion sub-system into desired

products and services called outputs.

Production management

Production management involves application of planning, organizing,

directing and controlling the production process. It is also referred as “operation

management” as production management does not involve service sector, it is

related to manufacturing industry.



Organizational structure of production department.



Production process

In every manufacturing business, production department play crucial role. In

Divya Bhaskar, production department works fast and gives output as quickly as

possible. Production process starts from marketing department and ends when

papers are ready to circulate. Let us see process of one news paper.

Receiving advertisement

In marketing department, marketing executives get advertisement from

market till 6 o’ clock in evening then, all the advertisements are pasted in

newspaper by designer/ scheduler. After scheduling of all the advertisements, page

layout with advertisement is send to editorial department.

In brief, the job of an advertisement scheduler is to make an arrangement of

advertisement as per information given by the customer or firm or organization.

The advertisement scheduler receives advertisements from advertisement agency

or direct customer.

Receiving news

Page layout containing advertisement is sent to editorial department then

news and photograph are submitted by news reporter to the page maker in page

making department, there he decides where news and photographs are to be placed

on that page in the remaining area.

Page making

In page making department, special software named Quark express is

installed for designing pages, this software has seven vertical lines which divide

page into eight column of newspaper. Quark express make it very easy for page



maker to arrange all contents of newspaper automatically. The page maker set all

the pages and final output is generated. The front page and the sports page of

Divya Bhaskar are made at Ahemdabad (The state head office). Some space on the

sport page is left for local and up country news. The pages from Ahemdabad are

sent through internet. Now complete page is ready, this page is send to production

department

Plate making

Divya Bhaskar have adopted new procedure to make the thermal plates, it

eliminates four steps like outputting, image setting, laser printing and pasting.

They use computer to plate machine where in the ready page is pasted on plate

from computer.

After pasting, the sheet is send to exposure machine name “MAMORY” this

machine equipped with ultra violet lights consumes 6000 volts electricity.

Aluminum plates are fitted in memory machine than with the help of ultra violet



lights, whatever is printed on positive is printed on plate. We can easily read what

is printed on aluminum plates.

Baking

Once thermal plates are ready, they are baked in oven at 300 degree Celsius.

Baking is done so that thermal plates do not get destroyed during production of

1,50000 copies.

Plate washing

Plates are washed in wash room to remove extra dots on the plate.

Gumming

Plates are inserted in gumming machine, which insert layer of gum on the

plates. Because of gumming there is no fear of scratch or spot on the plate. Almost

85 plates are consumed daily because 4 plates of 4 colors are made for each page.

Printing

All the thermal plates for all pages are sent to production department from

plate making department, then these plates are folded on plate folding machines.

Plates are fitted into printing machines, reels are fitted into machine and ink is

filled. Then as soon as power button of printing machine is turn on, the machines

automatically begin to feed paper, all the rollers of printing machine begins to roll.

The blankets are already fitted. The blanket gets impression from plates. Blanket

gets ink with the help of roller and paper gets impression from blanket. In this way,

the total printing process is done in "Divya Bhaskar". The machine men

continuously observe the copies and try to improve the printing quality cautiously.

Approximately 8 copies are printed per second.



Dispatching

The printed copies continuously come from printing machines. With the

help of conveyer belt these copies are sent to starker machines where bundles of 50

copies or 100 copies are bound with plastics stripes. It is previously decided by

circulation department how many bundles are to be given to hawkers. For the

agencies of Up-Countries the trucks or tempos or jeeps are used for transportation.

Copies of city Edition are also supplied in the same way but some hawkers reach

directly to Divya Bhaskar to collect their copies by cash.

Different types of machines used in Divya Bhaskar

1. Orient 30 (30000 copies/ hour)



It is the main machine used to print the papers. Orient 30 can print

30000 copies of “ Divya Bhaskar ” per hour.

2. Orient 36 (36000 copies/ hour)

It is also the main machine to print the papers. Orient 36 can print

36000 copies of “Divya Bhaskar” per hour.

3. Rewinding machine

Rewinding machine is using to rewind the paper reeds. After printing,

some layers of paper reeds remains unused and it is possible to use them

next day. In "Divya Bhaskar", these unused paper reeds are collected and set

to rewinding machine. Here all the layers are rewind and one full reed is

made, so that they can use it for printing purpose next time and they can get

best from their waste.

4. Bailing press machine

During printing process, first few copies have some error in it so

such copies are not circulated. It is estimated that everyday 300 to 400

copies have error so such copies are kept in bailing press machine and such

scrap is compressed which becomes more easy for workers to dispose such

scrap rather than disposing off bundles of newspaper. This machine is

mainly used to compress the waste papers.

5. Strapping machine

This machine is mainly used to pack the printed newspaper into

bundles. In “Divya Bhaskar” mostly bundles of 50 and 100 are prepared

using stacker machine.

6. Computer to plate machine (CTP)

Here specimen of paper, prepared by editor in form of soft copy on

computer is pasted on thermal plate.



7. Plate processor

In this machine, the data pasted on thermal plate using CTP

machine is exposed to laser beam so that data pasted on thermal plate can be

seen. After exposition of thermal plate to laser beam, one can see data on

thermal plates.

8. Oven

Here thermal plates are kept for baking at 300 degree Celsius.

Thermal plates are baked so that it will last for long time during printing

process.

9. Gumming machine

Here thermal plates are wasted properly and gum is applied on

thermal plates.

Factors affecting plant location

Main objective of any organization is to minimize the cost of

production, increase profit and to achieve goals set by organization. Location is an

important factor to be considered as it can reduce costs and help in achieving goals

of organization. “Divya Bhaskar” has considered following factor before

establishing unit at Udhana.

1. Availability of land

Land was available at cheap rate to “Divya Bhaskar” in Udhna.

Before Divya Bhaskar, on the same location there was a theater hall which

reduced the construction cost for the company and this was the main factor

to select this location.

2. Nearness of market



“Divya Bhaskar” core product is Newspaper and its circulation start

in early morning at 5 o’clock. They have to make an arrangement for

hawkers and agency person. Distribution work becomes easy from Udhna.

Nearness of market is important from the point view of control over the

market.

3. Transport facility

Udhana railway station is located at a distant of 1km from Divya

Bhaskar so company can easily transport newspaper to Vapi, Navsari,

Valsad, and Bharuch through train.

4. Power facility

In Udhana, there is well developing industrial area known as Udhana

Udhyog Sangh, where all the amenities are available. Power is most

important amenity required in the process of production and for transporting

finished goods and raw material.

5. Storage of raw material

If Storage of material is not done properly, then it sometimes works as

a hurdle in production process. So it is very necessary factor in the business.

In Divya Bhaskar there is a very huge warehouse for the storage. Warehouse

of the Divya Bhaskar has a clean floor so paper wastage is minimum.



Details about printing machines

Details Orient 36 Orient 30

Manufacturing

Date

May-05 Feb-04

Installation 12th January,2006 20th February,2004

Type Static Gripper

Cut off 546mm 546mm

Copies 36000/ hour 30000/hour

Plate size 576*780 554*780

Configuration 20pages color or

12 pages color/8black

20pages color or 12

pages color/8black

Main motor 2*115 KW 2*100 KW



Material handling equipments

There are hundreds types of handling equipment, only few of them are used

in "Divya Bhaskar ". Details of the equipment are given below:

1. Conveyor belt

Conveyer belt is used for travelling goods from one place to another.

If the goods are bulky or in large quantity, conveyer belt is convenient to

use. It saves time as well as manpower. In “Divya Bhaskar” conveyor belt is

used to travel newspapers from main machine to stacker machine.

2. Reel shaft

The reels of paper in "Divya Bhaskar” are of 400 to 500 kg in weight.

There is a hole in center of reels and to lift these reels “reel shaft " is used.

Reel shaft is used to lift reels easily and to fit reels in to printing machine.



3. Rubber roller trolley

In "Divya Bhaskar” this trolleys are used to arrange all rubber rolls in

a proper manner in store and during production. Thus wastage and damage

can be minimized.

4. Four clip machine

Four clip machine is use to unload or upload heavy materials. Four

clip machines have hydraulic dumper which is helpful in uploading heavy

weight up to 500kgs. In "Divya Bhaskar" reels are used which are very

heavy. So this machine helps in managing reels from truck to store.

5. Fork lift truck

It is used in "Divya Bhaskar" to lift ready bundles of newspaper from

place of production to the dispatching area.



Production plan

The basic responsibility of production department is to manufacture various

products in time. Production manager have to get sales forecast of various products

to be manufacture product. For a big organization, this forecast can be obtained

from sales plan of marketing department. In small companies this estimate can be

made by market analysis. For a multi product company, it is essential to know

priorities of marketing department i.e. which products are needed first and which

can be delayed. After understanding sales forecasts from marketing department or

by analyzing market, it is necessary to decide quantities of various products in

production plan.

According to Divya Bhaskar “IF YOU DON’T KNOW WHERE YOU ARE

GOING, YOU MIGHT NOT GET THERE.” The only way to effectively know

where you are going is to have a good process to generate a production plan.

Production plan means “A document that contains a list of material and

equipment needed to manufacture a finished product that also specifies which

operations will be performed in-house or out-of-house.”

In Divya Bhaskar the production planning document typically starts with a

sales forecast, or sales plan usually supplied by the marketing people. From the

production planning document all other processes start. The production planning

document includes material, labor, capacity, machines and technology and training.

Main purpose of production department is to save cost, provided good

quality at better price and ultimate goal is there should not be any product shortage.

To meet the above goals company makes production plan as under:



1. Circulation managers receive sales orders from different customer through

vendors. After collecting all the orders, manager will prepare work order and

send it to Production manager.

2. Production schedule is prepared. The purpose of making production

schedule is to meet the demand of the product. Production manager gets

work order from circulation department then production manager prepares

production schedule to publish quality product as per order placed by

customers.

3. Production schedule is prepared so that manager can make sure that raw

materials are available in proper quantity required for production.

4. If raw materials are unavailable in quantity required by manager, production

manager prepares “Requisition form” and send it to store manager and if

goods are of high quality then form is send to head office

5. Production manager decides which operation is to be performed on different

machine at different time in production schedule.

Inventory valuation method

Inventory refers to the stock on hand at a particular time of raw material,

goods-in-process of manufacturing, finished products, merchandise purchased for

resale, and the like, tangible assets which can be seen, measured and counted. In

connection with financial statement and accounting records, the reference may be

to the amount assigned to the stock of goods owned by an enterprise at a particular

time. Inventory includes material like

Raw material

Semi-finished goods

Finished goods



There are three methods of valuating inventory. They are:

1) First-In, First-Out (FIFO)

This method assumes that the goods are sold in order which they are

received, i.e. those goods which were received first, were sold first.

2) Last-In, First-Out (LIFO)

This method assumes that last unit purchased is used or sold first and earlier

purchases remain in stock.

3) Weighted average method (WAM)

Under this method, the stock is valued at an average cost of various lots

purchased during the year. This system is applied when the goods purchased at

different times during the year are so mixed up that it is not possible to separately

recognize the different lots purchased.

In Divya Bhaskar, FIFO method of valuating inventory is followed.

Inventory control techniques

Inventory Control is defined as, “The process of controlling timing and

Quantities of two inventory transactions. The first is purchase or acquisition of

inventory and the second is usage of inventory.”

In a large organization they carry inventories of thousands of items. It is

therefore essential to classify inventories into various groups and then to exercise

selective inventory control. There are various parameters on the basis of which

inventories can be classified:

ABC analysis

VED analysis



FSN analysis

HML analysis

SDE analysis

1. ABC analysis

It is popularly known as “Always Better Control”. According to this

analysis, there should be a differential treatment for various classes of inventory on

the basis of its monetary value. This monetary value is consumption value of

various products.

Class % Consumption

Value

% No of Items

A 70% 10%

B 20% 20%

C 10% 70%

A Class of items are those items which are those 10% of top consumption

items who contribute 70% in consumption value. B Class of item are those items

are which are 20% in terms of number of items and also consumption value. All

remaining items are c class item. They are 70% of number of items but their value

wise contribution is 10%. In Divya Bhaskar, ABC analysis is followed to control

inventory.

A class of Items

These items are of high Rupee consumption volume. “A” class of items

usually includes 10-20% of all inventory items, and accounts for 60-70% of the



total consumption value. At “Divya Bhaskar” Ink, paper and Aluminum Plates are

included in the “A” class of items. These items are monitored by the top

management. For these items, top management will be involved in everything right

from price negotiations up to storage. These items are frequently reviewed for

stock levels, price controls and reduction in wastage. High stock is not permitted

for this class of item as it causes immediate blockage of working capital. For “A”

class of items emphasis should be on developing more than one reliable supplier.

Organizations try to develop suppliers in areas which are geographically near.

B class of Items

“B” classes of items are those items are which 20% in terms of inventory are

and their consumption value is also 20%. At “Divya Bhaskar” Stationary, Bearing,

Packing material, and tools are included in “B” class of items. These items are

monitored by middle level people in the organization. High stock level is permitted

for these classes of items. These items are not reviewed frequently.

C class of Items

“C” classes of items are those items are which 70 % inventory is but their

consumption value is only 10%. These items are lower-cost and readily available

in the market. At “Divya Bhaskar” Screws, Staplers, Pins, Oil, Nuts and Bolts are

included in “C” class of items. These items are monitored by lower level

employees like officers & executives. These items may not be reviewed formally.

These items are highly used items in the organization so that for these items they

have to keep maximum stock.

Different records kept in store



Different Company adopts its own method to maintain record regarding

various spare parts of machinery in storehouse. Majority of company kept monthly

record as well as three monthly records. The main aim behind it’s to measure the

requirement & stock of different spare parts.

“Divya Bhaskar” keeps stock of various spare parts of machinery required

by various departments as per its maintenance schedule. Moreover, they keep less

stock of spare parts available in local market, while unavailable spare parts are

imported from outside by inviting quotation of various companies. The company

keeps stock of these types of spares parts by ordering in large quantity to save

ordering cost and to get benefit of cash discount. They have stock of stationary

items like Files, Invoice, stapler, pins, Bill Book, pages, stationary, etc.

Any break downs occurs in a machines then required spar parts are replaced

immediately if it is available in store. Store manager has to inform the authorized

person of that department for the replacement of spare parts to get Approval Letter

from him, which is kept as record in store department. Following records are kept

in Store Department.

Sr.

No

Product

Name

Dept.

Name

Quantity Quality Date Remarks Sign

Purchase procedure



The main function of store is to store all stationary and material that is used

in whole organization. Material used in production such as ink, plate, chemical,

blanket, film etc. Store in charge also maintains records of the stock. If there is any

requirement (INDENT) from any department then department head sent the

requisition slip for their requirement. Store in charge accept the requisition and

check that whether the required material or stationary is there in stock or not. If it

is there in stock then he will issue the material to the department from where the

requirement is made.

However, if the required material is not there in stock then store send the

requirement to the purchase department. And it invites the quotation from the

different supplier. Moreover, accept the quotation with least price. Then it sends

the purchase order to the supplier. Than Purchase in charge send to the account

department the purchase voucher along with copy of bill and purchase order book

for making payment. Account department first make cross check and arrange for

the payment. Following are the documents that are maintained by the purchase and

store:

1. Stock requisition receipt

2. Purchase order book

3. Inward register

4. G.R note (goods receipt)

5. Returnable gate pass

6. Non-returnable gate pass

7. Branch transfer gate pass

Material Requirement Slip

Date:



Sr .No Material Quantity Quality Stock in hand

Prepared by: Department head: Store in charge:

In charge: Signature: Signature:

Material receipt procedure

In “Divya Bhaskar”, supplier delivers the material to the receipt section

of the store department along with a supplier's advice note. This note is supplied to

the receipt section through the driver of the carrier. As soon as the company

receives the material, the receipt clerk signs the delivery challan in testimony to the

fact that he has received the materials recorded in the document. Further the receipt

clerk of company records the material details in material receipt file in computer.

This file contains following details.

Challan number and date

Date and Time of receipt

Suppliers' name

Quantity

Carrier’s details

Goods inward note reference

Rejection memo reference



Company also prepares material checking book as per following specimen.

Immediately after getting the receipt of the material and making necessary entries

in the materials receipt book, the storekeeper proceeds to check the quantity of the

material with the help of the purchased order placed by company. The person also

checks the quality of raw material and notes the necessary details in the material-

checking book.

Inward

No.

& Date

Challan

No.

Supplier

Name

Material QTY

Recd.

Rate Amount Remark Sign

Maintainance system

Maintenance means, “Actions performed to keep some machine

functioning.” One unscientific way is to repair machines only when they give

some wrong symbols like vibration, complete shut down, excess noise etc. Proper

way is to go for periodic preventive maintenance at regular intervals.



Divya Bhaskar follows the periodic preventive maintenance which will save

money, save time and increases the production of news paper. Divya Bhaskar

follows following maintenance schedule:

1. Monthly Maintenance:

Bearing Condition’s Checking

Roller Hardness Checking

2. Fortnightly Maintenance:

Roller Deglazing

3. Daily:

Strip Checking

4. Cleaning Procedure:

Gear Box & Oil Filter – Quarterly

Slot & Gripper – Monthly

Ink Duck - Fortnightly

5. Blankets:

Replacements of Blankets-After 70days

Deglazing of Blankets-Every Fortnightly

Quality control systemBHAGWAN MAHAVIR COLLEGE OF MANAGEMENT


Quality control is that technique by which products of uniform and

acceptable quality are manufactured. Quality control is the used to control

activities design to ensure that good or service meets its proclaimed standard,

which may relate to material, reliability, time or any quantifiable characteristics.

As with any control activity, quality control involves:

Measurement

Feedback

Comparison with a standard

Correction

In “Divya Bhaskar ” quality control are performed through inspection at

every stage of production. So that wastage can be eliminated or minimize. Again

raw material & other inputs need are inspected before it enters the manufacturing

process, because company believes that quality of output depends upon the quality

of input. Moreover technical person also makes inspection of machines and tools

used in production, to provide smooth flow and quality production.

1. Page Making:-

“Divya Bhaskar” put main focus on Printing Quality of news paper. Page

making department receive pages with Photographs from Editorial Department.

Those Photographs are converted in to CMYK (Cyan, Megenta, Yellow, Black)

form for better printing quality.

2. Gumming Machine:-

Plates are made on Plate Making Machine. Then these plates are washed

with water so that all spots can be removed from plates. Then these plates are

inserted into Gumming Machine. A layer of gum on plates protect them from any

kind of scratches.



3. Work in Process:-

During the running time of printing, continuously water is forced on plates

and blankets with the help of electric motor. So that plates and blankets as being

wet, do not catch extra ink. So that printing on paper done only on fix area not

more than that. So news paper looks neat and clean.

4. Quality of Paper :-

Quality of paper is also one of the inputs that affect quality of news

paper. “Divya Bhaskar” uses imported paper. So that the first and last pages

which are very important pages, they look better.

Finance

Department



According to RAYMOND CHAMBERS “Financial management comprises

the forecasting, planning, organizing, directing, coordinating and controlling of all

activities relating to acquisition and application of financial resources of an

undertaking in keeping with its financial objectives.”

Functions of finance department

Finance department can be called "Heart" for any organization.

Finance department does the work of scheduling of the advertising.

Billing department create the bill of the advertisement.

Recovery department looks after the recovery from advertisement agency

and direct clients.



Accounting department looks after the bookkeeping and maintains the

accounts of the organization.

Newsprint department looks after the issue of paper rolls to the production

department and maintains record of the waste and paper rolls.

Purchase looks after purchasing of all the material required.

Store looks after the storing of the material.

Organizational structure of finance department



Procedure in finance department



1. RELEASE ORDER



RO is prepared by advertisement agency and direct customer giving

advertisement in Divya Bhaskar. It is the document which containing details

like size of advertisement, cost, color or black & white, page number, etc.

RO is the evident document for company that customer or agency have

given advertisement.

In case RO from agency is not received before publication of advertisement

but marketing executive has received the confirmation by any other means

like verbal then he must prepare and sign a Dummy Released Order.

The marketing executive who has signed the DRO must replace the same by

original RO from agency within 24 hours of publication of Ads.

If DRO is not replaced the concerned marketing executive would be

responsible for recovery of the amount and if required the same would be

recover from his personal account.

2. SCHEDULING

It must be ensured that every advertisement which supposed to be published

will be scheduled before publication; otherwise the advertisement will not be

published.

Scheduling section will check whether this documents are complete in all

respect i.e.; All the entries are filled in and signature of concerned officers

are available.

If the documents are proper, scheduling section will make entry in SAP.

If the documents are not completed, it will be returned to the person from

whom it is received.

In case any RO is published for more than 1 day, it photocopy must be

arranged. So that, copy of RO is available for checking of each day



schedule. The same must be noted in the remarks column of the inward

register.

After entry is done in SAP, even manually entries are done so that error does

not occur.

Once entries are done both in SAP and register then DBRO is prepared.

DBRO is the bill prepared by Divya Bhaskar which is to be submitted to

customers and clients for recovery.

It should be clear that advertisement will be scheduled only if both the

following are enclosed: RO or DRO and DBRO.

3. BILLING

At the first stage, DB staff must check daily news paper as per SAP ZOVAL

and Z SHEET reports with RO and DBROs along with copy of news paper

and necessary correction should be made in schedule sheet. During

checking, if any error is found then revised print out of schedules must be

taken. The revised daily schedule sheets, ROs and copy of news paper must

be given to internal auditor for checking.

It must be ensured before giving to Auditor the SAP ZOVAL and Z SHEET

along with news paper and RO and DBRO, for auditing that all the

advertisement published in the local edition must be scheduled. The auditor

is hereby made responsible for every advertisement published in the local

edition will get scheduled before they clear the local billing.

