Post on 11-May-2015
description
Student Affairs 3.0: Building and Assessing Online
Communities
Presented by: Ed Cabellon
University of Michigan - Division of Student Affairs
June 14, 2012 | #DSAconnectedcabellon.com/about
Learning Outcomes:
#1: To reflect on how you use technology in your daily work & in turn, how online communities are a natural part of your Student Affairs work.
Learning Outcomes:
#1: To reflect on how you use technology in your daily work & in turn, how online communities are a natural part of your Student Affairs work.
Learning Outcomes:
#2: Moving online networks from the “participation” stage to the “engagement” and “action” stages.
Learning Outcomes:
#1: To reflect on how you use technology in your daily work & in turn, how online communities are a natural part of your Student Affairs work.
Learning Outcomes:
#2: Moving online networks from the “participation” stage to the “engagement” and “action” stages.
Learning Outcomes:
#3: How to assess your how well you and your Student Affairs Unit is doing!
#DSAconnect
@EdCabellon
Photo credit: istockphoto.com
What resonated with you
from the video?http://bit.ly/socialnomicsvid11
Photo credit: istockphoto.com
Networks have existed for a long time…
Communication Revolution #1: The Printing Press (1400’s)
Communication Revolution #2: Telegraph/Telephone (1800’s)
Communication Revolution #3: Recorded Media (1800’s-1900’s)
Communication Revolution #4: Broadcast Media (1900’s)
20th Century Media Landscape
21th Century Media Reality
htt
p:/
/opte
.org
/his
tory
/ (b
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ett
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Communication Revolution #5: The Internet (Web 1.0) / Social Web (Web 2.0) / Mobile &
Visual Web (3.0)- Late 1990’s to TODAY
Technology has become extremely personal
Please give your mobile device to
a person you don’t know at a different table.
Oh, and unlock it first.
Photo credit: istockphoto.com
Technology/Social Media Assessment
Technology AssessmentHardware
Technology AssessmentSoftware Apps
How did you feel giving your device up to
someone else?
OK, you can give it back now
Photo credit: istockphoto.com
Photo credit: istockphoto.com
Our University members & their
communities connect in person
& online.
https://www.facebook.com/groups/sagrow/
https://www.facebook.com/budiningservice
http://www.facebook.com/HousingUH
http://twitter.com/DeanElmore
http://twitter.com/PennCareerServ
http://www.youtube.com/user/ArizonaStudentUnions
http://rccblog.com
http://pinterest.com/viewUVA/
http://www.youtube.com/watch?v=kKMjTIwYiHU
Our students have used
technology for a long time…
Photo credit: istockphoto.com
… but in main two ways: Social
and Search.
Photo credit: istockphoto.com
Our job is to model all the other ways
Technology connects us
Photo credit: 123rf.com
Social – Personal
& Professio
nal
Search Quality
BalancePhoto credit: istockphoto.com
Photo credit: istockphoto.com
We live in a “Knowledge Economy.”Peter Drucker, “The Age of Discontinuity”
“What year did the Red Sox win their last World Series?”
#DSAconnect
508-521-9397
Photo credit: go-globe.com
Photo credit: Three Ships Media (http://www.threeshipsmedia.com/social-media-and-donuts/)
Let’s talk about Facebook…
Photo credit: 123rf.com
Facebook has evolved from a reflection of your PERSONAL life to a reflection of
your ENTIRE life.Photo credit: istockphoto.com
Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 450 million people use Facebook daily (esp. over mobile)
Source: Insites Consulting, 2011, insites.eu
http://www.slideshare.net/fjordnet/fjord-digital-trends2012final
Twitter is the best form of
free Professional Development
and Networking.Photo credit: istockphoto.com
Connecting With Students Over Twitter
Yep, totally but its OK, no worries, and great blog BTW!
Are you an ACTIVE CONTRIBUTOR?Or is it still a 1 WAY Conversation?
Photo credit: istockphoto.com
How do we move from
participation to engagement?
Social Media Engagement• Comments, conversation, questions
and answers facilitated by the community
• Shares, Quoted ReTweets, Added to Twitter Lists
• Brand mentions on Facebook, Twitter• Check-ins via Foursquare or
Facebook• Using Videos and Pictures
Photo credit: istockphoto.com
http://nferguson.files.wordpress.com/2012/05/tape-measure.jpg
Assessing Success
• What metrics are most important?
• How will you define success?
• What analytics packages are valuable?
• How will you use this data to help improve your overall plan and implementation?
As a Student Organization•Our volunteers make connections happen.•Those managing the Social Media accounts are mindful how they use it personally.• Get as many people involved in the process of creating content, especially during organizational meetings.
As a Department• Recognizing they are paid to represent the institution.• Using the conversations a bridges to bring people into the Campus Center• Being a connector and promoting other campus departments, organizations and programs on our page!
• Common Denominators for Success• Comments, Shares on Posts• Other Facebook Users Tag Your Organization in their posts• Community is posting questions and comments on your wall
Facebook Success For The Rondileau Campus Center =
• How many times are you getting @ mentioned in others Tweets, either through conversation or simple mentions.• How often are your Tweets getting Retweeted? (RT or Quoted RT)• How many times are you listed by others on their twitter accounts?• How often are your tweeted links getting clicked? Are you using a link shortener like http://bit.ly to measure clicks?• Have you grown your followers steadily as you’ve used your Twitter account?• Understanding of tools like KLOUT in Twitter Marketing.
Klout.com
Photo credit: istockphoto.com
Action ItemsAssess Your Own Technology Acumen
Rethink How Your Area Will Use Social MediaTrain Staff Properly
Collaborate With Other Departments
… and most importantly…
Jump In!
Photo credit: istockphoto.com
http://bridgew.edu/campuscenter/employment.htm
Technology Data Usage Resources
ReadWriteWeb
Rey Junco
“Life begins at the end of your comfort zone.”- Neale Donald Walsch
Photo credit: istockphoto.com
http://slideshare.net/edmundc75
Photo credit: istockphoto.com
Student Affairs 3.0: Building and Assessing Online
Communities
Presented by: Ed Cabellon
University of Michigan - Division of Student Affairs
June 14, 2012 | #DSAconnectedcabellon.com/about