Style and design

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Transcript of Style and design

Style and DesignStyle and DesignStyle and DesignStyle and DesignEnhance your presentationEnhance your presentation

Why are you presenting?Why are you presenting?

“Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures than cancel the meeting and send in a report.”

• ~Seth Godin, Author, Really Bad PowerPoint.

“Communication is about getting others to adopt your point of view, to help them understand why you’re excited (or sad, or optimistic, or whatever else you are). If all you want to do is create a file of facts and figures than cancel the meeting and send in a report.”

• ~Seth Godin, Author, Really Bad PowerPoint.

Principals of PresentationPrincipals of Presentation

Keep it simple

The best presentations tell a story

Font and text placement matter

Formatting and Color count

Learn from others and Keep presenting!

Keep it simple

The best presentations tell a story

Font and text placement matter

Formatting and Color count

Learn from others and Keep presenting!

SimplicitySimplicity

Name a company that uses simplicity as their design theme?

Name a company that uses simplicity as their design theme?

Steve Jobs Steve Jobs

“Design is not just what it looks like and feels like. Design is how it works.”

~Steve Jobs

“Design is not just what it looks like and feels like. Design is how it works.”

~Steve Jobs

Albert EinsteinAlbert Einstein

“Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a

lot of courage to move in the opposite direction.”

“Any intelligent fool can make things bigger and more complex...It takes a touch of genius and a

lot of courage to move in the opposite direction.”

“If you can’t explain it simply, you don’t understand it well enough.”

“If you can’t explain it simply, you don’t understand it well enough.”

Elements of a Great SlideElements of a Great Slide

AaAa

BackgroundBackground ColorColor TextText ImagesImages

Font and CaptionsFont and Captions

Design for the last row

Avoid clutter

Choose fonts that are easy to read

Keep it in the family (no more than 2 font families per slide)

Place captions where they are readable and where it compliments images.

Design for the last row

Avoid clutter

Choose fonts that are easy to read

Keep it in the family (no more than 2 font families per slide)

Place captions where they are readable and where it compliments images.

TypefacesTypefaces

Creating the AtmosphereCreating the AtmosphereHelvetica- Neutral without being boring, simple, contemporaryGaramond- Classic elegance, mature without being too stuffy.Rockwell- Distinct, bold, confident, a good display textBodoni- Elegant, subjective, classic, yet modern feelFutura- Elegant, sans serif, great personality yet understandedOptima- Clean, classy, soothing, smartTimes New Roman- Clean, easy to read, very neutral

Bookman Old Style- Classy, old-fashioned, yet appealing

Helvetica- Neutral without being boring, simple, contemporaryGaramond- Classic elegance, mature without being too stuffy.Rockwell- Distinct, bold, confident, a good display textBodoni- Elegant, subjective, classic, yet modern feelFutura- Elegant, sans serif, great personality yet understandedOptima- Clean, classy, soothing, smartTimes New Roman- Clean, easy to read, very neutral

Bookman Old Style- Classy, old-fashioned, yet appealing

ImagesImages

Only use images related to slide contents

Use photos as much as possible

Avoid clipart, small pictures and pictures with low resolution

Always pull from the corners to avoid distorting your images

Only use images related to slide contents

Use photos as much as possible

Avoid clipart, small pictures and pictures with low resolution

Always pull from the corners to avoid distorting your images

For your consideration....

Other than poor images what struck you as most annoying?

The effects. Too many presentations use too many effects which detract from the content losing your audiences attention. Select one or two effects at most, a new slide/image entrance or exit detracts rather than impresses an audience.

For your consideration....

Other than poor images what struck you as most annoying?

The effects. Too many presentations use too many effects which detract from the content losing your audiences attention. Select one or two effects at most, a new slide/image entrance or exit detracts rather than impresses an audience.

PlacementPlacement

The picture is too

high and the text too

far left.

The picture is too

high and the text too

far left.

The picture is centered, but the slide overwhelms the viewer

with information.

The picture is centered, but the slide overwhelms the viewer

with information.

Better VisualsBetter Visuals

Text is visible and well

positioned.

Images correlate well with the

text.

Text is visible and well

positioned.

Images correlate well with the

text.

Working with colorWorking with colorOnce upon a time color was very

nearly unimportant; or at

least only important for

advertising and children’s materials.

Now with HD screens and

retinal displays, the value of color is undeniable.

Once upon a time color was very

nearly unimportant; or at

least only important for

advertising and children’s materials.

Now with HD screens and

retinal displays, the value of color is undeniable.

Color rulesRules by Maureen C. StoneColor rulesRules by Maureen C. Stone

Color as Identity

Color is how we identify and categorize our world. It creates emotions and should be used in ways that make sense to the most people (blue for water, red for danger, etc.)

Use contrasts properly

Hues, saturation, and luminance are all tools you can use in creating a a picture that captures our audiences attention. Darker shades are seen better and tend to show importance. Lighter shades show secondary importance.

If you cannot do color correctly, do not use it at all

Many times black and white text can accomplish the task of showing levels of importance, so if your ability to color coordinate is lacking- use black and white.

Use carefully and with purpose!

End the cycle of Death by Powerpoint! Just adding color to add color should be avoided at all costs.

Color as Identity

Color is how we identify and categorize our world. It creates emotions and should be used in ways that make sense to the most people (blue for water, red for danger, etc.)

Use contrasts properly

Hues, saturation, and luminance are all tools you can use in creating a a picture that captures our audiences attention. Darker shades are seen better and tend to show importance. Lighter shades show secondary importance.

If you cannot do color correctly, do not use it at all

Many times black and white text can accomplish the task of showing levels of importance, so if your ability to color coordinate is lacking- use black and white.

Use carefully and with purpose!

End the cycle of Death by Powerpoint! Just adding color to add color should be avoided at all costs.

Telling a storyTelling a story

ONCE upon a time...

Many a story started with such a phrase, and many a presentation lacks any sort of form or

focus.

Create a story-line

Have a problem? Solve it.

Are you sharing some data? Share the research in an informative and simple way.

Storytelling is an art which one should

practice often and creatively.

ONCE upon a time...

Many a story started with such a phrase, and many a presentation lacks any sort of form or

focus.

Create a story-line

Have a problem? Solve it.

Are you sharing some data? Share the research in an informative and simple way.

Storytelling is an art which one should

practice often and creatively.

ConclusionConclusion

Keep learning; Keep presenting

Questions?

Keep learning; Keep presenting

Questions?

CreditsCredits

Resources used:

Reynolds, Garr. 2010. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, Calif: New Riders.

Duarte., Nancy. 2008. Slide:ology the art and science of creating great presentations. Sebastopol, CA: O'Reilly Media.

Laura Saloiye

Lead Readers’ Services Librarian

Lsaloiye@pbu.edu

Resources used:

Reynolds, Garr. 2010. Presentation Zen Design: Simple Design Principles and Techniques to Enhance Your Presentations. Berkeley, Calif: New Riders.

Duarte., Nancy. 2008. Slide:ology the art and science of creating great presentations. Sebastopol, CA: O'Reilly Media.

Laura Saloiye

Lead Readers’ Services Librarian

Lsaloiye@pbu.edu