The internal auditor will check total size of each advertisement, he will

verify the size mentioned in RO & DBRO with the advertisement published

in the news paper. The billing has to be according to the rate card and only

agency commission will be shown on bill. i.e.; No discount will be shown on



bills. However, the required credit notes must be issued simultaneously and

to be dispatch along with bills.

The internal auditor will clear and sign the final schedule sheets i.e.; SAP

ZOVAL and Z SHEET reports for billing.

PRINTING AND CHECKING OF BILLS

The bills will be printed only after internal auditor has cleared and sign the

final schedule sheet.

No billing should be done in the name of any staff.

Billing for the day must be completed in the single stock i.e. if there are 50

bills for a particular day, all bills must be printed at one point of time.

The tear sheets must be attached an authorized person must sign bills.

No unsigned bills should be dispatch.

The bill should be sent to dispatch section after checking by internal auditor.

One copy of bill must be kept for office records.

BILLING CONFORMATION AND ACCEPATANCE

After sending the bills as above recovery department must sent monthly

statement of bills in SAP report – ZSTD 38 as per format to agencies /

parties for conformation and acceptances of bills on or before 10 th of next

month.

The agencies will be asked to submit their conformation within 10 days

otherwise billing will be considered correct and accepted by them. The

conformation must be signed and stamped by them.

This process must be completed by 20th of next month for example in case of

June 2007 billing, the bills must be dispatched by 6th July 2007 and the



process of sending monthly statement and acceptances must be over by 20 th

July, 2007.

A register must be maintained at the center to have proper follow up of the

above billing acceptances raised by the agencies / parties.

4. RECOVERY

Payment terms:-

For INS accredited agencies.

As per INS Guidelines applicable, at present credit of 60 days is allowed

from the end of the billing month.

Other agencies

i. There should be written

agreement with all the agencies who are not accredited by the INS.

ii. If bank guarantee or any

other form of security for an amount equal to two month billing is available,

60days credit may be allowed.

iii. In other cases, 100%

advances payment along with RO.

iv. It should be noted that

collection from the agencies is to be bill wise only. There should be no ad-

hoc collection without mentioning bill no; otherwise the same would be

adjusted on FIFO basis.

Direct clients



i. Big corporate clients- PDC for the agreed credit period may be taken

along with RO. This also comes under the discretionary power of the unit

head. The instruction under their discretionary power by the unit head

must be issued in writing to the respective account heads.

ii. In any other cases- 100%, advance payment along with RO by DD / Cash

only.

iii. Third parties cheaques will not be accepted.

Bureau offices.

i. If there is no marketing team- 100% advances payment along with RO

except in case government advertisement.

ii. If there is marketing team –

a. In case of advertisement agencies- same as mentioned in case of

advertising agencies.

b. In case of direct client- Same as mentioned in direct client.

For agencies and correspondents

For government Advertisement Agent or correspondents is responsible for

collection of amount timely. Commission is payable only after recovery. If the

payment is not received within 60 days, the commission rate will be reduced by

1.5% for the delay of every month.

Other than govt. Ads- 100% advances payment along with RO.

For classified, classified display and matrimonial

All condition mentioned above in the case of advertising agencies, direct

clients, bureau offices and circulation agents and correspondences will be

applicable in case of classify display for recovery and classified and matrimonial

will be deal on 100% cash basis.



5. GENERAL ACCOUNTS

A/C department is core of finance department. Accounting process can be done

through tally package.

The function of A/C department is to maintain cash inflow and cash outflow

records.

There are two reports maintain in account department called as D1 and D2.

D1 is credited for advertisement and D2 is created for agency. D1 and D2

are set daily at 7:00 p.m by mail. In these reports, total collection of the day

is recorded as cash in hand and cheques in hand.

In D1 and D2, all entries regarded cheque received for advertisement and

others, cheque received against agencies collection, cheque received against

sale of scrap, etc are recorded.

Report entries of the cheques deposited in the bank but not cleared are also

mentioned.

In both the reports a separate account is made for cash in hand, cheques in

hand, cheque deposited but not cleared by bank, Cheque return account are

maintained.

With the help of Tally Package, they create D1 and D2 on daily basis.

Newsprint department

The work of newsprint department is keeping the records of the paper rolls

purchased from the different paper mills. Such as RAMA, VOLGA etc. newsprint

department also keeps the record of the waste paper and the requirement for reel to

the production department. Purchase of the paper rells is done from the head office

BHOPAL.



Newsprint department maintain the document such as purchase notebook

and stock register. Purchase note book contains client name, quantity, no of

vehicles, date of purchase, date of delivery and weight of the paper etc. Divya

Bhaskar also import paper from different courtiers. They prepare daily report.

Newsprint department also give loan to the other reaches.

Detail maintained in newsprint book are Size, Reels, Invoice no., Supplier,

Transportation, Weight, Vender no., Godown no., Actual weight, L.R. no,etc.

Another receipt which is used in the newsprint is lorry challan and delivery

challan which contains:Drive name, Owners name & address, Destination,

Cosigner, Consignee, No. of package, Weight, Bill no., etc

Budgeting

Budgeting is a formal process of financial planning using estimated financial

and accounting data so budget act as tool of both planning and control.

Revenue budgeting

Revenue Budget shows the detail of the proposed income and expenses

against the actual earnings and cost of the company for a definite period of time.

The success of any press depends on the analysis of various past data. Divya

Bhaskar takes into consideration analyzed past data, information and according to

that press estimates future income and expenditure. Press prepares medium range

budget. Responsibility for budget is placed in the hands of budget committee.

Budget committee is composed of executive’s in charge of major functions of

business and includes the sales manager, personnel manager, finance manager, and

production manager. The budget committee meets frequently during the budget



preparation period and critically reviews the budget reports to recommended

follow up action, if necessary.

In Divya Bhaskar, Budget is prepared for the monthly basis.

M/S DB Corp. Ltd.

Profit & Loss Account from 1-4-2006 to 31-3-2007

Particulars Amount

Income

Sales 103855471

Advertisement income 72286986

Other income 3407692

Profit from b/s 0

Total 179550149

Expenditure

Raw material consumed 186086176

Purchase of Aha Zindagi 593947

Manufacturing expense 55850597

Payment & provision to employees 15789163

Selling, administrative & other expenses 39403079

Interest 18032638

Depreciation 3622533

Less: transferred from revaluation reserve 319378133

Total -139827984



b/s carried to balance sheet

Balance Sheet as on 31 st March, 2007

Particulars 31-3-2007 31-3-2007

Sources of funds

Share holders fund

Share capital

Reserves and surplus

For centers:

Balance with head office

223638991

+ untransferred profit to previous year 0

+ profit for the period -139827984 83811007

Loan funds

Secured loan 0

Unsecured loan 10267277 10267277

Deferred tax liability o

Total 94078283

Application of funds

Fixed assets

Gross block 74579745

- depreciation 11325018

Net block 63254727

Capital work-in-progress 0



investments 0

Currents assets, loans and advances

Inventories 25594964

Sundry debtors 22868264

Cash & bank b/s 851763

Loan & advances 2554420

51869411

Less: current liabilities & provision 24913446

Net current assets 26955965

Balance at branches 0

Miscellaneous expenditure 3867591

Total 94078283

Costing methods

Unit Costing

This method is applicable in a manufacturing unit, 1) where manufacturing

is continuous 2) only a single product or two or a more products of similar types

are manufactured 3) all the units of the products are similar. E.g., dairy &

cement industry.

Job Costing

This method is used in industries where the work is not of repetitive nature

but undertaken on receiving orders from customers. E.g., printing press.

Contract or terminal Costing



This method is used where building or construction contracts are carried out.

E.g., constructing a building, a ship, a bridge and a specialized big machine.

Batch Costing

This method is used where production is made in batches and cost of each

batch is ascertained separately. E.g. pharmaceutical company.

Process Costing

This method is used, in industries were production can be divided in distinct

stages or processes. E.g., textile industries, sugar industries.

Operation Costing

In this method, cost of each “operation” is ascertained instead of cost of each

process. The total of costs of different operations will give the cost of that

component. E.g., there are distinct operations in manufacturing a component

part of say, a car.

Operating Costing

Where goods are not manufactured, but services are rendered, the method of

ascertaining cost per unit of service rendered is known as operating costing.

E.g., transport companies, hospitals.

DB Gold news print consumption costing

DAK I II

NEWS PRINT USES RAMA 27.5 INDIAN A 27.5

44 46

SHEET WISE CONSUMPTION FOR DAK ADITION



DAY I II

NEWS PAPER BS (BROAD SIZE) BS (BROAD SIZE)

P O (PRINT ORDER) 1 1

PAGES 4 4

BS (BROAD SIZE) 1 1

NP (NEWS PRINT)

SIZE

27.5 27.5

GSM / WEIGHT 44 46

CUT SIZE 21.5 21.5

MAKE RAMA 27.5 INDIAN A 27.5

STD. CONS. 0.0168 0.0175

WASTWGE 5% 0.00084 0.00088

TOTAL CONS. 0.0176 0.0184

PAR DAY CONS. 0 0

RATE 24.91 23.68

AMOUNT 0.439 0.436

PER SHEET CONS. COST 0.439 0.436

PER PAGE CONS. COST 0.110 0.109



Working capital management

“Working Capital is that which is help to meet day to day requirements

of business, which changes from day to day, and which is converted into cash

continuously.”

Working capital is also known as current capital, circulating capital and

floating capital. Some people call it variable capital also. There are two concepts of

working capital. According to one school of thought, Working capital means total

of all current assets. Authorities like Meade and Montgomery have accepted these

interpretations. According to other interpretation, working capital is the access of

current assets over current liabilities. An important feature of working capital is

that it changes with market conditions and circumstances.

Concept of Working Capital:

There are mainly two concepts of working capital:

1. Gross Working Capital

According to gross concept working capital refers to organization’s

investment in total current assets Viz. Cash, marketable securities, inventory etc. It

is also known as Circulating Capital.

2. Net Working Capital

According to net concept, Net Working Capital refers to the difference

between current assets and current liability.

Symbolically, NWC = CA-CL

Where, NWC= Net Working Capital



CA= Current Assets

CL=Current Liabilities

PARTICULARS CURRENT

ASSETS

CURRENT

LIABILITIES

W.C = CA - CL

2005-2006 48439378 44218817 4220561

2006-2007 51869411 24913446 26955965

Statement showing changes in working capital

PARTICULARS 2005-06 2006-07 INCREASE DECREASE

CURRENT ASSETS

STOCK 24250954 25594964 1344010 --------

DEBTORS 19080555 22868264 3787709 --------

CASH & BANK

BALANCES

2635032 851763 -------- 1783269

LOANS & ADVANCES 2472837 2554420 81583 --------

TOTAL (A) 5213302 1783269

CURRENT LIABILITIES

CURRENT LIABILITIES 44218817 24913446 19305371 --------

TOTAL (B) 19305371 --------

INCREASE IN WORKING

CAPITAL

22735404

TOTAL 24518673 24518673

Internal audit policy & financial control system



Internal Audit:

Audit is the validation of accounts maintained by the organizations literal

auditing is done with a view to ensure that the account maintained by the

organization presents a true and fair picture of the business with its entire

operational activities.

In “Divya Bhaskar” auditing is done by Rakesh Ayush & Company. Rakesh

Jain(C.A) comes to Divya Bhaskar from this company for the purpose of auditing

regularly. There are two auditors in Divya Bhaskar, one is for Account and another

is for circulation. The auditor done following tasks.

Checking of entire billing department in detail.

Compares the detail of Advertisement given by customer or agency is as per

the RO or DBRO.

Checking of payment of monthly salary to the employees is done properly or

not.

Checking of daily cash voucher.

Verification of physical stock as per the value shown in the account book.

Checking of entire recovery department and tally all debit and credit entries.

They check all the details of Taxes whether they are paid or not.

Verification of cash two times in a month.

In “Divya Bhaskar” half yearly audit is also done which is known as ABC

Audit-“AUDIT BURO CIRCULATION” which is done by external auditor.

Financial control system:



In “Divya Bhaskar” all the decisions related to finance are done by their

regional office at Ahmedabad. Financial control is carried out by the bank on the

monthly and yearly basis. Expenses, Purchases, Stock Statements, Income

Statements etc. are involved in financial control. Company controls finance by one

specific system which is known as “Quarterly Information System”.

Accounting policy

Depreciation

In “Divya Bhaskar” depreciation calculates on the basis of Straight Line

Methods. Divya Bhaskar deducted different percentage of depreciation from

different fixed assets.

Retirement Benefits

Gratuity is accounted on actuarial basis based on actuarial valuations at the

balance sheets date carried out by an independent actuary.

Basis of preparation of Financial Statement

The financial statements are prepared on the accrual basis of accounting with

the provision of the company’s act 1956.

Deferred Taxation

In accordance with the accounting standards-22, accounting for taxes on

income issued by ICAI- Institute of Chartered Accountants of India. The company

has provided for deferred tax at 31st March, 2003.

Borrowings



Borrowing Costs that are directly attributable to the acquisition,

Construction or production of a qualifying assets are capitalized a part of the cost

of the assets.

Investments

Investments are stated at cost of acquisition.

Methods to calculate depreciation

Depreciation is a term used in accounting, economics and finance with

reference to the fact that assets with finite lives loss value over time.

In Accounting, Depreciation is a term used to describe any method of

attributing the historical or purchase cost of an asset across its useful life, roughly

corresponding to normal wear and tear. It is of most use when dealing with assets

of a short, fixed service life and which loss value over that life.

Methods of providing depreciation:

1. Straight Line Method

2. Reducing Balance Method

3. Annuity Method

4. Sinking Fund Method

5. Insurance Policy Method

6. Revaluation Method

7. Depletion Unit Method

8. Machine – hour Rate Method

9. Mileage Method

10. Sum of Year’s Digit Method

In Divya Bhaskar, the Rate of Depreciation they provide for different assets are as follows.



NATURE OF ASSETSRATE OF

DEPRICIATION

Factory building 3.34%

Building (Other than Factory) 1.63%

Plant and Machinery 4.75%

Electrical Installation 4.75%

Computer 16.21%

Office Equipment 4.75%

Furniture & Fixtures 6.33%

In Divya Bhaskar for calculating Depreciation, they are used Fixed

Installment OR Straight Line Method. In the Straight Line Method the amount of

depreciation to be written off every year is equal. The amount is arrived at by

deducting the estimated scrap value from the original cost and dividing the result

by the number of the years of its useful life. Every year the same amount is

charged as depreciation, so that the asset will be reduced to its scrap value at the

end of its useful life. This method is simple and easy to understand. The asset is

completely written off at the end of its useful life. This method becomes

complicated incase of various assets which are frequently purchased and sold.

The Institute of Chartered Accountant of England has recommended

Straight Line Depreciation Method as most suitable for general application.

Depreciation = Cost – Estimated Scrap Value

Estimated Useful Life



Rate of Depreciation = Annual Depreciation * 100

Cost of Asset

Ratio analysis

Ratio analysis is a widely used tool of financial analysis. The term ratio refers

to relationship expressed in mathematical terms between two individual figures or

group of figures connected with each other in some logical manner and are selected

from financial statement of the concern. Ratio analysis is based on the fact that one

figure expressed in relation with other figure, it provides significant information.

The relationship between two or more accounting figures/groups is called a

financial ratio.

Types of Ratio analysis:

1. Liquidity ratio

Liquidity means ability of business to pay its short term liabilities. Divya

Bhaskar have high liquidity ratio so company can buy raw materials when

required. Most of the products are purchased by Bhopal unit of the company

but small and products of less value are purchased from Surat.

Liquidity ratio = liquid asset/ liquid liability.

2. Current asset ratio

This analysis is done mainly to the current assets available with the

company. Every year after preparing annual reports, current ratio is found

out to know the position of the company.

Current ratio = current asset/ current liability

3. Quick ratio



It is also called Acid-test ratio. It is done to find out liquidity of the

company.

Quick ratio = quick asset/ quick liability

4. Equity ratio

This ratio indicates proportion of owners fund to total fund invested in the

business. Bhaskar group have not borrowed fund from general public but

have taken loan from banks.

Equity ratio = shareholder’s equity/ total capital employed.

5. Debt ratio

Analysis is done by Bhaskar group to total short and long term borrowing

from financial institution and banks.

Debt ratio = total debt/ total capital employed

6. Debt to equity ratio

Bhaskar group undertake such analysis to know the proportion of debt

fund in relation to equity.

Debt to equity ratio = debt/ shareholder’s equity

7. Capital turnover ratio

This ratio indicates the firm’s abilty of generating sales per rupee of

long term investment. The higher the ratio, the more efficient utilization of

owners fund.

Capital turnover ratio = sales/ capital employed

8. Fixed asset turnover ratio

In Divya Bhaskar, machines used in production process are of high value

so company maintain fixed asset very well and undertake analysis to know

whether assets are efficiently utilized.

Fixed asset turnover ratio = sales/ capital assets



9. Debtor’s ratio

Main debtors of the company are advertisement agency and direct

customers giving advertisement. Credit period is fixed but still company

undertakes such analysis.

Debtor’s ratio = debtors/ credit sales * 365days

10. Creditor’s ratio

This ratio is undertaken to know the velocity of debt payment by the

firm.

Creditor’s ratio = creditors/ credit purchase * 365days

11. Gross profit ratio

Such ratio is undertaken to compare product profitability.

Gross profit ratio = gross profit/ sales * 100

12. Net profit ratio

Net profit ratio = net profit/ sales * 100

13. Operating ratio

Operating ratio is calculated to know the operating performance of

business.

Operating ratio = operating profit/ sales * 100

14. Return on capital employed

Return on investment is found output know percentage of return on funds

invested in business by its owners.

Return on investment = returns/ capital employed * 100



Human resource

Department

Meaning and Definition:



Human Resource management is a management function that helps

managers recruit, select, train and developed members for an organization. HRM is

concerned with hiring, motivating, and maintaining people in an organization.

Organizations are not mere bricks, mortar, machineries or inventories. They are

people. It is the people who staff and manage organizations. It focuses on people

in organization. The scope of HRM is indeed vast. All major activities in the

working life of a worker – from the time of his or her entry to an organization until

he or she leaves – come under the purview of HRM. The activities include are –

HR planning, job analyses and design, recruitment and selection, orientation and

placement, training and development, Performance appraisal, motivation and

communication, welfare, safety and health, employ and executive remuneration,

Industrial Relation and the like

DIVYA BHASKAR manages its office and organization and personnel

working in organization efficiently with the help of human resource management

system.

Organizational structure of H.R Department



HRM Department i.e. Human Resource Management of “DIVYA

BHASKAR”, which deals with managing the staff and employees also deals with

the customers. It is sub divided as under:

1) Security

Security is the important task of the company, in DIVYA BHASKAR it is

conducted by HRM department. Securing the office, store, and go down,

production area done by security guard comes under the HRM department.

2) Time Office

Time office basically controls and conduct attendances, leave records,

weakly leaves, official tours of the employees and other staff members. It also

manages the medical leaves, paid leaves. It also maintains the total number of

working days in the organization.

3) Administration

Administration includes house keeping, general utility, traveling details and

services, hotel booking services to the office employees and members. Cleanness,

required material and stuff for office use and water facilities are managed by HRM

department.

4) Library

DIVYA BHASKAR has a big library where books and magazines for the

staff and employees to read are kept. Employees can take different books and

novels, magazines as per their wish and requirement. It also has daily, weekly and

monthly magazines of other organization in different languages.

5) Reception



Every organization has the reception to welcome the guest and to solve their

query regarding the officials of the company. DIVYA BHASKAR has

receptionists at the entrance of the company to solve the query and to receive the

guest and their calls for the employees.

6) Record Room

For keeping record of the old papers and magazines and purifies, there is

record room in DIVYA BHASKAR. It keeps record of the old papers, which can

be used in future for any query. One month old records are stored in record room.

HUMAN RESOURCES PLANNING:

The success of an organization depends largely on the quantity and quality

of Human resources .No organization can be successful in the long run without

having the right number and the right kind of people doing the fight jobs at the

right place. In simple words Human Resource planning is the process by which

management determines how an organization should move from its current

manpower position to its desired manpower position.

“DIVYA BHASKAR” Also conducts the Human Resource planning

process, which ensures that company has right number of people, at the right place,

at right time, capable of efficiently and effectively completing those tasks that will

help whole organization to achieve its overall objective.

Future Personnel needs

Coping with change

Creating highly talented personnel

Protection of weaker section

International Strategies



Foundation for personnel functions

Increasing investment in human resources

Resistance to change and move

Other benefits

PLANNING PROCESS



1. Objectives of HRP

Some of the general objectives of the Divya Bhaskar are:

To reduce labor turnover in organization at both the levels executive and

worker.

To develop all the employees of the organization by exposing them to

different areas. So apart from their own personal development, Co-operation

among different department and unit.

To reduce the rate of absenteeism.

To increase production and sales level.

To predict future requirement of employees and staff.

2. HR Need Forecast

HR Need forecasting is the estimation of future requirement of a people of

specific quantity with specific quality in newspaper at present Divya Bhaskar has

big staff with sufficient labors and workers.

Labor:

Unskilled: 50%

Skilled: 30%

The Role of HR is to maintain a present level of employment and if any

vacancy arises, the vacancy should be fulfilled. Now, the company has planned to

go for experts in future.

3. HR Supply Forecast



After analysis of personnel need, next logical steps to find out the no. of

people from the available sources. Every organization has 2 sources of human

resources-internal and external.

Internal Source

Divya Bhaskar also uses the internal source to satisfy the supply need. They

can transfer or promotion either within the department or to another department or

to another branch to satisfy the supply need.

External Source

If they want new employees with their new ideas or specialized knowledge

they go for external source. But they should consider the experience of new

employees in comparison to their present employees.

