Student Affairs 3.0: Building and Assessing Online Communities

Student Affairs 3.0: Building and Assessing Online

Communities

Presented by: Ed Cabellon

University of Michigan - Division of Student Affairs

June 14, 2012 | #DSAconnectedcabellon.com/about

Learning Outcomes:

#1: To reflect on how you use technology in your daily work & in turn, how online communities are a natural part of your Student Affairs work.

Learning Outcomes:


Learning Outcomes:

#2: Moving online networks from the “participation” stage to the “engagement” and “action” stages.

Learning Outcomes:


Learning Outcomes:

#2: Moving online networks from the “participation” stage to the “engagement” and “action” stages.

Learning Outcomes:

#3: How to assess your how well you and your Student Affairs Unit is doing!

#DSAconnect

@EdCabellon

Photo credit: istockphoto.com

What resonated with you

from the video?http://bit.ly/socialnomicsvid11


Networks have existed for a long time…

Communication Revolution #1: The Printing Press (1400’s)

Communication Revolution #2: Telegraph/Telephone (1800’s)

Communication Revolution #3: Recorded Media (1800’s-1900’s)

Communication Revolution #4: Broadcast Media (1900’s)

20th Century Media Landscape

21th Century Media Reality

htt

p:/

/opte

.org

/his

tory

/ (b

y B

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ett

Lyon)

Communication Revolution #5: The Internet (Web 1.0) / Social Web (Web 2.0) / Mobile &

Visual Web (3.0)- Late 1990’s to TODAY

http://opte.org/history/

Technology has become extremely personal

Please give your mobile device to

a person you don’t know at a different table.

Oh, and unlock it first.


Technology/Social Media Assessment

Technology AssessmentHardware

Technology AssessmentSoftware Apps

How did you feel giving your device up to

someone else?

OK, you can give it back now



Our University members & their

communities connect in person

& online.

https://www.facebook.com/groups/sagrow/

https://www.facebook.com/budiningservice

http://www.facebook.com/HousingUH

http://twitter.com/DeanElmore

http://twitter.com/PennCareerServ

http://www.youtube.com/user/ArizonaStudentUnions

http://rccblog.com

http://pinterest.com/viewUVA/

http://www.youtube.com/watch?v=kKMjTIwYiHU

Our students have used

technology for a long time…


… but in main two ways: Social

and Search.


Our job is to model all the other ways

Technology connects us

Photo credit: 123rf.com

Social – Personal

& Professio

nal

Search Quality

BalancePhoto credit: istockphoto.com


We live in a “Knowledge Economy.”Peter Drucker, “The Age of Discontinuity”

“What year did the Red Sox win their last World Series?”

#DSAconnect

508-521-9397

Photo credit: go-globe.com

Photo credit: Three Ships Media (http://www.threeshipsmedia.com/social-media-and-donuts/)

Let’s talk about Facebook…

Photo credit: 123rf.com

Facebook has evolved from a reflection of your PERSONAL life to a reflection of

your ENTIRE life.Photo credit: istockphoto.com

Average Facebook session lasts 37 minutes, Twitter 23 minutes.More than 450 million people use Facebook daily (esp. over mobile)

Source: Insites Consulting, 2011, insites.eu

http://www.slideshare.net/fjordnet/fjord-digital-trends2012final

Twitter is the best form of

free Professional Development

and Networking.Photo credit: istockphoto.com

Connecting With Students Over Twitter

Yep, totally but its OK, no worries, and great blog BTW!

Are you an ACTIVE CONTRIBUTOR?Or is it still a 1 WAY Conversation?


How do we move from

participation to engagement?

Social Media Engagement• Comments, conversation, questions

and answers facilitated by the community

• Shares, Quoted ReTweets, Added to Twitter Lists

• Brand mentions on Facebook, Twitter• Check-ins via Foursquare or

Facebook• Using Videos and Pictures


http://nferguson.files.wordpress.com/2012/05/tape-measure.jpg

Assessing Success

• What metrics are most important?

• How will you define success?

• What analytics packages are valuable?

• How will you use this data to help improve your overall plan and implementation?

As a Student Organization•Our volunteers make connections happen.•Those managing the Social Media accounts are mindful how they use it personally.• Get as many people involved in the process of creating content, especially during organizational meetings.

As a Department• Recognizing they are paid to represent the institution.• Using the conversations a bridges to bring people into the Campus Center• Being a connector and promoting other campus departments, organizations and programs on our page!

• Common Denominators for Success• Comments, Shares on Posts• Other Facebook Users Tag Your Organization in their posts• Community is posting questions and comments on your wall

Facebook Success For The Rondileau Campus Center =

• How many times are you getting @ mentioned in others Tweets, either through conversation or simple mentions.• How often are your Tweets getting Retweeted? (RT or Quoted RT)• How many times are you listed by others on their twitter accounts?• How often are your tweeted links getting clicked? Are you using a link shortener like http://bit.ly to measure clicks?• Have you grown your followers steadily as you’ve used your Twitter account?• Understanding of tools like KLOUT in Twitter Marketing.

http://bit.ly/

Klout.com


Action ItemsAssess Your Own Technology Acumen

Rethink How Your Area Will Use Social MediaTrain Staff Properly

Collaborate With Other Departments

… and most importantly…

Jump In!


http://bridgew.edu/campuscenter/employment.htm

Technology Data Usage Resources

ReadWriteWeb

Rey Junco

http://satechbos.com | @satechbos | #satechBOS

http://satechbos.com/

“Life begins at the end of your comfort zone.”- Neale Donald Walsch


http://slideshare.net/edmundc75

Student Affairs 3.0: Building and Assessing Online

Communities

Presented by: Ed Cabellon

University of Michigan - Division of Student Affairs

June 14, 2012 | #DSAconnectedcabellon.com/about

Student Affairs 3.0: Building and Assessing Online Communities

Education

Transcript of Student Affairs 3.0: Building and Assessing Online Communities