4. HR Programming

In Divya Bhaskar and any other organization all function are managed with

the help of personnel so there should be balanced demand and supply of personnel,

the vacancies should be filled up by the right candidate at right time. Therefore HR

programming is of great importance in HRP, which is utilizing at its best level.

TBA (TO BE APPOINTED) report is prepared where in how much employees left

the organization and how many new personnel to be appointed in which

department can be known.

5. Implementation

Converting HR plans into action is known as implementation. Divya

Bhaskar has made good HR plans for the future success.

Recruitment plan covers permission from authorized person who

selects the message and media sources.



Selection plan includes the different type of interview and tests.

Training and development plan includes the selection of person for giving

training.

6. Control and evaluation

Control is necessary at the time of implementing HR plans. “Divya Bhaskar”

has budgeted, targeted and standard HR Plan. During implementation,

responsibility and duties should be clarified among employees. Evolutions are the

analysis of HR plan, where the estimate result should meet in the actual result.

RECRUITMENT AND SELECTION

Human Resource Planning help to determine the number and type of people

an organization needs. Job analysis and job description specify the tasks and duties

of jobs and the qualification expected from prospective job holders.

The next logical step at “Divya Bhaskar” is to hire the right number of

people of the right type to fill the jobs. Hiring involves two broad groups of

activities.

Recruitment

Selection

RECRUITMENT

“It is the process of searching for and obtaining application for job among

whom the right people can be selected.”

It is the process of finding and attracting capable applicants for employment.

The process begins when new recruit are sought and ends when their applicants are

submitted. The result is pools of applicants from new employees are selected.



Recruitment is the first step that a company tries to interact with its

employees which makes the employees more familiar with the culture and tradition

of the company individual come to know the working process of company and they

can decide whether they wish to work for it or not.

“It is the process of searching for and obtaining application for job among

whom the right people can be selected.”

Divya Bhaskar is also consisting of the six stages model for recruiting the

candidates.



1) Pre-Recruitment Process

In Pre recruitment, HR manager brings indents from all other department

and analyses it. If a vacancy is to be filled up through external source, than there is

need of recruiting procedure. TBA (to be appointed) report is prepared where in

how much employees left the organization and how much new personnel to be

appointed in which department can be known.

2) Recruitment planning

Like other organizations, Divya Bhaskar plan for recruitment. Recruitment

planning means specify right number and right kind of person. Divya Bhaskar has

decides a job specification & job description for each position in the organization.

Different qualification & experience is required for each job.

Once requirement of employees in particular department is known, planning

is done regarding source to be followed, how much employees are required,

whether the vacancies to be filled up urgently, etc.

3) Strategy development

a) ‘Make’ or ‘Buy’

Organization must decide whether to hire less skilled employees and invest

on training and education programs, or they can hire skilled labor. This is the make

or buys decision. Divya Bhaskar has two types of technical workers.

Operator: Operator have less skilled. He helps and handles the work of his

manager.

Manager: Managers are skilled person whose status and salary are high.



b) When to look

It is the prime responsibility of HRM department to give an advertisement in

his local newspaper before 15 days of the expected vacancy. So to fill up this

vacancy within 15 days, the press has to follow recruit and selection procedure.

4) Searching

a) Source Activation

Human Resource Management verified that there is any vacancy exist or

will exist, but here no recruiting takes place until manager gives permission.

b) Selling

Selling means both the message and media should be well selected. Divya

Bhaskar gives its advertisement in his local newspaper for welcoming of more

applicants.

5) Screening

The purpose of screening is to remove from the recruitment process at an

early stage, those applicants who are unqualified for the jobs. The screening can

save a great deal of time and money.

In “Divya Bhaskar” senior HR executive scrutinizes and short list all

applicant lists is sent to HR manager, than only eligible application are called for

interview.

6) Evaluation and control

Evaluation and control is necessary to carry out recruitment process at low

cost “Divya Bhaskar” control its cost by way of giving advertisement in his local



newspaper. They also control costs by recruiting unsuitable candidates for the

selection process. Organization has a too short recruiting procedure so there is no

overtime cost.

SOURCES OF RECRUITMENT

Internal Sources

1) Previous Applicant

This way is inexpensive way to recruit person. Instead of going for

advertisement in a newspaper for new vacancies, Organization can call Previous

Applicants, who had applied for a job. Sometimes skilled & qualified candidates

apply in the past are not being appointed, because of few vacancies available in the

firm so in future, if company goes for expansion or if there is any vacancy, than

first preference is given to previous applicant.

2) Personal Contact

In a big organization it has been found that there is a process of hiring

employees on a personal contact. Same is followed in Divya Bhaskar, first

preference is given to the employees who comes on basis of personal contact,

which helps to know the efficiency and skills of individual much better. Generally

at higher post these fundamentals are used to select the employees.

3) Direct Recruitment

It is the process of recruiting and selecting the employees’ indirect basis

without any such reference and interviews.

4) Employees Relatives and Friends



This can be a good source of internal recruitment. When employees

recommend references of friends and relatives , they are paid monetary incentives

which are called “finder’s fees”. DIVYA BHASKAR is also conducting the

process of selecting employees through the contacts of their existing employees.

Employees’ relative and friend are also given priority if they are efficient in

specific task.

External Sources

1) Advertisement

Easier and highly used recruitment process is through advertisement in

newspaper and magazines. Divya Bhaskar publishes the advertisement in its own

newspaper regarding vacancies for particular post in particular department.

2) Special Recruitments (Competitors)

This method involves identifying the right people in rival companies,

offering them better pay and luring them away. Many a times employee working

for other organization also been recruited at higher salary for their high efficiency

and high skills on high post. This is the special type of recruitment source which is

very helpful in promoting organization at high level of success. In this method, the

ethical issue is more significant than the legal but now days most of the

organization follows such means to recruit employees.

3) Advance application

Divya Bhaskar follows advance application from banks as a source of

recruitment. In this method, banks recommend some employees which have

qualifications and efficiency required in employees to fill up the vacancy in

particular department of Divya Bhaskar.



SELECTION

Selection is choosing the most appropriate candidates & Offer them jobs.

“Selection is the process of picking an individual with requisite qualification and

competence to full jobs in the organization. It is the process different between

applications in order to identify those with greater likelihood of success in a job”

The role of Divya Bhaskar is mainly influenced by two things.

Work Performance, depends on individual. Effective selection therefore

assumes greater relevance.

Cost incurred in recruiting and hiring personal speaks volumes about the

role of selection.

In Divya Bhaskar the HR department and its head undertakes both processes

for employees, in concerning with different department. Divya Bhaskar follows

following steps for selecting an employee.



1) Preliminary Interview

The main objectives of “Divya Bhaskar” interviews are as follow.



Helps to obtain additional information from the applicants

Facilitates giving general information to the applicants such as

company Policies, jobs, products Manufactured

Interview helps to build the company’s image among the applicants.

The purpose of preliminary interview is to eliminate unqualified applicants.

The people, who are selected for interview, are interviewed by particular

head of Department.

For e.g. if interview is conducted for the post of Finance Assistant Manager

than the entire question related to post is being asked by head of finance

department. Following are the question, which C.A./Assistant manager of finance

ask during interview.

1) Entry related work.

2) Checking & editing related work

3) Reconciliation related work.

4) Statutory completion related work.

5) Filling & other work.

More details of their work are shown in the job description of particular job.

2) Employment Interview

Interview is a formal in depth conversion conducted to evaluate the applicant

acceptability. It allows a two-way exchange of information. The employment

interview can be one to one, sequential and panel.

“Divya Bhaskar” has selected one to one & sequential interview. In one to

one interview, there are only two participants- HR manager & the applicant. While

in sequential interview, a series of interview is involved. So that each head of



department can ask question related to his or her subject. Divya Bhaskar follows

following types of interview:

Walk-in interview

Write-in interview

Talk-in interview

3) Reference and background checking

During interview, Divya Bhaskar confirms information regarding the name,

address, and telephone number of reference for the purpose of verifying the

information about applicant. Divya Bhaskar is hardly influence by reference

because of the following reasons:

The candidate approaches only those people who would favored about

him.

The reference people always try to show strength of candidates, so

that it helps in his career.

4) Selection Decision

In Divya Bhaskar, Head of particular department and HR Manager takes

interview of employee, while director finally selects them.

5) Job Offer

After passing from interview, the next step is job offered to applicant

through appointment letter. In “Divya Bhaskar” selected candidates are appointed

on probation basis for three months. During this time period a performance of the

candidate is evaluated and if it is up to the mark than he become permanent

employee of the company. When performance is unsatisfactory and fails to meet

minimum desired level of the company, than probation period is extended for one

month and again his performance is evaluated.



6) Contract and Employment

After selecting a qualified applicant by management, an applicant is

appointed on a probation basis as a management trainee. Before commencing a

job, applicant signs probation contract employment form, where all the terms and

conditions relating jobs are given than appointment letter is issued to management

trainee and he becomes a permanent employee of a company and appointment of

an employee at registered office are given below.

Personal history form for enrolling the details of employee.

Vehicle requisitions form if the candidate is having his personal

vehicle.

Proposal form for insurance in group personal accident policy.

Employee state insurance corporation form for insurance of the

employees.

Employees’ details for ID card form to fill details, of employees in ID

card.

Provident fund form to be filled by the employee.

PERFORMANCE APPRAISAL

Performance Appraisal is the systematic, periodic and an impartial rating of

an employees’ excellence in matters pertaining his present job and his potential for

a better job. It is a formal, structured system of measuring and evaluating an

employee’s job related behaviors and outcomes to discover how and why the

employee is presently performing on the job and how the employee can perform

more efficiently in the future so that the employee, organization and society all

benefit.

The main purpose of performance appraisal is



To provide an adequate feedback to each individual for performance.

It helps in improving on changing behavior towards some more effective

working habits.

It provides data to manger with which they judge future job assignment

compensation.

At the time of evaluation of performance following are the factors are to be

considered.

1. Attendance/Punctuality

2. Job Knowledge

3. Sincerity

4. Responsibility

5. Communication skill

6. Transparency

7. Obedience

“Divya Bhaskar” evaluates employee’s performance on the following grade.

A = Excellent

B = Very good

C = Good

D = Satisfactory

E = Poor

It generally done by the head of the department and the appraisal of that head is

done by top management.



1. Objectives of appraisal

Objectives of appraisal include effecting promotions and transfers, assessing

training needs, awarding pays increases, and the like. The main purpose of

employee assessment in Divya Bhaskar is:

To effect promotions based on competence and performance.

To assess the training and development needs of employees.

To decide upon a pay raise where regular pay sales have not been fixed.

2. Establishing Job Expectation

In “Divya Bhaskar”, there is policy named “Key Result area” which is used

to establish job expectation. It includes key performance indicator which decides



the expectation of a particular job for e.g. what should be timing of job? How

many steps should be there to complete work etc. and helps to compare result with

the standards. Key performance indicator is helpful to accelerate the work of

particular employees.

3. Design an appraisal programme

Designing an appraisal programme involves several questions which needs

answers. They are:

Formal Vs Informal: In Divya Bhaskar, Formal appraisal programme is used to

appraise the performance of employees. The performance review is taken every

three month in a year, and in Informal performance appraisal can occur

whenever the supervisor feels the need for communication.

Who are raters? : Raters can be immediate supervisor, specialist from HR

department, subordinates, peers and etc. In Divya Bhaskar also performance is

rated by the Head of the department. If the department is having more

employees for e.g. in production, the performance of employees is rated by

head of department with the help of supervisors.

What should be rated? : One of the steps in designing an appraisal programme

is to determine the evaluation criteria. It is obvious that criteria should be

related to the job. In Divya Bhaskar, there are six criteria for assessing

performance which are: Quality, Quantity, Timeliness, Cost effectiveness, Need

for supervision, Interpersonal impact. These criteria relate to past performance

and behavior of an employee.

4. Appraise the performance

The next step in the appraisal process is to measure the performance. There

are many methods to measure the performance of the employees but Divya

Bhaskar follows the ‘Rating Scale’ method to appraise the performance. In this



method the particular work of an employee is rated. According to the rates, the

performance is measured and he is given rates out of 100. After those rates, Report

is made and grades are given.

5. Performance Interview

In Divya Bhaskar, once appraisal has been made of employees; the raters

should discuss and review the performance with the rates, so that they will receive

the feedback about where they stand in the eyes of supervisors. Such discussion

will enable an employee to know his weakness and strengths. Therefore, he will be

motivated to improve himself.

6. Use of appraisal data

Through mutual discussion with employees, the steps required to improve

performance are identified and initiated. Specifically, the data and information will

be used in following areas of HRM:

Remuneration administration

Validation of selection programme

Employee training and development programme

Promotion, Transfer and Lay off decision

Grievance and discipline programme

HR Planning.



PROMOTION, DEMOTION AND INCREMENT

POLICIES

Promotion

Promotion refers to advancement of an employee to a higher post carrying

greater responsibilities, higher status and better salary. It is the upward movement

of an employee in the organization’s hierarchy, to another job commanding

greater authority, higher status and better working conditions. Promotion may be

temporary or permanent, depending upon the needs of the organization.

Divya Bhaskar follows Merit based promotion. After Performance appraisal,

Divya Bhaskar analyze the data and if they feel that employee has done

outstanding work, they give promotion to that employee. It is helpful to boost the

employee morale, to motivate and help them to achieve the goal of organization

effectively.

Demotion

Demotion implies the assignment of an employee to a job of lower rank with

lower pay. It refers to downward movement of an employee in the organization

hierarchy with lower status and lower salary. It is a down warding process and a

serious type of punishment.

Divya Bhaskar has not followed any such demotion activities. If some

problems like misbehavior, irresponsibility, do not show any interest in the

organization than employee is warned twice, after this if there is no improvement

in employee’s behavior towards job, he is given demotion as punishment. The last

demotion was given to one employee for bad performance three years ago.



Increment policies

In Divya Bhaskar, Increment is given at the time of appraisal. After

appraising the performance, employee gets the increment according to his grade.

Increment is given once in the starting of the financial year for all departments and

twice in marketing department.

There are four major areas of increment policy in Divya Bhaskar which are as

follows:

Increment Proposal: After appraising the performance, Divya Bhaskar

gives increment on the basis of KRA- Key Result Area.

Increment arrear posting: It means that if the employee is on leave

without informing because of reason like, medical problem, health problem, etc.

they deduct his or her salary of that month and after getting the reason they

include it in next month salary.

Arrear calculation: Divya Bhaskar keeps the record of all leaves of

employees like Causal leave, Medical leave, Earned Leave, Special Leave for

e.g. Marriage Leave, Maternity Leave, etc.

Increment Posting: Divya Bhaskar has given password to each

employee so that they can check their records and also calculate their rest leave

and salary.

Reports: Divya Bhaskar maintains all the records of leave, performance,

Attendance, etc. of each employee in the form of reports.

Different Welfare Activities

Welfare means the efforts that make life worm living for workmen. So

welfare is comprehensive term including various sources, facilities & amenities



provided to employees for their betterment available to employee under legal

provision & Collective bargaining. These welfare activities are essential part of

employee welfare & that of social Welfare.

1. Medical Facility

“Divya Bhaskar” provides various medical facilities to the employees. First

Aid center is there inside premises Medical facility is only provided to the worker

who in production department .Divya Bhaskar provide them Mediclaim, life

insurance, Worker’s death Contribution, free medical checkup etc.

2. Canteen Facility

“Divya Bhaskar” has canteen facility for their employees. The Company

offers three times tea to every worker including master, Supervisor as well as

executive, while lunch and dinner are offered to master, supervisor and executives.

3. Rest Room

It is only provided to the workers in the production areas for taking rest after

completion of the production process. Because production Department works from

11 to 2 or 3 O’ clock in night. So they are given rest room facility if they need rest

to over come fatigue.

4. Loan and Advance Facility

Divya Bhaskar provides Loan facility to their employees. Company Provides

loan facility at 0% interest and deduct the installment from their salary to executive

employees for the selected purpose. The placed form is to be filled up by executive

while taking loan. They also provide advance Salary to their employee and it is

deducted from the salary of the next month.



5. Divya Bhaskar Welfare Trust

Employee contingency fund is provided by the “Divya Bhaskar” where in

some amount is deducted from the employee’s salary every month and this amount

is collected to create welfare trust and this amount is used for the welfare of the

employee who is suffering from severe disease.

EMPLOYEMENT RECORDS KEPT

Divya Bhaskar maintains the policy of keeping personal records of each

employee. They keep the following records:

Personal Data

Education – Qualification

Previous job

Reason for leaving the previous job

Detail about salary

Detail about family back ground, age, height, weight, etc.

About his or her hobbies

About his or her membership and references

Reliving letter of previous job

Joining letter of present job

Purpose of keeping Records:

To Decide the salary of employee

To Know the employee efficiency

To know the past performance of employee

To know the behavior, hobbies and interest towards the job



If any employee died in accident, records are kept under factories act so that

they know how much compensation they have paid to his/her family.

TRAINING AND DEVLOPMENT

Trained employees are the life long asset of the organization. Successful

candidates placed on the jobs need training to perform their duties effectively.

Workers must be trained to operate machines, reduce scrap and avoid accidents. It

is not only the workers who need training. Supervisors, Managers also need to be

developed in order to enable them to grow and acquire maturity of thought and

action.

Training is the process of imparting the knowledge and skills for doing a

particular job. It is an organized procedure by which people learn knowledge and

skill for a definite purpose. The purpose of training is basically to bridge the gap

between job requirements and present competence of an employee. Training is

aimed at improving the behavior and performance of a person. It is never ending or

continuous process.

Development is a long term educational process utilizing a systematic and

organized procedures by which managerial personal learn conceptual and

theoretical knowledge for general purpose.

For growth and development for the employees and the firm “Divya Bhskar”

has its own style of training Programme which is practiced in “Divya Bhaskar” has

no particular fixed training period rather there is probation periods.

If company adopts a new management policy then top level person will only

analysis development programme for the junior manger. No outside person is

recruited for development programme.



INDUCTION TRAINING

Induction is also called Orientation. Orientation is a systematic and planned

introduction of employees to their jobs, their co-workers and the organization.

In “Divya Bhskar”, the supervisor or head of department introduce him or

her to the other member of that department. When the candidate joins the

organization he is given Induction. He is given formal introduction about industry

and department in which he/she is going to work for. This may help him/her to

adjust with his work meters. More over with these basic information like Company

products, policies, responsibilities, accountability and other work related terms and

given to an employee. During the probation period, trainee gets the training for 15

days under the marketing department to know about the basic knowledge of

product. After 1 month trainee is posted to his specific place for which he has

selected. So the main purpose of induction training in “Divya Bhskar” is to make

the employee more comfortable so that he can easily adjust to the new

environment.

IDENTIFICATION OF TRAINING NEEDS

All training activities must be related to the specific needs of the organization

and the individual employees. A training programme should be launched only after

the training needs are assessed clearly and specifically. The effectiveness of a

training programme can be judged only with the help of training needs identified in

advance. In “Divya Bhskar”, the training needs are identified are as follows:

Any change in organization’s strategy necessitates training.

To achieve organization’s goals and objectives effectively, training is

needed.



If the actual performance is less than the standard performance, training is

needed.

At the time of launching new product in market the training need is assessed.

Training need is identified if the company has implemented new

programme.

Training need is identified if high scrap or accident occurs in production

department.

WAGE AND SALARY ADMINISTRATION

A Sound wages and salary administration helps to attract qualified and hard-

working people by ensuring an adequate payment for all jobs. Wages is the

remuneration paid for the service of labor in production, periodically to an

employee or worker. Wages usually refer to the hourly rate paid to such group as

production and maintenance employees. Salary normally refers to the weekly or

monthly rates paid to clerical, administration and professional employees.

An objective of wage and salary administration is to establish and maintain

in equitable wages and salary structure. Wages and salary administration try to

established and implement a sound policies and practices of employee

compensation.

In “Divya Bhaskar” calculation of wages and salary is done by the finance

and account department. In “Divya Bhaskar” per monthly total salary is 14,

50,000. Wages and salary structure at plant and registered office is different for

probation and permanent employee. At the time of probation a stipend at Rs 2500

per month is paid to employees. Other benefits like provident fund, bonus and

gratuity etc. will unavailable to an employee during this period. After becoming

permanent employee, he posses right to get all these benefits. Again basic salary



and wages of employees are as per their post but allowances allow to them are

equal. The specimen for daily wage and monthly salary paid at plant are attached

behind.

Types of Wage

1. Output Rate System

In “Divya Bhaskar” workers are working on machine are paid as per output

rate system. In Output rate system along with production and quality of product is

also maintained. The wages paid to worker engaged in fabric manufacturing

depends on their production. Company pays 0.78 paisa per meter of fabrics’

manufacture. Wages of workers depend on their production ability.

2. Allowances

Allowance is an amount paid in addition to wages and salary over a period

of time including holiday pay, bonus, social security, benefits, etc. “Divya

Bhaskar” allows various types of following allowances for the comfort of their

employees.

House Rent Allowance (HRA)

Educational Allowance

Medical Allowance

Gas and electricity Allowance

3. Bonus

Bonus is an extra payment of the workers beyond the normal wage. In other

word Bonus is employees earning beside salary. In “Divya Bhaskar” Bonus of

8.33% of the salary are paid to employee.



4. Provident Fund

In “Divya Bhaskar” employees are allowed provident fund membership

from the date of becoming permanent employees and 10% of basic salary will be

deducted from his salary as provident fund. Again same amount is contributed by

the company as per provident fund rules.

5. Leave Travel Allowances(LTP)

Every year allowances is given to the employees for traveling any place for

company’s work and for this such amount is also already fixed by the company

itself.

6. House Rent Allowances(HRA)

Some fixed amount of house rent allowances is provided for those who are

living in rental houses.

Salary structure

particulars amount

Part A

Basic salary

Dearness Allowance

HR Allowance

Convenience

CCA

Intrinsic Revenue

Medical allowances

Telephone allowances

Allowances



Professional

Deputation

Other 1

Other 2

___________________________________________ __________________

Gross salary

Deduction

Provident Fund

ESI

Employee Contingency Fund

Salary advances

Travel advances

Loan

Professional tax

Tax deducted at source

Miscellaneous

Other deduction

Part B

Local convenience

Add. House rent

Compensation accommodation

Maintenance

Petrol

Car driver



Electricity & water bill

Relocation allowance

Telephone residence

Mobile allowance

Medical allowance

Add. Convenience

Entertainment

Newspaper and cable

Fringe benefit tax

__________________________________________ _________________

Gross salary

Part C (yearly)

Bonus (4%)

LTA (driving allowance for selected person)

Mediclaim

Performance bonus

Insurance

Graduity

other

INCENTIVE AND MOTIVATION

Incentive is the process of formulating, administering, and reviewing the

skims of financial incentives in addition to regular payment of wages and salary. A



Successful incentive payment or reward scheme will encourage your staff to go the

extra mile. It includes formulating incentive payment schemes, helping functional

manager on the operation; review them periodically to evaluate effectiveness. An

incentive plan is designed to supplement base pay and fringe benefits.

Fringe benefits are the various benefits at the fringe of the wage.

Management provides these benefits to motivate the employees and to meet their

life’s contingencies.

In Divya Bhaskar, there are two incentive plans which are as follows:

Waste Management

In “Divya Bhaskar”, they maintain the report of wastage done while doing

production. They analyze all the report of all branches and they give incentive to

that branch where wastage is low.

Overtime

If any worker does overtime, “Divya Bhaskar” provides him extra money as

incentive besides his salary. Most of time incentive is given to the employees of

production department.

Achievement

In marketing department if the target is achieved- incentives are given to that

achiever.

Motivation is a desire to achieve a goal, combined with the energy to work

towards that goal. The job of manager in the work place is to get things done

through employees. To do this manager should be able to motivate employees.

Motivation may be understood as the set forces that cause people to behave in

certain ways. Through motivation, employee may done them job effectively.



Motivation help in finish work with quality oriented, which helps in progress of the

company.

Performance in any organization depends upon the right direction, the

appropriate skills and massive amount of motivation.

In “Divya Bhaskar”, the prizes are given to the employee who is declared

‘Employee of the month’. They motivate their employee for the following reason:

To improve staff satisfaction levels

To enhance customer service

To increase turnover and profits.

Statutory compliances by employers for statutory deposits, returns & information

Name of statute Form To be sent to

The Employment

Exchange(CNV) Act, 1959 &

Rules

ER-1(Rule 6) Local Employment

Exchange

The Factories Act, 1948 Refer to State

Rules

Chief Inspector/ director or

other competent authority of

the area

The Maternity Benefit Act LMNO Rule16(1) Competent authority under

the act

The Contract Labor (R&A)Act,

1970 & Rules

XXIV Rule 82(1) Concerned licensing officer

The Employees State Insurance

Act, 1948

01A

ESI Regulation

Regional office or sub

regional office or divisional



10c office

The Minimum Wages Act, 1948 III Rule 21 (4A) Inspector under the area

concerned

The Payment of Wage Act,

1936 & Related Mines Rules

V Rule 18

(related mines

rules)VII, VIII

Rule 16 related

air transport

Concerned labor

commissioner, concerned

regional commissioner

The Contract Labor (R&A)Act,

1970 & Rules

XXIV Rule 82(2) Concerned registering

officer

The Apprentice Act,1961 APR-2 Concerned regional director/

apprenticeship advisor

The Employees Provident Fund

& MP Act, 1952

3A/6A Concerned regional office

Employees State Insurance Act,

1948 Rules & Regulation

6 Sec44,

Regulation 26

Concerned local office or

any schedule bank

The Employment

Exchange(CNV) Act, 1959 &

Rules

ER-1(Rule 6) Concerned employment

officer

The Payment of Bonus Act,

1965 & Rules

D Rule 5 Concerned inspector under

the act

Every Month



Name of statute Form To be sent to


& MP Act, 1952

challans Concerned regional office

The Employees State Insurance

Act, 1948

challans Concerned regional office

The Apprentice Act,1961 4 RULE 14(3)

1AmRule

14(5&6)

Regional director/ state


The Apprentice Act,1961 3 Rule 14(7) Regional director/ state



& MP Act, 1952

5, 10 & 12A Concerned regional office



Editorial

Department



Editorial Department is the heart of the Divya Bhaskar. This department

generally works for the whole day and whole year without any break . Their main

work is to collect the quality news for printing in newspaper from the market and

to make stories for supplement.

Whole editorial department in Divya Bhaskar is divided into two parts.

Some editor are responsible to gather news and story for Divya Bhaskar & DB

Gold while the other editor are responsible to Collect and make story for City

Bhaskar. It is divided into two parts:

1. Divya Bhaskar & DB Gold

2. City Bhaskar

Now for collecting the news they have divided the market segment into 14

different markets. The reporters start their work at 7:00 am. The reporters sign in

register and go to their given field to collect the information. Every reporter work

in their respective area and different area has their own head. The various segments

are as follows:

1) Congress, Crime stories and Special stories.

2) Crime Range 1 (L.C.B).

Crime Range 2 (D.C.B).

3) Corporation and SUDA.

4) Collector Court and District Court.

5) B.J.P, R.S.S and Vishwa Hindu Parisad..

6) Education.

7) Civil, Fire and Crime (Sachin, Pandesara, Limbayat).

8) Sports.



9) Post and BSNL.

10) Business.

11) Torrent, GEB, Railway, RTO, Weather.

12) Income Tax, Excise Duty, Sales Tax, Enforcement

Agency.

13) Health/ Hospital

14) Religion

Working of the Editorial Department

At 11:00 am all the reporters and photographers of Divya Bhaskar, DB

Gold and City Bhaskar meet at the city office situated in Adajan to discuss

about the present day schedule and missing news in last days newspaper.

Meeting lasts till 1:00pm.

Different reporters are given different segments and they work in their

respective area.

They collect the news from all the places in the market.

Along with the reporter there is one photographer who click the pictures for

the story.

The Reporters have to submit their news or stories to the department before

6 o’clock.

Then the editor edits the news with the help of reporter.

The reporter and the page maker sit together and select the design of the

particular news.

Then the head of all segments sit together and decide upon the area where

the news is to be printed on the basis of its importance. And hence highlights



the important news. The selection of area is based upon the space that is left

after the adjustments of the advertisement on that page.

There are two shifts in Divya Bhaskar i.e. Day Shift and Night Shift. The

employees keep on rotating in the day and the night shift. Generally there are only

male workers in the night shift.



Circulation

Department



Circulation

In technical terms it is called circulation as well as dispatch. Under

circulation “Divya Bhaskar” aim is to reach customers through distribution

channels on time on daily basis, maintain proper co-ordination with editorial,

advertisement sales and production, and ensure that the relationship is continuously

maintained and grow from time to time

Organizational structure of circulation department



Role of unit operation head

1. Circulation operation, production, branding and editorial co-ordination.

2. The operations head should have and keep updating geographical knowledge

of the local and upcountry markets.

3. Monitoring and evaluating circulation in coordination with editorial and

space marketing department on product development.

4. Develop appropriate circulation policies and systems.

Role of sales & distribution department manager (city and

regional sales & recovery)

1. Coordination with head office.

2. Establishing sales strategies and its implementation.

3. Follow the guidelines given by company.

4. Monitor the institutional sales target to ensure the circulation assigned to his

territory increases by formulating strategies.

5. On time recovery of bills.

6. Maintain leadership position in the market.

7. Monitor competitor’s performance & its analysis responsible for market

shares in city and regional circulation.

8. Successful implementation of all the schemes reader/ trader offered by the

company.

9. Timely analysis of vendor/agent off take.

10. Meeting with traders time to time.



Role of regional incharge (regional sales and recovery)

1. Regional incharge are responsible for upcountry sales and recovery.

2. Timely recovery through agents.

3. Ensure timely sales growth in the region.

4. Incharge should have and keep updating geographical knowledge of the

region regarding where the product has strong holds.

5. Develop new stations, new taxi routes so product reaches to readers on time.

6. Coordinating with agents and timely solution of the grievances.

7. Maintain proper coordination with development incharge for survey activity

in the region.

8. Insure smooth functioning and timely distribution in his region, when in

need.

9. Maintain strong and healthy relationship with traders.

10.Successfully implementation of all the schemes reader/ trader offered by the

company.

11.Timely analysis of vendor/agent off take.

12. Keep eye on competitors activity and timely provide the information to

seniors for the same.

Role of district incharge (district sales and recovery)

1. Responsible for district sales and recovery.

2. Responsible for sales and distribution in his district.

3. Timely recovery of bills through agents.

4. Develop new stations, new taxi routes so product reaches to readers on time.

5. Coordinating with agents for smooth distribution in the district.



6. Maintain strong relation with agents.

7. Keep eye on competitors supply and activity.

8. Implement the survey order through agents/ venders and convince them to

increase their supply accordingly.

9. Enthusiast the agent for trade scheme while offered by the company.

10.Maintain agents/ venders off take on a daily basis.

11.Maintain agents/ venders profile.

12.Keep track on agents/ venders supply while schemes were offered to fulfill

company’s motto to compete with competitors.

13.Timely reporting of any development in district to seniors.

Role of city incharge (city sales and recovery)

1. Responsibility for city sales and recovery.

2. Ensure timely sales growth in city.

3. Maintain proper coordination with development incharge for survey activity

in the city.

4. Incharge should have and keep updating geographical knowledge of the

region regarding where the product has strong holds.

5. Insure smooth functioning at all city centers.

6. Maintain strong and healthy relationship with traders.

7. Successfully implementation of all the schemes reader/ trader offered by the

company.

8. Keep eye on competitors activity and timely provide the information to

seniors for the same.



Role on center incharge (center sales and recovery)

1. Responsible for sales distribution at the center.

2. Responsible to coordinate with agents/ cashiers for smooth distribution at

center and handle critical situation when he needs.

3. Maintain strong relation with venders.

4. Promote newspaper among venders for increasing sales.

5. Keep eye on competitors supply and activity.

6. Implement the survey order through venders and convinced then to increase

their supply accordingly.

7. Enthusiast the venders for trade scheme offered by company.

8. Maintain venders off take on daily basis and maintain vender’s profile.

9. Keep track on venders supply while schemes are offered to fulfill company’s

motto to beat the competitors.

10.Timely reporting of any development at center to seniors.

Development incharge (surveys and institutional sales)

1. Responsible for conducting survey activity through proper channel in city

and regional area.

2. Coordination with city and regional incharge regarding development in their

respective area.

3. Work on sponsors copies and area specified sampling.

4. With the help of sponsorship increase relationship.



5. Maintain institutional sales data for proper visibility and brand building of

product in all parts of city as well as regional area.

6. Maintain institutional data-base and follow-ups.

Logistics incharge (billing, MIS, circulation recovery and credit

notes)

1. Billing, MIS, circulation recovery MIS and credit note timely corresponding

with agents.

2. Maintain dispatch records, keep check on taxi scheduling of city and

upcountry.

3. Smooth functioning of cash sales and ensure daily punching vender off take.

4. Logistic incharge should make sure that agency billing should generate on

time and should reach to the agent on time so there will be no delay in

collection.

5. Responsible for maintaining all records as per ABC norms.

6. Circulation collection and schemes should audited on time in coordination

with accounts department.

7. Circulation outstanding data is provided sales team on time.

8. Venders/ agents off take punch data on time and variance of venders off take

is provided to sales and marketing development.

9. All data is to be punched in SAP on time and credit must be finalized on

time.

10.Discussion regarding increase or decrease in print order with sales and

marketing development manager on daily basis.

Role of MIS executive (sales MIS city and regional)



1. Coordinate with city/ regional sales team and prepare daily circulation

report.

Role of circulation accounts executive

1. Responsible for credit note and amount collection from city and regional

area.

Role of SAP operator

1. Responsile for billing and all data punching in SAP related to circulation.

Role of center cashier (center cash collection and supply

distribution to venders)

1. To directly provide newspaper to the venders.

2. Cashier maintains all records related to centers likewise vender off take,

supply/ unsold copies details, cash recievied, etc.

3. After completion of collection cashier direct deposite the cash in the

company.

Role of dispatch incharge

1. To ensure timely dispatch of newspaper in proper quantity for all the centers.

2. To ensure that newspaper reaches to city as well as regional area on time as

per print order.

3. Sort out grievences of sales team and agents.

4. Check on bundle regularly before dispatch in taxi.



5. Maintain all dispatch records as per ABC norms

6. Arrangement of taxi in critical situation.

7. If there is any delay in printing then they have to inform to sales and

marketing development manager.

Distribution centers.

Distribution centers in surat

1. Udhna

2. Chowk

3. Rander

4. Bhagal

5. Railway

6. Varacha

7. Katargam

Center process

Centers are the distribution points in various parts of the city from where the

through own cash sales counter.

Centers are created on basis of density of city to reach the readers.

At the centers all the publications provides the newspaper early in the

morning (3:30 to 4:30 AM) to the areas/ cah sales counter (company

operated) from where the venders/ hawkers get their copies for distribution.

Types of sales

1. Agency sales



2. Cash sales

3. Subscription sales

4. Institutional sales

Agency sales process

Company provides the supply to the agents at desired centers on a daily

basis.

Agents deal with the venders and supplies newpapers against cash on daily

basis.

In regional market it will be on credit basis, where, newspaper will be

supplied without cash and venders will clear his bills to the agents in first

week of the following month.

In the city areas where credit system is followed, similar process should be

in place.

The commission structure between agents and venders varies as per market

scenrio for city and regional circulation.

Cash sales process

cash sales is a company self driven system.

Under cash sales company directly deals with venders.

Venders get supply of newspaper against cash on daily basis.

In cash sales venders will get commission directly from company.

After completion the center cashier directly deposits the cash in the

company.



The commission structure of venders varies as per market scenrio for city

and regional circulation.

Subscription sales process

Under this process readers have to pay amount in advance for certain period

and publication directly provide their product through courier, postal

services or their own network. This is mainly followed by magazine

publication houses.

Institutional sales

Institutional sales are required to ensure the circulation increased in the

territory by formulating strategies.

Conducting sales promotion activities by conceptulizing events catering to

identify target audience. Sourcing sponsers for events.

Arranging for gifts, sponsorships, trade schemes, concept selling annd

schemes.

Analysing the categories where company’s penetration is poor. Analysing

reasons, developing action plans and implementing them.

Visiblity plan across city/ regional areas.

Bulk selling to hostels, hospitals, hotels and offices.

Newspaper stands at prominent location like hostels, big showrooms, etc.

Reader oriented activities like health camp.

Various competition in colonies.



To ensure product should availability at the places near bus station, railway

station and airport.

Banner activities are taken care of.

Anaylzing and warehousing of institutional data is must sor time to time

follow-ups with clients.

Sponsorship

Working on area specified sampling and to maintain sponsor copies in

categories where penetration is poor.

Analyzing results, developing action plans and implementing them and also

to maintain “zero growth” period (May and June).

1. Hotels / restaurants

2. Travel agencies

3. Petrol pump owners

4. Hospitals

5. Professional institute

6. Beauty parlor

7. Showrooms

Distribution channel

Venders / hawkers

Venders delivers the newspaper at readers doorsteps. Venders are not the

paid employees of the publication or agency. Commission structure of venders

varies as per market scenerio.



Process

Venders buys the newspaper from centers after adjusting with their

commission.

A vender carries all the newspapers as per his requirements.

Venders have their own distribution routes to deliver newspaper at reader’s

house.

Venders deliver newspaper at reader’s doorstep entire month and clear the

bills with the readers in the first week of the following month.

Under every vender’s route, they have few boys (beat boys) who help

venders in distributing newspaper.

Beat boys are the salaried employee of venders and everyday beat boys

distribute 100 to 150 newspapers.

Cash sell point / book stall

This category of venders covers areas like railway station, airport, market

place, colony book stall, bus stand, traffic signals and those venders who arrange

temporary stalls near roads.

This venders do not have fixed sales.

The unsold copies of such venders comes under exchange copies.

Cash sell point covered average 5 to 10% sales of city sales.

Appointment of new agencies

Appointment of new agencies

While opening new agencies, agent requires proper experience

regarding distribution network and he should be financially capable to pay



the bills on time given by the company. While appointing the new agency

manager must convince him to be company’s sole agent and ensure growth

and supply on time to time basis.

Agency security deposit

As per company policy while appointment of new agencies agency security

deposit of Rs. 165 per copy must be required (varies as per market scenario).

Process

While appointing the new agency, agent has to sign an agreement on rs.

100/- stamp paper which will be duly signed by agent, sales and marketing

development manager and unit head.

During the appointment of agency, agent must be aware that with increase in

the supply there should be proportionate and advanced adjustment in the

agency security deposit.

On agency security deposit, agent will get the annual interest as per the

company policy varying from 6 to 8 % (varies as per market scenario).

Interest will be given to him while discounted of his agency. Subject to tax

deduction at source as applicable.

Role of an agent

Timely distribution of newspapers, agent has to be capable enough to handle

the roadblocks for smooth circulation.



On a time to time basis, the agent should provide reader’s and market

feedback and competition strategies to the company.

There should be a strong and reliable relationship between agent and

hawkers and vendors.

Commission structure

Copies subscribed commission

0-499 25%

500-999 30%

1000 and above 35%

The commission structure is applicable for city and regional circulation.

Commission can vary as per market scenario.

Payment process

Agency sale process

Cash discount: if agent pays his bill by 10th every month he may get

additional caash discount of 2 to 5 % on a total bill amount(varies as per

market scenario).

The center should ensure that cash discount is given only if payment is

received before 10th of every month in city.

In case of regional agent they send dd through courier after deducting the

dd, courier charges and cash discount. However, the dd must be prepared

on or before 10th of that month to be eligible for cash discount.



If payments from any agency are not received till 20th of every month, the

operations head and/or SMD manager must take appropriate actions. In

the event of any deviation, justification should be provided to the higher

authority(state office).

Cash sales process

After completing the all center cashiers work, cash is directly deposited in

the company.

Then logistic in charge compile the cash of all center sales and he will cross

check with the print order.

After cross check with print order and unsold the MIS have being finalized

of the day.

Then logistic in charge submitted the cash in accounts department.

Accordingly accounts department submitted the cash in bank and finalize the

entry in SAP.

Credit notes

Unsold, cash discount, buddle not received (BNR)

Forwarding charges or agent/ vendors and readers schemes cash discount,

short copies received are the major parts of credit notes. Amount of credit note for

bundle not recieved is deducted from taxi payment if agent received short bundle

in his supply and short copies received in bundle deducted from binder.

Exchange copies



Cash seller/book stall vendors exchange the cash copies with the previous

day unsold by giving the difference amount on the next day is reflected in reason

code “others”.

Time frame

All the documents/data related to credit notes should be received from agents

by 10th of every month and should be audited and authenticated by 25th of every

month.

Process

As a standard practice the credit notes/ payments should be verified and duly

signed by unit manager, finance manager, internal auditor, operations head

and sales and marketing development manager.

As per company policy, the unsold copies should not be more than 0.75% in

agency sales and 1% in cash sales centers. (varies as per market scenario)

If credit note amount exceeds then the fixed percentage of circulation billing

for the month (agent-wise) then it should be specifically approved by the

concerned unit head/ state CEO and vice-president- sales and marketing

development.

The financial head of concerned unit must be involved in approval process

while issuing credit notes both financial and non-financial.

Credit notes are finalized on day basis and balance due amount is recovered

in the mean time.



In case if agency security deposit is below company’s norms, the coupons/

schemes/ cash discount payments should be adjusted in agency security

deposit first. With due specific consent of the agents.

The center should ensure that cash discount is given only if payment is

received before 10th of every month.

Distribution modes

Process

Taxies are appointed on contractual basis for timely delivery of newspaper

in city and regional centers.

While opening new taxi route, the sales and marketing development

incharge should provide the viability of route with number of copies,

distribution points, and rate per km and per copy cost to the company. This

needs to be approved by the state head with complete route.

These taxies work exclusively for company they are not authorized to carry

any other newspaper along with company’s newspaper.

Taxi route cost analysis is undertaken. A periodical anaylsis (preferable in

every 3 months) is required to ensure that distribution cost per copy is kept

in control. This analysis is to be undertaken by sales and marketing

development incharge and report should be send t o the unit head for

viability.

Types of schemes



Process

To increase circulation numbers and visibility schemes/ offers are provided

for both readers and venders.

Readers scheme

A time limit must be specified while framing the coupon scheme and

timeframe for redemption must not exceed 30 days from the billing date.

Unsold copies at the time of return to the stores must be checked while

running the scheme, otherwise corresponding credit should not be allowed

for those copies. This process must be audited through the finance

department.

Monitoring of po on a daily basis. In any case, po should not be altered from

standard, especially on days of coupons publishing.

Monthly dashboard for keeping a track of all coupon/ reader/ agent schemes

framed must be prepared with provisions (expected) discount/ credit notes/

cash discount to be given and circulated to the state CEO, vice president-

sales and marketing department and managing director office.

Trade scheme

This scheme is for increase in copies within specified date by hawkers/

agents. The sales and marketing development incharge should undertake a

review on time to time basis.

The sales and marketing development incharge ensure that the schemes are

in line with policy drawn for them with regards to maintaining copies and

recovery against them.



Any deviation is reported and a decision for the same is taken on priority

basis.

Before any trade scheme is launched by the center, the previous experience/

analysis with such scheme should be taken into account.

This should form part of the proposal being sent to state head for approval.

Survey

Process

Survey conducted during the schemes offered by the company to directly

approach the readers door through survey boys.

Benefit of survey

Company can directly contact readers and generate new readership.

Company can get feedback regarding their product.

It helps to create readers data-base.

Survey boys are appointed on target base salary survey team has being utilized for

both kind of schemes(Consent and Subscription booking)

Subscription offer

Under subscription scheme, readers have to pay advance money cah/ cheque

for certain duration.



In subscription scheme when readers pay amount he will also be entitled for

instant gift offered by the company.

Due to subscription offer, company can target those readers who were

reading news daily.

Through subscription offer, company can freeze the readers for certain

period.

Consent offer

It is product base/ reader survey so company cannot charge any amount in

advance.

It is to make readers aware about the current reader scheme and to inform

about exclusive things about the product.

Survey boys are appointed on target base salary. survey team has been

utilized for both kinds of scheme(Consent and Subscription )

Entire survey activity is conducted under supervision of development

incharge.

He will make sure that each surveyor has complete knowledge about

product.

Before starting survey proper training of each survey boy is must.

He will make sure that during survey boy should carry complete kit with

him.

He has to make sure during the survey there is no duplication of readers

taking place or no false commitment is given by surveyor to readers.

Vender off take of particular area where survey has conducted.

Before conducting survey development incharge should have the idea about

the city mapping and complete planning the area they have to target.



Divya Bhaskar undertook a huge survey in posh areas of Surat city in 2009.

There were four different questionnaires to approach different types of readers

are as follows:

DIP STIC STUDY- AHEMDABAD (SD/ 0 TH CONVERSION)

Q.1. Which newspaper you are reading/ purchasing

Divya Bhaskar Gujarat Samachar

Sandesh other gujarati newspaper__________

Q.2. For how long you have been reading your newspaper (main NP) ?

less than 1 year above 3 years

1 year to 3 years

Q.3. Have you ever read Divya Bhaskar ?

yes no

Q.4. If yes, reason to left Divya Bhaskar

content problem sure gift not satisfactory

delivery problem any other reason__________

Q.5. would you like to replace other gujarati newspaper with Divya Bhaskar?

yes no

Q.6. Reason for conversion or deny



NAME__________________________________________________________

HOUSE NO.______________ STREET________________________________

LANDMARK_____________LOCALITY______________________________

CITY____________________________________________________________

CONTACT NO. RESI.________ OFFICE_________MOBILE_______________

QUALIFICATION _________________ OCCUPATION___________________

SECTION A+ A B+ B

SIGNATURE EXECUTIVE NAME

DATE

DIP STIC STUDY- AHEMDABAD ( GS- DUPLICATION)






1 year to 3 years


yes no


content problem sure gift not satisfactory

delivery problem any other reason__________

Q.5. would you like to duplicate with Divya Bhaskar & Gujarat Samachar?

yes no



Q.6. Reason for duplication or deny

NAME__________________________________________________________

HOUSE NO.______________ STREET________________________________


CITY____________________________________________________________



SECTION A+ A B+ B


DATE

DIP STIC STUDY- DB AHEMDABAD ( NEW READER)

Q.1. Have you ever read by purchase any gujarati newspaper in past



no one



1 year to 3 years


yes no


Content problem sure gift not satisfactory

Delivery problem any other reason__________

Q.5. would you like to replace Gujarat Samachar & Divya Bhaskar

yes no



Q.6. Reasons for conversion or deny

NAME__________________________________________________________

HOUSE NO.______________ STREET________________________________


CITY____________________________________________________________



SECTION A+ A B+ B


DATE

DIP STIC STUDY- DB AHEMDABAD (GS- CONVERSION)




English newspaper



1 year to 3 years


yes no

Q.4. If yes, reason to left newspaper___________________________________

Q.5. would you like to read Divya Bhaskar now?

yes no

Q.6. Reasons for acceptance/denial



NAME__________________________________________________________

HOUSE NO.______________ STREET________________________________


CITY____________________________________________________________



SECTION A+ A B+ B


DATE

Marketing

DepartmentBHAGWAN MAHAVIR COLLEGE OF MANAGEMENT


Marketing is everywhere Formally or informally, people and organizations

engage in a vast number of activities that could be called Marketing.

Marketing department is just like Blood for any organization. Marketing

persons sell What We Are Producing. But in a business like press, Marketing

personnel collect advertisements to be printed in their news paper. The whole press

runs on the profit made from advertisements. Advertising is the main source of

earning. As we know, newspapers are provided to readers at the cost of just Rs.2.

and the cost of printing a paper is around 7 Rs/ Copy. So the Marketing

Department plays very important role.

Marketing Policies

8 color pages in a News Paper

Magazines or Supplements in a Week.

Free Gift of good quality every month.



Good Picture and Paper Quality.

Good Commission to Advertisement Agencies.

Advertisement criteria Like – Not more than 130 Cc advertisement on the

front page.

Calendar and Hand Book as a gift at the Time of Survey

Wishes to Regular Customers on their Birthdays and Anniversary.

Special newspapers are published on special events.eg: budget bhaskar was

published 8th July, 2009.

Organization Structure of Divya Bhaskar



The Product- Market Growth Perspective

1. Marketing Penetration Strategies:


DGM (Marketing & Operation)

Chief Marketing Manager

Advt.

Manager (Scheduling Dept.)

Classified

In charge

Marketing

Executives

Back Office Marketing

(Upcountry)

Advt. Designer

& Proofreader

Classified Assistance

Marketing Executives Assistance

Computers Prog. & Computer Operator

Marketing Manager Upcountry

Asst.Manager (Event)

Executive (Event)


Marketing penetration refers to Divya Bhaskar’s attempts to increase

sales of its present products in present market.

By attracting users of competitors’ brands.

Broadening the customer base by converting non-readers into reader in a

defined segment.

More effective sales promotion and advertisement.

Each and every product of Divya Bhaskar Group is launched on Sunday.

2. Marketing Development Strategies:

Market development refers to firm’s attempt to increase sales of its

present product by tapping new markets.

By reaching new market segments.

Marketing executive has allocated work by their experience

3. Strategies for introduction stage:

This stage starts when the new product is first distributed and made

available for purchase (launch) in market. The company’s sole objective is to

stimulate awareness, interest, trial and purchase.

Divya Bhaskar has adopted the rapid penetration for the market penetration.

Divya Bhaskar spends heavily on advertising and promotion.

Strategy of launching the product at a low price and spending heavily on

promotion. This brings about the fastest market penetration and the largest

market share and is suitable for a massive size of market, where buyers are

unaware of the product concept and are price sensitive.

4. Strategies for growth stage:

The growth stage in Divya Bhaskar is marked by a rapid climb in sales.

Price of the news paper remains constant so far as demand increases rapidly.



The product quality must be improved and new features must be added so it

attracts new customer.

New distribution channel must be introduced to expanding market.

Shift in advertising segment from awareness to bringing about conviction

and loyalty.

Giving the different kind of schemes e.g. Lakhpati and Daily coupons

scheme as a part of sales promotion.

Sponsoring different kinds of the events.

Analyzing the daily advertisements that appear in the competitor’s news

paper but not in the Divya Bhaskar news paper.

Types & Classification of the product

Product is a key element in the market offering. Marketing leaders generally

offer products and services of superior quality. In economics, manufacture and

processing of goods or merchandise, including their design, treatment at various

stages and finance contributed by banks. As the means by which wealth is created

by Human labor, it is regarded by some as the fundamental economic process.

Types of product

The main product of Bhaskar group is newspaper. Bhaskar is a Bhopal based

group that first expanded its Hindi Daily to Rajasthan and further Northward to

Chandigarh in Punjab. The detail about the Newspapers and Magazines in other

states and in other languages is given as followed:

I. DAINIK BHASKAR:



In 1933, Mr. Dwarika Prasas Agrawal, a man of vision and enterprise has

started a newspaper in Bhopal named by “Dainik Bhaskar”. After that it was

launched in Indore in 1983.

II. DIVYA BHASKAR:

It was golden down in the history of Gujarati newspaper when Bhaskar

Group launched its Gujarati daily, Divya Bhaskar , on June21,2003. Divya Bhaskar

received an overwhelming response registering record sales of 4.76 lakhsCopies on

the first day of its launched.

III. DNA:


DAY CITY SATELITE

(outside Surat)

Monday 2 2

Tuesday 2 2

Wednesday 3 2.5

Thursday 2 2

Friday 3 2.5

Saturday 2 2

Sunday 3 3


DNA is another milestone of Bhaskar Group. DNA is a newspaper for the family offering local

news, state news and national and international news. Divya Bhaskar has also launched English Daily

DNA from Ahmedabad and Surat as franchisee of Diligent Media Corporation in Nov, 2007.

DAY PRICE COMMISSION

Monday 1.5 60 Paisa

Tuesday 1.5 60 Paisa

Wednesday 1.5 60 Paisa

Thursday 1.5 60 Paisa

Friday 1.5 60 Paisa

Saturday 1.5 60 Paisa

Sunday 3 1 RS.

IV. MY FM:

MY FM, the FM Station that operates under the signal frequency- 94.3 –is

currently on air in Jaipur, Ajmer, Udaipur, Bhopal, Gwalior, Indore, Bilaspur,

Ahmedabad, Surat, Nagpur, Chandigarh, Jalandhar and Amritsar.

V. DB GOLD:



“Divya Bhaskar” has launched “DB GOLD”, a Gujarati afternoon daily

catering to industrialists, traders, and businessmen in Surat. Ashwini Agrawal ,

State Head of Gujarat, “Divya Bhaskar”, says, “We wanted a daily that would cater

to the industry driven people of Surat. They are less busy during the afternoon

from 1 to 4 p.m., and the tabloid is a good way to spend that time.”

DAY PRICE COMMISSION

Monday 1 50%

Tuesday 1 50%

Wednesday 1 50%

Thursday 1 50%

Friday 1 50%

Saturday 2 25%

Sunday - -

VI. MAGAZINES:

Picture MAGAZINE RELATED

TO

PRICE



fortnightly monthly yearly

Aha! Zindagi

( Hindi)General - 25Rs. 50Rs.

Aha! Zindagi

( Gujarati)General - 20Rs. 30Rs.

She (English)Female

oriented5 Rs. - -

Utsav

(Gujarati)- - - 50Rs.

Lakshya

(Hindi)

Carrear

oriented- 15 Rs. -



CLASSIFICATION OF NEWS PAPER

Divya Bhaskar contains 16 or 18 pages.

Page Number Details

1 (Color Page) National News

2 (Color Page) Surat City News

3 (Color Page) Surat City News

4 (B & W Page) Press Notes, Classified, Panchang, Rasifal

5 (Color Page) Surat City Detail

6 (B & W Page) Surat City Detail

7 (B & W Page) Gujarat and Saurastra News

8 (B & W Page) Business Abhivyakti

9 (B & W Page) Business

10 (B & W Page) Gujarat and Saurastra News

11 (B & W Page) Business

12 (Color Page) Desh Videsh

13 (B & W Page) Desh Videsh

14 (Color Page) Ramat Jagat

15 (Color Page) Surat City Detail

16 (B & W Page) Surat City Detail



Details of Competitors

In present Economic scenario, buyers and sellers interact to exchange

goods and services. Economic condition is the means where by the self interest of

buyer and seller acts to serve the need of society as well as those individual

market participation. Society is served when maximum number of goods are

produced at lowest possible price.

Major Competitor:

Gujarat Samachar:

Promoted by Brothers Bahubali Shah and Shreyansh, Gujarat Samachar

has been published in Surat for more than 72 years, more as close-knit, family-run

business with older brother Shreyansh Shah involved in editorial and younger



brother Bahubali Shah in charge of Marketing. It has been more regions with a

team of 10 marketing executives in Gujarat and a skeletal staff of 6 comprising the

all-Indian marketing team.

Sandesh:

Sandesh began its journey in 1923, and by now have 5 editions, 7 lack plus circulation per day

and 46 lacks plus readership. Until 1984 it had a single edition published daily from Ahmedabad. Second

edition from Baroda was launched in 1985 following by Surat in 1989, Rajkot in 1990 and Bhavnagar in

1998.

Name Est. Year

(Surat)

Language Frequency Price(Daily)

Gujarat

Samachar

1975 Gujarati Daily Rs. 2 or Rs.3

Sandesh 1989 Gujarati Daily Rs. 2 or Rs.3

Divya

Bhaskar

2004 Gujarati Daily Rs. 1.5 or

Rs.3

Gujarat Mitra 1863 Gujarati Daily Rs. 2 or Rs.3

Daily Sales of different Newspaper



Product’s Features

The Product Features are basically maintained due to a very tight


Name of the

newspaper

City Regional

Gujarat Samachar 95,000 Copies 70,000 Copies

Sandesh 93,000 Copies 40,000-45000 Copies

Divya Bhaskar 1,05,000 Copies 90,000 Copies


competition in the market today." Divya Bhaskar" news paper consists of mainly

16 pages. (8colour pages and "'Black & white Pages). The main features of Divya

Bhaskar" are that it gives supplement(s) everyday. These supplements mainly

consist of information, news, articles etc. related to the world and society. Divya

Bhaskar also provide free gift of good quality every month to customers.

Product Mix

Product mix consists of supplements which are knowledge based.

Newspaper contains 16 to 18 pages which includes news with advertisement.

People read news paper than what? So that Divya Bhaskar provides supplements.

Supplements mainly contain information on particular topic, articles, glossary etc

related to world and society.

Day Supplement Related To Pictures

Monday

Dharma

DarshanReligions

Tuesday

Woman

Bhaskar

Female

oriented



Wednesday

KalashFamily

Oriented

Thursday

Friday

Navrang +

City Bhaskar

Bollywood,

Hollywood

Saturday

Baal Bhaskar

+ City Bhaskar

Children

Related



Sunday Sunday

Bhaskar+

City BhaskarGeneral

Market Segmentation and Target Market

Market segmentation

The process of disaggregating a market into number of sub

markets/segments is known as market segmentation. Marketing begins with

segmenting a market into different sub segments and then identify the most

appropriate segment to operate in, so that all marketing efforts focus on that

segment. Divya Bhasker newspaper product is published only for Surat city that is

called as city Edition.

Surat City Market

Circulation of newspaper in Surat city is done from 10 different centers. They

are:



1. Bhagal

2. Chowk

3. Varachha

4. Bombay Market

5. Athwa Gate

6. Udhana

7. Piplod

8. Bada Ganesh

9. Rander

10.Parle-Point

Upcountry Market

Divya Bhaskar newspaper product is published for upcountry market is

called as Dak Edition. For newspaper circulation in Up Country Market it is

divided in to 12 centers. They are:

1. Valsad

2. Vapi

3. Bilimora

4. Pardi

5. Daman

6. Chikhali

7. Songadh

8. Vyara

9. Olpad

10.Vanasda

11.Kosamba

12.Dharampur



Customer Segmention of Divya Bhaskar

Customer Segmentation is done based on various customers, where any sub-

set might be considerably be selected as a large Market to be regained with a

district marketing mix.

Religious

Bank

Astrologer

Education and Immigration

Electronics

Entertainment

Fashion

Finance

Food Product

Four Wheelers

Government

Health and Medical

HR Appointment

Office Automation

Readymade Garments

Telecom

Three Wheelers

Two Wheelers

Industrial Notice

Jewelry

Mega Stores

Furniture



Home appliance

Targeting

The main target of Divya Bhaskar is untapped market, wherein those who

are not purchasing Divya Bhaskar are newspaper targeted.

Market is segmented into different sub segments wherein it identifies the

most appropriate segment or sub segment to operate so that all marketing

efforts focus on that segment. This is known as targeting.

For targeting Divya Bhaskar has several options

Single segment concentration

Selective specialization

Product specialization

Market specialization

Full market coverage

Divya Bhaskar has decided to target on selective specialization wherein

targeting is done on different market with different product.

M1 M2

P1

P2

P= Product

M=Market



For example: city edition only distributed in Surat city and the DAK (upcountry)

edition distributed outside Surat city.

Distribution Channel

A marketing channel is a set of interdependent organizations involved in

the process of making a product or service available for use or consumption. In

"Divya Bhaskar" to sell or to circulate the news paper in Surat city are divided

into10 centres.

The aim of channel management is to satisfy the three entities:

Consumer

Channel members

Company

1. Hawker

In "Divya Bhaskar", the bundles of newspaper pass through channels

before reaching the final customer. The newspapers are distributed to these

centers through its own vehicles. This centers distribution the newspaper

directly to the hawkers who are local newspaper venders who sit on the

bookstalls, or house to house newspaper delivery to the customer. Here there is

no agent appointed to distribute the newspaper.

2. Agency

In this upcountry market agents are appointed who supply the

newspaper to hawkers and nearly rural areas.

3. Channel levels:



"Divya Bhaskar" uses its Distribution place to distribute their

newspaper to the Hawkers and then Hawkers sell the newspaper to the

customers, here marketing people uses One-level channel. But the main

channel used by marketing people that is Two-level channel under which press

sell their newspaper to Agency and then Agency distribute to the hawker &

than hawkers sell the newspaper to the customers. So press maintains good

relationship with their agencies.

1. Level 2. Level


Customer

Manufacturer

Hawker

Agency

Manufacturer

Hawker


Sales Procedure

In today’s market, everyone wants increase their sales and thereby earn

profit, a bigger slice of the pie. Yet virtually everyone is finding difficult to

achieve it because number of competitors has increased. Customers purchasing

decision is influenced by growing price pressure.

There are different types of segments in Divya Bhaskar to manage their sales

procedure. It is divided in segments to capture the whole market and to control it.

Divya Bhaskar follows two procedures for their sales. They are:

1. SALES PROCEDURE FOR MISSING ADVERTISEMENT:

In this procedure the employees of back office department, compare Divya

Bhaskar news papers with their competitor’s news paper and find out the

advertisements which are not published in competitor’s news paper and finds the

advertisements which are not published in their news papers. These advertisements

are known as missing advertisements. After finding missing advertisement, they

directly contact the advertisers and ask the reason for not giving advertisement in

their news paper and by solving their problems they convince them to give

advertisement in Divya Bhaskar.

2. SALES PROCEDURE FOR NEW ADVERTISEMENT:


Customer


In this procedure, Divya Bhaskar gets the advertisement from their new

customer directly or through the agencies. They discuss the rates of advertisement

and discount and if the advertiser is ready to give advertisement at a given rate,

they confirm it to the other employees working in marketing department. After

getting the advertisement in both the procedures marketing person follow their

advertisers, according to the segments. Whatever is the advertiser’s response, they

report it to their head. The head of department report it to Director General

Manager and Director General Manager decides in which segment they have more

opportunity.

Customer Order Process

Divya Bhaskar is turning customer interactions into customer satisfaction

whether through their own contacts or agencies. Their experience in customer

management helps them to achieve business value by buildings profitable, long –

term customer relationships.

In any business, customer is king of market. The main customers of ‘Divya

Bhaskar’ are its Advertisers. They respect their customers as king. They get their

profit from advertisement so they can recover their loss done because of difference

between production cost & selling price. Advertisement can be defined as blood

for marketing department of Divya Bhaskar. They give special discounts to attract

new customers and retain their regular customers. If they commit any mistake in

size and colors of advertisement, they give it free of cost to their customers to

satisfy them.

There are two types advertisements given by Divya Bhaskar:

1. Display advertisements



color display ads

Black & White display ads

2. Classified advertisements

Display classified ads

General ads

Process of customer order


Missing

Executive

Convince customer

Direct Reach Hire Agency

Ads Schedule


1) Missing:

The 1st step of customer order Process is missing. The back office of

marketing department compares their news papers with their competitors news

paper, in which they find out advertisements not published in Divya Bhaskar

newspaper but published in competitors news papers, which is known as ‘missing’

for them. They report about it to their executives.

2) Executives:

The executives get the ‘missing report’ from the back office. After getting

the reports they analyze the reasons for each ‘missing’.


Ads scheduling at Divya Bhaskar

Release Order Scheduling

Divya Bhaskar Release Order Scheduled

Ads Designing

Ads Published

Confirmation of Ads

Bill Generate


3) Convince Customers:

The 3rd step of customer process is conceiving Customer. After analyzing the

report they contact the advertisers and convince them to give advertisement in

Divya Bhaskar news paper which can be done in 2 ways.

Direct reach:

In this process the marketing executives directly contact to the advertisers

and ask the reasons for not giving the advertisement in their newspaper. After

finding the reason they discuss it with the head and find the solution for problems.

They give solution to advertisers and convince them to give advertisement in their

newspaper.

Hire Agencies:

Divya bhaskar has many advertisement agencies from where they get

advertisements. In this process they contact the agencies and give the ‘Missing

report’. The advertisement agencies contact the advertisers and convince them to

give advertisement in Divya Bhaskar and if the advertisers agree with the agencies,

they give details about advertisement to marketing scheduling department of Divya

Bhaskar by fax.

4) Advertisement scheduling at Divya Bhaskar:

After getting the detailed information of advertisement like size, type, on

which page, color, etc. they make schedules of advertisement that on what day the

advertisement will be given, in which publication it will be given, etc. they have

software named “SAP” to manage all this in a proper way.

5) Release order Schedule:

After Scheduling the advertisement, the detailed information is sent to the

agencies to get the realese order. The format of advertisement is given to them



which includes the name of the agency, Size of the advertisement, specific date on

which the advertisement published etc.

6) Divya Bhaskar Release order schedule:

After getting release order from particular agency, Divya Bhaskar analyze it

and the head of scheduling department sign it and give the release order to the next

department to do further processing.

7) Designing advertisements:

The further step is designing advertisements. After giving the release order

by head of scheduling department the detail of size, color or black and white and

other information about the content is given to the advertisement designing

department. According to details the designing department design the

advertisement.

8) Advertisement published:

After designing the advertisement, they are published on a page and sent to

the head of designing department to analyze the advertisement.

9) Advertisement Confirmation:

After analyzing the advertisement they check whether the advertisement is

proper or not then the advertisement is pasted in the dummy newspaper.

10) Billing:

The last step of customer order process is calling “Billing”. After confirming

the advertisement the bills are generated according to the size and rates confirmed

with the customer.

COMPARISION OF 4 PS:



PRODUCT

At the heart of a great brand is a great product. A product is anything

that can be offered to a market to satisfy want or need, including physical

goods, Services, experience, events, persons, places, properties, organizations,

information and ideas. Product may be defined as an object or a service that is

mass produced or manufactured on a large scale with a specific volume of

units. The main product of “Divya Bhaskar” is newspaper and to be on the

top and to survive competition Divya Bhaskar provides supplements every

day. The details of comparison of supplements with competitors are as follow.

Day Divya

Bhaskar

Gujarat

samachar

Sandesh Gujarat mitra

Sunday Sunday

Bhaskar+

City Bhaskar

Ravi purti Sanskar Ravivarya

Purti

Monday Dharma

Darshan

Science

Knowledge

Career Satsang



Tuesday Woman

Bhaskar

Sahiyar Nari Aspas chopas

Wednesday Kalash Shatdal Ardh Saptahik Dharma Purti

Thursday City Bhaskar Dharma lok Nakshtra Maniranjan

Friday Navrang +

City Bhaskar

Chitra lok Cine Sandesh City plus

Saturday Zagmag Kids world Sannari

PRICE

Price is not just a number on a tag. Price comes in many forms and performs

many functions. Price is the one element of the marketing mix that produces

revenue, the other element is producing cost. The price is the amount a customer

pays for the product. A firm must set a price for the first time when it develops a

new product, when it introduces its regular product into a new distribution channel

or geographical area. The business may increase or decrease the price of product if

other stores have same product.

According to information from Divya Bhaskar, 55% readers says that, price

of newspaper should be Rs. 2.while 40% readers says that, price of newspaper

should be Rs. 1.50 and 5% are agreeing with Rs. 2.50. Comparison of the price

between three competitors is given below.



Day Divya

Bhaskar

Gujarat

Samachar

Sandesh Gujarat

Mitra

Sunday 3.00 3.00 3.00 2.50

Monday 2.00 2.00 2.00 2.00

Tuesday2.00

2.00 2.00 2.00

Wednesday 3.00 3.00 3.00 2.00

Thursday 2.00 2.00 2.00 2.00

Friday 2.00 3.00 3.00 2.00

Saturday 2.00 2.00 2.00 2.00

PLACE

Following are the places where “Divya Bhaskar” is circulated and along

with that details of competitors are also given.



Area Divya

Bhaskar

Gujarat

Samachar

Sandesh Gujarat

Mitra

Surat City

Valsad -

Vapi -

Navsari -

Bilimora -

Pardi - -

Atul - - -

Songadh - -

Kosamba - -

Vyara - -

Olpad - - -

PROMOTION

Promotion Strategy are concerned with the planning, implementation and control of

persuasive communication with customers.

Activity Divya

Bhaskar

Gujarat

Samachar

Sandesh Gujarat

Mitra

Advertising

Circulation

Increment

Public Relation

Personal Selling - - -



Free Gifts -

Hoardings - - -

Surveys - - -

Special Day Wishes - - -

Media Partner in

events

-

Forecasting

Forecasting means anticipating about future plan. Forecasting is decided in

advance, what future market opportunities are there to get big market. Forecasting

in Divya Bhaskar is done on many things to get big market. Forecasting in Divya

Bhaskar is done on followings:

1) Increase price:-

How much revenue can be earned due to increase in Advertising rates

How many customers we will lose due to Increase Advertising rates.

2) Season:-

In coming season which segment can give more revenue? For e.g. At the

time of result, Schools, Colleges, Tuitions classes etc. education segment generate

more revenue.

3) Circulation:-

Circulation can also affect the forecasting. Increase in circulation of news

paper can attract more advertisers.

4) Gifts:-



In any month, more Valuable gift are distributed then it can be forecasted

that in that month, circulation can be increased.

5) Client Satisfaction:-

If advertisers are satisfied, they will definitely give more advertisements.

Types of Forecasting

1) Past Records:

If forecasting is done on the bases of data of past two years, in some

circumstances they may fail.

How much business has been done in past two years, the proportionate

change can forecast business for the coming year.

2) Seasons:-

In some season, Particular segment gives more Advertisement.

E.g. At the time of Diwali, all segments achieve higher target.

As seasons are fixed, the forecasting related to particular season can

be done perfectly.

3) Monthly Forecasting:-

According to date of past target achievement of last month, forecasting can

be done easily which will be helpful in settings goals for every individuals.

Pricing policy

The profit earned by any company depends upon the price of the product

manufactured by that company. “Divya Bhaskar” as a manufacturer of the

newspaper has a very united role to play in declaring the price of the newspaper.



The policies adopted by the “Divya Bhaskar” are with regards to price and

are totally administrative to pricing policy, according to which the prices of the

newspaper are stationary. Pricing Decision is complex and difficult. Pricing

decision must be consistent with the firms marketing Strategy and its target market

and brand positioning. Holistic marketers must taken into account many factors in

making pricing decision-the company, the customers, the competition, and the

marketing environment. The profit earned by any company depends upon the price

of the product/products of that particular company.

There are basically two methods for pricing. One is to make the product,

calculate the cost of making it, and add a percentage make-up (the profit) to arrive

at the price. The other is to make a judgment as to the price a product can be sold

for in the market, and then to make the product according to specification the cost

of which will give an acceptable profit when the product is sold in the market.

When formulating its policy, a company takes a view those of its competitors. it

may pursue a low-pricing policy in order to gain market shares.

Expenses + Benefit

Selling Price =

Copies

Promotional and advertising policies



Promotion is a key ingredient in marketing campaigns, consist of a

collection of incentive tools, mostly short term, designed to stimulate quicker or

greater purchase of particular products or services by consumers or the trade.

Consumer Promotion Includes - Samples, Coupons, Prices off,

premiums, free trials, Warranties and demonstrations

Trade Promotion includes- advertising and display allowances and free

goods

Business and sales-force include- Promotion trade shows and

conventions, Contents for sales raps and advertising

Divya Bhaskar also organizes events to promote their product. Event

marketing is a fast growing, high profile industry the world over. This highly

versatile tool of Divya Bhaskar integrates corporate sponsorship of an event with a

whole range of marketing element such as advertising, sales promotion and public

relations. DivyaBhaskar’s purpose of event based marketing is to be creating brand

awareness and also to reinforce the image associated with the brand in the mind of

the target customers.

Sports Events

Music and Stage Performance

Fairs and Festivals

Trade shows and Exhibition

Social Welfare/ Cause related activities

Other events: Cooking, Drawing Competition, Aptitude test,

Healthy Baby Competition, Education Expo

Advertising



In “Divya Bhaskar” advertising is the most important part of the marketing

department. Through agencies and small companies, “Divya Bhaskar” gets the

advertisement.

Terms and Conditions

The dimension of advertising will hence forth be in cm × cm Square

Centimeter hence it is imperative to define the advertising as “Height × Width”

from in release order & all other related Communications.

Advertisement Sizes:

1. Minimum Advertisement Sizes:

Dainik Bhaskar: 3 cm (height) × 4 cm (Width)

Divya Bhaskar: 3 cm (height) × 4 cm (Width)

2. Maximum Advertisement Sizes:

Dainik Bhaskar (width): 52 cm (height) × 33 cm (Width)

Divya Bhaskar (width): 52 cm (height) × 33 cm (Width)

Front Page solo advertisement Sizes:

1. Dainik Bhaskar: Height 25 cm or 20 cm; weight 12 cm or 16 cm

2. Divya Bhaskar: No Solo ads on front pages.

Full page width strip ad should be minimum of 3 cm in height.

Advertisement will be accepted in units of inter centimeters in height as well

as width.

All advertisement exceeding 32 cm of width in Divya Bhaskar will be

charged at 36 cm width.



All advertisements must be in accordance with company code of standards,

state laws and the rules as stipulated in the code of the Indian newspaper

Society (INS).

All Advertisements are subject to cancellation without notice.

Material Deadlines:

1. Regular issues : 3 pm (for next day issue)

2. Magazines : 10 days in advance

Rate as applicable on the insertion date will apply, irrespective of the date of

booking.

Advertisements are accepted in good faith and the management does not

accept any liability for contents for advertisements, delay, Omissions or

errors in publication, forwarding replies etc.

Advertisement material art work positive etc. supplied can be demanded

back within 6 weeks only from the date of releases.

Company is not bound by any condition which conflict with those stated in

rate card.

Complains on advertisements regarding reproduction etc. Must be brought to

notice within a week after advertisement is published, otherwise they may

not be entertained.

All disputes rate please get in touch with our marketing office in your city.

Rate card of Divya Bhaskar

Display Advertising Rates:

Edition Black and White in

Rs.

Color in Rs.



(per column

centimeter)

(per column

centimeter)

Ahmedabad City edition 1650/- 2150/-

Rajkot edition 500/- 600/-

Baroda edition 600/- 800/-

Surat edition 700/- 1000/-

Bhavnagar edition 300/- 400/-

Bhuj edition 300/- 400/-

Ahmedabad + Surat + Baroda 675/- 3680/-

Ahmedabad + Baroda - 2830/-

Baroda + Surat - 1680/-

Page Wise Premium of “Divya Bhaskar” is given below:

Page Page-Premium

Front page 100%

Page 3 25%



Specific position 25%

Island position 50%

Back page 50%

Rates of different types of ads

Publish Ads Rates

Display Ads

Black & White

Color

700/-

1000/-

Besna/Shraddhanjali

Black & White

Color

1100/-

1350/-

Appointment 350/-



Classified Rs. 8/- per word ( Minimum

10 to 80 words)

Matrimonial Rs. 8/- per word ( Minimum

10 to 80 words)

Types of Advertising:

Local Ads: Local ads are the ads given from a city in which the newspaper

is being printed.

Corporate Ads: Corporate ads are the ads of the firm outside the state in

which the press is located.

Local Corporate Ads: Local Corporate Ads are the ads of firms within the

state but outside the city in which the press is located.

Central Government Ads: The ads given by the General government of

India.

DIPR Rates: Central Government gives to the DIPR Rate to the press. But

this rate gives this press whose produce minimum 11, 00,000 Copies

Compulsory.

State Government Ads: The ads given by Government of India.

DAVP Rates: Central Government gives to the DAVP Rate to the Press. But

these Rates gives to this Press whose completed 1 year compulsorily.



Government Corporation Ads: The ads given by local city Government

Corporation of India.

Satellite Ads: The ads given by multinational companies to be printed in all

over the world.

Tropical Ads: Tropical Ads are the ads come directly from Bhopal (Head

Office – The press has to print those ads anyhow for that, any local can be

cancelled or changed or delayed)

Classification of the Advertisement:

Display Ads

Pointers

Court notice

Greetings

Entertainment

Public tenders

Classified

Display Classifieds

Sad demises/Death notes

In house Ads

Appointment Ads

Controlling & reporting system

Individual Target:

In Divya Bhaskar, each and every employee has an individual target. To

fulfill the target they have to work hard. They need to complete a specific target

and report via mail to respective authorities.



Back Office:

This is a very important part of marketing department. It plays a major role

in controlling various aspects of the working at Divya Bhaskar. One of the most

important and essential factor contributing in the control of the department is the

preparation of “Missing report”.

Online Control:

An Online Control is exercised in Divya Bhaskar. Intranet facility is

available where in the authorities and most importantly, the unit head are able to

view that is going on and thereby can control any mishap.

Reporting system:

Reporting is the very crucial part of any process. Without reporting,

management cannot succeed. It is not possible for any one person to look after

whole department. So, in all departments there are subordinates appointed.

Whatever they are doing is watched by Top authorities. This practice of Reporting

is followed in Divya Bhaskar.

“Divya Bhaskar” is a big firm having six main departments. Each

department has many employees. In “Divya Bhaskar”, reporting is given so much

emphasis.

1. Reporting at marketing level:

As marketing is only department which generate revenue to “Divya

Bhaskar”, each and every day reporting process is done. The marketing executives

report their department head and the head of marketing department report it to the

General Manager.



2. Reporting at General level:

Reporting at general level means not only marketing but all six departments

of Divya Bhaskar. Each and every employee has to submit their whole day report

to their department heads. And all the department heads submit their reports to

General Manager and they have to submit their daily report to Head-Office,

Bhopal. The reports generated by the different departments are listed follows:

Production Department:

i. Report of Daily Produced Copies

ii. Report of Daily Wastage

Circulation Department:

i. Report of Daily Produced Copies

Human Resource Department:

i. Report of New Joining employees.

ii. Report of Left Wastage

Editorial Department:

i. Report of News Headlines if sent from Surat

Billing Department:

i. Report of Daily Bill Generation

E.D.P Department

i. Report of Serves Conducted by “Divya Bhskar”

Recovery Department:

i. Report of Daily Payment Record

ii. Report of Dues of “Divya Bhskar”

News Print Department:

i. Report of Incoming of Reels



ii. Report of Consumption of Reels

BILLING REPORT FEB-2009




Divya Bhaskar, Surat

Editionwise Billing Mis Report

Bill_Date AHME BARO DV DNA DB GOLD SURAT Grand Total

1-Feb-09 0.00

2-Feb-09 0.00

3-Feb-09 0.00

4-Feb-09 0.00

5-Feb-09 0.00

6-Feb-09 0.00

7-Feb-09 0.00

8-Feb-09 0.00

9-Feb-09 0.00

10-Feb-09 0.00

11-Feb-09 0.00

12-Feb-09 0.00

13-Feb-09 0.00

14-Feb-09 0.00

15-Feb-09 0.00

16-Feb-09 0.00

17-Feb-09 0.00

18-Feb-09 0.00

19-Feb-09 0.00

20-Feb-09 0.00

21-Feb-09 0.00

22-Feb-09 0.00

23-Feb-09 0.00

24-Feb-09 0.00

25-Feb-09 0.00

26-Feb-09 0.00


DSR REPORT

Sr No. CLIENTS

NAME

ADDRESS CONTACT

NO.

CONTACT PERSON

/ DESIGNATION /

MOB. NO.

TYPE

OF

VISIT /

Timing

Productivity

Date & Size

REMARK

S

1

2

3

4

5

MISSING CALLS

1

2

3

4

TYPE OF VISIT:- F (FOLLOW UP) NC (NEW CALL) PC (PERSONAL CALL)

Today sale / size Till Date Sign



WITH CTPL MARKET SHARE REPORT FEB-2009

CATEGORY DV % GS % SN % GMGrand

Total

APPOINTMENT & PLACEM #DIV/0! #DIV/0! #DIV/0! 0

AUCTION/LEGAL/TENDER #DIV/0! #DIV/0! #DIV/0! 0

AUTOMOBILE #DIV/0! #DIV/0! #DIV/0! 0

BADHAI/OBITUARY/GREE #DIV/0! #DIV/0! #DIV/0! 0

BANKING & FIN. SERVI #DIV/0! #DIV/0! #DIV/0! 0

COMMUNICATIONS #DIV/0! #DIV/0! #DIV/0! 0

CONSTRUCTION / BUILD #DIV/0! #DIV/0! #DIV/0! 0

EDUCATIONAL #DIV/0! #DIV/0! #DIV/0! 0

ELECTRONICS & ELECTR #DIV/0! #DIV/0! #DIV/0! 0

ENTERTAINMENT #DIV/0! #DIV/0! #DIV/0! 0

FMCG #DIV/0! #DIV/0! #DIV/0! 0

GENERAL CATEGORY #DIV/0! #DIV/0! #DIV/0! 0

HEALTH CARE #DIV/0! #DIV/0! #DIV/0! 0

INFO.TECHNOLOGY #DIV/0! #DIV/0! #DIV/0! 0

LIFE STYLE #DIV/0! #DIV/0! #DIV/0! 0

SERVICES #DIV/0! #DIV/0! #DIV/0! 0

TOURS & TRAVELS #DIV/0! #DIV/0! #DIV/0! 0

Grand Total 0 #DIV/0! 0 #DIV/0! 0 #DIV/0! 0 0



WITHOUT CTPL MARKET SHARE REPORT JUNE-2009

CATEGORY DV % GS % SN % GM %

Gran

d

Total

APPOINTMENT &

PLACEMENT229 24% 427 45% 136 14% 156 16% 948

AUCTION/LEGAL/TENDER 185

238% 750 16% 619 13%

161

233% 4833

AUTOMOBILE 360 34% 348 33% 161 15% 186 18% 1055

BADHAI/OBITUARY/GREE 0% 19 15% 82 63% 30 23% 131

BANKING & FIN. SERVI 67 8% 497 60% 158 19% 112 13% 834

COMMUNICATIONS 26 41% 31 49% 6 10% 0% 63

CONSTRUCTION / BUILD 33 17% 69 36% 13 7% 77 40% 192

EDUCATIONAL 744 24% 111

635% 850 27% 453 14% 3163

ELECTRONICS & ELECTR 20 11% 0% 33 17% 136 72% 189

ENTERTAINMENT 276 45% 136 22% 189 31% 14 2% 615

FMCG 7 10% 31 42% 20 27% 15 21% 73

GENERAL CATEGORY 205 20% 156 15% 293 28% 393 38% 1047

HEALTH CARE 137 26% 112 21% 137 26% 147 28% 533

INFO.TECHNOLOGY 12 20% 47 80% 0% 0% 59

LIFE STYLE 92 15% 204 34% 255 42% 56 9% 607

SERVICES 0% 55 34% 72 44% 36 22% 163

TOURS & TRAVELS 0% 4 100% 0% 0% 4

Grand Total 4060 28% 4002 28% 302 21% 3423 24% 1450



4 9

DIVYA BHASKAR, SURAT

MISSING REPORT

EXE.

NAME

CLIEN

T

NAME

AGENT

NAME

CAPTION CATEGORY HEIGH

T

WIDT

H

CC PAG

E

NO.

PUBLICA

-TION

APURVA MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

6 2 12 2 GM

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

6 2 12 2 GM

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

8 2 16 15 GS

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

6 2 12 2 GM

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

13 1 13 2 GM

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

7 2 14 2 GM

MISC JAHER

NOTICE

AUCTION/

LEGAL/

TENDER

7 1 7 2 GM

TOTAL 86



ARPAN VIGYAPA

N SEVA

ACTIVA AUTOMOBILE 5 1 5 FPG GM

TOTAL 5

HEMAL MISC ADMISS-

ION

EDUCATIONA

L

4 2 8 13 GS

MISC ADMISS-

ION

EDUCATIONA

L

4 1 4 BPG GM

TOTAL 12

UPADHYA

Y

MISC HARDIK

SHUBE-

CHA

BADHAI/

OBITUARY/

GREE

4 1 4 5 GS

MISC GAURAV BADHAI/

OBITUARY/

GREE

7 2 14 3 GS

TOTAL 18

JAYESH ME &

MOTHER

HOSPITAL

DR.ATUL

THAKRE

HEALTH CARE 4 1 4 BPG GS

MISC YOU INFO.

TECHNOLOGY

5 1 5 BPG GS

TOTAL 9

KETAN MISC PRITPIYU

NE

PANETAR

ENTERTAIN-

MENT

6 2 12 10 SN

MISC PRITPIYU

NE

PANETAR

ENTERTAIN-

MENT

25 2 50 4 GS

SUVIDHA

AD

AGENCY

MISSFUL

GULABI

ENTERTAIN-

MENT

8 3 24 4 GS

TOTAL 86



RATAN MISC STOCK

CLEARIN

G

LIFESTYLE 4 1 4 3 GS

MISC SALE LIFESTYLE 6 1 6 BPG GS

VIGYAPE

N SEVA

SOFA SET LIFESTYLE 3 1 3 BPG GS

VIGYAPE

N SEVA

SOFA SET LIFESTYLE 3 1 3 SN

TOTAL 16

TOTAL CC 23

2

Innovative ideas by Divya Bhaskar



Special supplement published “ budget Bhaskar” when budget was declared.

Tree plantation program organized by “Divya Bhaskar.”



“Divya Bhaskar” sponsored computer training for senior citizen.

“Divya Bhaskar” organized live question-answer session to discuss different

issues.



Newspaper of Bhaskar group became the largest read newspaper in India.

Ch-3

Theoretical

Framework



Study

A setting of mind or thought upon a subject hence, application of mind to

books, arts, or science or to any subject , for purpose of acquiring knowledge.

Study may also refer to:

An experiment, especially a clinical trial

Research

Academics

Etude, a short musical composition meaning "study"

Reader

Someone who contracts to receive and pay for certain number of issues of a

publication

View

Mental survey, intellectual perception or examination as a just view of

arguments or facts in a case. Another definition is “To survey or to examine

mentally, to consider as to view subjects in all its aspects”

Newspaper

A sheet of paper printed and distributed at stated intervals for conveying

intelligence of passing events, advocating opinions etc. a public print that circulate

news, advertisement, proceeding of legislative bodies, public announcement, etc



Target market

A target market is the market segment which a particular product is

marketed to. It is often defined by age, gender and/or socio-economic grouping.

Product

Product is anything that can be offered to a market that might satisfy a want

or need. In retailing, products are called merchandise. In manufacturing, products

are purchased as raw materials and sold as finished goods. Commodities are

usually raw materials such as metals and agricultural products, but a commodity

can also be anything widely available in the open market. In project management,

products are the formal definition of the project deliverables that make up or

contribute to delivering the objectives of the project.


http://en.wikipedia.org/wiki/Product_breakdown_structure

http://en.wikipedia.org/wiki/Project_management

http://en.wikipedia.org/wiki/Commodity

http://en.wikipedia.org/wiki/Finished_goods

http://en.wikipedia.org/wiki/Raw_material

http://en.wikipedia.org/wiki/Manufacturing

http://en.wikipedia.org/wiki/Merchandise

http://en.wikipedia.org/wiki/Retailing

http://en.wikipedia.org/wiki/Market

http://en.wikipedia.org/wiki/Socio-economic_group

http://en.wikipedia.org/wiki/Marketing

http://en.wikipedia.org/wiki/Market_segment


Ch-5

Research

Methodology



This chapter explains the various methods and techniques used in the

research study with their suitability. This part of the research report is very

important because it explains the concept and procedures followed by researcher to

study the problem. It is helpful to the readers to study the research problem and

understand whole study easily.

5.1 Objective of study

The primary objective of the project is to study reader’s view about Divya

Bhaskar newspaper.

The secondary objective of the project is to get feedback from the readers of

Divya Bhaskar newspaper, to know about the quality of paper, language,

printing and pictures. To know reader’s perception regarding price, news

coverage, and supplements of Divya Bhaskar.

5.2 Problem identification

The research project starts with defining the research objective and

formulating the research objective. The objective is “to study readers view about

Divya Bhaskar newspaper”.

Divya Bhaskar newspaper started its publication in Surat in 2004 after a

survey regarding the wants and demand of the customer reading newspaper. In

2009 again survey was undertaken but it was regarding circulation of Divya

Bhaskar newspaper. So I decided to undertake survey to know readers views about

the product, to get feedback and even to know the changes customer wants to see

in Divya Bhaskar newspaper.



5.3 Assumptions and Benefits of study

Assumptions

Main assumption of the survey was that the customes approached

throughout the survey will continue subscribing Divya Bhaskar newspaper

till the completion of the project and even after submission of project report.

It is assumed that customer’s views about Divya Bhaskar newspaper will not

change.

Benefits

Main benefit is the company as company will be able to know the views of

readers regarding Divya Bhaskar newspaper. Company will be able to know

what changes customers want in the product from the suggestions given by

readers.

Customers will be benefited from the survey. Suggestions and reviews given

by readers are passed on to the head of the company and head will try to

fulfill some demands of the readers.

I got the benefit that within 2 months I learned lots of things. I learned how

to apply theoretical knowledge in the practical work and even learned how

to conduct survey and analyze the questionnaire.

5.4 Research design

Research design is a specification of the methods and procedures for

acquiring the needed information to solve the problem. There are mainly

following types of research design. They are:

Exploratory research design



Descriptive research design

Causal research design

I have undertaken “Descriptive research design”. Main objective is to know

the views of customers of Divya Bhaskar newspaper regarding the product,

customer’s satisfaction regarding the product and to know the changes customer

wants in the newspaper.

Determining the source of data

For preparing project one needs data as raw material. Data can be available

from following sources:

Primary source

Secondary source

I have used primary data as a major source of information in the second half

of the project (research report). I have collected primary data with the help

of questionnaire. This research instrument has helped to achieve research

objective.

I have also used secondary data for the initial part of the project report. It

includes industry details, company details, etc. secondary data is collected

from websites.

5.5 Sampling

It is not possible to meet all the readers and know their opinion as

because of time limit and population is too large. So I undertook sample

survey method. The population is all the readers of Divya Bhaskar

newspaper. From the population, sample size for my research was 100

readers. It was too small compared to total population but the results of



survey helped the company to know the satisfaction level of the customers

regarding the product and also the changes customers wants in the product. I

tried to cover all the areas of surat city so that reviews from all the areas can

be known.

5.6 Research tools used

To know whether customers of Divya Bhaskar are satisfied with the

product and to know the changes customer wants in the product I designed

questionnaire of 22 questions which includes rating quality of paper,

pictures, language, news coverage and views regarding price of product and

supplements offered to customers. Survey method was used to collect data.

With the help of personal survey method I was able to clear doubts and

queries of responses. The main benefit of this method is information

collected is 100% accurate and wastage og questionnaire was less.

5.7 Data collection

Field work to collect data

I tried to cover all the areas of Surat city to collect data. Systematic

questionnaire was prepared to collect data. I personally met the reader,

explained the objective and purpose of survey, gave questionnaire and

readers gave their opinions. Readers who do not understand English I

personally explained meaning of all the questions and got their opinion.

Editing and tabulating the data

All the questionnaires were checked whether they are properly filled up or

not, improper questionnaires or questionnaire with half information were



rejected. Just because of this reason I got 120 questionnaire filled up from

the readers so that I can achieve my target of 100 readers. Questionnaire

which requires editing were done in front of readers so that error does not

occur and even to avoid biasness.

After editing the next step was to tabulate. I prepared rough sheets first for

all the questions then from that data firstly tables were prepared then from

the tables charts were prepared. Results from rough sheets, tables and charts

were used for analysis.

Processing and analyzing the data

After tabulating the entire questionnaire next step was to analyze the

collected data. For analyzing statistical tools like percentage and frequency

method was used. Tables and graphs were also prepared for better

understanding.

5.8 Limitations of study

The main limitation of the project was that it was done under uncontrollable

environment.

The time was not adequate to complete the project with satisfaction.

Sample size was limited due to time constraint.

Questionnaire was designed in English language.



CHCH-5-5

DATADATA

ANALYSISANALYSIS



1. Reasons why respondents read newspaper

The objective of this question is to know the reason why respondents

read newspaper.

TTABLEABLE 11

Reason to read paper Frequency

For news 92

For entertainment 4

To pass time 3

Other purpose 1

GGRAPHRAPH 11



Interpretation

From the above graph it is concluded that out of 100, 92 respondents read

newspaper for news and remaining 8 respondents read it for entertainment, to pass

time and other purpose like to update information, for supplements, education

related articles, etc.

2. Respondent read newspaper other than Divya Bhaskar

The objective of this question is to know that whether customer of Divya

Bhaskar reads any other newspaper or not.

TTABLEABLE 22 .1.1

Frequency

Yes 91

No 9



GGRAPHRAPH 22 .1.1

Interpretation

It is interpreted that more than 90 respondents read other newspaper along

with Divya Bhaskar and hardly 9 people read only Divya Bhaskar newspaper. This

shows that Divya Bhaskar is facing full competition and Divya Bhaskar have to be

very innovative to be in competition and ahead of other newspaper.

Other newspaper read by respondents.

The objective of this question is to know which newspaper are read by

customer of Divya Bhaskar. Main competitors of Divya Bhaskar can be known.

TTABLEABLE 2.2 2.2

Newspaper Frequency

Gujarat samachar 55

Gujarat mitra 27

Sandesh 34

other 19



GRAPHGRAPH 2.2 2.2

Interpretation

From the results it is interpreted that apart from Divya Bhaskar other

newspaper are read by customer of Divya Bhaskar. Other paper includes Gujarat

samachar, Guajarat mitra, Sandesh, Times of India, economic times, vyapar,etc. 55

respondents read Gujarat samachar so Samachar is the main competitor of Divya

Bhaskar.

3. The quality of paper

The objective of this question is to know reviews of respondents regarding

paper quality of Divya Bhaskar newspaper.

TTABLEABLE 33

Paper quality Frequency

Excellent 28



Very good 42

Good 30

Satisfactory 0

Poor 0

GGRAPHRAPH 33

Interpretation

Out of 100 respondents, 42 respondents find the quality of paper very good.

30 respondents finds the quality good and 28 customers of Divya Bhaskar are fully

satisfied with the quality as they think the quality of paper is excellent. From the

above results it is interpreted that most of the customers of Divya Bhaskar are



satisfied with quality of paper as none out of 100 respondents gave response to

satisfactory and poor.

4. The Quality of printing

The objective of this question is to know reviews of respondents

regarding printing quality of Divya Bhaskar newspaper.

TTABLEABLE 4 4

Printing quality Frequency

Excellent 11

Very good 58

Good 27

Satisfactory 4

Poor 0



GGRAPHRAPH 44

Interpretation

From the above diagram, it is interpreted that 11 finds quality of printing

excellent, 58 respondents finds the quality of printing very good, 27 finds quality

good, 4 finds satisfactory. No one thinks that quality of printing is poor. Divya

Bhaskar should try to maintain the same quality of printing but should even try to

improve it so that not even single customer of Divya Bhaskar newspaper responds

for satisfactory.

5. The quality of language

The objective of this question is to know reviewsof respondents regarding

language quality of Divya Bhaskar newspaper.



TTABLEABLE 5 5

Language quality Frequency

Excellent 2

Very good 25

Good 55

Satisfactory 18

Poor 0

GGRAPHRAPH 55

Interpretation

From the results, it can be interpreted that 55 respondents finds quality of

language in Divya Bhaskar good, 25 finds quality of language very good, 2

respondents are totally satisfied with the quality of language as they responded for

excellent and remaining 18 finds satisfactory language quality and none of the

respondent finds language quality poor. So it can be concluded that company needs



to focus less on the language quality factor but should improve with time so that

none of the respondent will vote for satisfactory.

6. The quality of pictures


regarding language quality of Divya Bhaskar newspaper.

TTABLEABLE 6 6

Picture quality Frequency

Excellent 19

Very good 59

Good 15

Satisfactory 5

Poor 2



GGRAPHRAPH 66

Interpretation

Quality of pictures in Divya Bhaskar is good in fact very good as 59

respondents responded for very good quality of pictures, 19 respondents finds

quality of pictures excellent, 15 finds quality of pictures good, remaining 5 and 2

respondents finds it satisfactory and poor respectively. so Divya Bhaskar should

work out on qulaity factor a bit so that none of the customer finds quality of

pictures satisfactory and poor.

7. The price of newspaper




regarding price of Divya Bhaskar newspaper.

TTABLEABLE 7 7

Price of newspaper Frequency

Less 6

Proper 92

More 2

GGRAPHRAPH 77

Interpretation



From the above graph it can be concluded that price of the newspaper is

properly set by the company as 92 respondents have responded for proper price of

newspaper. Only 2out of 100 have finds price of paper more and remaining 6

respondents finds it less.

8. The number of pictures


price of Divya Bhaskar newspaper.

TTABLEABLE 8 8

Number of pictures Frequency

Less 8

Average 69

More 23



GGRAPHRAPH 88

Interpretation

It is interpreted that the pictures in Divya Bhaskar newspaper are average as

69 out of 100 respondents have responded for average number of pictures.

Remaining 8 respondents wants to see more pictures in the paper as they have

voted for less number of pictures in Divya Bhaskar newspaper. 23 respondents find

more pictures in the newspaper as they have voted for more number of pictures in

the newspaper.

9. Availability of newspaper on time


regarding availability of Divya Bhaskar newspaper on time.



TTABLEABLE 9 9

Availability of newspaper on time Frequency

Yes 95

No 5

GGRAPHRAPH 99

Interpretation

From the results, it can be interpreted that Divya Bhaskar newspaper is

always available on time as 95 respondent out of 100 have responded for

availability of newspaper on time and remaining 5 respondents have voted for

non-availability of newspaper on time.



10. News coverage of Divya Bhaskar newspaper compared to other newspaper


news coverage of Divya Bhaskar newspaper compared to other newspapers.

TTABLEABLE 10 10

News

coverage

Local

news

State news National

news

International

news

Excellent 16 6 6 6

Very good 37 35 32 30

Good 35 53 48 47

Satisfactory 11 6 11 14

Poor 1 0 3 3



GGRAPHRAPH 1010

Interpretation

All the respondents find all the above factors good as 35, 53, 48,

47responded for local news, state news, national news and international news

respectively.

11. News printed in Divya Bhaskar newspaper


regarding news printed in Divya Bhaskar newspaper. This question is mainly to

know respondents trust level in the news printed.

TTABLEABLE 11 11

News printed frequency



Always proper 12

Proper 79

Occasionally proper 7

Rarely proper 2

Not proper 0

GGRAPHRAPH 1111

Interpretation



Pie chart shows that 79 respondents have voted that news printed in Divya

Bhaskar are proper, 12 have responded that news printed in divya bhaskar are

always proper, 5 have voted that news printed in Divya Bhaskar are occasionally

proper, 2 have responded that news printed in Divya Bhaskar are rarely proper and

none of the responded voted that news printed in Divya Bhaskar are not proper.

12.The section of Divya Bhaskar read by respondents

The objective of this question is to know which and how many sections

of Divya Bhaskar newspaper are read by respondents.

12.1 Which sections are read by respondents

TTABLEABLE 12.1 12.1

Section Frequency

Local news 83

Public notice 31

Classified 27

National news 81

Sports news 67

Business news 61

International news 74

Appointments 27



GGRAPHRAPH 1212 .1.1

Interpretation

All the sections have got good response and customers are reading one or the

other section. Amongst all local, national, international, sports and business news

are highly readable by respondents as 83 respondents read local news and 81 read

national news.



12.2 How many sections are read by respondents


No. of sections Frequency

1 section 11

2 sections 13

3 sections 16

4 sections 11

5 sections 16

6 sections 9

7 sections 3

8 sections 21



GGRAPHRAPH 12.2 12.2

Interpretation

From the above graph it can be concluded that out of 100 only 21

respondents read all the sections and out of 100, 11 read only 1 section of

newspaper. All the sections got mixed response regarding reading of Divya

Bhaskar sections. Many of the customers subscribe paper specially to read

appointment section in newspaper.

13. Reviews about sections of Divya Bhaskar

The objective of this question is to know readers review about sections of

Divya Bhaskar newspaper.

TTABLEABLE 13 13

Reviews Local National International Classified Public Business Sports Appointments



news news news notice news news

Excellent 16 6 6 3 7 8 9 5

Very good 37 32 30 15 10 35 43 15

Good 35 48 47 54 53 37 42 51

Satisfactory 11 11 14 24 28 18 5 27

Poor 1 3 3 4 2 2 1 2

GRAPHGRAPH 13 13

Interpretation



All the respondents are satisfied with different sections in Divya Bhaskar

newspaper but it did not got excellent response from most the customers.

respondent finds local news good but not very good as 37 respondents finds it very

good, 35 finds it good, 11 finds it satisfactory, 1 finds it poor and only16

respondents find it excellent.

National news are even good as 6 respondents finds it excellent, 32 finds it

very good, 48 finds it good, 11 finds it satisfactory and remaining 3 finds it poor.

Section related to international is very less in newspaper but respondents

finds it good as 6 finds it excellent, 30 finds it very good, 47 finds it good,14 finds

it satisfactory and remaining 3 finds it poor.

Classified, appointments and public notice are most important part of

newspaper where it provides information to the local public regarding all notices

and even regarding other important matters. respondents are satisfied with all the

three sections.

Business news is mostly read by businessmen and sports news are mostly

read by gents. But both the sections are liked by all the respondents.

14. Arrangement of sections

The objective of this question is to know readers response regarding

arrangement of section in Divya Bhaskar newspaper.

TTABLEABLE 14 14

Arrangement of sections frequency

Satisfactory 98



Unsatisfactory 2

GGRAPHRAPH 14 14

Interpretation

From the above graph it can be interpreted that most of the customers are

comfortable with the arrangement of sections in Divya Bhaskar as 98 out of 100

respondents have responded for satisfactory arrangement of sections. only 2 out of

100 respondents are not satisfied with the arrangement of sections in Divya

Bhaskar newspaper.

15. Reviews about Hindi page in Guajarati newspaper



The objective of this question is to know readers response about

Hindi page in Guajarati newspaper (Divya Bhaskar).

TTABLEABLE 15 15

Reviews Frequency

Strongly agree 0

Agree 10

Neutral 16

Disagree 37

Strongly disagree 37

GGRAPHRAPH 15 15

Interpretation



It can be interpreted that Divya Bhaskar should stop publishing hindi page as

most of the respondents have responded for disagree and strongly disagree with the

concept of hindi page(setu bhaskar) in gujarati newspaper. statistics shows that 37

out of 100 disagree for hindi page, 37 out of 100 strongly disagree for hindi page,

16 of them responded for neutral option, only 10 out of 100 agree and wants to see

hindi page in Divya Bhaskar and none of the respondent strongly agree with the

concept of hindi page in Divya Bhaskar.

16. Advertisement in Divya Bhaskar newspaper

The objective of this question is to know readers reviews regarding

number of advertisement in Divya Bhaskar newspaper.

TTABLEABLE 16 16

No. of advertisement Frequency

Less 7

Average 39

More 54



GGRAPHRAPH 16 16

Interpretation

Statistics shows that advertisement in Divya Bhaskar newspaper is more

than wanted as 54 out of 100 respondents finds more advertisement in Divya

Bhaskar. 39 out of 100 responded for average number of advertisement and 7 out

of 100 finds less advertisement in Divya Bhaskar newspaper.

17. Increase in number of pages in Divya Bhaskar

The objective of this question is to know readers reviews regarding

number or not pages to be increased or in Divya Bhaskar newspaper.

TTABLEABLE 17 17

Reviews Frequency



Yes 23

No 77

GGRAPHRAPH 17 17

Interpretation

From the above results it can be interpreted that company should not

increase number of pages as 77 respondents have voted that Divya Bhaskar pages

should not be increased but remaining 23 wants that Divya Bhaskar newpaper

pages should be increased.

18. Readers review on supplements of Divya Bhaskar



The objective of this question is to know which and how many

supplements of Divya Bhaskar newspaper are read by respondents.

18.1 Which supplements are read by respondents


Supplements Frequency

Dharma darshan 56

Kalash 48

Bal bhaskar 50

Women bhaskar 55

Navrang 59

Sunday bhaskar 74

City bhaskar 80



GRAPHGRAPH 18. 18. 11

Interpretation

All the supplements have got good response and customers are reading one

or the other supplement. Amongst all Sunday Bhaskar and city Bhaskar are highly

readable by respondents as 74 respondents read Sunday Bhaskar and 80 read city

Bhaskar.

18.2 How many supplements are read by respondent




No. of supplements Frequency

1 supplement 18

2 Supplements 16

3 Supplements 10

4 Supplements 9

5 Supplements 8

6 Supplements 7

7 Supplements 32



GGRAPHRAPH 18. 18. 22

Interpretation

From the above graph it can be concluded that out of 100 only 32

respondents read all the supplements and out of 100, 18 read only 1 supplement

then ratio of reading supplements is reducing with the increase in supplements.

19.Reviews about supplements of Divya Bhaskar

The objective of this question is to know reviews of readers about

supplements of Divya Bhaskar newspaper.

TTABLEABLE 19 19

Reviews Dharma Women Kalash Navrang Bal Sunday City



darshan bhaskar bhaskar bhaskar bhaskar

Excellent 51 25 25 31 40 36 52

Very good 29 45 37 32 43 30 36

Good 19 24 31 33 12 30 12

Satisfactor

y

1 6 7 4 4 4 0

Poor 0 0 0 0 1 0 0

GRAPHGRAPH 19 19

Interpretation



Mostly all the respondents likes all the supplements and all the supplements

have got good response. Dharma Darshan is related god and it is excellent

supplement of Divya Bhaskar as 51 respondents finds it excellent, 29 respondents ,

finds it very good, 19 finds it good and none of them finds it poor.

Women bhaskar is special supplement for women still it got good response

from the customers as 45 responded for very good, 25 responded for excellent, 24

responded fOr good and remaining 6 finds it satisfactory. None of them finds it

poor.

Kalash is a supplement related to health and evevn it is like by respondents

as 25 finds it excellent, 37 finds it very good, 31 finds it good and remaining 7

finds it satisfactory. None of them finds it poor.

Navrang is a supplement having articles related to Hollywood and

bollywood. It is liked by most of all the respondents and have got very good

response as 31 finds it excellent, 32 finds it very good, 33 finds it good and only 4

finds it satisfactory. None of them finds it poor.

Bal Bhaskar is a supplement especially for kids but it is read by people of all

ages and one of customers has subscribed Divya Bhaskar newspaper for Bal

Bhaskar supplement. 40 respondents find it excellent, 43 find it very good, 12 find

it good and 4 finds it satisfactory.

Sunday bhaskar is a general supplements have articles related to current

issues. 36 respondents find it excellent, 30 find it very good, 30 find it good and

remaining 4 finds it satisfactory. None of them finds it poor.

City bhaskar supplement includes articles on surat city and it is published on

Friday, Saturday and Sunday. It has got excellent response. 52 respondents finds



city Bhaskar excellent, 36 finds it very good, 1 finds it good and none of them

finds it satisfactory or poor.

20. Articles published in newspaper and supplements

The objective of this question is to know respondents review about articles

published in Divya Bhaskar newspaper and supplements.

TTABLEABLE 20 20

Reviews Education Health Social Entertainment Religious Sports Lifestyle Historical

Excellent 5 12 5 17 11 15 8 5

Very good 37 37 29 38 35 35 43 15

Good 44 50 52 41 45 46 34 41

Satisfactory 14 1 14 3 9 4 15 19

Poor 0 0 0 1 0 0 0 20

GRAPHGRAPH 20 20



Interpretation

From the above statistical data it can be interpreted that articles related to

education are good as 44 out of 100 respondents finds article related to education

are good and 37 out of 100 finds it very good. none of the respondent voted for

poor option.

Articles related to health are also good in Divya Bhaskar newspaper as 50

out of 100 have respondents finds articles related to education are good.37 out of

100 finds the articles very good and 12 of them finds it excellent. none of the

respondent voted for poor option.

Even articles on social topic are good in Divya Bhaskar as 52 out of 100

have respondents have responded for good option and 29 have responded for very

well. None of the respondent voted for poor option.

Mixed response is found in the articles related to entertainment. Divya

Bhaskar newspaper is publishing very good articles related to entertainment as 38

out of 100 respondents finds it very good, 41 finds it good and 17 finds the articles

related entertainment excellent and 1 finds it poor.

Religious articles are even liked by customers as 45 responded as good, 35

responded as very good, 11 finds it excellent and 9 are satisfied with the articles

related to religion. None of the respondent voted for poor option.

Sports articles are mostly popular amongst gents but still response of the

customers are good then expected by the company as 46 out of 100 respondents

finds it good, 35 finds it very good and 15 finds it excellent. none of the respondent

voted for poor option.



Articles related to lifestyle are mostly found in women bhaskar but still

articles related to lifestyle got good response as 8 respondents finds it excellent, 43

finds it very good, 34 finds it good and remaining 15 finds it satisfactory. none of

the respondent voted for poor option.

Historical articles are not published much in Divya Bhaskar newspaper and

supplements but they want to increase it but have to work hard on such articles as 5

finds it excellent, 15 finds it very good, 41 finds it good, 19 finds it satisfactory and

remaining 20 finds it poor.

21. Readers view about recommendation of Divya Bhaskar newspaper

The objective of this question is to know whether present readers of

Divya Bhaskar newspaper will recommend this newspaper to others.

TTABLEABLE 21 21

Reviews Frequency

Yes 96

No 4



GRAPHGRAPH 21 21

Interpretation

From the above diagram it can be interpreted that customers of Divya

Bhaskar are completely satisfied with the product as 96 out of 100 respondents

have responded that they will recommend Divya Bhaskar newspaper to other

people like their friends, relatives, colleagues, etc. only 4 out of 100 customers are

not satisfied with the paper and they responded that they will not recommend

Divya Bhaskar newspaper to others.

22. Reader’s suggestion to Divya Bhaskar newspaper

The objective of this question is to take readers suggestions about the Divya

Bhaskar newspaper.

Increase pages of Bal Bhaskar.



Increase beauty tips in Women Bhaskar.

Publish articles related to social activities.

Increase local news with photographs.

Increase number of pages.

Give more sports news.

Increase more international news.

Give less advertisement.

Improve quality of paper.

Please reveal true facts.

Publish Bal Bhaskar twice a week.

Give good guaranteed gifts.

Stop publishing Hindi page.

Details of the person should be given whose articles are published in

supplements.

Railway time table should be given.

Ch-7BHAGWAN MAHAVIR COLLEGE OF MANAGEMENT


Findings,

Conclusions &

Suggestions

Findings

From the analysis of data following points were found which helped in

knowing readers view about Divya Bhaskar newspaper.

Majority of readers read newspaper for news.

More than 90% of the customers of Divya Bhaskar read newspaper other

than Divya Bhaskar. Out of 100, 55 read Gujarat Samachar along with

Divya Bhaskar.



42% of readers find the quality of Divya Bhaskar newspaper is very good.

Out of 100, 58 think that printing quality of Divya Bhaskar newspaper is

very good.

55% of the readers find the quality of language in Divya Bhaskar newspaper

is good.

59 out of 100 readers thinks that quality of pictures in Divya Bhaskar

newspaper is very good.

92% customers of Divya Bhaskar newspaper find the price of Divya Bhaskar

newspaper is proper.

Out of 100, 69 respondents thinks that there are average number of pictures

in Divya Bhaskar newspaper and 23 thinks that number of pictures are more.

95% of customers of Divya Bhaskar newspaper get newspaper on time.

Out of 100, 37 thinks local news in Divya Bhaskar newspaper are very good.

53 respondents finds sports news in Divya Bhaskar newspaper are very

good.

48% of customers of Divya Bhaskar newspaper thinks that national news in

Divya Bhaskar newspaper are good.

47% of customers of Divya Bhaskar newspaper thinks that international

news in Divya Bhaskar newspaper are good.

More than 75%of the customers think that news printed in Divya Bhaskar

newspaper are proper and 0% thinks that news printed in Divya Bhaskar

newspaper are not proper.

Local news and international news are the sections mostly read by readers.

Even sports news and business news are read by large number of readers.

Out of 100, 21 readers read all the 7 sections of Divya Bhaskar newspaper

and 11 read only one section.



54 readers finds classified section in Divya Bhaskar newspaper are good.

53 readers find public notice in Divya Bhaskar newspaper is good.

37 readers thinks business news in Divya Bhaskar newspaper are good.

43 customers finds sports news in Divya Bhaskar newspaper are good.

51 readers find appointment section in Divya Bhaskar newspaper is good.

98% of respondents are satisfied with arrangement of sections in Divya

Bhaskar newspaper.

37 out of 100 strongly disagree for Hindi page in Gujarati newspaper and 37

disagree with this concept.

More than 50% of readers think that there are more number of advertisement

in Divya Bhaskar newspaper.

77 customers of Divya Bhaskar newspaper do not to increase number of

pages of Divya Bhaskar newspaper.

More than 70 readers read city Bhaskar and Sunday Bhaskar supplement of


There are 32 readers who read all the supplements and there are 18 readers

who read only 1 supplement of Divya Bhaskar newspaper.

51 readers think that Dharma Darshan supplement of Divya Bhaskar

newspaper is excellent.

45 customers of Divya Bhaskar newspaper finds women Bhaskar very good.

37 respondents finds Kalash supplement of Divya Bhaskar newspaper very

good.

33 readers think that navrang supplement of Divya Bhaskar newspaper is

excellent.

43 customers of Divya Bhaskar newspaper finds Bal Bhaskar very good.



36 respondents finds Sunday Bhaskar supplement of Divya Bhaskar

newspaper excellent.

52 readers think that city Bhaskar supplement of Divya Bhaskar newspaper

is excellent.

More than 40% of respondents find all the articles related to education,

health, social religious, entertainment, historical and sports published in

Divya Bhaskar newspaper are good.

43 out of 100 thinks that articles related to lifestyle published in Divya

Bhaskar newspaper are very good.

96 out of 100 readers are willing to recommend Divya Bhaskar newspaper to

others.

Conclusion

From the findings showed in above chapter, I concluded the

following:

Majority of readers read newspaper for news as each and every person

subscribe newspaper to know what is going on in the whole world.

Most of the readers of Divya Bhaskar newspaper read newspaper other than

Divya Bhaskar. So it can be concluded that Divya Bhaskar is facing full



competition and Divya Bhaskar have to be very innovative to be in

competition and ahead of other newspaper.

From the findings it can be concluded that Divya Bhaskar’s main competitor

is Gujarat Samachar.

The overall quality of newspaper is excellent compared to the price charged

by the company.

Even the quality of printing is good if we compare the printing with price

charged by the company.

Quality of language is good but company should improve the language used

in the paper as it will not increase any cost for the company and if company

increase the quality then customers will be more satisfied with the product.

Quality of pictures used in paper is excellent compared to the price of the

newspaper.

The price of Divya Bhaskar newspaper is Rs. 2 and Rs. 3 for few days in a

week, in this price company provide 16 pages with good quality of paper,

printing and pictures. so, it is concluded that price of Divya Bhaskar

newspaper is proper as more than 90% respondents have responded that

price is proper

Company should not increase number of pictures in Divya Bhaskar

newspaper.

Circulation department of the company is proper as 95% of customers are

getting newspaper on time.

News covered in Divya Bhaskar newspaper are good as most of the

respondents thinks that local, state, national and international news are good

but some respondents have suggested that they should increase local news



and international news in the newspaper so company should think about the

customers suggestion and try to satisfy their customers demand.

News printed in Divya Bhaskar newspaper are proper and trustworthy.

Readers of Divya Bhaskar newspaper read all the sections but local,

international, national business and sports news are read more compared to

other sections.

From the findings it can be concluded that very few readers read all the

sections in the Divya Bhaskar newspaper.

Most of the sections are good in Divya Bhaskar newspaper as most of the

readers responded for good and very good aoption for most of the sections.

Arrangement of sections in Divya Bhaskar newspaper is proper and most of

the readers are satisfied with the arrangement.

Strong favor and disfavor were recorded for stopping Hindi section, but

further detailed study is required for coming to a conclusion of to stop or

continue with the Hindi section.

Company should reduce number of advertisement in the newspaper as most

of the respondents feel that there are more number of advertisement in the


Company should not increase number of pages of Divya Bhaskar newspaper.

Readers of Divya Bhaskar newspaper read one or the other supplement but

highly readable supplements are Sunday Bhaskar and city Bhaskar. Sunday

Bhaskar gets good response may be because everybody is free on Sunday so

they spend time reading newspaper. Bal bhaskar, women Bhaskar and

navrang got less response during survey because it is published specially for

target customers like Bal bhaskar for kids, women Bhaskar for women and

in survey people of all ages and gender were approached.



All the supplements are not read by all the readers of Divya Bhaskar

newspaper but some or the other reader read one or the other supplement.

Supplements of Divya Bhaskar newspaper are excellent, it has got very good

response from most of the readers. Some of the readers have subscribed

Divya Bhaskar newspaper just for supplements.

Most of the articles published in Divya Bhaskar newspaper are good but

historical got poor response so company should focus on that articles and

improve it.

Most of the readers of Divya Bhaskar newspaper are willing to recommend

Divya Bhaskar newspaper to others. This is one of th e positive point for the

company as majority of the readers have better perception of product in

mind, then only they will be ready to recommend it to others. Divya Bhaskar

newspaper is having good brand equity in market.

Suggestions

Company should reduce number of advertisement in Divya Bhaskar

newspaper.

Company should increase local and international news.

Company should increase pages of Bal Bhaskar.

Company should reduce portion of Hindi page in Gujarati newspaper.



Company should give good guaranteed gifts every month, as it will help

company in increasing number of readers.

Company should provide more historical articles.

Annexure List of people contacted

Name Designation

Mr. Sanjay Panchal Senior HR executive



Mr. Dipesh Sherdiwala Finance & accounts executive

Mr. Mehul Modi Billing executive

Mr. Aushutosh Singh Production head

Mr. Sohil Modi Recovery dept. executive

Mr. Manish Dave Newsprint dept. executive

Mr. Dhiraj Roman Distribution head

Mr. Sachin Batavia Marketing head

Mr. Dhariya Vyas Record room executive

Mr. Rajesh Shah Senior editorial executive

Mrs. Rajeshshri Desai Scheduling executive

Weekly report 1

Week No. : 1

Week Start date: 21st June, 2009 End date: 23th June, 2009

Name of Student: Vaibhavi p. Randeria

Roll No. : 42

Officer in-charge in company: Mr. Sanjay Panchal



Contact no. of Officer in-charge: 9099025566

Work completed during the week:

Induction training and plant visit.

Submitted to: Mr. Sanjay Ghosh

Date of Report: 25th June, 2009

Weekly report 2

Week No. : 2

Week Start date: 25th may, 2009 End date: 30th may, 2009


Roll No. : 42




25th may, 2009 (Monday)

Finance and accounts department- Mr.Dipesh Shardiwala(accounts dept.)

26th may, 2009 (Tuesday)

Finance and accounts department- Mr. Mehul Modi(billing dept.)

27th may, 2009 (Wednesday)

Production department- Mr. Ashutosh Singh

IT department- Mr. Jairam Ozha

28thmay, 2009 (Thursday)



Finance and accounts department-Mr.Sohil Modi(recovery dept.)

Finance and accounts department-Mr. Manish Dave(store dept.)

Finance and accounts department-Mr. Yogesh Dave(newaprint dept.)

29thmay, 2009 (Friday)

Production department- Mr. Navinbhai(plant visit- production of DBgold)

30thmay, 2009 (Saturday)

Distribution department- Mr. Dhiraj Roman



Weekly report 3

Week No. : 2



Roll No. : 42




1st June (Monday)

Human resource department- Mr. Sanjay Panchal

2nd June (Tuesday)

Human resource department- Mr. Nitesh Patel

3rd June (Wednesday)



Marketing department- Mr. Sachin Batalia

4th June (Thursday)


5th June (Friday)

Record room- Mr. Dheriya Vyas

Editorial department- Mr. Mirani

6th June (Saturday)




Weekly report 4

Week No. : 4



Roll No. : 42




8th June (Monday)

Human resource dept. - Mr. Sanjay Panchal

9th June (Tuesday)

Human resource dept. - Mr. Sanjay Panchal



10thJune (Wednesday)

Marketing dept. - Mr. Paurutosh (field work)

11thJune (Thursday)

Scheduling dept.- Mrs. Rajeshri Desai

12thJune (Friday)

Marketing dept.- Mr. Sachin Batavia

13thJune (Saturday)

Marketing dept.- Mr. Sachin Batavia



Weekly report 5

Week No. : 5

Week Start date: 15st June, 2009 End date: 20th june, 2009


Roll No. : 42




Marketing field work was done

(Field work to get advertisements printed in divya bhaskar and city bhaskar)





Weekly report 6Week No. : 6

Week Start date: 22nd June, 2009 End date: 27th June, 2009

Name of Student: Vaibhavi Randeria

Roll No. : 42




1) General work in company and preparation of questionnaire Submitted to: Mr. Sanjay Ghosh



Week Start date: 29nd June, 2009 End date: 4th July, 2009


Roll No. : 42




1) 29th July- General work in company



2) 30th July- onwards survey work (filling up of questionnaire) Submitted to: Mr. Sanjay Ghosh



Week Start date: 6th July, 2009 End date: 11th July, 2009


Roll No. : 42




Analysis of questionnaire





With honor,I, Vaibhavi Randeria, student of Bhagwan Mahavir College of Management, Surat, is doing a survey to study reader’s view about Divya Bhaskar newspaper. I will be thankful, if you give proper response to the questions. The information you share with me is only use for academic purpose. Your personal details will be kept secret.Thank you for spending your valuable time.

Vaibhavi randeria

Q.1. Why do you read newspaper? (Only one tick mark is possible)

For news For entertainment

To pass time Other purpose _______________

Q.2. Do you read any newspaper other than Divya Bhaskar?

Yes No

If yes, then which newspaper do you read along with Divya Bhaskar?

Gujarat Samachar Gujarat Mitra

Sandesh Other Specify_______

Q. 3 to Q. 6 Rate the Followings in Divya Bhaskar newspaper.

1= Excellent, 2= Very good, 3= Good, 4= Satisfactory, 5= poor

Q.3. Quality of paper ______

Q.4. Quality of printing ______

Q.5. Quality of language ______

Q.6. Quality of pictures ______

Q.7. How do you find the price of Divya Bhaskar newspaper?

Less Proper More

Q.8. What do you think about the number of pictures in Divya Bhaskar newspaper?

Less Average More

Q.9. Is Divya Bhaskar available to you on time?

Yes No



Q.10. What do you think about the news coverage of Divya Bhaskar compare to other

news papers? (Please tick mark for each factors)


Factors 1 2 3 4 5Local News

State news

National News

International news

Q.11. News printed in Divya Bhaskar are ……….

Always proper Proper Occasionally proper

Rarely proper Not proper

Q.12. Which section of Divya Bhaskar do you prefer to read?

Local news Public notice Classified

National news Sports news Business news

International news Appointments

Q.13. How do you find following sections of Divya Bhaskar?


Particular 1 2 3 4 5Local news

National news

International news

Classified

Public notice

Business news

Sports news

Appointments



Q.14. How do you find arrangement of sections in Divya Bhaskar?

Satisfactory Unsatisfactory

Q.15. What do you think about the Hindi page in gujarati ( Divya Bhaskar) newspaper?

5 4 3 2 1

Strongly Agree

Agree Neutral Disagree StronglyDisagree

Q.16. According to you, are the advertisements in Divya Bhaskar…….

Less Average More

Q.17. What do you think, Divya Bhaskar should increase no. of pages?

Yes No

Q.18. Which “Divya Bhaskar supplements do you read?

Dharma darshan Kalash Bal Bhaskar

Women Bhaskar Navrang Sunday Bhaskar

City Bhaskar

Q.19. What do you think about following supplements of Divya Bhaskar?


Particular 1 2 3 4 5Dharma darshan

Women Bhaskar

Kalash

Navrang

Bal Bhaskar

Sunday Bhaskar

City Bhaskar



Q.20. What do you think about the articles published in Divya Bhaskar and its

supplements? ( Please tick mark for each particulars)


Particular 1 2 3 4 5Education

Health

Social

Entertainment

Religious

Sports

Life style

Historical

Q.21. Do you recommend Divya Bhaskar newspaper to other person?

Yes No

Q.22. Your Suggestions to Divya Bhaskar,

1._________________________________

2._________________________________

Personal Information

Name: - ………………………………………………………………

Address: -………………………………………………………………………………………………

Contact No: - …………………………

Gender : - ………………………………

Age : - ……………………………..

Occupation : - ………………………



Work sheets

Q No.

Options Frequency total

1 For News 92

For Entertainment

4

To Pass time 3

Other purpose 1

2.1 Yes 91

No 9

2.2 Gujarat samachar

55

Gujarat mitra 27

Sandesh 34

other 19



3 Excellent 28

Very good 42

Good 30

Satisfactory 0

Poor 0

4 Excellent 11

Very good 58

Good 27

Satisfactory 4

Poor 0

5 Excellent 2

Very good 25

Good 55

Satisfactory 18



Poor 0

6 Excellent 19

Very good 59

Good 15

Satisfactory 5

Poor 2

7 Less 6

Proper 92

More 2

8 Less 8

Average 69



More 23

9 Yes 95

No 5

10 Local news

Excellent 16

Very good 37

Good 35

Satisfactory 11

Poor 1

State news

Excellent 6

Very good 35

Good 53



Satisfactory 6

Poor 0

National news

Excellent 6

Very good 32

Good 48

Satisfactory 11

Poor 3

International news

Excellent 6

Very good 30

Good 47

Satisfactory 14

Poor 3



11 Always proper 12

Proper 79

Occasionally proper

7

Rarely proper 2

Not proper 0

12.1 Local news 83

Public notice 31

Classified 27

National news 81

State news 67

Business news 61



International news

74

Appointments 27

12.2 1 section 11

2 sections 13

3 sections 16

4 sections 11

5 sections 16

6 sections 9

7 sections 3

8 sections 21

13 Local news

Excellent 16



Very good 37

Good 35

Satisfactory 11

Poor 1

National news

Excellent 6

Very good 32

Good 48

Satisfactory 11

Poor 3

International news

Excellent 6

Very good 30

Good 47



Satisfactory 14

Poor 3

Classified

Excellent 3

Very good 15

Good 54

Satisfactory 24

Poor 4

Public notice

Excellent 7

Very good 10

Good 53

Satisfactory 28

Poor 2

Business news



Excellent 8

Very good 35

Good 37

Satisfactory 18

Poor 2

Sports news

Excellent 9

Very good 43

Good 42

Satisfactory 5

Poor 1

Appointments

Excellent 5

Very good 15

Good 51



Satisfactory 27

Poor 2

14 Satisfactory 98

Unsatisfactory 2

15 Strongly agree 0

Agree 10

Neutral 16

Disagree 37

Strongly disagree

37

16 Less 7



Average 39

More 54

17 Yes 23

No 77

18.1 Dharma darshan

56

Kalash 48

Bal bhaskar 50

Women bhaskar 55

Navrang 59

Sunday bhaskar 74

City bhaskar 80



18.2 1 supplement 18

2 supplements 16

3 supplements 10

4 supplements 9

5 supplements 8

6 supplements 7

7 supplements 32

19 Dharma Darshan

Excellent 51

Very good 29

Good 19

Satisfactory 1



Poor 0

Women Bhaskar

Excellent 25

Very good 45

Good 24

Satisfactory 6

Poor 0

Kalash

Excellent 25

Very good 37

Good 31

Satisfactory 7



Poor 0

Navrang

Excellent 31

Very good 32

Good 33

Satisfactory 4

Poor 0

Bal Bhaskar

Excellent 40

Very good 43

Good 12

Satisfactory 4



Poor 1

Sunday Bhaskar

Excellent 36

Very good 30

Good 30

Satisfactory 4

Poor 0

City Bhaskar

Excellent 52

Very good 36

Good 12

Satisfactory 0



Poor 0

20 Education

Excellent 5

Very good 37

Good 44

Satisfactory 14

Poor 0

Health

Excellent 12

Very good 37

Good 50

Satisfactory 1

Poor 0



social

Excellent 5

Very good 29

Good 52

Satisfactory 14

Poor 0

Entertainment

Excellent 17

Very good 38

Good 41

Satisfactory 3

Poor 1

Religious

Excellent 11



Very good 35

Good 45

Satisfactory 9

Poor 0

Sports

Excellent 15

Very good 35

Good 46

Satisfactory 4

Poor 0

Lifestyle

Excellent 8

Very good 43

Good 34



Satisfactory 15

Poor 0

History

Excellent 5

Very good 15

Good 41

Satisfactory 19

Poor 20

21 Yes 96

no 4



Bibliography

Books:

Philip Kotler, Marketing management, 13th edition, Pearson education.

K. Ashwathappa, Human resource management, 5th edition, Tata McGraw-

Hill publishing house

K. Ashwathappa, Production and operation management, 2005 reprint,

Himalaya publishing house

I M Pandey, Financial management, 9th edition, Vikas publication pvt. Ltd.

Websites:

www.ardictionary.com/Newspaper

www.wikipedia.org/wiki/Newspaper

www.newspaper-industry.org/history.html

www.the-top-tens.com/lists/top-ten-newspapers.asp

www.trak.in/tags/business/2007/05/20/the-indian-newspaper-industry-is-

booming/

www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-

unthinkable/


http://www.newspaper-industry.org/history.html

http://www.ardictionary.com/Newspaper

summer training report

Documents

Transcript of summer training report